Opportunities in Eastern Europe Bakery & Cereals Sector: Analysis of Opportunities Offered by High Potential Countries

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Date: 22-Jun-2017
No. of pages: 118
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Opportunities in Eastern Europe Bakery & Cereals Sector: Analysis of Opportunities Offered by High Potential Countries

Summary

Global Bakery & Cereals sector was valued at US$477,950.4 Million in 2016 and is forecast to record a CAGR of 3.4% during 2016-2021, to reach US$565,588.3 Million by 2021. The Eastern Europe Bakery & Cereals sector registered the highest volumes sales of 31,196.9 kg Million in 2016. The sector also registered the highest per capita consumption of 87.0 kg in 2016, as Bread and Rolls are the staple foods of the majority of consumers in Eastern Europe. With a rich baking tradition, this region has the highest volume sales in in the world.

Eastern Europe Bakery & Cereals sector is expected to grow from US$39,689.3 Million in 2016 to US$44,042.3 Million in 2021, at a CAGR of 2.1%. Bread & Rolls was the largest market with value sales of US$24,411.6 Million (accounting for 61.5% of the overall value sales in the Eastern Europe Bakery & Cereals sector) in 2016. Cookies (Sweet Biscuits) and Cakes, and Pastries & Sweet Pies were the other leading markets in the region, accounting for value shares of 11.4% and 10.4% respectively in 2016. Of the high potential countries identified, Russia is the largest market, followed by Ukraine and Bulgaria.

The value of Bakery & Cereals with Health & Wellness attributes stood at US$1,861.0 Million (4.7% of the overall Bakery & Cereals sector) in 2016 and is forecast to reach US$2,173 Million in 2021. The growth of the Health & Wellness market is largely attributed to the growing preference for organic, natural, and healthy foods, due to the rising prevalence of lifestyle diseases such as diabetes, heart disease, and obesity, and the positive perception towards natural and organic products.

Food & Drink Specialists is the largest distribution channel in the Eastern Europe Bakery & Cereals sector, accounting for 43.9% of overall value sales in 2016, followed by Hypermarkets & Supermarkets and Convenience Stores, which accounted for 29.7% and 22.7% of value shares, respectively in 2016. However, the expansion of leading Western Europe retailers such as Tesco is expected to drive the sales through Hypermarkets & Supermarkets in the region.

Overall Bakery & Cereals sector in the Eastern Europe region is fragmented, with the top five brands - Titan, Grau Intreg, Eti Mek, 7 Days and Magura - accounting for just 4.3% of overall value sales in 2016. Private Label held a value share of 4.7% in the same year. Eastern Europe consumers prefer artisanal bread and rolls over packaged bread products offered by large businesses. As a result, Artisanal Producers accounted for 35.7% of overall value sales in 2017.

The report "Opportunities in Eastern Europe Bakery & Cereals Sector" brings together multiple data sources to provide a comprehensive overview of the Eastern Europe Bakery & Cereals sector.

In particular, this report provides the following analysis -

- Market overview: Includes sector size, market size and growth analysis by markets.

- Change in consumption: Provides a shift in the consumption of Bakery & Cereals by markets across different countries in the Eastern Europe region.

- Countries analysis: Provides Risk-Reward analysis of four countries in Eastern Europe based on market assessment, economic development, socio-demographic, governance indicators, and technological infrastructure.

- Health & Wellness analysis: Provides insights on the Health & Wellness products in terms of value and percentage share in the overall Bakery & Cereals sector during 2011-2021. The analysis includes key Health & Wellness attributes and consumer benefits driving the sales of Bakery & Cereals in 2016. It also covers the market share of leading companies offering Bakery & Cereals with health and wellness attributes in the same year.

- Brand Analysis: Provides an overview of leading brands in the Eastern Europe region, besides analyzing the growth of private label in the region.

- Key distribution channels: Provides analysis on the leading distribution channels in the Eastern Europe Bakery & Cereals sector in 2016. It covers seven distribution channels - Hypermarkets & Supermarkets, Convenience Stores, Food & Drink Specialists, eRetailers, Cash & Carries and Warehouse Clubs, "Dollar Stores," Variety Stores & General Merchandise Retailers, and Others that include Vending Machines and Other Retailers.

- Preferred packaging formats: The report provides percentage share (in 2016) and growth analysis (during 2011-2021) for various packaging materials, container, closure, and outer types based on the volume sales (by pack units) of Bakery & Cereals.

Companies mentioned in this report: Yildiz Holding, Vel Pitar, United Bakeries, Titan Sa, Kellogg's, Mondelez, KEX Confectionary, ETI Gids San ve Tic, Chipita, Cereal Partners Worldwide.

Scope

This report brings together multiple data sources to provide a comprehensive overview of the Eastern Europe Bakery & Cereals sector . It includes analysis on the following -

- Market overview: Includes sector size, market size and growth analysis by markets.

- Change in consumption: Provides a shift in the consumption of Bakery & Cereals by markets across different countries in the Eastern Europe region.

- Countries analysis: Provides Risk-Reward analysis of four countries in Eastern Europe based on market assessment, economic development, socio-demographic, governance indicators, and technological infrastructure.

- Health & Wellness analysis: Provides insights on the Health & Wellness products in terms of value and percentage share in the overall Bakery & Cereals sector during 2011-2021. The analysis includes key Health & Wellness attributes and consumer benefits driving the sales of Bakery & Cereals in 2016. It also covers the market share of leading companies offering Bakery & Cereals with health and wellness attributes in the same year.

- Brand Analysis: Provides an overview of leading brands in the Eastern Europe region, besides analyzing the growth of private label in the region.

- Key distribution channels: Provides analysis on the leading distribution channels in the Eastern Europe Bakery & Cereals sector in 2016. It covers seven distribution channels - Hypermarkets & Supermarkets, Convenience Stores, Food & Drink Specialists, eRetailers, Cash & Carries and Warehouse Clubs, "Dollar Stores," Variety Stores & General Merchandise Retailers, and Others that include Vending Machines and Other Retailers.

- Preferred packaging formats: The report provides percentage share (in 2016) and growth analysis (during 2011-2021) for various packaging materials, container, closure, and outer types based on the volume sales (by pack units) of Bakery & Cereals.

Reasons to buy

- Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region.

- The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis , that can help companies gain insight into the country specific nuances

- The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion

- To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates

Opportunities in Eastern Europe Bakery & Cereals Sector: Analysis of Opportunities Offered by High Potential Countries

Table of Contents
1. Executive summary

2. Market size and growth analysis (Regional analysis )
Market Size Analysis -Eastern Europe compared to other regions
Growth analysis by region
Growth Analysis by Country
Growth Analysis by market

3. Growth potential by countries in Eastern Europe
Risk and reward analysis - Opportunity scores

4. Market size and growth analysis
Overview - Value and volume growth analysis by country
Growth Contribution Analysis by Country
Share of Bakery & Cereals compared to other Food sectors
Change in consumption levels by country and Bakery & Cereals markets
Per capita consumption and expenditure analysis

5. Country Profiles
Russia
Slovakia
Bulgaria
Ukraine

6. Success Stories

7. Company and Brand Analysis
Brand Share Analysis in the Bakery & Cereals sector
Leading companies in the Eastern Europe Bakery & Cereal sector by value sales
Leading Brands (including Private label) in the Eastern Europe Bakery & Cereals sector
Private label penetration in the Bakery & Cereals sector

8. Health & Wellness Analysis
Health & Wellness Analysis - Overview
Health & Wellness market growth analysis by country
Health & Wellness Analysis - Key product attributes and consumer benefits
Products meeting consumers' Health & Wellness needs
Leading Health & Wellness companies by market share

9. Key Distribution Channels
Leading Distribution channels by countries
Leading Distribution channels by categories

10. Key Packaging Formats
Growth analysis by key packaging material and container type
Growth analysis by closure type and outers

11. Challenges and Future Outlook
Key challenges
Future Outlook

12. Appendix

List of Tables
Regional comparison: Market size, growth, and per capita analysis, 2016-2021
Identifying high potential countries - Risk, reward and opportunity analysis
High potential countries in Eastern Europe - Overview
Value share of Bakery & Cereals sector as a proportion of overall food by country
Change in consumption by market within Bakery & Cereals (value terms), 2016-2021
Per Capita Consumption analysis in Eastern Europe and high potential countries, 2016
Per Capita Expenditure analysis in Eastern Europe and high potential countries, 2016
Russia Bakery & Cereals - Overview, % value share by market, 2016
Slovakia Bakery & Cereals - Overview % value share by market, 2016
Bulgaria Bakery & Cereals - Overview % value share by market, 2016
Ukraine Bakery & Cereals - Overview % value share by market, 2016
Leading brands in the Eastern Europe Bakery & Cereals Sector and Markets by value, 2016
Leading companies in the Eastern Europe Bakery & Cereals Sector by value sales (US$ million), 2016
Leading Brands (including Private label) in the Eastern Europe Bakery & Cereals Sector by value sales (US$ million), 2016
Private Label penetration in the Bakery & Cereals sector
Health & Wellness value and its share in overall sales, 2011-2021
Share of product attributes and consumer benefits in high potential countries , 2016
Leading Health & Wellness companies with market share by Bakery & Cereals markets (2016)
Leading Distribution Channels in the Eastern Europe region by countries, 2016
Leading Distribution Channels in the Eastern Europe region by categories, 2016

List of Figures
Year-on-year value growth analysis by region (2016-2021)
Year-on-year volume growth analysis by region (2016-2021)
Value and volume growth analysis by country (2016-2021)
Value and volume growth analysis by market (2016-2021)
Country level contribution to the growth of markets in Eastern Europe, 2016-2021
Russia Bakery & Cereals - Demographic Analysis
Slovakia Bakery & Cereals - Demographic Analysis
Bulgaria Bakery & Cereals - Demographic Analysis
Ukraine Bakery & Cereals - Demographic Analysis
Country level contribution to the growth of H&W Market in Eastern Europe, 2016-2021
Key packaging material volume (units) share, 2016
Unit volume growth by packaging material (2011-2021)
Key container type volume (units) share, 2016
Unit volume growth by container type (2011-2021)
Key closure type volume (units) share, 2016
Unit volume growth by closure type(2011-2021)
Key outers volume (units) share, 2016
Unit volume growth by outers (2011-2021)
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