Online Advertising Market in India (2018-2023)

Publisher Name :
Date: 26-Apr-2019
No. of pages: 60

Market insights:

The online advertising sector in India has been flourishing, lately, owing t- the increase in the number of 4G connections and smartphones, time spent on mobile phones, and subsequent spends on digital advertising by companies operating in the automotive, food and beverages, and e-commerce industries. In India, the five types of content used in online advertising are - social media, search, display, video, and classifieds. As of 2017, majority of the online advertising activities were done through social media (~28%). The online advertising market in India is expected t- expand at a compound annual growth rate (CAGR) of ~34.43% during the 2018-2023 period, t- reach a value of INR 457.34 Bn by 2023. The proliferation of vide- content, transformation in payment mechanism, and voice-based interactions are expected t- help in further growth of this market.

Industry-wise digital advertising segment insights:

Based on the amount spent by different market players operating in various industries in India, it is observed that all major sectors like e-commerce, telecom, consumer durables, media and entertainment, fast moving consumer goods (FMCG), banking, financial services and insurance (BFSI), automotive, and retail have had similar share of investments on online advertising. This implies that the level of acceptance of the benefits of online advertising has been high across miscellaneous business sectors in India.

Key growth drivers of the market:

- Government initiatives like ‘Digital India', has led t- an increase in digital consumption across the country. Through online advertising, the e-players can promote their products on social media, and search engines, thereby converting virtual media int- a marketplace.

- In India, consumers mostly prefer videos and music in the entertainment category. Consumption of digital vide- has increased from ~48% in 2016 t- ~55% in 2017, which implies a positive impact on spending on vide- advertisements.

Key deterrents t- the growth of the market:

- Issues of internet connectivity and low broadband penetration are still prevalent in India, mainly in rural areas. Also, the digital vide- businesses in India face problems due t- the high input costs, thus hampering the growth of online advertising in the country.

- In India, digital content is mostly delivered in English, and does not appeal t- a considerable section of the society, which seeks vernacular content. This acts as a deterrent t- the growth of digital media as an advertising platform in comparison t- TV or radio.

Companies covered:

- Adglobal360 India Private Limited

- DDB Mudra Private Limited

- Grey Worldwide (India) Private Limited

- Interactive Avenues Marketing Solutions Private Limited

- Komli Media India Private Limited

- Madison Communications Private limited

- McCann Erickson India Private Limited

- Ozone Media Solutions Private Limited

- Pinstorm Technologies Private Limited

- SVG Media Private Limited

Online Advertising Market in India (2018-2023)

Table of Contents

Chapter 1: Executive summary

Chapter 2: Socio-economic indicators

Chapter 3: Introduction
3.1. India online advertising market - definition
3.2. India advertising market - classification

Chapter 4: Online advertising market in India
4.1. Market overview
4.2. Market size and growth forecast - value-wise (2017-2023e)
4.3. Porter's five forces analysis

Chapter 5: Online advertising market in India segmentation
5.1. Type-wise segmentation (percentage split) [2017]
o Social media
o Search
o Display
o Video
o Classified
5.2. Industry-wise digital advertising spends (percentage split) [2017]
o E-commerce
o FMCG
o Telecom
o BFSI
o Consumer durables
o Automotive
o Others
5.3. Media-wise digital advertising spends across industry verticals (2017)
o Display
o Video
o Search
o Classified
o Social media
5.4. Transition to digital from traditional advertising methods - year-wise (2016, 2017 and 2020e)

Chapter 6: Key growth drivers of the market

Chapter 7: Key deterrents to the growth of the market

Chapter 8: Competitive landscape
8.1. Adglobal360 India Private Limited
o Corporate information
o Business description
o Products and services
o Key people
o Financial snapshot (total income, net profit/loss)
o Key ratios
o Business segments, geographical segments
*Note: Similar information areas will be covered for the remaining competitors
8.2. DDB Mudra Private Limited
8.3. Grey Worldwide (India) Private Limited
8.4. Interactive Avenues Marketing Solutions Private Limited
8.5. Komli Media India Private Limited
8.6. Madison Communications Private limited
8.7. McCann Erickson India Private Limited
8.8. Ozone Media Solutions Private Limited
8.9. Pinstorm Technologies Private Limited
8.10. SVG Media Private Limited

Chapter 9: Recent developments
Appendix
1. Research methodology
2. About Research On Global Markets

  • Global Direct Marketing Services Market Size, Status and Forecast 2020-2026
    Published: 01-Jan-2020        Price: US 3900 Onwards        Pages: 134
    This report studies the direct marketing services market, direct marketing is a form of advertising which allows businesses and nonprofit organizations to communicate directly to customers through a variety of media. Direct marketing services is mainly classified into four types: Direct Mail, Telemarketing, Email marketing, Text (SMS) Marketing, Social media Marketing, Direct Selling, etc. And Direct Mail is the most widely used type which takes up about 30% of the global total in 2016.......
  • Global Internet Advertising Market Size, Status and Forecast 2020-2026
    Published: 01-Jan-2020        Price: US 3900 Onwards        Pages: 125
    Online advertising, also called online or Internet advertising or web advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. Online advertising is a marketing strategy that involves the use of the Internet as a medium to obtain website traffic and target and deliver marketing messages to the right customers. Online advertising is geared toward defining markets through unique and useful applications. ......
  • Global Digital Cinema Screen Market Report, History and Forecast 2014-2025, Breakdown Data by Manufacturers, Key Regions, Types and Application
    Published: 30-Dec-2019        Price: US 3350 Onwards        Pages: 115
    Summary Digital cinema is the usage of digital technology to distribute or project motion pictures instead of using motion picture film. Asaresultof theexistenceof digitalcontentintheform of bits, amoviecanbedistributedusing harddrives, through dedicatedsatellitelinks, through theInternet, or opticaldiskssuch asBlu-ray discs. Digitalprojectorsareusedinsteadof conventionalfilm projectorstoprojectdigitalmovies. Digitalcinemasaredifferentfrom high-definitiontelevisionanddonotd......
  • Global Digital OOH Market Report, History and Forecast 2014-2025, Breakdown Data by Companies, Key Regions, Types and Application
    Published: 30-Dec-2019        Price: US 3350 Onwards        Pages: 116
    Summary Digitalout-of-home(DOOH) referstodynamicmediadistributedacrossplaced-basednetworksinvenuesincluding, butnotlimitedto: cafes, bars, restaurants, health clubs, colleges, arenas, gasstations, conveniencestores, barber shops, andpublicspaces. PQ MediadefinesDOOH by twomajor platforms, digitalplace-basednetworks(DPN) anddigitalbillboards& signage(DBB); DOOH networkstypically featureindependently addressablescreens, kiosks, jukeboxesand/or jumbotrons. DOOH mediabenefitslocationo......
  • Global Advertising Market Data Survey Report 2015-2025
    Published: 28-Dec-2019        Price: US 1500 Onwards        Pages: 94
    Summary The global Advertising market will reach xxx Million USD in 2020 with CAGR xx% 2020-2025. The main contents of the report including: Global market size and forecast Regional market size, production data and export & import Key manufacturers profile, products & services, sales data of business Global market size by Major End-Use Global market size by Major Type Key manufacturers are included based on company profile, sales d......
  • 2017-2025 World Internet Advertising Market Research Report (by Product Type, End-User / Application and Regions / Countries)
    Published: 23-Dec-2019        Price: US 2800 Onwards        Pages: 148
    Summary Online advertising, also called online or Internet advertising or web advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. Online advertising is a marketing strategy that involves the use of the Internet as a medium to obtain website traffic and target and deliver marketing messages to the right customers. Online advertising is geared toward defining markets through unique and useful application......
  • 2017-2025 World Outdoor Advertising Market Research Report (by Product Type, End-User / Application and Regions / Countries)
    Published: 23-Dec-2019        Price: US 2800 Onwards        Pages: 137
    Summary Outdoor advertising is a form of advertising that focuses on consumers in public places, in transit, or commercial locations. It is a mass-market medium used to broadcast messages for branding and to support campaigns. Outdoor advertising expenses are split between traditional modes of physical and digital. Traditional physical outdoor media include billboards, street furniture, transit displays, and commercial displays. Digital outdoor media include media that are connect......
  • 2017-2025 World Mobile Advertising Market Research Report (by Product Type, End-User / Application and Regions / Countries)
    Published: 23-Dec-2019        Price: US 2800 Onwards        Pages: 125
    Summary Mobile advertising is a form of advertising via mobile (wireless) phones or other mobile devices. It is a subset of mobile marketing. This report includes market status and forecast of global and major regions, with introduction of vendors, regions, product types and end industries; and this report counts product types and end industries in global and major regions. The report includes as follows: The report provides current data, histo......
  • Global Outdoor Advertising Market Report, History and Forecast 2014-2025, Breakdown Data by Companies, Key Regions, Types and Application
    Published: 20-Dec-2019        Price: US 3350 Onwards        Pages: 111
    Summary Outdoor advertising is a form of advertising that focuses on consumers in public places, in transit, or commercial locations. The growth of the market is attributed to the expansion of infrastructure used, growth in the digital medium, and advances in the technology used. In 2018, the global Outdoor Advertising market size was xx million US$ and it is expected to reach xx million US$ by the end of 2025, with a CAGR of xx% between 2019 and 2025. ......
  • SERVICES
    Value for Money
    We believe in "optimum utilization of available budget and resources". While servicing our clients' (your) market research requirements, we keep the same approach in focus to help you get the best value for your $$s.
    Ever Growing Inventory
    Ranging from the smallest feasible / required data (datasheets, data facts, SWOT analysis, company profiles, etc) to full research reports that help you make decisions, our inventory is updated almost on a daily basis with the latest industry reports from domain experts that track more than 5000 niche sectors.
    One Stop Solution
    Need a custom research report on medical devices market? Require all available business intelligence on 3D printing industry? Exploring F&B sector of a particular country/region? RnRMarketResearch.com is your one-stop-solution to all market intelligence needs. We not only offer custom research and consulting services, we also "bundle" reports to meet your needs and help you fetch the data analysis you require for your business.
    Dedicated Client Engagement
    Not limited to only "finding" relevant reports for you, our client engagement team dedicates its efforts to understand your "business need" and accordingly maps available research data to help you move forward. Call "your" client engagement executive any time of your day and get your questions answered in order to make the correct business decision.
    Saving Time and Efforts
    Simply share your research requirement details with us and let us do all the hard work to find required intelligence for you. When you add up our "one stop solution" and "dedicated client engagement" services mentioned above, you obviously know the time and effort saving you do by working with us.
    Payment Flexibility
    Working with Fortune 500 organizations, we understand the importance of being flexible for payments. Share your payment terms with us and we will surely match up to them to ensure you get access to required business intelligence data without having to wait for the payment to be done.
    Post-Purchase Research Support
    Have questions after reading a report / datasheet bought through us? Not sure about the methodology used for data available in the research? Talk to us / Share your questions with us and if required, we will connect you with the analyst(s)/author(s) of the report(s) and ensure you get satisfactory answers for the same. Need more data / analysis / report(s) on the topic of your research/project? The RnRMarketResearch.com team is here for you 24X7 to support you with your post-purchase requirements. Subscription Offers & Packages (Get in touch with us for more details - sales@rnrmarketresearch.com / +1 888 391 5441 )
    • Ad Hoc
    • Pay - as - you - go / Bucket Subscriptions
    • Fixed Cost for #of reports
    • Customize / Personalize as per your needs