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Mobile point-of-sale solutions for SMEs: strategies for mobile operators and vendors

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Date: 12-Jan-2015
No. of pages: 27
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Mobile operators can differentiate themselves and retain SME customers by bundling mobile point-of-sale (mPOS) solutions with other services.

This strategy report explores the potential benefits for mobile operators of partnering with vendors of mobile point-of-sale (mPOS) solutions, in order to enhance their portfolio of services aimed at small and medium-sized enterprises (SMEs). It explores the size of the opportunity represented by the SME market segment, the reasons why SMEs would be compelled to adopt mPOS solutions, and how such services complement operators’ SME customer acquisition strategies and targeted product portfolios.

This Strategy Report Provides:


  • an analysis of how operators can become part of the mPOS value chain and attract SME customers to both mPOS solutions and core telecoms offerings

  • a summary of the role that partnerships with mPOS vendors have in enhancing operators’ service portfolios aimed at SMEs

  • case studies of operators that have deployed mPOS solutions aimed at SMEs, and how they are doing.


Company Coverage

  • EE

  • Ingenico

  • iZettle

  • Orange

  • payleven

  • Telecom Italia

Mobile point-of-sale solutions for SMEs: strategies for mobile operators and vendors

Table of Contents

Executive Summary
Partnerships with Mpos Vendors Are Good for Operators
Operators’ Mpos Bundles for Smes Should Be Flexible yet Targeted
Partnerships with Operators Can Increase the Reach of Mpos Vendors
About the Authors and Analysys Mason

List of Figures

Figure 1: Vendor and operator strengths in partnerships to target SMEs with mPOS solutions
Figure 2: SME revenue by mobile service, Western Europe, 2014–2019
Figure 3: Addressable market for mPOS solutions in European Union member states, 20141

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