Mobile Value Added Services (MVAS) Market by Solution (SMS, MMS, Mobile Money, Mobile Infotainment, and Others), by End User (SMBs and Enterprises), by Vertical (BFSI, Government, and Others), & by Geography - Global Forecast and Analysis to 2020

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Date: 15-Apr-2015
No. of pages: 149
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MVAS solution generates large revenue opportunity for network operators as more and more number of user access communication, utility, transaction, and infotainment services on mobile. The network operators are adding innovative MVAS services in their portfolio to provide an enhanced customer experience and generate new revenue. MVAS solution providers are focusing on agreements, collaborations, partnership, and expansion strategies to compete in this market. The MVAS market has been broadly segmented by types of solution, end user, industry verticals, and regions. The major drivers, restraints, opportunities and challenges; and their impact have been briefly described in this report. The notable market players in this domain include Google, Apple, Comviva Technologies, AT&T, Vodafone, OnMobile, KongZhong, One97 Communication, Comverse, and InMobi.  The report on the MVAS market also provides in-depth analysis of the key players in solutions and services ecosystems with their profiles, recent developments, key issues, global adoption trends, opportunities in market, and future growth potential. The report will help the market leaders/new entrants in this market in the following ways:


  • This report segments the market into categories, services, end users, and verticals covering this market comprehensively. It provides the closest approximations of the revenue numbers for the overall market and the sub segments. The market numbers are further split across different regions.

  • This report will help them better understand the competitor and gain more insights to better position their business. There is a separate section on competitive landscape, including mergers and acquisition and venture capital funding. Besides, there are company profiles of top players in this market. In this section, market internals are provided that can put organizations ahead of their competitors.

  • This report will help supplier understand the pulse of the market and provide information on key market drivers, restraints, and opportunities.

Mobile Value Added Services (MVAS) Market by Solution (SMS, MMS, Mobile Money, Mobile Infotainment, and Others), by End User (SMBs and Enterprises), by Vertical (BFSI, Government, and Others), & by Geography - Global Forecast and Analysis to 2020

Table of Contents

1 Introduction
1.1 Objectives of the Study
1.2 Market Definition
1.3 Market Scope
1.3.1 Markets Covered
1.3.2 Year
1.4 Currency
1.5 Stakeholders

2 Research Methodology
2.1 Market Size Estimation
2.2 Market Breakdown and Data Triangulation
2.3 Market Share Estimation
2.3.1 Key Data Taken From Secondary Sources
2.3.2 Key Data Taken From Primary Sources
2.3.2.1 Key Industry Insights
2.3.3 Assumptions

3 Executive Summary

4 Premium Insights
4.1 Attractive Market Opportunities
4.2 Mobile value added services Market, By End User, Between 2014-2015
4.3 MVAS Solution Market Size, By Type and By Region, 2015
4.4 MVAS Regional Market
4.5 Lifecycle Analysis, By Region, 2015

5 Market Overview
5.1 Introduction
5.2 Evolution
5.3 Market Segmentation
5.3.1 By Solution
5.3.2 By  User Type
5.3.3 By Industry
5.3.4 By Region
5.4 Market Dynamics
5.4.1 Drivers
5.4.1.1 Increase in Number of Smartphone and Tablet Users
5.4.1.2 Mobile Internet
5.4.1.3 Increased Usage of Mobile Applications and Mobile Web
5.4.2 Restraint
5.4.2.1 Understanding Consumer Behaviour
5.4.3 Opportunities
5.4.3.1 Social Media
5.4.3.2 Rich Communication Services
5.4.4 Challenge
5.4.4.1 Privacy Concerns

6 Industry Trends
6.1 Introduction
6.2 Value Chain Analysis
6.3 Porter’s Five Forces Analysis
6.3.1 Threat From New Entrants
6.3.2 Threat From Substitutes
6.3.3 Bargaining Power of Suppliers
6.3.4 Bargaining Power of Buyers
6.3.5 Intensity of Competitive Rivalry

7 Mobile Value Added Services Market, By Solutions
7.1 Introduction
7.2 Short Messaging Service (SMS)
7.3 Multimedia Messaging Service (MMS)
7.4 Location Based Services
7.5 Mobile Email & IM (Instant Messaging)
7.6 Mobile Money
7.7 Mobile Advertising
7.8 Mobile Infotainment

8 Mobile Value Added Services Market, By End User
8.1 Introduction
8.2 SMBS
8.3 Enterprises

9 Mobile Value Added Services Market, By Industry
9.1 Introduction
9.2 BFSI
9.3 Education
9.4 Government
9.5 Healthcare
9.6 Media and Entertainment
9.7 Retail
9.8 Telecom & IT
9.9 Others

10 Geographic Analysis
10.1 Introduction
10.2 North America
10.3 Europe
10.4 Asia Pacific
10.5 Middle East and Africa
10.6 LAtin America

11 Competitive Landscape
11.1 Overview
11.2 Competitive Situation & Trends
11.2.1 New Product Launches
11.2.2 Agreements, Partnerships, Collaborations , Expansions and New Contracts, 2011-2014
11.2.3 Mergers & Acquisitions

12 Company Profiles
12.1 AT&T
12.1.1 Business Overview
12.1.2 Solutions
12.1.3 Recent Developments
12.1.4 SWOT Analysis
12.1.5 MNM View
12.2 Apple
12.2.1 Business Overview
12.2.2 Solutions
12.2.3 Recent Developments
12.2.4 SWOT Analysis
12.2.5 MNM View
12.3 Google
12.3.1 Business Overview
12.3.2 Solutions
12.3.3 Recent Developments
12.3.4 SWOT Analysis
12.3.5 MNM View
12.4 Vodafone
12.4.1 Business Overview
12.4.2 Solutions
12.4.3 Recent Developments
12.4.4 SWOT Analysis
12.4.5 MNM View
12.5 Mahindra Comviva
12.5.1 Business Overview
12.5.2 Solutions
12.5.3 Recent Developments
12.5.4 SWOT Analysis
12.5.5 MNM View
12.6 Inmobi
12.6.1 Business Overview
12.6.2 Products
12.6.3 Key Strategies
12.6.4 Recent Developments
12.7 One97 Communication
12.7.1 Business Overview
12.7.2 Solutions
12.7.3 Key Strategies
12.7.4 Recent Developments
12.8 Onmobile Global Limited
12.8.1 Overview
12.8.2 Solutions
12.8.3 Key Strategies
12.8.4 Recent Developments
12.9 Comverse
12.9.1 Business Overview
12.9.2 Solutions
12.9.3 Key Strategies
12.9.4 Recent Developments
12.9.5 MNM View
12.10 Kongzhong Corporation
12.10.1 Business Overview
12.10.2 Solutions
12.10.3 Key Strategies
12.10.4 Recent Developments

13 Appendix
13.1 Discussion Guide
13.2 Introduction RT: Real Time Market Intelligence
13.3 Available Customizations
13.4 Related Reports

List of Tables

Table 1 Mobile value added services market Assumptions
Table 2 MVAS Market, 2015-2020 ($Billion)
Table 3 Smartphones and Mobile Internet Are Propelling the Growth of market
Table 4 Understanding Consumer Behaviour  to Hinder the mobile value added services market
Table 5 Social Media is One of the Opportunities in the MVAS Market
Table 6 Privacy Concerns Are Challenging the mobile value added services market
Table 7 Mobile value added services market Size, By Software, 2015-2020 ($Billion)
Table 8 SMS Market Size, By Region, 2015-2020 ($Billion)
Table 9 SMS Market Size, By End User, 2015-2020 ($Billion)
Table 10 SMS Market Size, By End User, 2015-2020 ($Billion)
Table 11 MMS Market Size, By Region, 2015-2020 ($Billion)
Table 12 MMS Market Size, By End User, 2015-2020 ($Billion)
Table 13 MMS Market Size, By Industry, 2015-2020 ($Billion)
Table 14 Location Based Services Market Size, By Region, 2015-2020 ($Billion)
Table 15 Location Based Services Market Size, By End User, 2015-2020 ($Billion)
Table 16 Location Based Services Market Size, By Industry, 2015-2020 ($Billion)
Table 17 Mobile Email & IM Market Size, By Region, 2015-2020 ($Billion)
Table 18 Mobile Email & IM Market Size, By End User, 2015-2020 ($Billion)
Table 19 Mobile Email & IM Market Size, By Industry, 2015-2020 ($Billion)
Table 20 Mobile Money Market Size, By Region, 2015-2020 ($Billion)
Table 21 Mobile Money Market Size, By End User, 2015-2020 ($Billion)
Table 22 Mobile Money Market Size, By Industry, 2015-2020 ($Billion)
Table 23 Mobile Advertising Market Size, By Region, 2015-2020 ($Billion)
Table 24 Mobile Advertising Market Size, By End User, 2015-2020 ($Billion)
Table 25 Mobile Money Market Size, By Industry, 2015-2020 ($Billion)
Table 26 Mobile Infotainment Market Size, By Region, 2015-2020 ($Billion)
Table 27 Mobile Infotainment Market Size, By End User, 2015-2020 ($Billion)
Table 28 Mobile Infotainment Market Size, By Industry, 2015-2020 ($Billion)
Table 29 Global MVAS Market Size, By End User, 2015-2020 ($Billion)
Table 30 SMBS Market Size, By Solution, 2015-2020 ($Billion)
Table 31 SMBS Market Size, By Region, 2015-2020 ($Billion)
Table 32 Enterprises Market Size, By Solution, 2015-2020 ($Billion)
Table 33 Enterprises Market Size, By Region, 2015-2020 ($Billion)
Table 34 Global MVAS Market Size, By Industry, 2015-2020 ($Billion)
Table 35 BFSI Market Size, By Solution, 2015-2020 ($Billion)
Table 36 BFSI Market Size, By Region, 2015-2020 ($Billion)
Table 37 Education Market Size, By Solution, 2015-2020 ($Billion)
Table 38 Education Market Size, By Region, 2015-2020 ($Billion)
Table 39 Government Market Size, By Solution, 2015-2020 ($Billion)
Table 40 Government Market Size, By Region, 2015-2020 ($Billion)
Table 41 Healthcare Market Size, By Solution, 2015-2020 ($Billion)
Table 42 Healthcare Market Size, By Region, 2015-2020 ($Billion)
Table 43 Media and Entertainment Market Size, By Solution, 2015-2020 ($Billion)
Table 44 Media and Entertainment Market Size, By Region, 2015-2020 ($Billion)
Table 45 Retail Market Size, By Solution, 2015-2020 ($Billion)
Table 46 Retail Market Size, By Region, 2015-2020 ($Billion)
Table 47 Telecom & IT Market Size, By Solution, 2015-2020 ($Billion)
Table 48 Telecom & IT Market Size, By Region, 2015-2020 ($Billion)
Table 49 Others Market Size, By Solution, 2015-2020 ($Billion)
Table 50 Others Market Size, By Region, 2015-2020 ($Billion)
Table 51 Global MVAS Market Size, By Region, 2015-2020 ($Billion)
Table 52 NA: Market Size, By End User, 2015-2020 ($Billion)
Table 53 NA: Market Size, By Industry, 2015-2020 ($Billion)
Table 54 NA: Market Size, By Solution, 2015-2020 ($Billion)
Table 55 Europe: Market Size, By End User, 2015-2020 ($Billion)
Table 56 Europe: Market Size, By Industry, 2015-2020 ($Billion)
Table 57 Europe: Market Size, By Solution, 2015-2020 ($Billion)
Table 58 APAC: Market Size, By End User, 2015-2020 ($Billion)
Table 59 APAC: Market Size, By Industry, 2015-2020 ($Billion)
Table 60 APAC: Market Size, By Solution, 2015-2020 ($Billion)
Table 61 MEA: Market Size, By End User, 2015-2020 ($Billion)
Table 62 MEA: Market Size, By Industry, 2015-2020 ($Billion)
Table 63 MEA: Market Size, By Solution, 2015-2020 ($Billion)
Table 64 LA: Market Size, By End User, 2015-2020 ($Billion)
Table 65 LA: Market Size, By Industry, 2015-2020 ($Billion)
Table 66 LA: Market Size, By Solution, 2015-2020 ($Billion)
Table 67 New Product Launches, 2011-2014
Table 68 Agreements, Partnerships, Collaborations , Expansion and New Contracts
Table 69 Mergers & Acquisitions, 2011-2014

List of Figures

Figure 1 Global mobile value added services market: Research Methodology
Figure 2 Market Size Estimation Methodology: Bottom-Up Approach
Figure 3 Market Size Estimation Methodology: Top-Down Approach
Figure 4 Breakdown of Primary Interviews: By Company Type, Designation, and Region
Figure 5 Market Breakdown Data Triangulation Approach
Figure 6 Mobile value added services market Size, By Solutions (2015 vs. 2020): SMS to Lead the MVAS Market
Figure 7 MVAS Market Size, By Vertical (2015 vs. 2020): BFSI Will Continue Dominating the Market
Figure 8 North America Dominates the MVAS Market While APAC Projecting Potential Growth, 2015
Figure 9 Social Media Will Act as an Attractive Market Opportunity
Figure 10 Enterprises Accounted for the Largest Market Size in the MVAS Market Between 2015-2020
Figure 11 NA Market Will Continue to Dominate the MVAS Market
Figure 12 MEA Market to Grow With the Highest CAGR
Figure 13 MEA and APAC Are Expected to Have High Growth Rate in the Coming Five Years
Figure 14 Mobile Internet to Play A Crucial Role in the Mobile Value Added Services Market
Figure 15 Increase in Number of Smartphones and Tablet Users is the Key Growth Driver of MVAS Market
Figure 16 Value Chain Analysis: Enterprises Are Generating New Revenue Streams for the Vendors
Figure 17 Porter’s Five Forces Analysis (2014): Limited Number of Substitutes Available Has Increased the Value of Mobile Value Added Services (MVAS) Solutions
Figure 18 Mobile value added services Market, Geographic Analysis
Figure 19 SMS, Mobile Emails, and Mobile Infotainment  to Lead the Mobile value added services Market
Figure 20 Telecom & IT is the Fastest Growing Industry in the MVAS Market
Figure 21 Enterprise to Lead the MVAS Market
Figure 22 Telecom & IT  is the Fastest Growing Industry in the MVAS Market
Figure 23 Geographical Snapshot (2015)
Figure 24 APAC and MEA Will Lead the Business Analytics Market By 2020
Figure 25 North America Market Snapshot: Investment in Healthcare and Telecom & IT Industry Will Drive the Market
Figure 26 APAC Market Snapshot: Investment in Healthcare and Telecom & IT Industry Will Drive the Market
Figure 27 Companies Adopted New Product Launch as the Key Growth Strategy Over the Last Four Years
Figure 28 Market Evaluation Framework
Figure 29 Battle for Market Share: Partnerships, Agreements, and Collaborations Was the Key Strategy of the Leading Market Players
Figure 30 AT&T : Business Overview
Figure 31 SWOT Analysis
Figure 32 Apple: Business Overview
Figure 33 SWOT Analysis
Figure 34 Google: Business Overview
Figure 35 SWOT Analysis
Figure 36 Vodafone: Business Overview
Figure 37 SWOT Analysis
Figure 38 Mahindra Comviva: Business Overview
Figure 39 SWOT Analysis
Figure 40 Inmobi: Business Overview
Figure 41 One97 Communication: Business Overview
Figure 42 Onmobile Global Limited : Business Overview
Figure 43 Comverse: Business Overview
Figure 44 Kongzhong Corporation: Business Overview

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