Mobile Money Market by Transaction Mode (NFC/Smartcard, SMS, Mobile Apps), Nature of Payment (Person to Person, Person to Business, Business to Person, and Business to Business), Location, Type of Purchase, Industry & Region - Global Forecast to 2021

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Date: 22-Jul-2016
No. of pages: 180
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“Indispensable requirement to have ubiquitous access to financial solutions is driving the mobile money market”

The mobile money market size is estimated to grow from USD 21.15 billion in 2016 to USD 112.29 billion by 2021, at an estimated Compound Annual Growth Rate (CAGR) of 39.64% from 2016 to 2021. Technological advancement in mobile devices, indispensable requirement to have ubiquitous access to financial solutions, rising use of non-cash payments, creation of new business avenues for stakeholders, evolving demographic needs across regions, rising use of mobile money services across businesses are some of the driving forces in the mobile money market.

“Person to person nature of payment segment to gain maximum market size during the forecast period”

Person to person segment, under nature of payments, is expected to account for the largest market share during the forecast period 2016–2021 as this payment service provided by banks offers customers with heightened convenience of immediate withdraws and deposits and facilitate instant money transfers through any mobile device and Mobile Network Operator (MNO).

“By location, remote payments dominate the mobile money market during the forecast period”

By location, remote payments segment dominates the mobile money market and contributes the largest market share. The reason being this type of payment usually makes use of premium SMS, mobile web/WAP, STK/USSD, browser, and mobile applications and can be processed over a subscriber’s mobile phone bill, prepaid payments, and debit or credit card payments. These payments are beneficial for consumers as they can be conducted through any type of mobile phone, ranging from a basic handset to smartphones.

In the process of determining and verifying the market size for several segments and sub-segments gathered through secondary research, extensive primary interviews were conducted with key people. The break-up of profiles of primary participants is given below:

•    By Company Type: Tier 1: 40%, Tier 2: 40%, and Tier 3: 20%
•    By Designation: C level: 30%, Director level: 40%, and Others: 30%
•    By Region: North America: 30%, APAC: 35%,Europe: 35%,

The various key vendors profiled in the report are as follows:


  • Vodafone Group Plc

  • Gemalto

  • FIS

  • Google Inc.

  • Mastercard Incorporated

  • Bharti Airtel Limited

  • Orange S.A.

  • Monitise Plc

  • Mahindra Comviva

  • PayPal


The report will help the market leaders/new entrants in this market in the following ways:


  • This report segments the Mobile Money comprehensively and provides the closest approximations of the revenue numbers for the overall market and subsegments across different verticals and regions.

  • The report helps stakeholders to understand the pulse of the market and provides them information on key market drivers, restraints, challenges, and opportunities.

  • This report will help stakeholders to better understand the competitors and gain more insights to better their position in the business. The competitive landscape section includes new product launches, partnerships, agreements & collaborations, mergers & acquisitions, and expansions.

Mobile Money Market by Transaction Mode (NFC/Smartcard, SMS, Mobile Apps), Nature of Payment (Person to Person, Person to Business, Business to Person, and Business to Business), Location, Type of Purchase, Industry & Region - Global Forecast to 2021

Table of Contents

1 Introduction
1.1 Objectives of the Study
1.2 Market Definition
1.3 Market Scope
1.3.1 Markets Covered
1.3.2 Years Considered in the Report
1.4 Currency
1.5 Limitation
1.6 Stakeholders

2 Research Methodology
2.1 Research Data
2.1.1 Secondary Data
2.1.1.1 Key Data From Secondary Sources
2.1.2 Primary Data
2.1.2.1 Key Data From Primary Sources
2.1.2.2 Key Industry Insights
2.1.2.3 Breakdown of Primary Interviews
2.2 Market Size Estimation
2.2.1 Bottom-Up Approach
2.2.2 Top-Down Approach
2.3 Market Breakdown and Data Triangulation
2.4 Assumptions

3 Executive Summary

4 Premium Insights
4.1 Attractive Market Opportunities in the Mobile Money Market
4.2 Market By Transaction Mode
4.3 Market By Nature of Payment and Region
4.4 Market Potential
4.5 Mobile Money Regional Market
4.6 Lifecycle Analysis, By Region, 2016

5 Mobile Money Market Overview
5.1 Introduction
5.2 Evolution
5.3 Market Segmentation
5.3.1 By Transaction Mode
5.3.2 By Nature of Payment
5.3.3 By Location
5.3.4 By Type of Purchase
5.3.5 By Industry
5.3.6 By Region
5.4 Market Dynamics
5.4.1 Drivers
5.4.1.1 Increased Use of Mobile Devices Among Users and Technological Advancements
5.4.1.2 Indispensable Requirement to Have Ubiquitous Access to Financial Solutions
5.4.1.3 Rising Use of Non-Cash Payments
5.4.1.4 Creation of New Business Avenues for Stakeholders
5.4.1.5 Evolving Demographic Needs Across Regions
5.4.1.6 Rising Use of Mobile Money Services Across Businesses
5.4.2 Restraints
5.4.2.1 Prevailing Data Security Apprehensions
5.4.2.2 Lack of Content Awareness About the Benefits Related to Mobile Money Services
5.4.2.3 Interoperability Issues During Switch to New Handsets
5.4.3 Opportunities
5.4.3.1 Bridging the Virtual Financial World With Reality
5.4.3.2 Enhanced Flexibility Provisions Among the Mobile Money Services
5.4.3.3 NFC Taking Mobile Money to A New Level
5.4.3.4 Increase in Support From Public Authorities
5.4.4 Challenges
5.4.4.1 Diversified Regulations and Policies Present Across Regions
5.4.4.2 Improper Network Coverage

6 Mobile Money Market: Industry Trends
6.1 Introduction
6.2 Mobile Money Technologies and Regulatory Trends
6.2.1 Technologies and Platforms
6.2.1.1 Radio Frequency Identification
6.2.1.2 Near Field Communication (NFC)
6.2.1.3 Digital and Mobile Wallets (Mwallets)
6.2.1.4 Mobile Web/WAP Payments
6.2.1.5 Short Messaging Service/Premium Rate Short Messaging Service (SMS/PRSMS)
6.2.1.6 Unstructured Supplementary Services Data (USSD)
6.2.1.7 SIM Tool Kit (STK)/J2ME/Brew
6.2.2 Current Regulations and Strategic Initiatives
6.2.2.1 Anti-Money Laundering (AML)/Combating Financing of Terrorism
6.2.2.2 Payment Service Directive (PSD)
6.2.2.3 Single Euro Payments Area (SEPA)
6.2.2.4 GSM Association
6.2.2.5 Consultative Group to Assist the Poor (CGAP)
6.2.2.6 Know Your Customer (KYC)
6.2.2.7 Credit Card Accountability Responsibility and Disclosure (CARD) Act
6.3 Mobile Money Service Provider Business Models
6.3.1 Operator-Centric Model
6.3.2 Bank-Centric Model
6.3.3 Collaboration Model

7 Mobile Money Market Analysis, By Transaction Mode
7.1 Introduction
7.2 Near Field Communication (NFC)/Smart Cards
7.3 Direct Mobile Billing
7.4 Mobile Web/WAP Payments
7.5 Short Message Service
7.6 SIM Toolkit/Unstructured Service Supplementary Data (STK/USSD)
7.7 Mobile Applications (Apps)
7.8 Interactive Voice Response System
7.9 Others

8 Mobile Money Market Analysis, By Nature of Payment
8.1 Introduction
8.2 Person to Person
8.3 Person to Business
8.4 Business to Person
8.5 Business to Business

9 Mobile Money Market Analysis, By Location
9.1 Introduction
9.2 Remote Payments
9.3 Proximity Payments

10 Mobile Money Market Analysis, By Type of Purchase
10.1 Introduction
10.2 Airtime Transfer and Top-Ups
10.3 Money Transfers and Payments
10.4 Merchandise and Coupons
10.5 Travel and Ticketing
10.6 Digital Products

11 Mobile Money Transaction Value Market Analysis, By Industry
11.1 Introduction
11.2 Banking, Financial Services, and Insurance
11.3 Telecom and It
11.4 Media and Entertainment
11.5 Healthcare
11.6 Retail
11.7 Travel and Hospitality
11.8 Transportation and Logistics
11.9 Energy and Utilities
11.10 Others

12 Geographic Analysis
12.1 Introduction
12.2 North America
12.3 Europe
12.4 Asia-Pacific (APAC)
12.5 Middle East and Africa (MEA)
12.6 Latin America

13 Competitive Landscape
13.1 Overview
13.2 Competitive Situations and Trends
13.2.1 Partnerships, Agreements, and Collaborations
13.2.2 Mergers and Acquisitions
13.2.3 New Product Launches

14 Company Profiles
14.1 Introduction
14.2 Vodafone Group PLC
14.2.1 Business Overview
14.2.2 Services Offered
14.2.3 Source: Press Releases, Company Website and Annual Reports
14.2.4 Recent Developments
14.2.5 MnM View
14.2.5.1 Key Strategies
14.2.5.2 SWOT Analysis
14.3 Gemalto
14.3.1 Business Overview
14.3.2 Products Offered
14.3.3 Recent Developments
14.3.4 MnM View
14.3.4.1 Key Strategies
14.3.4.2 SWOT Analysis
14.4 MasterCard Incorporated
14.4.1 Business Overview
14.4.2 Products Offered
14.4.3 Recent Developments
14.4.4 MnM View
14.4.4.1 Key Strategies
14.4.4.2 SWOT Analysis
14.5 Google Inc.
14.5.1 Business Overview
14.5.2 Products Offered
14.5.3 Recent Developments
14.5.4 MnM View
14.5.4.1 Key Strategies
14.5.4.2 SWOT Analysis
14.6 FIS
14.6.1 Business Overview
14.6.2 Products Offered
14.6.3 Recent Developments
14.6.4 MnM View
14.6.4.1 Key Strategies
14.6.4.2 SWOT Analysis
14.7 Bharti Airtel Limited
14.7.1 Business Overview
14.7.2 Products Offered
14.7.3 Recent Developments
14.7.4 MnM View
14.7.4.1 Key Strategies
14.8 Orange S.A.
14.8.1 Business Overview
14.8.2 Products Offered
14.8.3 Recent Developments
14.8.4 MnM View
14.8.4.1 Key Strategies
14.9 Monitise PLC
14.9.1 Business Overview
14.9.2 Products and Services Offered
14.9.3 Recent Developments
14.9.4 MnM View
14.9.4.1 Key Strategies
14.10 Mahindra Comviva
14.10.1 Business Overview
14.10.2 Products and Services Offered
14.10.3 Recent Developments
14.10.4 MnM View
14.10.4.1 Key Strategies
14.11 Paypal PTE. Ltd.
14.11.1 Business Overview
14.11.2 Products Offered
14.11.3 Recent Developments
14.11.4 MnM View
14.11.4.1 Key Strategies

15 Innovators
15.1 Cellum
15.1.1 Business Overview
15.2 Strands, Inc.
15.2.1 Business Overview
15.3 Carta Worldwide
15.3.1 Business Overview
15.4 Western Union Holdings, Inc.
15.4.1 Business Overview

16 Appendix
16.1 Recent Developments
16.1.1 Partnerships, Agreements, and Collaborations
16.1.2 Mergers and Acquisitions
16.1.3 New Product Launches
16.2 Discussion Guide
16.3 Introducing RT: Real Time Market Intelligence
16.4 Available Customizations
16.5 Related Reports

List of Tables

Table 1 Global Mobile Money Market Size and Growth Rate, 2016–2021 (USD Billion, Y-O-Y %)
Table 2 Global Market Size, By Transaction Mode, 2014–2021 (USD Million)
Table 3 NFC/Smart Cards: Market Size, By Region, 2014–2021 (USD Million)
Table 4 Direct Mobile Billing: Market Size, By Region, 2014–2021 (USD Million)
Table 5 Mobile Web/WAP Payments: Market Size, By Region, 2014–2021 (USD Million)
Table 6 Short Message Service: Market Size, By Region, 2014 – 2021 (USD Million)
Table 7 STK/USSD: Market Size, By Region, 2014–2021 (USD Million)
Table 8 Mobile Apps: Market Size, By Region, 2014–2021 (USD Million)
Table 9 Interactive Voice Response System: Market Size, By Region, 2014–2021 (USD Million)
Table 10 Others: Market Size, By Region, 2014–2021 (USD Million)
Table 11 Global Mobile Money Market Size, By Nature of Payment, 2014–2021 (USD Billion)
Table 12 Person to Person: Market Size, By Region, 2014–2021 (USD Million)
Table 13 Person to Business: Market Size, By Region, 2014–2021 (USD Million)
Table 14 Business to Person: Market Size, By Region, 2014–2021 (USD Million)
Table 15 Business to Business: Market Size, By Region, 2014–2021 (USD Million)
Table 16 Global Mobile Money Market Size, By Location, 2014–2021 (USD Billion)
Table 17 Remote Payments: Market Size, By Region, 2014–2021 (USD Million)
Table 18 Proximity Payments: Market Size, By Region, 2014 – 2021 (USD Million)
Table 19 Global Market Size, By Type of Purchase, 2014–2021 (USD Billion)
Table 20 Airtime Transfer and Top-Ups: Market Size, By Region, 2014–2021 (USD Million)
Table 21 Money Transfers and Payments: Market Size, By Region, 2014–2021 (USD Million)
Table 22 Merchandise and Coupons: Market Size, By Region, 2014–2021 (USD Million)
Table 23 Travel and Ticketing: Market Size, By Region, 2014–2021 (USD Million)
Table 24 Digital Products: Market Size, By Region, 2014–2021 (USD Million)
Table 25 Global Mobile Money Transaction Value Market Size, By Industry, 2014–2021 (USD Billion)
Table 26 BFSI: Mobile Money Transaction Value Market Size, By Region, 2014–2021 (USD Billion)
Table 27 Telecom and It: Mobile Money Transaction Value Market Size, By Region, 2014–2021 (USD Billion)
Table 28 Media and Entertainment: Mobile Money Transaction Value Market Size, By Region, 2014–2021 (USD Billion)
Table 29 Healthcare: Mobile Money Transaction Value Market Size, By Region, 2014–2021 (USD Billion)
Table 30 Retail: Mobile Money Transaction Value Market Size, By Region, 2014–2021 (USD Billion)
Table 31 Travel and Hospitality : Mobile Money Transaction Value Market Size, By Region, 2014–2021 (USD Billion)
Table 32 Transportation and Logistics : Mobile Money Transaction Value Market Size, By Region, 2014–2021 (USD Billion)
Table 33 Energy and Utilities : Mobile Money Transaction Value Market Size, By Region, 2014–2021 (USD Billion)
Table 34 Other Industries: Mobile Money Transaction Market Size, By Region, 2014–2021 (USD Billion)
Table 35 Global Mobile Money Market Size, By Region, 2014 – 2021 (USD Billion)
Table 36 Global Mobile Money Transaction Value, By Region, 2014 – 2021 (USD Billion)
Table 37 North America: Market Size, By Transaction Mode, 2014 – 2021 (USD Million)
Table 38 North America: Market Size, By Nature of Payment, 2014 – 2021 (USD Million)
Table 39 North America: Market Size, By Location, 2014 – 2021 (USD Million)
Table 40 North America: Market Size, By Type of Purchase, 2014 – 2021 (USD Million)
Table 41 North America: Mobile Money Transaction Value, By Industry Vertical, 2014 – 2021 (USD Billion)
Table 42 Europe: Market Size, By Transaction Mode, 2014 – 2021 (USD Million)
Table 43 Europe: Market Size, By Nature of Payment, 2014 – 2021 (USD Million)
Table 44 Europe: Market Size, By Location, 2014 – 2021 (USD Million)
Table 45 Europe: Market Size, By Type of Purchase, 2014 – 2021 (USD Million)
Table 46 Europe: Mobile Money Transaction Value, By Industry Vertical, 2014 – 2021 (USD Billion)
Table 47 Asia-Pacific: Market Size, By Transaction Mode, 2014 – 2021 (USD Million)
Table 48 Asia-Pacific: Market Size, By Nature of Payment, 2014 – 2021 (USD Million)
Table 49 Asia-Pacific: Mobile Money Market Size, By Location, 2014 – 2021 (USD Million)
Table 50 Asia-Pacific: Market Size, By Type of Purchase, 2014 – 2021 (USD Million)
Table 51 Asia-Pacific: Mobile Money Transaction Value, By Industry Vertical, 2014 – 2021 (USD Billion)
Table 52 Middle East and Africa: Market Size, By Transaction Mode, 2014 – 2021 (USD Million)
Table 53 Middle East and Africa: Market Size, By Nature of Payment, 2014 – 2021 (USD Million)
Table 54 Middle East and Africa: Market Size, By Location, 2014 – 2021 (USD Million)
Table 55 Middle East and Africa: Market Size, By Type of Purchase, 2014 – 2021 (USD Million)
Table 56 Middle East and Africa: Mobile Money Transaction Value, By Industry Vertical, 2014 – 2021 (USD Billion)
Table 57 Latin America: Market Size, By Transaction Mode, 2014 – 2021 (USD Million)
Table 58 Latin America: Market Size, By Nature of Payment, 2014 – 2021 (USD Million)
Table 59 Latin America: Market Size, By Location, 2014 – 2021 (USD Million)
Table 60 Latin America: Market Size, By Type of Purchase, 2014 – 2021 (USD Million)
Table 61 Latin America: Mobile Money Transaction Value, By Industry Vertical, 2014 – 2021 (USD Billion)
Table 62 Partnerships, Agreements, and Collaborations, 2015–2016
Table 63 Mergers and Acquisitions, 2014–2015
Table 64 New Product Launches, 2015–2016
Table 65 Partnerships, Agreements, and Collaborations, 2013–2015
Table 66 Mergers and Acquisitions, 2013–2014
Table 67 New Product Launches, 2013

List of Figures

Figure 1 Mobile Money Market: Research Design
Figure 2 Breakdown of Primary Interview: By Company Type, Designation, and Region
Figure 3 Market Size Estimation Methodology: Bottom-Up Approach
Figure 4 Market Size Estimation Methodology: Top-Down Approach
Figure 5 Data Triangulation
Figure 6 Mobile Money Market Size, By Transaction Mode (2016 and 2021): Mobile Apps Segment is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 7 Market Size, By Nature of Payment (2016 and 2021)
Figure 8 Market Size, By Location (2016 and 2021)
Figure 9 Market Size, By Type of Purchase (2016 and 2021)
Figure 10 Market Size, By Vertical (2016 and 2021)
Figure 11 Market Size, Regional Snapshot (2016 and 2021): Middle East and Africa is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 12 Global Mobile Money Market Share, 2016: Middle East and Africa is Estimated to Hold the Largest Market Share in 2016
Figure 13 Rising Use of Mobile Money Services Across the Business and Rising Use of Non-Cash Payments are Driving the Market
Figure 14 Mobile Apps Segment is Expected to Grow With the Highest Rate as Compared to Other Transaction Mode Segments
Figure 15 Middle East and Africa is Estimated to Hold the Maximum Share in the Market (2016)
Figure 16 Asia-Pacific is Expected to Have the Highest Growth Potential During the Forecast Period
Figure 17 Asia-Pacific Market to Grow With the Highest Rate as Compared to Other Regions
Figure 18 Regional Lifecycle: Asia-Pacific is Estimated to Grow at the Highest Growth Rate, 2016
Figure 19 Managing Bulk Payments and Micro-Finance Services to Play A Key Role in the Mobile Money Market
Figure 20 Market Segmentation: By Transaction
Figure 21 Market Segmentation: By Nature of Payment
Figure 22 Market Segmentation: By Location
Figure 23 Market Segmentation: By Type of Purchase
Figure 24 Market Segmentation: By Industry
Figure 25 Market Segmentation: By Region
Figure 26 Mobile Money Market: Drivers, Restraints, Opportunities, and Challenges
Figure 27 Mobile Money, Value Chain Analysis: Major Role Played By Payment Platform Providers
Figure 28 Mobile Apps Will Have the Highest CAGR During the Forecast Period
Figure 29 Person to Business Segment is Expected to Have the Highest CAGR for the Forecast Period
Figure 30 Proximity Payment is Expected to Have the Highest CAGR for the Forecast Period
Figure 31 Merchandise and Coupons is the Fastest Growing Purchase Type in the Market
Figure 32 Retail Industry is the Fastest Growing Industry Vertical in the Market
Figure 33 Asia-Pacific is Expected to Surpass Middle East and Africa to Lead the Market By 2021
Figure 34 Regional Snapshot – Asia-Pacific is Emerging as A New Hotspot
Figure 35 North America Market Snapshot
Figure 36 Asia-Pacific Market Snapshot
Figure 37 Middle East and Africa Market Snapshot
Figure 38 Companies Adopted the Strategy of Partnership, Agreement, and Collaboration as the Key Growth Strategy From 2013 to 2016
Figure 39 Market Evaluation Framework
Figure 40 Battle for Market Share: the Strategy of Partnership, Agreement, and Collaboration Was the Key Strategy Adopted By Key Players in the Mobile Money Market During 2013–2016
Figure 41 Geographic Revenue Mix of Top 5 Market Players
Figure 42 Vodafone Group PLC: Company Snapshot
Figure 43 Vodafone Group PLC: SWOT Analysis
Figure 44 Gemalto: Company Snapshot
Figure 45 Gemalto: SWOT Analysis
Figure 46 MasterCard Incorporated: Company Snapshot
Figure 47 MasterCard Incorporated: SWOT Analysis
Figure 48 Google Inc.: Company Snapshot
Figure 49 Google Inc.: SWOT Analysis
Figure 50 FIS: Company Snapshot
Figure 51 FIS: SWOT Analysis
Figure 52 Bharti Airtel Limited: Company Snapshot
Figure 53 Orange S.A.: Company Snapshot
Figure 54 Monitise PLC: Company Snapshot
Figure 55 Tech Mahindra Limited: Company Snapshot
Figure 56 Paypal PTE Ltd.: Company Snapshot
Figure 57 Cellum: Company Snapshot
Figure 58 Strands, Inc.: Company Snapshot
Figure 59 Carta Worldwide: Company Snapshot
Figure 60 Western Union Holdings, Inc.: Company Snapshot

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