Opportunities in the Latin American Bakery & Cereals Sector: Analysis of Opportunities Offered by High-Growth Economies

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Date: 30-Jun-2017
No. of pages: 116
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Opportunities in the Latin American Bakery & Cereals Sector: Analysis of Opportunities Offered by High-Growth Economies

Summary

Global Bakery & Cereals market was valued at US$477,860.4 Million in 2016 and is forecast to record a CAGR of 3.4% during 2016-2021, to reach US$565,588.3 Million by 2021. North America (28.5%) is the largest region by value, while Eastern Europe (22.9%) is the largest market by volume in 2016. Latin America, with a value share of 11.1% in the global Bakery & Cereals sector in 2016, is forecast to grow at a CAGR of 3.8% during 2016-2021. Rising disposable incomes, the increasing demand for convenient breakfast options and growth in the popularity of natural/organic baked products is spurring the demand for Bakery & Cereal products in the region.

Bakery & Cereals sector in Latin America stood at US$52,882.4 Million in 2016 and is forecast to reach US$63,753.7 Million in 2021, witnessing a CAGR of 3.8%. Bread & Rolls is the largest market accounting for US$31,383.1 (59.3% of the overall Bakery & Cereals sector) in 2016 and is expected to reach US$38,313.8 Million in 2021, growing at a CAGR of 4.1%. Cookies (Sweet Biscuits) and Cakes, Pastries & Sweet Pies are the other leading markets in the region, accounting for value shares of 16.0% and 8.5%, respectively in 2016. The Breakfast Cereals market is forecast to witness the highest CAGR of 5.8% during 2016-2021.

Health & Wellness market stood at US$1,559.2 Million in 2016, accounting for 2.9% of the overall Bakery & Cereals sector, and is forecast to reach US$1,894.7 Million at a CAGR of 4.0%. Brazil is the largest market for H&W products in the region and is also forecast to grow at the highest CAGR of 8.0% during 2016-2021. Rising health consciousness among consumers, along with growing preference for healthy breakfast and snacking options, drives the growth of H&W products in the region.

Food & Drinks Specialists channel is the mode of choice in the Latin American Bakery & Cereals sector, accounting for 58.2% of the overall sales in 2016, followed by Hypermarkets & Supermarkets and Convenience Stores at 20.0% and 15.9% shares respectively. Bread & Rolls, and Cakes, Pastries & Sweet Pies Market, two of the top three markets in the region, are mostly purchased from local stores, resulting in the high share of Food & Drinks Specialists, while the rest of the markets have higher sales through Hypermarkets & Supermarkets. In addition, the expansion of large Hypermarkets & Supermarkets from North America is expected to further drive the sales of this channel.

Overall Bakery & Cereals sector in the Latin America region is fragmented, with the top five brands - Bauducco, Pullman, Levissimo, Wickbold, and Mabel - accounting for 5.1% share of the overall sector in 2016. Artisanal producers held a 45.3% share of the overall sector, while private label accounted for a 3.7% share in 2016. The high share of Artisanal producers is attributed to the purchasing habits of consumers from local vendors on a regular/daily basis.

The report "Opportunities in the Latin American Bakery & Cereals Sector" brings together multiple data sources to provide a comprehensive overview of the Latin American Bakery & Cereals sector.

Specifically, this report provides the following -

- Market overview: Includes sector size, market size and growth analysis by markets .

- Change in consumption: Provides a shift in the consumption of Bakery & Cereals by markets across different countries in the Latin American region.

- High potential countries: Provides Risk-Reward analysis of six countries across the Latin American region based on market assessment, economic development, socio-demographic, governance indicators, and technological infrastructure. Out of 6, a total of 4 high potential countries are shortlisted.

- Health & Wellness analysis: Provides insights on the Health & Wellness products in terms of value and percentage share in the overall Bakery & Cereals sector during 2011-2021. The analysis includes key Health & Wellness attributes and consumer benefits driving the sales of Bakery & Cereals in 2016. It also covers the market share of leading companies offering Bakery & Cereals with health and wellness attributes in the same year.

- Brand Analysis: Provides an overview of leading brands in the Latin American region, besides analyzing the growth of private label in the region.

- Key distribution channels: Provides analysis on the leading distribution channels in the Latin America Bakery & Cereals sector in 2016. It covers seven distribution channels - Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers, Cash & Carries and Warehouse Clubs, ‘Dollar Stores' and Others that include Vending machines and Other retailers.

- Preferred packaging formats: The report provides percentage share (in 2016) and growth analysis (during 2011-2021) for various packaging materials, container, closure, and outer types based on the volume sales (by pack units) of Bakery & Cereals.

Companies mentioned in this report: Wickbold & Nosso, Kellogg Company, pepsiCo, Pandurata Alimentos, Nestle, Mondelez International, M. Dias Branco, Grupo Bimbo, Grupo Arcor, cereal partners Worldwide.

Scope

This report brings together multiple data sources to provide a comprehensive overview of the Latin American Bakery & Cereals sector . It includes analysis on the following -

- Market overview: Includes sector size, market size and growth analysis by markets.

- Change in consumption: Provides a shift in the consumption of Bakery & Cereals by markets across different countries in the Latin American region.

- High potential countries: Provides Risk-Reward analysis of six countries across the Latin American region based on market assessment, economic development, socio-demographic, governance indicators, and technological infrastructure. Out of 6, a total of 4 high potential countries are shortlisted.

- Health & Wellness analysis: Provides insights on the Health & Wellness products in terms of value and percentage share in the overall Bakery & Cereals sector during 2011-2021. The analysis includes key Health & Wellness attributes and consumer benefits driving the sales of Bakery & Cereals in 2016. It also covers the market share of leading companies offering Bakery & Cereals with health and wellness attributes in the same year.

- Brand Analysis: Provides an overview of leading brands in the Latin American region, besides analyzing the growth of private label in the region.

- Key distribution channels: Provides analysis on the leading distribution channels in the Latin America Bakery & Cereals sector in 2016. It covers seven distribution channels - Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers, Cash & Carries and Warehouse Clubs, ‘Dollar Stores' and Others that include Vending machines and Other retailers.

- Preferred packaging formats: The report provides percentage share (in 2016) and growth analysis (during 2011-2021) for various packaging materials, container, closure, and outer types based on the volume sales (by pack units) of Bakery & Cereals.

Reasons to buy

- Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region.

- The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis , that can help companies gain insight into the country specific nuances

- The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion

- To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates

Opportunities in the Latin American Bakery & Cereals Sector: Analysis of Opportunities Offered by High-Growth Economies

Table of Contents
1. Executive summary

2. Market size and growth analysis (Regional analysis )
Market Size Analysis - Latin America compared to other regions
Growth analysis by region
Growth Analysis by Country
Growth Analysis by market

3. Growth potential by countries in Latin America
Risk and reward analysis - Opportunity scores

4. Market size and growth analysis
Overview - Value and volume growth analysis by country
Growth Contribution Analysis by Country
Share of Bakery & Cereals compared to other Food sectors
Change in consumption levels by country and Bakery & Cereals sector s
Per capita consumption and expenditure analysis

5. Country Profiles
Brazil
Chile
Colombia
Peru

6. Success Stories

7. Company and Brand Analysis
Brand Share Analysis in the Bakery & Cereals sector
Leading brands in Latin America Bakery & Cereals sector
Private label penetration in the Bakery & Cereals sector

8. Health & Wellness Analysis
Health & Wellness Analysis - Overview
Health & Wellness market growth analysis by country
Health & Wellness Analysis - Key product attributes and consumer benefits
Leading Health & Wellness companies by market share

9. Key Distribution Channels
Leading Distribution channels by countries
Leading Distribution channels by markets

10. Key Packaging Formats
Growth analysis by key packaging material and container type
Growth analysis by closure type and outers

11. Challenges and Future Outlook
Key challenges
Future Outlook

12. Appendix

List of Tables
Regional comparison: Market size, growth, and per capita analysis, 2016-2021
Identifying high potential countries - Risk, reward and opportunity analysis
High potential countries in Latin America - Overview
Value share of Bakery & Cereal sector as a proportion of overall food by country
Change in consumption by market within Bakery & Cereal (value terms), 2016-2021
Per Capita Consumption in Latin America and high potential countries, 2016
Per Capita Expenditure in Latin America and high potential countries, 2016
Brazil Bakery & Cereals - Overview, % value share by market, 2016
Chile Bakery & Cereals - Overview % value share by market, 2016
Colombia Bakery & Cereals - Overview % value share by market, 2016
Peru Bakery & Cereals - Overview % value share by market, 2016
Leading brands in the Latin America Bakery & Cereals Sector and Markets by value, 2016
Leading companies in the Latin America Bakery & Cereals Sector by value sales (US$ million), 2016
Leading Brands (including Private label) in the Latin America Bakery & Cereals Sector by value sales (US$ million), 2016
Private Label penetration in the Bakery & Cereals sector
Health & Wellness value and its share in overall sales, 2011-2021
Share of product attributes and consumer benefits in high potential countries Latin America , 2016
Leading Health & Wellness companies* with market share by Bakery & Cereals markets (2016)
Leading Distribution Channels in the Latin America region by countries, 2016
Leading Distribution Channels in the Latin America region by markets, 2016

List of Figures
Year-on-year value growth analysis by region (2016-2021)
Year-on-year volume growth analysis by region (2016-2021)
Value and volume growth analysis by country (2016-2021)
Value and volume growth analysis by market (2016-2021)
Country level contribution to the growth by Markets in the Latin America region, 2016-2021
Brazil Bakery & Cereals - Demographic Analysis
Chile Bakery & Cereals - Demographic Analysis
Colombia Bakery & Cereals - Demographic Analysis
Peru Bakery & Cereals - Demographic Analysis
Country level contribution to the growth of H&W Market in the Latin America region, 2016-2021
Key packaging material volume (units) share, 2016
Unit volume growth by packaging material (2011-2021)
Key container type volume (units) share, 2016
Unit volume growth by container type (2011-2021)
Key closure type volume (units) share, 2016
Unit volume growth by closure type(2011-2021)
Key outers volume (units) share, 2016
Unit volume growth by outers (2011-2021)
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