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Mobile Marketing Market by Solution (SMS, MMS, Push Notifications, Mobile Emails, QR Codes, Mobile Web), by User Type (SMB and Large Enterprise), by Vertical (Retail and E-commerce, Travel & Logistics, Automotive) & by Region - Global Forecast to 2021

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Date: 04-May-2016
No. of pages: 140
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“Increasing use of smartphones and tablets is driving the market”

MarketsandMarkets forecasts the global mobile marketing market to grow from USD 28.63 billion in 2016 to USD 98.85 billion by 2021, at a Compound Annual Growth Rate (CAGR) of 28.1%. The mobile marketing market is growing rapidly because of the increasing number of mobile phone users, availability of high internet speed, and increasing usage of mobile web and mobile applications.

“APAC is expected to have the largest market share”

The APAC region is expected to be the largest revenue generator region for mobile marketing vendors for the next five years, followed by North America.The region of APAC is a highly receptive market with continual development in the mobile marketing technology, which is further enhanced with ongoing large-scale adoption of mobile marketing solutions. Increase in smartphone penetration, availability of mobile internet, more use of mobile applications and mobile web, and introduction of 4G network by the carriers, are some of the factors driving the mobile marketing market in APAC. APAC is also expected to contribute more than 50% of all new connections between now and 2021. Latin America is the fastest growing region in mobile marketing. Mobile internet usage in the region has been growing largely due to mobile device adoption and growth of the middle class society.

The study validates the market size of segments and sub-segments through secondary research and in-depth primary interviews. Various industry leaders in Tier 1, Tier 2, and Tier 3 companies were contacted for primary interviews. The in-depth interviews were conducted with CEOs, marketing directors, other innovation and technology directors, and executives from various key organizations operating in the mobile marketing marketplace.


  • By Company type – Tier 1- 30%, Tier 2- 40%, Tier 3- 30%

  • By Designation – C-Level – 72%, Director Level- 14%. Others- 14%

  • By Region – North America- 57%, Europe-14%, APAC- 29%


The report includes the study of key players offering mobile marketing solutions and services: SAP SE (Germany), IBM (New Yok), AT&T (Texas), Sales force (California), Adobe Systems (California), Oracle (California), SAS (North Carolina), Mobivity Holdings (California), Salmat (Australia), and Vibes Media (Chicago).Further more, the report also includes in-depth competitive analysis of the key players in the mobile marketing market, with their company profiles, SWOT analysis, recent developments, and key market strategies.

The report will help the market leaders or new entrants in this market in the following ways:


  • This report segments the market into various sub-segments, covering this market comprehensively. The report provides the closest approximations of the revenue numbers for the overall market and the subsegments. The market numbers are further split across different end-users and regions.

  • This report will help in the better understanding of the competitors and gain more insights to better one’s position in the market. There is a separate section on competitive landscape, which includes competitor ecosystem, mergers and acquisitions, integrations and expansions, and collaborations of various market vendors. Besides, there are company profiles of ten players in this market. In this section, market internals are provided Mobile Marketing Market by Solution (SMS, MMS, Push Notifications, Mobile Emails, QR Codes, Mobile Web), by User Type (SMB and Large Enterprise), by Vertical (Retail and E-commerce, Travel & Logistics, Automotive) & by Region - Global Forecast to 2021hat can put one ahead of the competitors.

  • The report also helps in understanding the overall growth of the market. It provides information on key market drivers, restraints, challenges, and opportunities.

Mobile Marketing Market by Solution (SMS, MMS, Push Notifications, Mobile Emails, QR Codes, Mobile Web), by User Type (SMB and Large Enterprise), by Vertical (Retail and E-commerce, Travel & Logistics, Automotive) & by Region - Global Forecast to 2021

Table of Contents

1 Introduction
1.1 Objectives of the Study
1.2 Market Definition
1.3 Market Scope
1.3.1 Markets Covered
1.3.2 Years Considered in the Report
1.4 Currency
1.5 Stakeholders

2 Research Methodology
2.1 Research Data
2.1.1 Secondary Data
2.1.1.1 Key Data From Secondary Sources
2.1.2 Primary Data
2.1.2.1 Key Data From Primary Sources
2.1.2.2 Key Industry Insights
2.1.2.3 Breakdown of Primary Interviews
2.2 Market Size Estimation
2.2.1 Bottom-Up Approach
2.2.2 Top-Down Approach
2.3 Market Breakdown and Data Triangulation
2.4 Assumptions

3 Executive Summary

4 Premium Insights
4.1 Attractive Market Opportunities in the Mobile Marketing Market
4.2 Global Market – By User Type
4.3 Global Mobile Marketing Market
4.4 Market Potential
4.5 Mobile Marketing Regional Market
4.6 Lifecycle Analysis, By Region 2016

5 Market Overview
5.1 Introduction
5.2 Market Segmentation
5.3 Market Dynamics
5.3.1 Drivers
5.3.1.1 High Penetration of Mobile Phone Users
5.3.1.2 Decrease in the Price of High Speed Internet
5.3.1.3 Increased Use of Mobile Web and Mobile Applications
5.3.2 Restraints
5.3.2.1 Complexity of Implementation
5.3.2.2 Resistance to Accept Change Among Marketing Service Providers
5.3.3 Opportunities
5.3.3.1 Use of Social Media Platforms
5.3.3.2 Mobile Data Analytics
5.3.4 Challenges
5.3.4.1 Privacy Concerns
5.3.4.2 Understanding Consumer Behavior
5.4 Regulatory Implications
5.4.1 Introduction
5.4.1.1 Mobile Marketing Association (MMA)
5.4.1.2 Federal Trade Commission (FTC)

6 Industry Trends
6.1 Introduction
6.2 Evolution
6.3 Value Chain Analysis

7 Mobile Marketing Market Analysis, By Solution
7.1 Introduction
7.2 Short Message Service (SMS)
7.3 Multimedia Messaging Service (MMS)
7.4 Push Notification
7.5 Mobile Emails
7.6 Quick Response (QR) Codes
7.7 Location-Based Marketing
7.8 In-App Messages
7.9 Mobile Web
7.10 Others

8 Mobile Marketing Market Analysis, By User Type
8.1 Introduction
8.2 Small and Medium Businesses (SMBS)
8.3 Large Enterprises

9 Mobile Marketing Market Analysis, By Vertical
9.1 Introduction
9.2 Retail and E-Commerce
9.3 Travel and Logistics
9.4 Automotive
9.5 BFSI
9.6 Telecom and IT
9.7 Media and Entertainment
9.8 Healthcare
9.9 Government
9.10 Others

10 Geographic Analysis
10.1 Introduction
10.2 North America
10.3 Asia-Pacific (APAC)
10.4 Europe
10.5 Middle East and Africa (MEA)
10.6 Latin America

11 Competitive Landscape
11.1 Overview
11.2 Competitive Situation and Trends
11.2.1 New Product Launches and Enhancements
11.2.2 Agreements, Partnerships, Collaborations, and Joint Ventures,2013-2015
11.2.3 Mergers and Acquisitions, 2013-2015
11.2.4 Expansion, 2013-2015

12 Company Profiles
12.1 Introduction
(Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, Ratio Analysis, MnM View)*
12.2 Product Mapping
12.3 SAP SE
12.4 IBM Corporation
12.5 Salesforce.Com, Inc.
12.6 AT&T Inc.
12.7 Oracle Corporation
12.8 Adobe Systems, Inc.
12.9 SAS Institute, Inc.
12.10 Mobivity Holdings Corporation
12.11 Salmat Ltd.
12.12 Vibes Media, LLC

*Details on Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View Might Not Be Captured in Case of Unlisted Companies.

13 Key Innovator Profiles
13.1 Fiksu Inc.
13.1.1 Business Overview
13.1.2 Recent Developments
13.1.3 Push for Mobile Marketing
13.2 Inmobi
13.2.1 Business Overview
13.2.2 Recent Developments
13.2.3 Push for Mobile Marketing
13.3 Netcore Solutions
13.3.1 Business Overview
13.3.2 Push for Mobile Marketing
13.4 Mood Media Corporation
13.4.1 Business Overview
13.4.2 Push for Mobile Marketing
13.5 Somo Global
13.5.1 Business Overview
13.5.2 Recent Developments
13.5.3 Push for Mobile Marketing
13.6 Velti PLC
13.6.1 Business Overview
13.6.2 Push for Mobile Marketing
13.7 VMAX
13.7.1 Business Overview
13.7.2 Push for Mobile Marketing

14 Appendix
14.1 Recent Developments
14.1.1 New Product Launch and Enhancements
14.1.2 Agreements, Partnerships, Collaborations and Joint Ventures
14.1.3 Mergers and Acquisitions
14.2 Discussion Guide
14.3 Knowledge Store: Marketsandmarkets’ Subscription Portal
14.4 Introducing RT: Real Time Market Intelligence
14.5 Available Customizations
14.6 Related Reports

List of Tables

Table 1 Global Mobile Marketing Market Size and Growth Rate, 2014-2021 (USD Billion) (Y-O-Y %)
Table 2 High Penetration of Mobile Phone Users and Increasing Use of Mobile Web and Mobile Applications Will Drive the Market
Table 3 Lack of Awareness Among Users and Expensive Infrastructure Restrains the Growth of Marine Satellite Communication Market
Table 4 Use of Social Media Platform and Mobile Data Analytics are Considered as Opportunities for the Market
Table 5 Privacy Concern is the Main Challenge for the Growth of Market
Table 6 Mobile Marketing Market Size, By Solution, 2014-2021 (USD Billion)
Table 7 Short Message Service: Market Size, By User Type, 2014-2021 (USD Billion)
Table 8 Short Message Service: Market Size, By Vertical, 2014-2021 (USD Million)
Table 9 Short Message Service: Market Size, By Region, 2014-2021 (USD Million)
Table 10 Multimedia Messaging Service: Market Size, By User Type, 2014-2021 (USD Million)
Table 11 Multimedia Messaging Service : Market Size, By Vertical, 2014-2021 (USD Million)
Table 12 Multimedia Messaging Service: Market Size, By Region, 2014-2021 (USD Million)
Table 13 Push Notification: Market Size, By User Type, 2014-2021 (USD Million)
Table 14 Push Notification: Market Size, By Vertical, 2014-2021 (USD Million)
Table 15 Push Notification: Market Size, By Region, 2014-2021 (USD Million)
Table 16 Mobile Emails: Market Size, By User Type, 2014-2021 (USD Million)
Table 17 Mobile Emails: Market Size, By Vertical, 2014-2021 (USD Million)
Table 18 Mobile Emails: Market Size, By Region, 2014-2021 (USD Million)
Table 19 Quick Response Codes: Market Size, By User Type, 2014-2021 (USD Million)
Table 20 Quick Response Codes: Market Size, By Vertical, 2014-2021 (USD Million)
Table 21 Quick Response Codes: Market Size, By Region, 2014-2021 (USD Million)
Table 22 Location-Based Marketing: Market Size, By User Type, 2014-2021 (USD Million)
Table 23 Location-Based Marketing: Market Size, By Vertical 2014-2021 (USD Million)
Table 24 Location-Based Marketing: Market Size, By Region, 2014-2021 (USD Million)
Table 25 In-App Messages: Market Size, By User Type, 2014-2021 (USD Million)
Table 26 In-App Messages: Market Size, By Vertical, 2014-2021 (USD Million)
Table 27 In-App Messages: Market Size, By Region, 2014-2021 (USD Million)
Table 28 Mobile Web: Market Size, By User Type, 2014-2021 (USD Million)
Table 29 Mobile Web: Market Size, By Vertical 2014-2021 (USD Million)
Table 30 Mobile Web: Market Size, By Region, 2014-2021 (USD Million)
Table 31 Others: Market Size, By User Type, 2014-2021 (USD Million)
Table 32 Others: Market Size, By Vertical, 2014-2021 (USD Million)
Table 33 Others: Market Size, By Region, 2014-2021 (USD Million)
Table 34 Mobile Marketing Market, By User Type, 2014-2021 (USD Billion)
Table 35 Small and Medium Enterprises: Market Size, By Region, 2014-2021 (USD Billion)
Table 36 Large Enterprises: Market Size, By Region, 2014-2021 (USD Billion)
Table 37 Mobile Marketing Market Size, By Vertical, 2014-2021 (USD Billion)
Table 38 Retail and E-Commerce: Market Size, By User Type, 2014-2021 (USD Billion)
Table 39 Retail and E-Commerce: Market Size, By Region, 2014-2021 (USD Million)
Table 40 Travel and Logistics: Market Size, By User Type, 2014-2021 (USD Million)
Table 41 Travel and Logistics: Market Size, By Region, 2014-2021 (USD Million)
Table 42 Automotive: Market Size, By User Type, 2014-2021 (USD Million)
Table 43 Automotive: Market Size, By Region, 2014-2021 (USD Million)
Table 44 BFSI: Market Size, By User Type, 2014-2021 (USD Million)
Table 45 BFSI: Market Size, By Region, 2014-2021 (USD Million)
Table 46 Telecom and IT: Market Size, By User Type, 2014-2021 (USD Million)
Table 47 Telecom and IT: Market Size, By Region, 2014-2021 (USD Million)
Table 48 Media and Entertainment: Market Size, By User Type, 2014-2021 (USD Million)
Table 49 Media and Entertainment: Market Size, By Region, 2014-2021 (USD Million)
Table 50 Healthcare: Market Size, By User Type, 2014-2021 (USD Million)
Table 51 Healthcare: Market Size, By Region, 2014-2021 (USD Million)
Table 52 Government: Market Size, By User Type, 2014-2021 (USD Million)
Table 53 Government: Market Size, By Region, 2014-2021 (USD Million)
Table 54 Others: Market Size, By User Type, 2014-2021 (USD Million)
Table 55 Others: Market Size, By Region, 2014-2021 (USD Million)
Table 56 Mobile Marketing Market Size, By Region, 2014-2021 (USD Billion)
Table 57 North America: Market Size, By Solution, 2014-2021 (USD Million)
Table 58 North America: Market Size, By User Type, 2014-2021 (USD Million)
Table 59 North America: Market Size, By Vertical, 2014-2021 (USD Million)
Table 60 Asia-Pacific: Market Size, By Solution, 2014-2021 (USD Million)
Table 61 Asia-Pacific: Market Size, By User Type, 2014-2021 (USD Million)
Table 62 Asia-Pacific: Market Size, By Vertical, 2014-2021 USD Million)
Table 63 Europe: Market Size, By Solution, 2014-2021 (USD Million)
Table 64 Europe: Market Size, By User Type, 2014-2021 (USD Million)
Table 65 Europe: Market Size, By Vertical, 2014-2021 (USD Million)
Table 66 Middle East and Africa: Mobile Marketing Market Size, By Solution, 2014-2021 (USD Million)
Table 67 Middle East and Africa: Mobile Marketing Software Market Size, By User Type, 2014-2021 (USD Million)
Table 68 Middle East and Africa: Market Size, By Vertical, 2014-2021 (USD Million)
Table 69 Latin America: Market Size, By Solution, 2014-2021 (USD Million)
Table 70 Latin America: Market Size, By User Type, 2014-2021 (USD Million)
Table 71 Latin America: Market Size, By Vertical, 2014-2021 (USD Million)
Table 72 New Product Launches and Enhancements, 2013-2015
Table 73 Agreements, Partnerships, Collaborations, and Joint Ventures
Table 74 Mergers and Acquisitions, 2013–2015
Table 75 Expansion
Table 76 New Product Launch and Enhancements
Table 77 Agreements, Partnerships, Collaborations, and Joint Ventures
Table 78 Mergers and Acquisitions, 2013-2015

List of Figures

Figure 1 Global Mobile Marketing Market
Figure 2 Market: Research Design
Figure 3 Breakdown of Primary Interview: By Company Type, Designation, and Region
Figure 4 Market Size Estimation Methodology: Bottom-Up Approach
Figure 5 Market Size Estimation Methodology: Top-Down Approach
Figure 6 Data Triangulation
Figure 7 Mobile Marketing Market Size, By Solution (2016 & 2021): SMS Solution is Expected to Lead the Market
Figure 8 Market Size, By User Type (2016 & 2021): Large Enterprises Segment is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 9 Market Size, By Vertical Snapshot (2016 & 2021): Retail and E-Commerce Vertical is Expected to Lead the Market
Figure 10 Market Size, Regional Snapshot (2016 & 2021): Asia-Pacific is Expected to Lead the Market
Figure 11 Global Mobile Marketing Market Share, 2016 – Asia-Pacific is Estimated to Hold the Largest Market Share in 2016
Figure 12 Increased Use of Mobile Web and Mobile Applications Will Drive the Market
Figure 13 Mobile Marketing Market By User Type, 2014–2021, (USD Billion)
Figure 14 Asia-Pacific is Estimated to Hold the Maximum Share in the Market (2016)
Figure 15 Latin America is Expected to Have the Highest Growth Potential During the Forecast Period
Figure 16 Latin America Market to Grow Faster as Compared to Other Regions
Figure 17 Regional Lifecycle – Middle East and Africa is Estimated to Be in the Introductory Phase in 2016
Figure 18 Mobile Marketing Market Segmentation
Figure 19 Drivers, Restraints, Opportunities and Challenges of the Mobile Marketing Market
Figure 20 Mobile Marketing Market: Value Chain Analysis
Figure 21 Quick Response Codes Segment is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 22 Large Enterprises Segment is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 23 Telecom and IT is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 24 Latin America is Projected to Have the Highest Growth in the Market
Figure 25 Geographic Snapshot: Asia-Pacific is Estimated to Hold the Largest Share in the Market in 2016
Figure 26 North America Market Snapshot
Figure 27 Asia-Pacific Market Snapshot
Figure 28 Companies Adopted New Product Launch and Partnerships and Agreements as the Key Growth Strategies Over the Last Three Years
Figure 29 Market Evaluation Framework
Figure 30 Battle for Market Share: New Product Launch and Enhancement Was the Key Growth Strategy of the Mobile Marketing Market
Figure 31 Geographic Revenue Mix of Top 5 Market Players
Figure 32 Product Mapping Snapshot
Figure 33 SAP SE: Company Snapshot
Figure 34 SAP SE: SWOT Analysis
Figure 35 IBM Corporation: Company Snapshot
Figure 36 IBM Corporation: SWOT Analysis
Figure 37 Salesforce.Com: Company Snapshot
Figure 38 Salesforce.Com, Inc.: SWOT Analysis
Figure 39 AT&T: Company Snapshot
Figure 40 AT&T: SWOT Analysis
Figure 41 Oracle Corporation: Company Snapshot
Figure 42 Oracle Corporation: SWOT Analysis
Figure 43 Adobe Systems: Company Snapshot
Figure 44 SAS Institute: Company Snapshot
Figure 45 Mobivity Holdings Corporation: Company Snapshot
Figure 46 Salmat Ltd.: Company Snapshot

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