The global pet care market is foretold to improve in the forthcoming years as matched to the preceding years and will showcase better sales in various market segments. It is estimated that the global pet care market will grow at a CAGR o…
BMI View: Morocco's food and drink market will suffer from the collapse of the country's agricultural
production in 2016, which will weigh on employment and household incomes, especially in rural areas. We
hold a more positive medium-term outlook as Morocco's food and drink industry is still relatively
underdeveloped and offers many opportunities for expansion.
Key Trends & Industry Developments
? The collapse in agricultural production due to the latest drought will have a negative impact on
employment and household income in rural areas. Low inflation and the uptick in remittances will not
compensate for the fall in purchasing power.
? Processed and packaged foods will continue to see rapidly increasing popularity.
? Recent tax hikes on alcohol and the removal of alcoholic drinks from Marjane supermarkets
will continue to restrict sales.
? The ongoing shift from traditional open-air food markets to an organised mass grocery retail system in
Morocco will drive strong market growth over the next five years.