Consumer durables is a cataloguing of consumer goods that are not essential to be bought very often as they are fashioned in a way so as to last for an extended period of time. Profits in the consumer durables sector were most profoundly…
BMI View: We forecast limited growth prospects in the Dutch mobile market in our latest Q3 2016 report
update. The mobile market is saturated and devoid of organic subscriber growth opportunities. 3G/4G
uptake has some room for growth out to 2020 but we believe that operators must look to upsell their
premium services to low-value clients and to migrate them onto lucrative plans to raise revenues.
Furthermore, the launch of the first PVNO by CGI and a Dutch utilities company will lead to increased
competition in the Netherland's already thriving M2M market.
Latest Updates And Industry Developments
? Mobile subscriptions declined in Q116, in line with expectations. We forecast 18.07mn subscriptions
by end-2016, falling to 17.62mn in 2020. 3G/4G migration will see subscriptions rise from 12.26mn in
2015 to 14.9mn in 2020.
? Muted demand for low-capacity wireline broadband will impede broadband market growth, but fibre
connections will facilitate uptake of high-value triple- and quad-play services. Subscriptions will stand
at 7.7mn in 2020, but will yield higher ARPU.