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Report Detail

New Product Developments in Alcoholic Drinks: A Marketer’s Guide to the Galaxy of innovation

Publisher Name :
Date: 1-Oct-2012
No. of pages: 50

As macroeconomic volatility, the mature versus emerging market narrative, the craft revolution coming of age and shifting demographics all radically reshape the alcoholic drinks battleground, innovation is accelerating and becoming more crucial than ever. Exploring key underlying themes and highlighting exemplary launches spearheading relevant trends, the report provides a category by category sneak peak of the industry’s short to medium term future.

Euromonitor International’s New Product Developments in Alcoholic Drinks: A Marketer’s Guide to the Galaxy of innovation global briefing offers an insight into to the size and shape of the Alcoholic Drinks market in both the off-trade and the on-trade, it highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands by total volume, offers strategic analysis of key factors influencing the market – be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years’ experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

New Product Developments in Alcoholic Drinks: A Marketer’s Guide to the Galaxy of innovation

Table of Contents

Introduction
Scope
Key findings
Objectives of global briefing

Alcoholic Drinks: Key Themes
Cross-pollination: Westernisation
Cross-pollination: Reversing the tide
Segmentation: Flirting with Millennials
Segmentation: Courting the Female Drinkers
Micro versus macro: Corporate muscle
Micro versus macro: Craft Enthusiasm
The retro effect and fixing r ecessionary problems

Cross-Industry Parallels
Consumer foodservice: Localisation and micro-operators advance
Small producers give major players a run for their money
Nostalgia gains a foothold in beleaguered markets
Packaged food and soft drinks re-embrace their past

Beer
Crafting an escape route out of maturity
Imported aspirations and exotic imports
The female factor
Flavours, shandies and expanding the mix
Lower abv , corporate responsibility and taxation incentives

Wine
Green, greener, greenest
Simplicity, accessibility and thinking outside the box
Lower abv , low calorie and breaking legislative chains
Champagne: Breaking the ice
Social media, flash sales and interactivity

Spirits
Bourbon: Sweet revolution
Scotch and the luxury proposition
Vodka: Flavoured bubble ?
Putting the C back into cognac
Rum: Flavours, spice and heritage to the fore
Tequila: Dipping a toe in the sea of innovation
L iqueurs: Slow burners
Other spirits: A blast from the past – absinthe
Other spirits: Reversing the tide of westernisation – baki , baiju

Cider/Perry
Crossing the pond: The US invasion
S easonality redefined
Flavours galore

RTDs/High-Strength Premixes
From recession cocktails to premium functionality

The Importance of Packaging
On-trade on the RTD radar
Is flavourless the new flavour?

Conclusions
Summarising

Report Definitions
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