Consumer durables is a cataloguing of consumer goods that are not essential to be bought very often as they are fashioned in a way so as to last for an extended period of time. Profits in the consumer durables sector were most profoundly…
BMI View: New Zealand telecommunications market growth will be driven by a roll-out of wireline and
mobile broadband infrastructure and services to a large number of rural areas previously underserved.
This will help with market prospects as new customers will be hard to acquire and there is little more in
terms of upselling premium services as the market faces maturity. We believe that the infrastructure
dimension will prove challenging as consumers may be slow to take full advantage of 3G/4G services and
fibre networks in the short-term. Nevertheless, the recent merger between Sky and Vodafone to create a
converged services player will bode well for the market in our opinion as it will increase competition and
allow the player to offer innovative offerings.
Latest Updates And Industry Developments
? BMI estimates that there were 4.111mn 3G/4G subscriptions in 2015 and this will rise to 4.787mn by
2020. However, we do not expect a significant number to be 4G-only by the end of the five-year forecast
? The June 2016 merger between Vodafone and Sky will create a new strengthened player in terms of
converged services as the Vodafone-Sky entity will join the 0.83mn TV consumers of Sky with
Vodafone's 2.35mn mobile subscribers and 0.5mn wireline broadband subscribers.
? Broadband subscription growth is being driven by the mobile sector, but the ambitious fibre-to-thehome
initiative will provide additional upside in the longer term. We forecast total broadband
subscriptions to grow from 5.226mn in 2015 to 6.151mn by 2020.