Egypt Cards and Payments Industry Worth 21.3 Million Cards By 2017

Date: 22-May-2013
Egypt’s card industry witnessed strong growth between 2008 and 2012 recording an impressive CAGR of 14.07% rising from 9.1 million cards to 15.4 million. The industry is forecast to grow at a CAGR of 6.48% between 2013 and 2017, from 16.5 million cards to 21.3 million.


The prepaid cards category recorded the highest growth rate of all card categories between 2008 and 2012 with a CAGR of 37.55%, growing from 385,500 to 1.3 million. This category is expected to register a strong CAGR of 19.6% between 2013 and 2017, rising from 1.6 million cards to 3.2 million. In 2012, the debit card category held the highest market share of 79.3% in terms of cards in circulation, followed by the credit card category with a market share of 12.3%. The prepaid cards category held the lowest market share of 8.3% in 2012.


The number of internet users in Egypt increased significantly between 2008 and 2012 at a CAGR of 27.04% rising from 13.5 million to 23.2 million. By the end of December 2012, Egypt’s internet penetration reached 43.0% of the total population. This, along with the increase in the smartphones market, is expected to drive industry growth.



Along with the growing number of internet users, online retail is gaining popularity in the country as consumers start to realize its benefits. Notably, 22.4% of internet users in the country in 2012 used e-commerce services to buy products, avail services and make bill payments. Electronics are the most popular products in e-retail, followed by software products. Airline tickets booking and website subscriptions are ranks as the most popular services paid for online in 2012. According to the Boston Consulting Group Report on e-commerce in 2012, Egypt’s e-commerce sales accounted for 1.1% of the country’s GDP in 2011.


Reasons to buy

Understand the potential for growth within Egypt’s Cards and Payments market. Realize how the growth of prepaid cards and contactless payments is driving the industry forward.Uncover how the preferences of the consumer can impact the industry as a whole.Gain the upper hand by reviewing the main strategies adopted by other key operators within the industry.Obtain an insight into the emerging consumer attitudes and trends.


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