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BMI View: The growth outlook for Namibia's tourism industry remains broadly positive. International
visitor numbers are rising, supported by an increasingly broad range of direct air travel connections as
well as government investment in cross-border marketing campaigns. While the hotel market is
underdeveloped, particularly in comparison to the most established regional market (South Africa), we are
seeing more investor interest in the hotel sector and the country is already home to several luxury safari
lodges which attract affluent and high-spend visitors. Visitor numbers are currently forecast to rise steadily,
boosting tourism-related spending and hotel industry value and making Namibia an increasingly attractive
Key Updates And Forecasts
? Dutch airline KLM is the latest major international airline to announce the launch of new flight routes to
Namibia. KLM will launch the new route in October 2016, connecting on to the existing flight route to
Luanda in Angola, and will offer three return flights a week.
? Following a spate of high profile wildlife conservation failures (including the recent poisoning of three
lions from the so-called 'Five Musketeers' which were the subject of a National Geographic
documentary), Namibia has reiterated its commitment to wildlife preservation and has noted tourism is a
key part of the country's conservation strategy.
? At present, we are forecasting solid growth of 5.1% in international tourism arrivals to Namibia in 2016,
bringing the total to just under 1.5mn. While the majority of arrivals are from regional states, Namibia
also attracts a significant number of affluent visitors from Germany, the UK and the USA which brings
much needed diversity to the market.