Narrowband IoT Market by Offering (Hardware, Software, Cellular Network, and Service), Device (Alarms & Detector, Smart Appliance, Tracker, Smart Meter, Wearable), Deployment Type, End-Use Application, & Geography - Global Forecast to 2022

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Date: 04-Oct-2016
No. of pages: 191
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“Need for low-power consumption and low cost is expected to drive the NB-IoT market”

The narrowband IoT market is estimated to be valued at USD 16.7 million in 2017 and is expected to reach USD 181.02 million by 2022, growing at a CAGR of 61.06% during the forecast period. Long range connectivity and capability of consuming less power is expected to drive the demand for NB-IoT market. However, low-speed data transmission and privacy & security concerns are expected to restrict the growth of NB-IoT market.

“Increasing fraudulent activities such as theft and missing of shipment drives the demand for real-time tracking”

Trackers are expected to grow at the highest rate for the NB-IoT market during the forecast period. The narrowband IoT applications for tracking include logistic tracking, asset tracking, and pet tracking. Tracking devices are widely used by automotive & shipping industry to identify the status of their vehicles and shipping containers. Due to increasing fraudulent activities such as theft, missing shipments, and so on, the companies are using tracking device to get the real-time location of their vehicles and shipments.

“Telematics &vehicle tracking applications are expected to drive NB-IoT market for automotive & transportation”

Automotive& transportation is expected to grow at the highest CAGR between 2017 and 2022. The increasing demand for in-car infotainment, telematics, and navigation drives the growth of NB-IoT in automotive & transportation market. Telematics and logistics tracking are the major applications in automotive & transportation that contributes to the growth of this market. Traffic analysis, navigation, vehicle maintenance, security plays a vital role in the adoption of NB-IoT in the transportation sector.NB-IoT would enable real-time collection of massive data from vehicles, drivers, pedestrians, road sensors, and cameras to help streamline the flow of the traffic. It can help optimize traffic lights and road usage, direct public transportation to where it is needed most, navigate vehicles to avoid congestion, and raise tolls to limit traffic entering a congestion zone.

“NB-IoT market in Asia-Pacific to grow at a high rate”

China is the largest market in the APAC region for the development of smart cities. Japan has a strong base of technologically advanced manufacturing industries which offer multiple opportunities for the growth of the NB-IoT market. Huawei (China) and China Unicom (Shanghai) jointly released the NB-IoT-based smart parking solution at 2016 MWC Shanghai. In May 2016, China Unicom (Shanghai) and the Shanghai government signed an agreement to promote “Internet +” and the company would deploy dedicated NB-IoT networks in Shanghai. However, North America is expected to hold the largest market for NB-IoT in 2017. Regional presence of major companies such as Qualcomm Inc. (U.S.), Verizon Wireless (U.S.), AT&T Inc. (U.S.) that are working towards commercialization of NB-IoT connectivity is the major factor driving the market.

The breakup of the profile of primary participants is given below:


  • By Companies: Tier 1 – 20 %, Tier 2 – 35%, and Tier 3 – 45%

  • By Designation: C-level Executives – 25%, Directors– 35%, and Others – 40%

  • By Region: North America – 50%, Europe – 30%, Asia-Pacific– 10%, and RoW – 10%


The major players in narrowband IoT market are Huawei Technologies Co. Ltd. (China), Ericsson (Sweden), Vodafone Group PLC (U.K.), Qualcomm Incorporated (U.S.), Intel Corporation (U.S.), Samsung Group (South Korea), Nokia Networks (Finland), Verizon Communication (U.S.), CommSolid GmBH (Germany), U-Blox Holding AG (Switzerland), MistBase AB (Sweden).  

The NB-IoT market has been segmented on the basis of offerings, deployment type, device, end-use application, and geography. The market based on offering has further been segmented into hardware, software, cellular network, and services. Deployment type includes in-band, guard band and standalone techniques. The NB-IoT market based on device has further been segmented into alarms & detectors, trackers, smart appliances, and many others. The end-use applications for NB-IoT are agriculture, infrastructure, healthcare, building automation, automotive & transportation, and others. On the basis of geography, the market has been segmented into North America, Europe, Asia-Pacific, and Rest of the World.

Reasons to Buy the Report:

The report would help the market leaders/new entrants in this market in the following ways:


  • This report segments the NB-IoT market comprehensively and provides the closest approximations of the market sizes for the overall market and sub-segments across the different applications and regions.

  • The report helps stakeholders to understand the pulse of the market and provides them information on key market drivers, restraints, challenges, and opportunities.

Narrowband IoT Market by Offering (Hardware, Software, Cellular Network, and Service), Device (Alarms & Detector, Smart Appliance, Tracker, Smart Meter, Wearable), Deployment Type, End-Use Application, & Geography - Global Forecast to 2022

Table of Contents

1 Introduction
1.1 Objectives of the Study
1.2 Market Definition
1.3 Study Scope
1.3.1 Markets Covered
1.3.1.1 Geographic Scope
1.3.2 Years Considered for This Study
1.4 Currency
1.5 Package Size
1.6 Stakeholders

2 Research Methodology
2.1 Research Data
2.1.1 Secondary Data
2.1.1.1 Key Data From Secondary Sources
2.1.2 Primary Data
2.1.2.1 Key Data From Secondary Sources
2.1.2.2 Key Industry Insights
2.1.2.3 Breakdown of Primaries
2.2 Demand-Side Analysis of the Narrowband IoT Market
2.2.1 Introduction
2.2.2 Demand-Side Analysis
2.2.3 Increasing Number of Connected Devices
2.2.4 Growing IoT Market
2.3 Market Size Estimation
2.3.1 Bottom-Up Approach
2.3.2 Top-Down Approach
2.4 Market Breakdown & Data Triangulation
2.5 Research Assumptions

3 Executive Summary

4 Premium Insights
4.1 Attractive Market Opportunities in the NB-IoT Market
4.2 NB-IoT Market, By Offering
4.3 NB-IoT Market, By Device
4.4 NB-IoT Market, By End-Use Application
4.5 NB-IoT Market, By Geography

5 Market Overview
5.1 Introduction
5.2 Market Segmentation
5.2.1 Narrowband IoTmarket, By Deployment Type
5.2.2 Narrowband IoTmarket, By Device
5.2.3 Narrowband IoTmarket Segmentation: By End-Use Application
5.2.4 Narrowband IoTmarket Segmentation: By Geography
5.3 Market Dynamics
5.3.1 Drivers
5.3.1.1 Increasing Adoption of IoT and Growth in Network-Enabled Devices
5.3.1.2 Demand for Long-Range Connectivity
5.3.1.3 Need for Low-Power and Low-Cost Connectivity Technology
5.3.2 Restraints
5.3.2.1 Low-Speed Data Transmission
5.3.2.2 Privacy and Security Concerns
5.3.3 Opportunities
5.3.3.1 Emerging Smart Cities and Smart Buildings
5.3.3.2 Presence of Fragmented and Non-Standardized Technologies
5.3.4 Challenges
5.3.4.1 Long Tail Ecosystem Consisting of , Module, Device and Application Platform

6 NB-IoT Market, By Offering
6.1 Introduction
6.2 Hardware
6.3 Software
6.3.1 Platforms
6.3.1.1 Device Management Platform
6.3.1.2 Application Management Platform
6.3.1.3 Network Management Platform
6.3.2 Solutions
6.3.2.1 Real-Time Streaming Analytics
6.3.2.2 Security Solutions
6.3.2.3 Data Management Solutions
6.3.2.4 Remote Monitoring Systems
6.3.2.5 Network Bandwidth Management
6.4 Cellular Network
6.5 Services
6.5.1 Deployment & Integration Services
6.5.2 Support & Maintenance Services

7 NB-IoT Market, By Deployment Type
7.1 Introduction
7.2 Standalone
7.3 Guard Band
7.4 In-Band

8 NB-IoT Market, By Device
8.1 Introduction
8.2 Smart Appliances
8.3 Smart Meters
8.4 Trackers
8.5 Alarms & Detectors
8.6 Wearable Devices
8.7 Others

9 NB-IoT Market, By End-Use Application
9.1 Introduction
9.2 Agriculture
9.3 Automotive & Transportation
9.4 Energy
9.5 Healthcare
9.6 Manufacturing
9.7 Retail
9.8 Safety & Security
9.9 Infrastructure
9.10 Building Automation
9.11 Others

10 Geographical Analysis
10.1 Introduction
10.2 North America
10.2.1 U.S.
10.2.2 Canada
10.2.3 Mexico
10.3 Europe
10.3.1 Germany
10.3.2 U.K.
10.3.3 France
10.3.4 Italy
10.3.5 Spain
10.3.6 Rest of Europe
10.4 Asia-Pacific
10.4.1 China
10.4.2 Japan
10.4.3 South Korea
10.4.4 India
10.4.5 Rest of Asia-Pacific
10.5 Rest of the World
10.5.1 Middle East & Africa
10.5.2 South America

11 Competitive Landscape
11.1 Overview
11.2 Key Players in the Narrowband IoTmarket
11.3 Competitive Situations and Trends
11.4 New Product Launches
11.5 Partnerships, Contracts, Joint Ventures, Agreements, and Collaborations
11.6 Funding

12 Company Profiles
12.1 Introduction
12.2 Huawei Technologies Co. Ltd.
12.2.1 Business Overview
12.2.2 Products & Services Offered
12.2.3 Recent Developments
12.2.4 MnM View
12.2.4.1 SWOT Analysis
12.3 Ericsson
12.3.1 Business Overview
12.3.2 Products, Software, and Solutions Offered
12.3.3 Recent Developments
12.3.4 MnM View
12.3.4.1 SWOT Analysis
12.4 Vodafone Group PLC
12.4.1 Business Overview
12.4.2 Services Offered
12.4.3 Recent Developments
12.4.4 MnM View
12.4.4.1 SWOT Analysis
12.5 Qualcomm Incorporated
12.5.1 Business Overview
12.5.2 Products Offered
12.5.3 Recent Developments
12.5.4 MnM View
12.5.4.1 SWOT Analysis
12.6 Intel Corporation
12.6.1 Business Overview
12.6.2 Products Offered
12.6.3 Recent Developments
12.6.4 MnM View
12.6.4.1 SWOT Analysis
12.7 Samsung Electronics
12.7.1 Business Overview
12.7.2 Solutions Offered
12.7.3 Recent Developments
12.8 Verizon Communications
12.8.1 Business Overview
12.8.2 Solutions Offered
12.8.3 Recent Developments
12.9 Nokia Corporation
12.9.1 Business Overview
12.9.2 Services Offered
12.9.3 Recent Developments
12.10 U-Blox Holding AG
12.10.1 Business Overview
12.10.2 Products Offered
12.10.3 Recent Developments
12.11 Commsolid GmbH
12.11.1 Business Overview
12.11.2 Products Offered
12.11.3 Recent Developments
12.12 Mistbase Communication System
12.12.1 Business Overview
12.12.2 Products Offered
12.12.3 Recent Developments

13 Appendix
13.1 Insights of Industry Experts
13.2 Discussion Guide
13.3 Introducing RT: Real-Time Market Intelligence
13.4 Available Customizations
13.5 Related Reports

List of Tables

Table 1 NB-IoT Market, By Offering, 2017–2022 (USD Thousand)
Table 2 NB-IoT Market for Hardware, By Region, 2013–2022 (USD Thousand)
Table 3 NB-IoT Market for Hardware, By Region, 2017–2022 (Thousand Units)
Table 4 NB-IoT Market, By Software, 2017–2022 (USD Thousand)
Table 5 NB-IoT Market for Services, 2013–2022 (USD Thousand)
Table 6 NB-IoT Market, By Deployment Type, 2017–2022 (USD Thousand)
Table 7 Standalone NB-IoT Market, By End-Use Application, 2018–2022 (USD Thousand)
Table 8 Standalone NB-IoT Market, By Region, 2018–2022 (USD Thousand)
Table 9 Guard Band NB-IoT Market, By End-Use Application, 2017–2022 (USD Thousand)
Table 10 Guard Band NB-IoT Market, By Region, 2017–2022 (USD Thousand)
Table 11 In-Band NB-IoT Market, By End-Use Application, 2017–2022 (USD Thousand)
Table 12 In-Band NB-IoT Market, By Region, 2017–2022 (USD Thousand)
Table 13 Narrowband IoT Market, By Device, 2017–2022 (USD Thousand)
Table 14 Narrowband IoT Market for Smart Appliances, By Region, 2017–2022 (USD Thousand)
Table 15 Narrowband IoT Market for Smart Meters, By Region, 2017–2022 (USD Thousand)
Table 16 Narrowband IoT Market for Trackers, By Region, 2017–2022 (USD Thousand)
Table 17 Narrowband IoT Market for Alarm & Detectors, By Region, 2017–2022 (USD Thousand)
Table 18 Narrowband IoT Market for Wearable Devices, By Region, 2017–2022 (USD Thousand)
Table 19 Narrowband IoT Market for Other Devices, By Region, 2017–2022 (USD Thousand)
Table 20 NB-IoT Market, By End-Use Application, 2017–2022 (USD Thousand)
Table 21 NB-IoT Market for Agriculture Application, By Type, 2017–2022 (USD Thousand)
Table 22 NB-IoT Market for Agriculture Application, By Region, 2017–2022 (USD Thousand)
Table 23 NB-IoT Market for Agriculture Application, By Deployment Type, 2017–2022 (USD Thousand)
Table 24 NB-IoT Market for Automotive & Transportation Application, By Type, 2017–2022 (USD Thousand)
Table 25 NB-IoT Market for Automotive & Transportation Application, By Region, 2017–2022 (USD Thousand)
Table 26 NB-IoT Market for Automotive & Transportation Application, By Deployment Type, 2017–2022 (USD Thousand)
Table 27 NB-IoT Market for Energy Application, By Region, 2017–2022 (USD Thousand)
Table 28 NB-IoT Market for Energy, By Deployment Type, 2017–2022 (USD Thousand)
Table 29 NB-IoT Market for Healthcare Application, By Region, 2017–2022 (USD Thousand)
Table 30 NB-IoT Market for Healthcare Application, By Deployment Type, 2017–2022 (USD Thousand)
Table 31 NB-IoT Market for Manufacturing Application, By Region, 2017–2022 (USD Thousand)
Table 32 NB-IoT Market for Manufacturing Application, By Deployment Type, 2017–2022 (USD Thousand)
Table 33 NB-IoT Market for Retail Application, By Region, 2017–2022 (USD Thousand)
Table 34 NB-IoT Market for Retail Application, By Deployment Type, 2017–2022 (USD Thousand)
Table 35 NB-IoT Market for Safety & Security Application, By Region, 2017–2022 (USD Thousand)
Table 36 NB-IoT Market for Safety & Security Application, By Deployment Type, 2017–2022 (USD Thousand)
Table 37 NB-IoT Market for Infrastructure ApPLCiation, By Region, 2017–2022 (USD Thousand)
Table 38 NB-IoT Market for Infrastructure Application, By Deployment Type, 2017–2022 (USD Thousand)
Table 39 NB-IoT Market for Building Automation Application, By Type, 2017–2022 (USD Thousand)
Table 40 NB-IoT Market for Building Automation Application, By Region, 2017–2022 (USD Thousand)
Table 41 NB-IoT Market for Building Automation Application, By Deployment Type, 2017–2022 (USD Thousand)
Table 42 NB-IoT Market for Other Applications, By Type, 2017–2022 (USD Thousand)
Table 43 NB-IoT Market for Other Applications, By Deployment Type, 2017–2022 (USD Thousand)
Table 44 NB-IoT Market, By Region, 2017–2022 (USD Thousand)
Table 45 NB-IoT Market in North America, By Country, 2013–2022 (USD Thousand)
Table 46 NB-IoT Market in North America, By End-Use Application, 2017–2022 (USD Thousand)
Table 47 NB-IoT Market in North America, By Device, 2017–2022 (USD Thousand)
Table 48 NB-IoT Market in North America, By Deployment Type, 2017–2022 (USD Thousand)
Table 49 NB-IoT Market in Europe, By Country, 2017–2022 (USD Thousand)
Table 50 NB-IoT Market in Europe, By End-Use Application, 2017–2022 (USD Thousand)
Table 51 NB-IoT Market in Europe, By Device, 2017–2022 (USD Thousand)
Table 52 NB-IoT Market in Europe, By Deployment Type, 2017–2022 (USD Thousand)
Table 53 NB-IoT Market in Asia-Pacific, By Country, 2017–2022 (USD Thousand)
Table 54 NB-IoT Market in Asia-Pacific, By End-Use Application, 2017–2022 (USD Thousand)
Table 55 NB-IoT Market in Asia-Pacific, By Device, 2017–2022 (USD Thousand)
Table 56 NB-IoT Market in Asia-Pacific, By Deployment Type, 2017–2022 (USD Thousand)
Table 57 NB-IoT Market in RoW, By Country, 2017–2022 (USD Thousand)
Table 58 NB-IoT Market in RoW, By End-Use Application, 2017–2022 (USD Thousand)
Table 59 NB-IoT Market in RoW, By Device, 2017–2022 (USD Thousand)
Table 60 NB-IoT Market in RoW, By Deployment Type, 2017–2022 (USD Thousand)
Table 61 Intel and Huawei are Expected to Lead the Narrowband IoTmarket
Table 62 New Product Launches, 2015–2016
Table 63 Partnerships, Agreements, Collaborations, Contracts, and Joint Ventures, 2015–2016
Table 64 Funding, 2015–2016

List of Figures

Figure 1 Narrowband IoTmarket
Figure 2 Narrowband-IoT Market: Research Design
Figure 3 The Number of Connected Devices Expected to Grow Up to 50 Billion Units in 2020
Figure 4 The Total IoT Market is Expected to Reach USD 1.423 Trillion By 2020
Figure 5 Process Flow of Market Size Estimation
Figure 6 Market Size Estimation Methodology: Bottom-Up Approach
Figure 7 Market Size Estimation Methodology: Top-Down Approach
Figure 8 Market Breakdown and Data Triangulation
Figure 9 NB-IoT Market, By Offering, 2017–2022
Figure 10 NB-IoT Market, By Device, 2017 vs 2022
Figure 11 NB-IoT Market, By End-Use Application, 2022
Figure 12 NB-IoT Market, By Region, 2017
Figure 13 NB-IoT Market Expected to Grow at A High Rate between 2017 and 2022
Figure 14 Software Expected to Dominate the NB-IoT Market Between 2017 and 2022
Figure 15 Alarms & Detectors Expected to Hold the Largest Share of the NB-IoT Market By 2022
Figure 16 Infrastructure Expected to Hold the Largest Share of the NB-IoT Market in 2022
Figure 17 The U.S. Expected to Hold the Largest Share of the NB-IoT Market Between 2017 and 2022
Figure 18 Evolution of Narrowband-IoT Standardization
Figure 19 Need for Low Power and Low-Cost Connectivity are the Major Driving Factor for Narrowband IoT Market
Figure 20 Number of Connected Devices By 2021: the Ericsson Prospective
Figure 21 Wireless Module Price : the Huawei Prospective
Figure 22 Smart City Ecosystem
Figure 23 Narrowband IoT market Ecosystem
Figure 24 NB-IoT Segmentation, By Offering
Figure 25 NB-IoT Market for Services Expected to Grow at the Highest Rate Between 2017 and 2022
Figure 26 Solution Segment Expected to Dominate the NB-IoT Software Market Between 2017 and 2022
Figure 27 Deployment & Integration Segment Expected to Dominate the NB-IoT Service Market Between 2017 and 2022
Figure 28 NB-IoT segmentation, By Deployment Type
Figure 29 NB-IoT Market By Standalone Deployment Expected to Grow at the Highest Rate Between 2017 and 2022
Figure 30 Infrastructure Application Expected to Dominate the Guard Band NB-IoT Market Between 2017 and 2022
Figure 31 Manufacturing Expected to Grow at the Highest Rate for In-Band NB-IoT Market Between 2017 and 2022
Figure 32 Narrowband IoT Market Segmentation, By Device
Figure 33 Alarm & Detectors to Hold the Largest Market Share Between 2017 and 2022
Figure 34 Asia-Pacific NB-IoT Market is Expected to Witness the Highest Growth for Trackers Between 2017 and 2022
Figure 35 NB-IoT Market Segmentation, By End-Use Application
Figure 36 Market for the Automotive & Transportation Application is Expected to Grow at the Highest Rate Between 2017 and 2022
Figure 37 Asia-Pacific Expected to Witness the Highest Growth Rate for the Automotive & Transportation Application Between 2017 and 2022
Figure 38 Asia-Pacific is Expected to Witness the Highest Growth Rate for Healthcare Application Between 2017 and 2022
Figure 39 Asia-Pacific to Witness the Highest Growth Rate for Safety & Security Application Between 2017 and 2022
Figure 40 Asia-Pacific to Witness the Highest Growth in the Building Automation Market Between 2017 and 2022
Figure 41 NB-IoT Market Segmentation, By Region
Figure 42 NB-IoT Market in China Expected to Grow at the Highest CAGR between 2016 and 2022
Figure 43 Snapshot of the NB-IoT Market in North America
Figure 44 Infrastructure to Hold the Largest Share of the North American NB-IoT Market
Figure 45 Snapshot of NB-IoT Market in Europe
Figure 46 Trackers Expected to Hold the Largest Share of the NB-IoT Market By Device in Europe
Figure 47 Snapshot of NB-IoT Market in Asia-Pacific
Figure 48 Manufacturing Application Expected to Witness the Highest Growth Rate in the NB-IoT Market in Asia-Pacific During the Forecast Period
Figure 49 South America Expected to Witness the Highest Growth Rate During the Forecast Period
Figure 50 Companies Adopted Partnerships as the Key Growth Strategy Between 2015 and 2016
Figure 51 Battle for Market Share: New Product Launches Was the Key Strategy Adopted By the Companies Between 2015 and 2016
Figure 52 Geographic Revenue Mix of the Top 5 Market Players
Figure 53 Huawei Technologies Co. Ltd.: Business Overview
Figure 54 Ericsson: Company Snapshot
Figure 55 Ericsson: SWOT Analysis
Figure 56 Vodafone Group PLC: Company Snapshot
Figure 57 Vodafone Group PLC: SWOT Analysis
Figure 58 Qualcomm Incorporated: Business Overview
Figure 59 Qualcomm Incorporated: SWOT Analysis
Figure 60 Intel Corporation: Company Snapshot
Figure 61 Intel Corporation: SWOT Analysis
Figure 62 Samsung Electronics: Business Overview
Figure 63 Verizon Communications: Company Snapshot
Figure 64 Nokia Corporation: Company Snapshot
Figure 65 U-Blox Holding AG: Company Snapshot

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