Opportunities in the Asia-Pacific Savory Snacks Sector: Analysis of Opportunities Offered by High Growth Economies

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Date: 31-Aug-2017
No. of pages: 119
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Opportunities in the Asia-Pacific Savory Snacks Sector: Analysis of Opportunities Offered by High Growth Economies

Summary

Asia-Pacific, the second largest global market for Savory Snacks, accounted for a value share of 30.5%, valued at US29.4 Billion in 2016. The region is forecast to record the fastest value growth at a CAGR of 8% during 2016-2021, led by growing population, rising income levels and increasing habit of snacking among busy and time pressed consumers. However, the region's per capita consumption (1.3kg) remained lower than most regions including North America (7.8kg), Western Europe (3.8kg), Eastern Europe (2.8kg) and the Middle East & Africa (1.8kg).

Processed Snacks emerged the largest market with a value share of 33.7% in 2016. Driven by growing demand from an expanding middle income population in the region, Processed Snacks is also forecast to record the fastest value CAGR of 8.9% during 2016-2021 to reach US$15.2 Billion by 2021.

Hypermarkets & Supermarket accounted for 42.7% value share in 2016, becoming the largest distribution channel for the Savory Snacks sector in Asia-Pacific. The region's expanding retail sector in not only capital cities but also tier II cities is also attributed to the popularity of Hypermarkets & Supermarkets which make brands more accessible to consumers.

Flexible Plastics was the most commonly used pack material in the Savory Snacks sector with a volume share of 95% in 2016. Rigid metal is the pack material forecast to set the fastest growth in the APAC Savory Snacks sector during 2016-2021. Top four brands (Lay's, Want Want, Calbee and Bourbon Petit) in the Asia-Pacific Savory Snacks sector accounted for a combined value share of 15.7% in 2016.

The report "Opportunities in the Asia-Pacific Savory Snacks Sector" brings together multiple data sources to provide a comprehensive overview of the Asia-Pacific Savory Snacks Sector.

In particular, this report provides the following analysis -

- Market Overview: Includes sector size, market size and growth analysis by markets

- Change in Consumption: Provides a shift in the consumption of Savory Snacks by markets across different countries in the Asia-Pacific region.

- High Potential Countries: Provides Risk-Reward analysis of 12 countries across the Asia-Pacific region based on market assessment, economic development, socio-demographic, governance indicators, and technological infrastructure. Out of 12, a total of 4 high potential countries are shortlisted.

- Health & Wellness Analysis: Provides insights on the Health & Wellness products in terms of value and percentage share in the overall Savory Snacks Sector during 2011-2021. The analysis includes key Health & Wellness attributes and consumer benefits driving the sales of Savory Snacks in 2016. It also covers the market share of leading companies offering Savory Snacks with health and wellness attributes in the same year.

- Brand Analysis: Provides an overview of leading brands in the Asia-Pacific region, besides analyzing the growth of private labels in the region.

- Key Distribution Channels: Provides analysis on the leading distribution channels in the global Savory Snacks Sector in 2016. It covers five distribution channels - Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, Department Stores and Others that include - Cash & Carries and Warehouse Clubs, ‘Dollar Stores', e-Retailers, and General retailers.

Companies mentioned in this report: PepsiCo, Fujian Jinjiang Fuyuan Foodstuff Co, Orion Confectionery Co, Ltd, Golden Orchard Farmer (Beijing) Food Co., Ltd, Calbee Inc., Kameda Seika Co., Bourbon Corporation, Amanoya, Baby star snacks The Kellogg Company, The Kraft Heinz Company, ConAgra Foods, Arca Continental, S.A.B. de C.V.

Scope

This report brings together multiple data sources to provide a comprehensive overview of the APAC Savory Snacks sector. It includes analysis on the following -

- Market overview: Includes sector size, market size and growth analysis by markets

- Change in consumption: Provides an overview of shift in the consumption of Savory Snacks by markets across different countries in the APAC region.

- High potential countries: Provides Risk-Reward analysis of 12 countries in region based on market assessment, economic development, socio-demographic, governance indicators, and technological infrastructure. Out of 12, a total of 4 high potential countries are shortlisted.

- Health & Wellness analysis: Provides insights on the Health & Wellness products in terms of value and percentage share in the overall Savory Snacks sector during 2011-2021. The analysis includes key Health & Wellness attributes and consumer benefits driving the sales of Savory Snacks in 2016. It also covers the market share of leading companies offering Savory Snacks with Health & Wellness attributes in the same year.

- Brand Analysis: Provides an overview of leading brands in the APAC Savory Snacks sector, besides analyzing the growth of private labels in the region.

- Key distribution channels: Key distribution channels: Provides analysis on the leading distribution channels in the APAC Savory Snacks sector in 2016. It covers six distribution channels - Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, Dollar Stores, which include Variety Stores & General Merchandise Retailers, and Others, which include Cash & Carries & Warehouse Clubs and Others.

- Preferred packaging formats: Preferred packaging formats: The report provides percentage share (in 2016) and growth analysis (during 2011-2021) for various package materials, pack, closure, and outer types based on the volume sales (by pack units).

Reasons to buy

- Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region.

- The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis , that can help companies gain insight into the country specific nuances

- The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion

- To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates

Opportunities in the Asia-Pacific Savory Snacks Sector: Analysis of Opportunities Offered by High Growth Economies

Table of Contents
1. Executive summary

2. Market size and growth analysis (Regional analysis)
Market Size Analysis - Asia-Pacific compared to other regions
Growth analysis by region
Growth Analysis by Country
Growth Analysis by market

3. Growth potential by countries in Asia-Pacific
Risk and reward analysis - Opportunity scores

4. Market size and growth analysis
Overview - Value and volume growth analysis by country
Growth Contribution Analysis by Country
Share of Savory Snacks compared to other Food sectors
Change in consumption levels by country and Savory Snacks sector
Per capita consumption and expenditure analysis

5. Country Profiles
China
Japan
New Zealand
India

6. Success Stories

7. Company and Brand Analysis
Brand Share Analysis in the Savory Snacks sector
Leading brands in Asia-Pacific Savory Snacks sector
Private label penetration in the Savory Snacks sector

8. Health & Wellness Analysis
Health & Wellness Analysis - Overview
Health & Wellness market growth analysis by country
Health & Wellness Analysis - Key product attributes and consumer benefits
Leading Health & Wellness companies by market share

9. Key Distribution Channels
Leading Distribution channels by countries
Leading Distribution channels by markets

10. Key Packaging Formats
Growth analysis by key package material and pack type
Growth analysis by closure type and primary outer type

11. Challenges and Future Outlook
Key challenges
Future Outlook

12. Appendix

List of Tables
Regional comparison: Market size, growth, and per capita analysis, 2016-2021
Identifying high potential countries - Risk, reward and opportunity analysis
High potential countries in Asia-Pacific - Overview
Value share of Savory Snacks sector as a proportion of overall food by country
Change in consumption by market within Savory Snacks (value terms), 2016-2021
China Savory Snacks - Overview, % value share by market, 2016
Japan Savory Snacks- Overview % value share by market, 2016
New Zealand Savory Snacks - Overview % value share by market, 2016
India Savory Snacks - Overview % value share by market, 2016
Leading brands in the Asia-Pacific Savory Snacks sector Markets by value, 2016
Leading companies in the Asia-Pacific Savory Snacks sector by value sales (US$ million), 2016
Leading Brands (including Private label) in the Asia-Pacific Savory Snacks sector by value sales (US$ million), 2016
Private Label penetration in the Savory Snacks sector
Health & Wellness value and its share in overall sales, 2011-2021
Share of product attributes and consumer benefits in high potential countries Asia-Pacific , 2016
Leading Health & Wellness companies* with market share by Savory Snacks markets (2016)
Leading Distribution Channels in the Asia-Pacific region by countries, 2016
Leading Distribution Channels in the Asia-Pacific region by markets, 2016

List of Figures
Year-on-year value growth analysis by region (2016-2021)
Year-on-year volume growth analysis by region (2016-2021)
Value and volume growth analysis by country (2016-2021)
Value and volume growth analysis by market (2016-2021)
Country level contribution to the growth by Markets in the Asia-Pacific region, 2016-2021
China Savory Snacks - Demographic Analysis
Japan Savory Snacks- Demographic Analysis
New Zealand Savory Snacks - Demographic Analysis
India Savory Snacks - Demographic Analysis
Country level contribution to the growth of H&W Market in the Asia-Pacific region, 2016-2021
Key package material volume (units) share, 2016
Unit volume growth by package material (2011-2021)
Key pack type volume (units) share, 2016
Unit volume growth by pack type (2011-2021)
Key closure type volume (units) share, 2016
Unit volume growth by closure type(2011-2021)
Key primary outer volume (units) share, 2016
Unit volume growth by primary outer type (2011-2021)
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