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Mobile Enterprise Application Market by Software (Accounting & Finance, ERP, Communication & Collaboration, and CRM), Operating System (Android, iOS, and Windows), Type of App, Organization Size, Industry Vertical, and Region - Global Forecast to 2021

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Date: 16-Nov-2016
No. of pages: 165
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“Boost in connectivity and productivity of both employees and enterprises is driving the growth of the mobile enterprise application market”

The mobile enterprise application market size is estimated to grow from USD 48.24 billion in 2016 to USD 98.03 billion by 2021, at a Compound Annual Growth Rate (CAGR) of 15.24% from 2016 to 2021. Increase in smart phone penetration, boost in connectivity and productivity of both employees and organizations, increasing demand for real-time information capture, and organizations’ continued focus to make their business processes mobile-ready due to increase in mobile workforce are some of the driving forces in the mobile enterprise application market. Difficulties in adoption of technology by ground level workforce and complexities in interoperability & cross-platform implementation would be the restraining factors for the mobile enterprise application market.

“Among the software, ERP software to have the maximum market size during the forecast period”

Enterprise Resource Planning (ERP) software segment among the software is expected to hold the largest market share during the forecast period 2016 to 2021 as it helps enterprises increase their operational efficiencies, improves communication and collaboration, anytime access to information, instant access to work center, and improves workforce productivity.

This growth is primarily driven by the growth in Banking, Financial and Insurance (BFSI), manufacturing & automotive, and energy & utilities industries.

“BFSI vertical is expected to dominate the mobile enterprise application market during the forecast period”

Mobile enterprise application services have been used across various industry verticals, including government, BFSI, manufacturing & automotive, healthcare& life sciences, education, and retail. The BFSI vertical is expected to hold the largest market share during the forecast period. Banks, insurance and financial organizations use mobile enterprise apps to improve their employees’ productivity and boost connectivity with clients and customers.

“Asia-Pacific (APAC) is expected to grow at the highest rate during the forecast period”

APAC is expected to hold the largest market share in the mobile enterprise application market during the forecast period 2016 to 2021. This is because of large-scale acceptance of mobile enterprise application solution and services by the enterprises. There are several factors driving the impressive growth in the APAC region, such as rapid economic developments, globalization and foreign direct investments, increasing penetration of smart phones, and internet adoptions in workforce.

In the process of determining and verifying the market size for several segments and sub segments gathered through secondary research, extensive primary interviews were conducted with key people. The break-up of profiles of primary participants is given below:


  • By Company: Tier 1: 26%, Tier 2: 41%, and Tier 3: 33%

  • By Designation: C level: 30%, Director level: 20%, and Others: 50%

  • By Region: North America: 33%, APAC: 50%, and Europe: 17%


Various key vendors profiled in the report are as follows:


  • IBM corporation (U.S.)

  • AT&T (U.S.)

  • Tata Consultancy Services (India)

  • Infosys Limited (India)

  • BlackBerry Limited (Canada)

  • SAP SE (Germany)

  • Saleforce.com, Inc. (U.S.)

  • Oracle Corporation (U.S.)

  • Capgemini (France)

  • Accenture (U.S.)

  • HCL Technologies (India)

  • Deloitte (U.S.)


Scope of the Report

The report segments the mobile enterprise application market on the basis of software, which includes account & finance, ERP, communication & collaboration, Customer Relationship Management (CRM), m Commerce, business analytics, mobile learning, supply chain management, productivity tools, human capital management, and others (business processes, IT management, and sales force automation). It also segments the types of apps, such as native, hybrid & web; organization sizes comprises small and medium enterprises & large enterprises; operating systems include Android, iOS, Windows, and others (BlackBerry and Symbian); verticals such as BFSI, government, manufacturing & automotive, education, healthcare & life sciences, media & entertainment, energy &  utility, retail, transportation & logistics, and others (oil & gas, real estate, and IT &Telecom); regions include North America, Europe, APAC, Middle East & Africa (MEA), and Latin America.

Reason to Buy the Report


  • To get a comprehensive overview of the global mobile enterprise application market

  • To gain wide-ranging information about the top players in this market sphere, their product portfolios, and key strategies adopted by them

  • To gain insights of the major countries/regions in which the mobile enterprise application market is flourishing in various industries

Mobile Enterprise Application Market by Software (Accounting & Finance, ERP, Communication & Collaboration, and CRM), Operating System (Android, iOS, and Windows), Type of App, Organization Size, Industry Vertical, and Region - Global Forecast to 2021

Table of Contents

1 Introduction
1.1 Objectives of the Report
1.2 Market Definition
1.3 Market Scope
1.3.1 Markets Covered
1.3.2 Years Considered in the Report
1.4 Currency
1.5 Limitations
1.6 Stakeholders

2 Research Methodology
2.1 Introduction
2.1.1 Secondary Data
2.1.1.1 Key Data From Secondary Sources
2.1.2 Primary Data
2.1.2.1 Key Data From Primary Sources
2.1.2.2 Key Industry Insights
2.1.2.3 Breakdown of Primaries
2.2 Market Size Estimation
2.2.1 Bottom-Up Approach
2.2.2 Top-Down Approach
2.3 Market Breakdown and Data Triangulation
2.4 Research Assumptions
2.4.1 Assumptions

3 Executive Summary

4 Premium Insights
4.1 Attractive Market Opportunities in the Mobile Enterprise Application Market
4.2 Market, By Region,  2016 vs 2021
4.3 Market, By Software, 2016–2021
4.4 Market, By Vertical  and Region, 2016
4.5 Lifecycle Analysis, By Region, 2016–2021

5 Market Overview
5.1 Introduction
5.2 Market Segmentation
5.2.1 By Software
5.2.2 By Type of App
5.2.3 By Operating System
5.2.4 By Organization Size
5.2.5 By Vertical
5.2.6 By Region
5.3 Market Dynamics
5.3.1 Drivers
5.3.1.1 Increase in Smartphone Penetration With Variant Operating Systems
5.3.1.2 Increased Productivity of Both Employees and Enterprises
5.3.1.3 Increasing Demand for Real-Time Information Capture
5.3.1.4 Increase in Mobile Workforce
5.3.2 Restraints
5.3.2.1 Difficulties in Adoption of Technology By Ground Level Workforce
5.3.2.2 Complexities in Interoperability and Cross-Platform Implementation
5.3.3 Opportunities
5.3.3.1 Advancements in Cloud Technologies to Serve Various Business Needs
5.3.3.2 Increase in New Offerings Such as M2m and Iot By Telcos
5.3.4 Challenges
5.3.4.1 Cost of Implementing the Solution
5.3.4.2 Security Constraints in Safeguarding Potential Information

6 Industry Trends
6.1 Introduction
6.2 Value Chain Analysis
6.3 Strategic Benchmarking

7 Mobile Enterprise Application Market Analysis,  By Software
7.1 Introduction
7.2 Accounting and Finance
7.3 Enterprise Resource Planning
7.4 Communication and Collaboration
7.5 Customer Relationship Management
7.6 Mcommerce
7.7 Business Analytics
7.8 Mobile Learning
7.9 Supply Chain Management
7.10 Productivity Tools
7.11 Human Capital Management
7.12 Others

8 Mobile Enterprise Application Market Analysis,  By Type of App
8.1 Introduction
8.2 Native App
8.3 Hybrid App
8.4 Web App

9 Mobile Enterprise Application Market Analysis,  By Operating System
9.1 Introduction
9.2 Android
9.3 Ios
9.4 Windows
9.5 Others

10 Mobile Enterprise Application Market Analysis,  By Organization Size
10.1 Introduction
10.2 Small and Medium Enterprises
10.3 Large Enterprises

11 Mobile Enterprise Application Market Analysis,  By Vertical
11.1 Introduction
11.2 Banking, Financial Services, and Insurance
11.3 Government
11.4 Media and Entertainment
11.5 Transportation and Logistics
11.6 Retail
11.7 Healthcare and Life Sciences
11.8 Education
11.9 Manufacturing and Automotive
11.10 Energy and Utilities
11.11 Others

12 Geographic Analysis
12.1 Introduction
12.2 North America
12.3 Europe
12.4 Asia-Pacific
12.5 Middle East and Africa
12.6 Latin America

13 Competitive Landscape
13.1 Overview
13.2 Portfolio Comparison
13.3 Competitive Situation and Trends
13.3.1 Agreements, Partnerships, and Collaborations
13.3.2 New Product/Service Developments
13.3.3 Mergers and Acquisitions

14 Company Profiles
(Overview, Products and Services, Financials, Strategy & Development)*
14.1 Introduction
14.2 AT&T, Inc.
14.3 Tata Consultancy Services Limited
14.4 Infosys Limited
14.5 IBM Corporation
14.6 Blackberry Limited
14.7 SAP SE
14.8 Salesforce.Com, Inc.
14.9 Capgemini
14.10 Oracle Corporation
14.11 Accenture
14.12 HCL Technologies Limited
14.13 Deloitte Touche Tohmatsu Limited

*Details on Overview, Products and Services, Financials, Strategy & Development Might Not Be Captured in Case of Unlisted Companies.

15 Key Innovator Profiles
15.1 Pegasystems, Inc.
15.1.1 Business Overview
15.2 Soti, Inc.
15.2.1 Business Overview
15.3 Mobileiron, Inc.
15.3.1 Business Overview

16 Appendix
16.1 Key Insights
16.2 Other Developments
16.3 Discussion Guide
16.4 Knowledge Store: Marketsandmarkets’ Subscription Portal
16.5 Introducing RT: Real-Time Market Intelligence
16.6 Available Customizations
16.7 Related Reports
16.8 Author Details

List of Tables

Table 1 Global Mobile Enterprise Application Market Size and Growth Rate, 2014-2021 (USD Billion, Yoy %)
Table 2 Market Size, By Software, 2014–2021 (USD Billion)
Table 3 Accounting and Finance: Market Size, By Region, 2014–2021 (USD Million)
Table 4 Enterprise Resource Planning: Market Size, By Region, 2014–2021 (USD Billion)
Table 5 Communication and Collaboration: Market Size, By Region, 2014–2021 (USD Billion)
Table 6 Customer Relationship Management: Market Size, By Region, 2014–2021 (USD Billion)
Table 7 Mcommerce: Mobile Enterprise Application Market Size, By Region, 2014–2021 (USD Million)
Table 8 Business Analytics: Market Size, By Region, 2014–2021 (USD Million)
Table 9 Mobile Learning: Market Size, By Region, 2014–2021 (USD Million)
Table 10 Supply Chain Management: Market Size, By Region, 2014–2021 (USD Million)
Table 11 Productivity Tools: Market Size, By Region, 2014–2021 (USD Million)
Table 12 Human Capital Management: Mobile Enterprise Application Market Size, By Region, 2014–2021 (USD Million)
Table 13 Others: Market Size, By Region, 2014–2021 (USD Million)
Table 14 Market Size, By Type of App, 2014–2021 (USD Billion)
Table 15 Native App: Market Size, By Region, 2014–2021 (USD Billion)
Table 16 Hybrid App: Market Size, By Region, 2014–2021 (USD Billion)
Table 17 Web App: Market Size, By Region, 2014–2021 (USD Billion)
Table 18 Mobile Enterprise Application Market Size, By Operating System, 2014–2021 (USD Billion)
Table 19 Android: Market Size, By Region, 2014–2021 (USD Billion)
Table 20 Ios: Market Size, By Region, 2014–2021 (USD Billion)
Table 21 Windows: Market Size, By Region, 2014–2021 (USD Million)
Table 22 Others: Market Size, By Region, 2014–2021 (USD Million)
Table 23 Market Size, By Organization Size, 2014–2021 (USD Billion)
Table 24 Small and Medium Enterprises: Market Size, By Region, 2014–2021 (USD Billion)
Table 25 Large Enterprises: Mobile Enterprise Application Market Size, By Region, 2014–2021 (USD Billion)
Table 26 Market Size, By Vertical, 2014–2021 (USD Billion)
Table 27 Banking, Financial Services, and Insurance: Market Size, By Region, 2014–2021 (USD Billion)
Table 28 Government: Market Size, By Region, 2014–2021 (USD Billion)
Table 29 Media and Entertainment: Market Size, By Region, 2014–2021 (USD Million)
Table 30 Transporation and Logistics: Market Size, By Region, 2014–2021 (USD Million)
Table 31 Retail: Mobile Enterprise Application Market Size, By Region, 2014–2021 (USD Million)
Table 32 Healthcare and Life Sciences: Market Size, By Region, 2014–2021 (USD Million)
Table 33 Education: Market Size, By Region, 2014–2021 (USD Million)
Table 34 Manufacturing and Automotive: Market Size, By Region, 2014–2021 (USD Million)
Table 35 Energy and Utilities: Market Size, By Region, 2014–2021 (USD Million)
Table 36 Others: Market Size, By Region, 2014–2021 (USD Million)
Table 37 Mobile Enterprise Application Market Size, By Region, 2014–2021 (USD Billion)
Table 38 North America: Market Size, By Country, 2014–2021 (USD Billion)
Table 39 North America: Market Size, By Software, 2014–2021(USD Million)
Table 40 North America: Market Size, By Operating System, 2014–2021 (USD Billion)
Table 41 North America: Market Size, By Organization Size, 2014–2021 (USD Billion)
Table 42 North America: Market Size, By Type of App, 2014–2021 (USD Billion)
Table 43 North America: Mobile Enterprise Application Market Size, By Vertical, 2014–2021 (USD Billion)
Table 44 Europe: Market Size, By Country, 2014–2021 (USD Billion)
Table 45 Europe: Market Size, By Software, 2014–2021 (USD Million)
Table 46 Europe: Market Size, By Operating System, 2014–2021 (USD Million)
Table 47 Europe: Market Size, By Organization Size, 2014–2021 (USD Billion)
Table 48 Europe: Market Size, By Type of App, 2014–2021 (USD Billion)
Table 49 Europe: Mobile Enterprise Application Market Size, By Vertical, 2014–2021 (USD Million)
Table 50 Asia-Pacific: Market Size, By Country, 2014–2021 (USD Billion)
Table 51 Asia-Pacific: Market Size, By Software, 2014–2021 (USD Million)
Table 52 Asia-Pacific: Market Size, By Operating System, 2014–2021 (USD Billion)
Table 53 Asia-Pacific: Market Size, By Organization Size, 2014–2021 (USD Billion)
Table 54 Asia-Pacific: Market Size, By Type of App, 2014–2021 (USD Billion)
Table 55 Asia-Pacific: Mobile Enterprise Application Market Size, By Vertical, 2014–2021 (USD Billion)
Table 56 Middle East and Africa: Market Size, By Country, 2014–2021 (USD Billion)
Table 57 Middle East and Africa: Market Size, By Software, 2014–2021 (USD Million)
Table 58 Middle East and Africa: Market Size, By Operating System, 2014–2021 (USD Billion)
Table 59 Middle East and Africa: Market Size, By Organization Size, 2014–2021 (USD Billion)
Table 60 Middle East and Africa: Market Size, By Type of App, 2014–2021 (USD Billion)
Table 61 Middle East and Africa: Mobile Enterprise Application Market Size, By Vertical, 2014–2021 (USD Million)
Table 62 Latin America: Market Size, By Country, 2014–2021 (USD Million)
Table 63 Latin America: Market Size, By Software, 2014–2021 (USD Million)
Table 64 Latin America: Market Size, By Operating System, 2014–2021 (USD Billion)
Table 65 Latin America: Market Size, By Organization Size, 2014–2021 (USD Billion)
Table 66 Latin America: Market Size, By Type of App, 2014–2021 (USD Billion)
Table 67 Latin America: Mobile Enterprise Application Market Size, By Vertical, 2014–2021 (USD Million)
Table 68 Agreements, Partnerships, and Collaborations, 2016
Table 69 New Product/Service Developments, 2016
Table 70 Mergers and Acquisitions, 2016
Table 71 Agreements, Partnerships, and Collaborations, 2014-2016
Table 72 New Product Developments, 2014–2016
Table 73 Mergers and Acquisitions, 2015–2016

List of Figures

Figure 1 Mobile Enterprise Application Market: Research Design
Figure 2 Market Size Estimation Methodology: Bottom-Up Approach
Figure 3 Market Size Estimation Methodology: Top-Down Approach
Figure 4 Market Breakdown and Data Triangulation
Figure 5 Mobile Enterprise Application Market Size, By Software: Accounting and Finance is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 6 Market Size, By Type of App: Hybrid App Segment is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 7 Market Size, By Operating System: Android is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 8 Mobile Enterprise Application Market Size, By Vertical Snapshot (2016 vs 2021)
Figure 9 North America is Estimated to Hold the Largest Market Share in 2016
Figure 10 Increasing Demand Among Organizations for Integrated Mobile Enterprise Application Suite is Driving the Overall Growth of the Market
Figure 11 Asia-Pacific is Expected to Witness the Highest Growth Rate During the Forecast Period
Figure 12 Enterprise Resource Planning is Expected to Have the Largest Market Size in the Mobile Enterprise Application Market
Figure 13 North America is Expected to Hold the Largest Market Share in the Market in 2016
Figure 14 Mobile Enterprise Application Regional Lifecycle: Asia-Pacific Exhibits the Highest Growth Potential During the Forecast Period
Figure 15 Market: Market Investment Scenario
Figure 16 Market Segmentation: By Software
Figure 17 Market Segmentation: By Type of App
Figure 18 Market Segmentation: By Operating System
Figure 19 Market Segmentation: By Organization Size
Figure 20 Mobile Enterprise Application Market Segmentation: By Vertical
Figure 21 Market Segmentation: By Region
Figure 22 Market: Drivers, Restraints, Opportunities, and Challenges
Figure 23 Global Unique Mobile Subscriptions (Billion)
Figure 24 Market Share By Operating Systems
Figure 25 Market: Ecosystem and Value Chain
Figure 26 Companies Adopted Different Strategies to Gain Competitive Advantage
Figure 27 Enterprise Resource Planning Software Exhibits the Largest Market Size in the Market During the Forecast Period
Figure 28 Hybrid App Exhibits the Highest Growth Rate in the Market During the Forecast Period
Figure 29 Android Exhibits the Highest Growth Rate in the Market, 2016–2021
Figure 30 Small and Medium Enterprises Segment is Estimated to Have the Largest Market Size During the Forecast Period
Figure 31 Banking, Financial Services, and Insurance Exhibits the Fastest Growth Rate in the Mobile Enterprise Application Market, 2016–2021
Figure 32 Middle East and Africa is Expected to Exhibit the Highest Growth Rate in the Market
Figure 33 North America Market Snapshot
Figure 34 Asia-Pacific Mobile Enterprise Application Market Snapshot
Figure 35 Companies Adopted Partnership and Agreement as the Key Growth Strategy During the Period 2014–2016
Figure 36 Market: Portfolio Comparison
Figure 37 Market Evaluation Framework
Figure 38 Battle for Market Share: Partnership and Agreement has Been the Key Strategy for Company Growth
Figure 39 Geographic Revenue Mix of Top 5 Market Players
Figure 40 AT&T, Inc.: Company Snapshot
Figure 41 AT&T, Inc.: SWOT Analysis
Figure 42 Tata Consultancy Services Limited: Company Snapshot
Figure 43 Tata Consultancy Services Limityed: SWOT Analysis
Figure 44 Infosys Limited: Company Snapshot
Figure 45 Infosys Limited: SWOT Analysis
Figure 46 IBM Corporation: Company Snapshot
Figure 47 IBM Corporation: SWOT Analysis
Figure 48 Blackberry Limited: Company Snapshot
Figure 49 Blackberry Limited: SWOT Analysis
Figure 50 SAP SE: Company Snapshot
Figure 51 Salesforce.Com, Inc.: Company Snapshot
Figure 52 Capgemini: Company Snapshot
Figure 53 Oracle Corporation: Company Snapshot
Figure 54 Accenture: Company Snapshot
Figure 55 HCL Technologies Limited: Company Snapshot
Figure 56 Deloitte Touche Tohmatsu Limited: Company Snapshot
Figure 57 Pegasystems, Inc.: Company Snapshot
Figure 58 Mobileiron, Inc.: Company Snapshot

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