Global Food Industry Survey 2013–2014 - Market Trends, Marketing Spend and Sales Strategies in the Global Food Industry

Date: 04-Jun-2013
“Global Food Industry Survey 2013–2014: Market Trends, Marketing Spend and Sales Strategies in the Global Food Industry” is a new report by Canadean that analyzes how food manufacturing  supplier companies’ media spend, marketing and sales strategies and practices, and business planning are set to change in 2013–2014. Additionally, this report presents comparative analysis between four years of survey results (wherever applicable). It provides the current size of the marketing and advertising budgets of global food industry supplier companies and their projected spending pattern, providing an insight into global marketing behaviour. It identifies future growth prospects of global food industry buyers and suppliers, including expected change in M&A activity.  Furthermore, it identifies the key marketing aims of organizations and the sales strategies companies will adopt in order to adapt to market conditions in 2013–2014. Additionally, it aims to identify key amendments to marketing agencies that aid business generation, respondents’ criteria for marketing agency selection, and attitudes towards marketing and sales. This report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities. The report also provides access to information categorized by region, company type, and size.


The average size of the global annual marketing budget of food industry supplier respondents in 2013 is US$3.9 million, as compared to US$3.5 million in 2012.  For 2013, 73% of supplier respondents project marketing budgets of less than US$250,000 and 13% of respondents identify that their marketing budgets are between US$250,000–US$1 million.


Survey results show that, 48% and 35% of supplier respondents respectively project at least some increase in capital expenditure on ‘new product development’ and ‘sustainable or green initiatives’ in 2013.  Across the global food manufacturers’ industry, the top three expected key changes in business structure are addition of ‘new products and services’, ‘improving operational efficiency’ and to ‘expand in emerging markets’.


Reasons to buy

Project industry trends and revenue growth expectations in 2013, and understand business confidence to make informed business decisions.

Drive revenues by understanding future product investment areas and key growth regions.

Uncover key challenges and opportunities, and identify the key actions required to maintain and win buyer business.

Formulate effective sales and marketing strategies by identifying how supplier budgets are changing and the direction of spending in the future. Better promote your business by aligning your capabilities and business practices with your customer’s changing needs.

Secure stronger customer relationships by understanding the behaviour and changing strategies of industry buyers.


Comprehensive Table of Contents and more on the report @