KEY INSIGHTS
The market for beer in the North American region is estimated to record a CAGR of 1.47% during the forecasted period, 2019-2027. The surging growth of craft beer and the increasing consumption of beer are the factors expected to escalate market growth.
MARKET INSIGHTS
The North American region is studied on the basis of two regional markets, namely the United States and Canada. The US region is among the heaviest consumers of beer, and the consumption of beer is on the increase. Moreover, there has been a shift in the preference towards dark beers and lagers, premium brands in particular. This has resulted in many big names investing and launching products in such categories. The India pale ale is gaining traction, along with craft beer, in the Canadian market. Also, there is an increasing demand for cocktails, which has augmented the beer sales in the on-trade franchises. Although, there have been increasing imports in the Canadian region, the domestic breweries have somewhat sustained themselves owing to the rising consumption of craft beer. The new breweries in Canada have multiplied twice in the last five years.
COMPETITIVE INSIGHTS
The increasing number of mergers and acquisitions has benefited both, the big company names and the market growth. Heineken NV, Dogfish Head Craft Brewery, Inc., Diageo Plc, Constellation Brands, Squatters Pub and Beer, Molson Coors Brewing Company, Stone & Wood Brewing Co., and Sierra Nevada Brewing Co. are some of the major players in the region.
Our report offerings include:
- Explore key findings of the overall market
- Strategic breakdown of market dynamics (Drivers, Restraints, Opportunities, Challenges)
- Market forecasts for a minimum of 9 years, along with 3 years of historical data for all segments, sub-segments, and regions
- Market Segmentation cater to a thorough assessment of key segments with their market estimations
- Geographical Analysis: Assessments of the mentioned regions and country-level segments with their market share
- Key analytics: Porter's Five Forces Analysis, Vendor Landscape, Opportunity Matrix, Key Buying Criteria, etc.
- Competitive landscape is the theoretical explanation of the key companies based on factors, market share, etc.
- Company profiling: A detailed company overview, product/services offered, SCOT analysis, and recent strategic developments
North America Beer Market Forecast 2019-2027
Table of Contents
1. Research scope
1.1. Study goals
1.2. Scope of the market study
1.3. Who will find this report useful?
1.4. Study and forecasting years
2. Research methodology
2.1. Sources of data
2.1.1. Secondary data
2.1.2. Primary data
2.2. Top-down approach
2.3. Bottom-up approach
2.4. Data triangulation
3. Executive summary
3.1. Market summary
3.2. Key findings
3.2.1. Growing demand for low-alcohol beer
3.2.2. Introduction of new flavors by vendors
3.2.3. Increasing strategic partnerships, mergers, and acquisitions
4. Market dynamics
4.1. Market scope & definition
4.2. Market drivers
4.2.1. Premiumization - key growth driver
4.2.2. Proliferation of craft beer
4.2.3. Launch of new & innovative products
4.3. Market restraints
4.3.1. Fluctuating raw materials prices
4.3.2. Threat from other alcoholic beverages
4.4. Market opportunities
4.4.1. Increasing young population and number of female drinkers
4.4.2. Emerging markets - untapped potential
4.5. Market challenges
4.5.1. Strict government rules & regulations regarding the manufacture, sales, and supply of beer
4.5.2. Campaigns against alcohol consumption
5. Market by type
5.1. Lager
5.2. Ale
5.3. Stout & porter
5.4. Malt
5.5. Other types
6. Market by production
6.1. Macro brewery
6.2. Microbrewery
6.3. Craft brewery
6.4. Others production
7. Market by packaging
7.1. Glass
7.2. Pet bottle
7.3. Metal can
7.4. Other packaging
8. Market by distribution channels
8.1. Hypermarket & supermarket
8.2. Liquor specialist stores
8.3. Duty-free stores
8.4. Online retailing
8.5. Other distribution channels
9. Key analytics
9.1. Porter's five force model
9.1.1. Threat of new entrants
9.1.2. Threat of substitute
9.1.3. Bargaining power of buyers
9.1.4. Bargaining power of suppliers
9.1.5. Threat of competitive rivalry
9.2. Key buying criteria
9.2.1. Alcohol content
9.2.2. Price
9.2.3. Availability
9.2.4. Packaging
9.3. Opportunity matrix
9.4. Vendor landscape
9.5. Value chain analysis
9.5.1. Raw material suppliers
9.5.2. Procurement department
9.5.3. Beer manufacturers
9.5.4. Research and development department (r&d)
9.5.5. Distributors, retailers and end users
10. Geographical analysis
10.1. North america
10.1.1. United states
10.1.2. Canada
11. Company profiles
11.1. Anheuser-busch inbev
11.2. Asahi group holdings ltd
11.3. Beijing yanjing brewery co., ltd.
11.4. Boston beer company
11.5. Breckenridge brewery
11.6. Carlsberg group
11.7. Constellation brands
11.8. Diageo plc
11.9. Dogfish head craft brewery, inc.
11.10. Heineken nv
11.11. Molson coors brewing company
11.12. Sierra nevada brewing co
11.13. Squatters pub and beer
11.14. Stone & wood brewing co
11.15. United breweries group (ub group)
List of Tables
Table 1: north america beer market, by country, 2019-2027 (in $ billion)
Table 2: north america beer market, by type, 2019-2027 (in $ billion)
Table 3: common types of lager beer
Table 4: common types of ale beer
Table 5: north america beer market, by production, 2019-2027 (in $ billion)
Table 6: north america beer market, by packaging, 2019-2027 (in $ billion)
Table 7: north america beer market, by distribution channels, 2019-2027 (in $ billion)
Table 8: opportunity matrix
Table 9: vendor landscape
Table 10: north america beer market, by country, 2019-2027 (in $ billion)
List of Figures
Figure 1: north america beer market, by production, 2018 & 2027 (in %)
Figure 2: north america beer market, by lager, 2019-2027 (in $ billion)
Figure 3: north america beer market, by ale, 2019-2027 (in $ billion)
Figure 4: north america beer market, by stout & porter, 2019-2027 (in $ billion)
Figure 5: north america beer market, by malt, 2019-2027 (in $ billion)
Figure 6: north america beer market, by other types, 2019-2027 (in $ billion)
Figure 7: north america beer market, by macro brewery, 2019-2027 (in $ billion)
Figure 8: north america beer market, by microbrewery, 2019-2027 (in $ billion)
Figure 9: north america beer market, by craft brewery, 2019-2027 (in $ billion)
Figure 10: north america beer market, by others production, 2019-2027 (in $ billion)
Figure 11: north america beer market, by glass, 2019-2027 (in $ billion)
Figure 12: north america beer market, by pet bottle, 2019-2027 (in $ billion)
Figure 13: north america beer market, by metal can, 2019-2027 (in $ billion)
Figure 14: north america beer market, by other packaging, 2019-2027 (in $ billion)
Figure 15: north america beer market, by hypermarket & supermarket, 2019-2027 (in $ billion)
Figure 16: north america beer market, by liquor specialist stores, 2019-2027 (in $ billion)
Figure 17: north america beer market, by duty-free stores, 2019-2027 (in $ billion)
Figure 18: north america beer market, by online retailing, 2019-2027 (in $ billion)
Figure 19: north america beer market, by other distribution channels, 2019-2027 (in $ billion)
Figure 20: porter's five force analysis
Figure 21: key buying impact analysis
Figure 22: value chain analysis
Figure 23: north america beer market, regional outlook, 2018 & 2027 (in %)
Figure 24: united states beer market, 2019-2027 (in $ billion)
Figure 25: canada beer market, 2019-2027 (in $ billion)
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