Mobile Money Market by Transaction Mode, Nature of Payment, Location, Type of Purchase, & by Industry (BFSI, Telecom & IT, Media & Entertainment, Healthcare, Retail, Travel & Hospitality, Transportation & Logistics, Others) – Global Forecast to 2019

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Date: 23-Mar-2015
No. of pages: 188
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The widespread technological advancements in mobile devices are significantly transforming the communication methods and work patterns of the people worldwide. With the mobile devices becoming multi-functional, people have increasingly embraced various technologies and applications that quicken the accomplishment of their tasks. One of the most evident among these is accessibility to financial services over the mobile phone. In the recent years, the progressions in banking and financial services have led to the expansive considerations of mobile-based money transfers and monetary transactions. Thus, mobile money has been instrumental in revolutionizing the usage of mobile phones.

Mobile money has helped the users to conveniently enable secured mobile payments and transfers over their mobile phone. In addition, this mobile money service has also helped theses users send and receive remittances, pay bills, make airtime transfers, receive and send money to near and remote locations, and enable movie or travel ticket purchases, among various others. Further, the simplicity, flexibility, convenience, and security provided by the mobile money services and mobile wallets over the traditional money payment and transfers techniques, are encouraging the users to consider mobile money services. Thus,these benefits of mobile money services have comprehensively enhanced the perspectives of the users with regards to mobile money transactions and payments.

With the rising acknowledgements to mobile-based payments and transactions, the mobile money service is fast gaining momentum in the market.This has in turn benefited the mobile money services providers which include Mobile Network Operators (MNOs), financial institutes such as banks, payment platform providers, and payment agents to leverage and expand their provisions in this market. Considering this, the mobile money services has also been chiefly accountable for increasing the average revenues for these stakeholders in the mobile money ecosystem.  Further, the increasing realization in the underlying potentials of mobile money services has also led to the advancement and broad considerations by various industrial verticals to enable the users to make mobile-based payments and transfers. Thus, these augmentations have also fostered the rise in mobile money services market.

Further, the adoption of mobile money services is encouraged due to surfacing of mandate standards related to mobile money transfers and payments that need to be adhered with, by the payment agents, financial institutions, and MNOs. These regulations that have to be followed include Anti-Money Laundering (AML)/Combating Financing of Terrorism, Know Your Customer (KYC), and standards by GSMA Association among various others. This compliance facilitates secured data, and money access and transfer across mobile devices. Hence, the surfacing of these secured mobile solutions is further adding to the demand of mobile money across the globe.

Over the years, manifestation of the mobile devices among the users and the indispensable requirement to have ubiquitous access to financial solutions are some of the prominent factors driving the adoption mobile money services. On the other hand, prevailing data security apprehensions and lack of awareness related to mobile money services are the restraining factors hindering the growth of the mobile money market.Considering this, the report further helps to identify the latest patterns and trends intensifying the progression in the mobile money market across all regions.

Middle East and Africa, Asia-Pacific, and North America have the highest adoption and usage market of mobile money. The regions of Europe and Latin America are gradually considering these mobile money services, and in turn offer a lot of opportunities for the vendors in the mobile money market.

There are various assumptions that have been taken into consideration for the market sizing and forecasting exercise. A few of the global assumptions include political, economic, social, technological, and economic factors. The dollar fluctuations are expected to not seriously affect the forecasts in the emerging regions.

The report will help the market leaders/new entrants in the mobile money market in the following ways:

  • This report segments the market of mobile money into transaction modes and types of purchases covering this market comprehensively. The report provides the closest approximations of the revenue numbers for the overall market and the sub-segments.The market numbers are further split across location types, nature of payments, and industry vertical in all the major regions.
  • This report will help mobile money service providers better understand the competitors and gain more insights to better position one’s business. There is a separate section on competitive landscape, including mergers and acquisitions, and venture capital funding. Besides this, there are company profiles of the ten major players in this market. In this section, market internals are provided that can help place one’s company ahead of the competitors.
  • The report helps the suppliers understand the pulse of the market. It provides information on key market drivers, restraints, and opportunities.

Mobile Money Market by Transaction Mode, Nature of Payment, Location, Type of Purchase, & by Industry (BFSI, Telecom & IT, Media & Entertainment, Healthcare, Retail, Travel & Hospitality, Transportation & Logistics, Others) – Global Forecast to 2019

Table of Contents

1 Introduction
1.1 Objectives of the Study
1.2 Market Definition
1.3 Market Scope
1.3.1 Markets Covered
1.3.2 Year
1.4 Currency
1.5 Stakeholders

2 Research Methodology
2.1 Mobile Money Market Size Estimation
2.2 Market Crackdown and Data Triangulation
2.3 Market Share Estimation
2.3.1 Key Data Taken From Secondary Sources
2.3.2 Key Data Taken From Primary Sources
2.3.2.1 Key Industry Insights
2.3.3 Assumptions

3 Executive Summary

4 Premium Insights
4.1 Attractive Market Opportunities in the Mobile Money Market
4.2 Top Three Transaction Modes
4.3 Top Three Verticals and Regions (2014)
4.4 Mobile Money Market (2019)
4.5 Global Size, By Type of Purchase
4.6 Mobile Money Regional Market
4.7 Product Growth Matrix
4.8 Life Cycle Analysis (2014), By Region

5 Market Overview
5.1 Introduction
5.2 Evolution
5.3 Market Segmentation
5.3.1 Market, By Transaction Mode
5.3.2 Market, By Nature of Payment
5.3.3 Market, By Location
5.3.4 Market, By Type of Purchase
5.3.5 Mobile Money Market, By Industry
5.3.6 Market, By Region
5.4 Market Dynamics
5.4.1 Drivers
5.4.1.1 Manifestation of Mobile Devices Among the Users
5.4.1.2 Indispensable Requirement to Have Ubiquitous Access to Financial Solutions
5.4.1.3 Creation of New Business Avenues for Stakeholders
5.4.1.4 Evolving Demographic Needs Across Geographies
5.4.1.5 Rising Use of Mobile Money Services Across Businesses
5.4.2 Restraints
5.4.2.1 Prevailing Data Security Apprehensions
5.4.2.2 Lack of Awareness About the Benefits Related to Mobile Money Services
5.4.2.3 Ongoing Switch to New Handsets and Interoperability Among Devices
5.4.3 Opportunities
5.4.3.1 Bridging the Virtual Financial World With Reality
5.4.3.2 Enhanced Flexibility Provisions Among the Mobile Money Services
5.4.4 Challenges
5.4.4.1 Diversified Regulations and Policies Present Across Regions

6 Industry Trends
6.1 Introduction
6.2 Value Chain Analysis  Functional Application of Mobile Money
6.3 Porter’s Five Forces Analysis
6.3.1 Threat From New Entrants
6.3.2 Threat From Substitutes
6.3.3 Bargaining Power of Suppliers
6.3.4 Bargaining Power of Buyers
6.3.5 Intensity of Competitive Rivarly
6.4 Mobile Money Technologies and Regulatory Trends
6.4.1 Technologies and Platforms
6.4.1.1 Radio Frequency Identification (RFID)
6.4.1.2 Near Field Communication (NFC)
6.4.1.3 Digital and Mobile Wallets (Mwallets)
6.4.1.4 Mobile Web/ Wap Payments
6.4.1.5 SMS/PRSMS
6.4.1.6 Unstructured Supplementary Services Data (USSD)
6.4.1.7 Sim Tool Kit (STK)/ J2me / Brew
6.4.2 Current Regulations and Strategic Initiatives
6.4.2.1 Anti-Money Laundering (AML)/ Combating Financing of Terrorism
6.4.2.2 Payment Service Directive (PSD)
6.4.2.3 Single Euro Payments Area (SEPA)
6.4.2.4 Gsm Association
6.4.2.5 Consultative Group to Assist the Poor (CGAP)
6.4.2.6 Know Your Customer (KYC)
6.4.2.7 Credit Card Accountability Responsibility and Disclosure (CARD) Act
6.5 Mobile Money Service Provider Business Models
6.5.1 Operator Centric Model
6.5.2 Bank Centric Model
6.5.3 Collaboration Model

7 Mobile Money Market Analysis, By Segments
7.1 Introduction
7.2 Mobile Money Market Analysis, By Transaction Mode
7.2.1 Introduction
7.2.2 NFC/Smart Cards
7.2.3 Direct Mobile Billing
7.2.4 Mobile Web/Wap Payments
7.2.5 Short Message Services (SMS)
7.2.6 STK/USSD
7.2.7 Others
7.3 Mobile Money Market Analysis, By Nature of Payment
7.3.1 Introduction
7.3.2 Person to Person
7.3.3 Person to Business
7.3.4 Business to Person
7.3.5 Business to Business
7.4 Mobile Money Market Analysis, By Location
7.4.1 Introduction
7.4.2 Remote Payments
7.4.3 Proximity Payments
7.5 Mobile Money Market Analysis, By Type of Purchase
7.5.1 Introduction
7.5.2 Airtime Transfer and Top Ups
7.5.3 Money Transfers and Payments
7.5.4 Merchandise and Coupons
7.5.5 Travel and Ticketing
7.5.6 Digital Products

8 Mobile Money Market Analysis, By Industry Vertical
8.1 Introduction
8.2 BFSI
8.3 Telecom and IT
8.4 Media and Entertainment
8.5 Healthcare
8.6 Retail
8.7 Travel and Hospitality
8.8 Transportation and Logistics
8.9 Others

9 Geographic Analysis
9.1 Introduction
9.2 North America
9.3 Europe
9.4 Asia-Pacific
9.5 Middle East and Africa
9.6 Latin America

10 Competitive Landscape
10.1 Overview
10.2 Competitive Situations and Trends
10.2.1 New Product Launches
10.2.2 Agreements, Partnerships, Collaborations, and Joint Ventures, 2012–2014
10.2.3 Mergers and Acquistions
10.2.4 VC Funding

11 Company Profiles
11.1 Introduction
11.2 Vodafone Group PLC
11.2.1 Overview
11.2.2 Products and Services
11.2.3 Key Strategies
11.2.4 Recent Developments
11.2.5 SWOT Analysis
11.2.6 MNM View
11.3 Gemalto
11.3.1 Business Overview
11.3.2 Products and Services
11.3.3 Key Strategies
11.3.4 Recent Developments
11.3.5 SWOT Analysis
11.3.6 MNM View
11.4 FIS
11.4.1 Business Overview
11.4.2 Products and Services
11.4.3 Key Strategies
11.4.4 Recent Developments
11.4.5 SWOT Analysis
11.4.6 MNM View
11.5 Google, Inc.
11.5.1 Business Overview
11.5.2 Products & Services
11.5.3 Key Strategies
11.5.4 Recent Developments
11.5.5 SWOT Analysis
11.5.6 MNM View
11.6 Mastercard Incorporated
11.6.1 Business Overview
11.6.2 Products & Services
11.6.3 Key Strategy
11.6.4 Recent Developments
11.6.5 MNM View
11.7 Bharti Airtel Limited
11.7.1 Overview
11.7.2 Products and Services
11.7.3 Key Strategies
11.7.4 Recent Developments
11.7.5 MNM View
11.8 Orange S.A.
11.8.1 Business Overview
11.8.2 Products and Services
11.8.3 Key Strategy
11.8.4 Recent Developments
11.8.5 MNM View
11.9 Monitise PLC
11.9.1 Business Overview
11.9.2 Products & Services
11.9.3 Key Strategy
11.9.4 Recent Developments
11.9.5 MNM View
11.1 Mahindra Comviva
11.10.1 Business Overview
11.10.2 Products & Services
11.10.3 Key Strategy
11.10.4 Recent Developments
11.10.5 MNM View
11.11 Paypal (Ebay, Inc.)
11.11.1 Business Overview
11.11.2 Products & Services
11.11.3 Key Strategy
11.11.4 Recent Developments
11.11.5 MNM View

12 Appendix
12.1 Insights of Industry Experts
12.2 Discussion Guide
12.3 Introducing RT: Real Time Market Intelligence
12.4 Available Customizations
12.5 Related Reports

List of Tables

Table 1 Global Mobile Money Transaction Value and Growth, 2012-2019 ($Billion, Y-O-Y %)
Table 2 Global Mobile Money Market Size and Growth, 2012-2019 ($Billion, Y-O-Y %)
Table 3 Manifestation of Mobile Devices is Enhancing the  Adoption of Mobile Money Services in  the Mobile Money Market
Table 4 Prevailing Data Security Apprehensions in the  Adoption of Mobile Money Services is Restraining the Market Growth
Table 5 Bridging of the Virtual Financial World With Reality is Paving the Way for Enhanced Growth Avenues and Opportunities for Mobile Money Vendors
Table 6 Diversified Regulations and Policies Present Across Regions is Challenging the Mobile Money Market
Table 7 Global Mobile Money Market Size , By Transaction Mode, 2012–2019 ($Billion)
Table 8 Global NFC/Smart Card-Based Transaction Mode Market Size, By Region, 2012-2019 ($Billion)
Table 9 Global Direct Billing-Based Transaction Mode Market Size, By Region, 2012-2019 ($Billion)
Table 10 Global Mobile Web/Wap Payments-Based Transaction Mode Market Size, By Region, 2012-2019 ($Billion)
Table 11 Global SMS-Based Transaction Mode Market Size, By Region, 2012-2019 ($Billion)
Table 12 Global STK/USSD-Based Transaction Mode Market Size, By Region, 2012-2019 ($Billion)
Table 13 Global Others-Based Transaction Mode Market Size, By Region, 2012-2019 ($Billion)
Table 14 Global Mobile Money Market Size, By Nature of Payment, 2012–2019 ($Billion)
Table 15 Global Person to Person Nature of Payment Market Size, By Region, 2012–2019 ($Billion)
Table 16 Global Person to Business Nature of Payment Market Size, By Region, 2012–2019 ($Billion)
Table 17 Global Business to Person Nature of Payment Market Size, By Region, 2012–2019 ($Billion)
Table 18 Global Business to Business Nature of Payment Market Size, By Region, 2012–2019 ($Billion)
Table 19 Global Mobile Money Market Size, By Location, 2012–2019 ($Billion)
Table 20 Global Remote Payments Market Size, By Region, 2012–2019 ($Billion)
Table 21 Global Proximity Payments Market Size, By Region, 2012–2019 ($Billion)
Table 22 Global Mobile Money Market Size, By Type of Purchase, 2012–2019 ($Billion)
Table 23 Global Airtime Transfer and Top Ups Market Size, By Region, 2012–2019 ($Billion)
Table 24 Global Money Transfers and Payments Market Size, By Region, 2012–2019 ($Billion)
Table 25 Global Merchandise and Coupons Market Size, By Region, 2012–2019 ($Billion)
Table 26 Global Travel and Ticketing Market Size, By Region, 2012–2019 ($Billion)
Table 27 Global Digital Products Market Size, By Region, 2012–2019 ($Billion)
Table 28 Global Mobile Money Transaction Value, By Industry Vertical, 2012-2019 ($Billion)
Table 29 Global Mobile Money Transaction Value in BFSI Industry, By Region, 2012-2019 ($Billion)
Table 30 Global Mobile Money Transaction Value in Telecom and IT  Industry, By Region, 2012-2019 ($Billion)
Table 31 Global Mobile Money Transaction Value in Media and Entertainment  Industry, By Region, 2012-2019 ($Billion)
Table 32 Global Mobile Money Transaction Value in Healthcare  Industry, By Region, 2012-2019 ($Billion)
Table 33 Global Mobile Money Transaction Value in Retail Industry, By Region, 2012-2019 ($Billion)
Table 34 Global Mobile Money Transaction Value in Travel and Hospitality Industry, By Region, 2012-2019 ($Billion)
Table 35 Global Mobile Money Transaction Value in Transportation and Logistics Industry, By Region, 2012-2019 ($Billion)
Table 36 Global Mobile Money Transaction Value in Other Industries, By Region, 2012-2019 ($Billion)
Table 37 Global Mobile Money Transaction Value, By Region, 2012-2019 ($Billion)
Table 38 Global Mobile Money Market Size, By Region, 2012–2019 ($Billion)
Table 39 NA: Market Size, By Transaction Mode, 2012-2019 ($Billion)
Table 40 NA: Market Size, By Nature of Payments, 2012-2019 ($Billion)
Table 41 NA: Market Size, By Location, 2012-2019 ($Billion)
Table 42 NA: Market Size, By Type of Purchase, 2012-2019 ($Billion)
Table 43 NA: Mobile Money Transaction Value, By Industry Vertical, 2012-2019 ($Billion)
Table 44 Europe: Mobile Money Market Size, By Transaction Mode, 2012-2019 ($Billion)
Table 45 Europe: Market Size, By Nature of Payments, 2012-2019 ($Billion)
Table 46 Europe: Market Size, By Location, 2012-2019 ($Billion)
Table 47 Europe: Market Size, By Type of Purchase, 2012-2019 ($Billion)
Table 48 Europe: Mobile Money Transaction Value, By Industry Vertical, 2012-2019 ($Billion)
Table 49 APAC: Market Size, By Transaction Mode, 2012-2019 ($Billion)
Table 50 APAC: Mobile Money Market Size, By Nature of Payments, 2012-2019 ($Billion)
Table 51 APAC: Market Size, By Location, 2012-2019 ($Billion)
Table 52 APAC: Market Size, By Type of Purchase, 2012-2019 ($Billion)
Table 53 APAC: Mobile Money Transaction Value, By Industry Vertical, 2012-2019 ($Billion)
Table 54 MEA: Market Size, By Transaction Mode, 2012-2019 ($Billion)
Table 55 MEA: Market Size, By Nature of Payments, 2012-2019 ($Billion)
Table 56 MEA: Market Size, By Location, 2012-2019 ($Billion)
Table 57 MEA: Mobile Money Market Size, By Type of Purchase, 2012-2019 ($Billion)
Table 58 MEA: Mobile Money Transaction Value, By Industry Vertical, 2012-2019 ($Billion)
Table 59 LA: Market Size, By Transaction Mode, 2012-2019 ($Billion)
Table 60 LA: Market Size, By Nature of Payments, 2012-2019 ($Billion)
Table 61 LA: Market Size, By Location, 2012-2019 ($Billion)
Table 62 LA: Mobile Money Market Size, By Type of Purchase, 2012-2019 ($Billion)
Table 63 LA: Mobile Money Transaction Value, By Industry Vertical, 2012-2019 ($Billion)
Table 64 New Product Launches, 2012–2014
Table 65 Agreements, Partnerships, Collaborations, and Joint Ventures
Table 66 Mergers and Acquisitions, 2012–2014
Table 67 VC Funding, 2012-2014

List of Figures

Figure 1 Global Mobile Money Market: Research Methodology
Figure 2 Market Size Estimation Methodology: Bottom-Up Approach
Figure 3 Market Size Estimation Methodology: Top-Down Approach
Figure 4 Break Down of Primary Interviews: By Company Type, Designation, and Region
Figure 5 Data Triangulation
Figure 6 SMS  to Lead the Mobile Money Market in the Transaction Mode Segment
Figure 7 Person to Person Transaction to Lead the Mobile Money Market in the Nature of Payments Segment for the Forecast Period
Figure 8 Money Transfers and Payments Will Lead the Mobile Money Market in the Type of Purchase Segment By 2019
Figure 9 Global Mobile Money Transaction Value, By Industry: Telecom & IT to Lead the Market
Figure 10 Global Mobile Money Market Share, 2014: MEA Held the Maximum Market Share
Figure 11 Emerging Economies Offer Attractive Market Opportunities in the Mobile Money Market
Figure 12 Mobile Web/Wap Payments to Grow at the Fastest Rate Among the Top Three Transaction Modes in the Mobile Money Market
Figure 13 MEA Held the Maximum Market Share Among All the Regions in the Mobile Money Market (2014)
Figure 14 Money Transfers and Payments Will Dominate the Mobile Money Market in the Next Five Years
Figure 15 More Than 1/4th of the Market Will Come From the Top Two Purchase Types  in 2014-2019
Figure 16 Asia-Pacific Market to Grow Faster Than North America, Middle East and Africa
Figure 17 Mobile Money Market, Growth Matrix
Figure 18 Mobile Wallets to Play A Key Role in the Mobile Money Market
Figure 19 Rising Adoption of Mobile Money Services Across Various Industry Verticals is One of the Factors Driving This Market
Figure 20 Mobile Money, Value Chain Analysis: Major Role Played By Payment Platform Providers
Figure 21 Porter’s Five Forces Analysis (2014): Expansive Set of Players is Increasing  the  Competition in the Industry
Figure 22 Mobile Web/Wap Payments Will Have Highest Growth Rate in the Forecasted Period
Figure 23 Asia-Pacific is the Fastest Growing Region for NFC/Smart Cards Transaction Mode in Mobile Money
Figure 24 Mobile Web/Wap Payments Transaction Mode Will Have High Growth Rate in All Regions
Figure 25 SMS Transaction Mode Dominated the Mobile Money Market in 2014
Figure 26 Business to Person Will Have the Highest Growth Rate for the Forecasted Period
Figure 27 Person to Person Nature of Payment Dominated the Mobile Money Market in 2014
Figure 28 NFC is Propelling the Growth of Proximity Payments in the Mobile Money Market
Figure 29 Remote Payments Will Dominate the Mobile Money Market for the Forecasted Period
Figure 30 Merchandise and Coupons is the Fastest Growing Purchase Type in the Mobile Money Market
Figure 31 Airtime Transfer and Top-Ups; Money Transfers and Payments Dominated the Mobile Money Market in 2014
Figure 32 BFSI, Telecom and IT Will Continue to Dominate the Mobile Money Market During the Forecast Period
Figure 33 Geographic Analysis of Mobile Money Market, By Industry Vertical (2014)
Figure 34 More Than 40% of Mobile Money Transactions (Value) Will Take Place in BFSI, Telecom and IT Verticals
Figure 35 APAC Will Surpass MEA to Lead the Mobile Money Market By 2019
Figure 36 Geographic Snapshot – Asia-Pacific is Emerging as A New Hotspot
Figure 37 Asia-Pacific: an Attractive Destination for Mobile Money Market
Figure 38 APAC Market Snapshot: Increased Demand From the Mobile Money Users From the Developing Economies Will Drive the Market
Figure 39 APAC is the Fastest Growing Region in the Mobile Money Market
Figure 40 MEA Market Snapshot
Figure 41 Companies Adopted Mergers and Acquisitions as the Key Growth Strategy Over the Last Three Years
Figure 42 Google, Inc. Grew at the Fastest Rate Between 2009 and 2013
Figure 43 Mobile Money Market Evaluation Framework: Significant Number of Partnerships  Have Fueled Growth in 2013 and 2014
Figure 44 Battle for Market Share: Partnerships, Agreements, Collaborations, and Joint Ventures, and Venture Funding Were the Key Strategies
Figure 45 Geographic Revenue Mix of Top 5 Market Players
Figure 46 Vodafone Group PLC: Business Overview
Figure 47 Vodafone Group PLC: SWOT Analysis
Figure 48 Gemalto: Business Overview
Figure 49 Gemalto: SWOT Analysis
Figure 50 FIS: Business Overview
Figure 51 Google, Inc.: Business Overview
Figure 52 Google , Inc.: SWOT  Analysis
Figure 53 Mastercard Incorporated: Business Overview
Figure 54 Mastercard Incorporated: SWOT  Analysis
Figure 55 Bharti Airtel Limited: Business Overview
Figure 56 Orange S.A.: Business Overview
Figure 57 Monitise PLC: Business Overview
Figure 58 Tech Mahindra Limited: Business Overview
Figure 59 Ebay, Inc.: Business Overview

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