Mobile Broadband Grand Prix 2013-2016
Table of Contents
Chapter 1: Executive Summary
Chapter 2: Competitive Strategies and Analyses of the Worldwide Mobile, Fixed-Line Broadband Operators/ Vendors, and Propositions for 2011 - 2016
2.1 A Market Survey - Decoding the MBB Mindset of Consumers
2.2 Fixed-Line Broadband versus Mobile Broadband – Their Past, Your Future
Figure 2-1 Global Mobile Broadband and Fixed-Line Broadband Subscriptions (In Billion), 2011 & 2012
Figure 2-2 Mobile Broadband Subscriptions by Region (In Million), 2011 & 2012
Figure 2-3 Mobile Broadband Subscriptions by Region (In %), 2010 – 2012
Figure 2-4 Mobile Broadband Subscriptions by Region (In %), 2012
Figure 2-5 Fixed-Line Broadband Subscriptions by Region (In Million), 2011 & 2012
Figure 2-6 Fixed-Line Broadband Subscriptions by Region (In %), 2012
Table 2-1 Mobile Broadband and Fixed-Line Broadband Annual Growth (In %), 2011
Figure 2-7 Mobile Broadband Subscriptions per 100 Inhabitants (World and by Level of Development), 2010 - 2012
Figure 2-8 Fixed-Line Broadband Subscriptions per 100 Inhabitants (World and by Level of Development), 2010 - 2012
Figure 2-9 Fixed-Line Broadband & Mobile Broadband Subscriptions per 100 Inhabitants by Region, 2011
2.3 Pros and Cons of Mobile Broadband and Fixed-Line Broadband
2.3.1 Mobile Broadband
2.3.2 Fixed-Line Broadband
2.4 How fixed-line/ wireless broadband can maneuver around mobile broadband?
2.5 Competitive Strategies for Mobile and Fixed-Line Broadband Players
2.5.1 Fixed-Line Operators
2.5.2 Fixed-Line Vendors
2.5.3 Mobile Operators
2.5.4 Mobile Vendors
2.6 The Know-How of Prepaid and Postpaid MBB
2.7 Viability, Comparison and Evaluation of the Different Internet Mediums
2.7.1 Narrowband Dial-up
2.7.2 Narrowband ISDN
2.7.3 DSL Broadband
2.7.4 Cable Broadband
2.7.5 Wireless Broadband
2.7.6 Satellite Broadband
Table 2-2 Comparison of Broadband and Narrowband
Table 2-3 Comparison of Download Time in Dial-Up & Broadband Internet
Chapter 3: Regional Mobile Broadband Forecasts – Subscriptions and Revenues 2013 – 2016
3.1 MBB Subscriptions Forecast (2013 - 2016)
Figure 3-1 Global MBB Subscriptions Forecast (In Million), 2011 - 2016
Figure 3-2 MBB Subscriptions by Region (In Million), 2011 & 2012
Figure 3-3 MBB Subscriptions by Region (In %), 2012
Figure 3-4 MBB Subscriptions Forecast by Region (In Million), 2016
Figure 3-5 MBB Subscriptions Forecast by Region (In %), 2016
Figure 3-6 MBB Subscriptions Forecast by Region (In Million), 2012 – 2016
Figure 3-7 MBB Subscriptions Forecast by Region (In Million), 2012 & 2016
3.2 MBB Revenues Forecast 2013 – 2016
Figure 3-8 Global MBB Revenues (In Billion US$), 2010 – 2012
Figure 3-9 Global MBB Revenues Forecast (In US$ Billion), 2012 – 2016
Figure 3-10 MBB Revenues Forecast by Region (In US$ Billion), 2012 - 2016
Table 3-1 MBB Revenues Forecast by Region (In US$ Billion), 2012 - 2016
Chapter 4: Roadmap to Build a Fail-safe MBB Business Platform
4.1 MBB Staircase
4.2 GSM/ 3GPP1 Family
4.2.1 EDGE Evolution
Table 4-1 Benefits of EDGE
4.2.2 UMTS (Universal Mobile Telecommunications System)
4.2.3 HSPA (High Speed Packet Access) and HSPA+
4.2.4 LTE (Long Term Evolution)
188.8.131.52 LTE, a Road to LTE Advanced
Table 4-2 LTE Vs. LTE-Advanced: Key Performance Indicators
4.2.5 CDMA/ 3GPP2 Family
184.108.40.206 CDMA2000 1XEV-DO (Evolution Data Only) Revision 0
220.127.116.11.1 Standard Revision and path towards CDMA EV-DO Revision A and Revision B
18.104.22.168.2 TIA-856 Revision 0
4.2.6 WiMAX (Worldwide Interoperability for Microwave Access)
22.214.171.124 LTE vs. WiMAX: Who would win, finally?
Figure 4-1 MBB Subscriptions Market Share by Technology (In %), 2016
Figure 4-2 MBB Subscriptions Forecast by Technology (In Million), 2016
Table 4-3 Wi-Fi SWOT Analysis
Figure 4-3 Wi-Fi Hotspots for Selected Operators (In Numbers), 2012
Table 4-4 Regional Penetration of Rest of the Technologies
4.3 Mobile Broadband Catalysts and Hindrances
Table 4-5 Mobile Broadband Catalysts
Table 4-6 Mobile Broadband Hindrances
4.4 Mobile Broadband Devices – Viability and Usage
4.4.1 USB Modems/ USB Dongles
4.4.2 Embedded Modems
4.4.3 PC Cards and Express Cards
4.4.4 Mobile Phone Handsets
Chapter 5: Mobile Internet Traffic – Regional Forecasts, Smart Offloading and Innovative Techniques to Rein-in the ‘Raging Bull’; and Methodology to Fuel MBB ARPUs 2013 – 2016
5.1 Global Traffic Meter – Accidents Waiting to Happen!
Figure 5-1 Mobile Data Traffic Y-o-Y Growth by Application Category (In %), 2012
Figure 5-2 Global Monthly Mobile Data Traffic Forecast (In EB), 2012 – 2016
Figure 5-3 Global Monthly Mobile Data Traffic per User Forecast (In GB), 2012 - 2016
Table 5-1 Mobile Data Traffic per Month by Region (In TB), 2012 - 2016
Figure 5-4 Mobile Data Traffic per Month by Region (In %), 2012 - 2016
Table 5-2 Mobile Data Traffic per Month by Device Type (In TB), 2012 - 2016
Figure 5-5 Mobile Data Traffic per Month by Device Type (In TB), 2012 - 2016
Table 5-3 Mobile Data Traffic per Month by Application Category (In TB), 2012 - 2016
Figure 5-6 Mobile Data Traffic per Month by Application Category (In %), 2012 – 2016
5.2 Manage Your Data Traffic Now, or Perish!
5.3 Traffic Offloading Techniques – A Shredding Analysis
5.4 Scope of Traffic Offloading Solutions – An Eye-Opener
5.5 Femtocell vs. Wi-Fi for Data Offloading – Which would make the ultimate cut?
5.6 What are the Alternatives to Traffic Offloading Solutions?
Figure 5-7 Traffic Management Chaos
5.7 Feasibility of Offloading onto Other Networks
5.8 Different Devices Need Different Concepts
5.9 MBB Data ARPUs – Let’s Fuel-up Your Tanks Now!
5.9.1 The Effect of Mobile Broadband on Operator’s Revenue (ARPU)
Figure 5-8 Blended ARPU, MBB Operators and Non-MBB Operators, 2005 - 2012
5.9.2 Mobile Operator’s Revenue from Non-Voice Services
Figure 5-9 Share of Mobile Operator’s Revenue from Non-Voice Services (In %), 2005, 2011, 2012 & 2016
5.10 MBB ARPU Trends of Major MNOs
5.10.1 AT&T Inc., USA
Figure 5-10 AT&T Total Wireless Data ARPU (In US$), Q2 2011 – Q1 2012
Figure 5-11 AT&T Postpaid Wireless Data ARPU (In US$), Q3 2011 & Q3 2012
5.10.2 Bharti Airtel Ltd., India
Figure 5-12 Bharti Airtel Indian Market Data ARPU (In INR), Q4 FY12 & Q1 FY13
5.10.3 NTT, Japan
Figure 5-13 NTT Packet ARPU of MBB Services (FOMA, Xi), (In Yen), 2010 - 2012
Chapter 6: Mobile Broadband –Tasting the Success by Unheard-Of VAS Strategies; Driving MBB in Underserved Regions and Crashing the Untapped
6.1 How to create an irresistible need for mobile broadband?
Table 6-1 Affect of Development, Resource Management and Networking on Society
6.2 Have you really exhausted your VAS pipeline? Think Again!
6.3 VAS Based on Subscription Services
6.4 VAS Embedded In the Mobile Phone
6.5 Have you thought of these VAS…? Perhaps Not!
6.6 Rural/ Underserved Regions – Opportunities and Challenges
6.7 Unserved Regions - Would they ever become penetrable?
6.8 Metropolitan Regions – Emerging Challenges
Chapter 7: Mobile Broadband – Regional Consumer Psychology, Usage Patterns and Volumes 2013 – 2016
Figure 7-1 Mobile Broadband Subscriptions by Region (In %), 2012
Figure 7-2 Mobile Broadband Subscriptions by Region (In Million), 2011 & 2012
Figure 7-3 Europe Mobile Broadband Subscriptions Forecast (In Million), 2012 – 2016
7.2 Asia Pacific
Figure 7-4 Asia Pacific Mobile Broadband Subscriptions Forecast (In Million), 2012 – 2016
7.3 The Americas
Figure 7-5 The Americas Mobile Broadband Subscriptions Forecast (In Million), 2012 – 2016
Figure 7-6 Africa Mobile Broadband Subscriptions Forecast (In Million), 2012 – 2016
7.5 Arab States & CIS
Figure 7-7 Arab States Mobile Broadband Subscriptions Forecast (In Million), 2012 – 2016
Figure 7-8 CIS Mobile Broadband Subscriptions Forecast (In Million), 2012 – 2016
Chapter 8: Mobile Broadband - Innovative Pricing Models for Different Consumer Segments and Churn Poisoning Ploys
Figure 8-1 Important Factors behind a Successful Pricing Strategy
8.1.1 Vodafone Ireland’s Business Share Plan
Table 8-1 Vodafone Ireland’s Business Share Plan, November 2012
Table 8-2 Vodafone Ireland’s Business Share Plan, November 2012 – Key Features
Table 8-3 MBB (Tablet) Corporate Pricing Models by Vodafone UK, November 2012
8.2 Individual/ Personal
Table 8-4 Individual/ Personal MBB Plans by Vodafone New Zealand, November 2012
8.2.1 A Possible Special Pricing Model for Individual Users
8.3.1 A Possible Pricing Model for Students
126.96.36.199 Vodafone Greece 'University Mobile Internet'
8.4 Heavy Users or Frequent Travelers
Table 8-5 Vodafone UK MBB Plan for Business Travelers, November 2012
8.4.1 A Possible Pricing Plan for Frequent Travelers and Business Executives
8.5 Light Users
Table 8-6 Vodafone Australia’s Prepaid Mobile Broadband Plans, November 2012
8.5.1 A Possible MBB Tariff Structure for Light Users
8.6 Mobile Broadband Churn Poisoning Ploys
8.6.1 Effective Strategies to Reduce Churn Rate and Retain Customers
Table 8-7 Effective Techniques to Cut Churn
Table 8-8 Management of Post-paid and Pre-paid User Class
Figure 8-2 How to Drive Customer Retention and Loyalty?
Chapter 9: Global Mobile Messaging – Forecasts on Volumes, Users (Consumer Vs. Business) & Revenues, and Key Factors Affecting Usage 2013 – 2016
Figure 9-1 Global Mobile Messaging Traffic (In Trilion), 2012 – 2016
Figure 9-2 Global Mobile Messaging Revenue (In US$ Billion), 2011 – 2016
9.1 OTT Messaging
Figure 9-3 Global OTT Messaging Traffic (In Trilion), 2011 – 2016
9.2 SMS, MMS, Mobile E-Mail and IM – What the Future Holds?
Figure 9-4 Global Mobile Messaging Traffic by Type (In Billion), 2012 - 2016
Figure 9-5 Global Mobile Messaging Traffic by Type (In %), 2012 - 2016
Figure 9-6 Global Mobile Messaging Traffic Share by Type (In %), 2012
Figure 9-7 Global Mobile Messaging Traffic Share by Type (In %), 2016
Figure 9-8 Global SMS Traffic (In Billion), 2011 - 2016
Figure 9-9 Global MMS Traffic (In Billion), 2011 - 2016
Figure 9-10 Global Mobile Email Traffic (In Billion), 2012 - 2016
Figure 9-11 Global Mobile IM Traffic (In Billion), 2011 - 2016
Figure 9-12 Global SMS Users (In Million), 2011 - 2016
Figure 9-13 Global MMS Users in Consumer segment (In Million), 2011 - 2016
Figure 9-14 Global Mobile Email Users (In Million), 2011 - 2016
Figure 9-15 Global Business Mobile IM Users (In Million), 2011 - 2016
Figure 9-16 Influential Factors that affect Uptake of Mobile Messaging Services
Chapter 10: MBB - Thought Provoking Case Studies
10.1 Case Study 1: NTT DoCoMo, Japan
Table 10-1 Quick Facts – NTT DoCoMo, Japan
10.1.1 About the Operator
10.1.2 Why NTT DoCoMo?
Figure 10-1 NTT DoCoMo Subscriptions (In Thousands), FY2008 – FY2011
Figure 10-2 Subscriber Share of MNOs in Japan (In %), FY2011
Figure 10-3 FOMA (3G) Subscriptions of NTT DoCoMo (In Million), FY2010 & FY2011
Figure 10-4 Xi (LTE) Subscriptions of NTT DoCoMo (In Thousands), FY2010 & FY2011
Figure 10-5 Packet ARPU of NTT DoCoMo (In JPY), FY2008 – FY2011
Figure 10-6 NTT DoCoMo Subscriptions (In Million) & Churn Rate (In %), FY2008 – FY2011
Figure 10-7 NTT DoCoMo Subscriber Segment by Network Coverage (In %), October 2012
Figure 10-8 NTT DoCoMo Smartphone Sales FOMA Vs. Xi (In Million Units), Fy2010 – FY2012
Figure 10-9 NTT DoCoMo d-market Revenue (in Yen Billion), FY2012 & FY2015
Figure 10-10 NTT DoCoMo VIDEO Store Subscribers (In Million), 2012
10.2 Case Study 2: Ncell, Nepal
Table 10-2 Quick Facts – Ncell, Nepal
10.2.1 About the Operator
10.2.2 Rationale behind selecting Ncell
10.2.3 Ncell – Outperforming Competition!
Figure 10-11 Ncell Subscribers (In Million), mid-July 2012 & mid-August 2012
Figure 10-12 Ncell Revenue Share (In %), FY2009 – FY2011
Figure 10-13 Ncell Revenue (In NPR Billion), FY2009 – FY2011
10.2.4 Recent Strategies and Developments
10.2.4.1 Call UK at Rs. 4.99/min
10.2.4.2 Ncell's Utsav Pack
10.2.4.3 Ncell Express
10.3 Case Study 3: Telkomsel, Indonesia
Table 10-3 Quick Facts – Telkomsel, Indonesia
10.3.1 About the Operator
10.3.2 Rationale behind the Case
Figure 10-14 Telkomsel Revenue (In IDR Trillion), 2009 – 2011 & Q1 2012
Figure 10-15 Telkomsel Revenue Break-up (Data & VAS Vs. SMS Vs. Voice) (In IDR Trillion), 2009 – 2011 & Q1 2012
Figure 10-16 Telkomsel Revenue Break-up (Data & VAS Vs. SMS Vs. Voice) (In %), 2009 – 2011 & Q1 2012
Figure 10-17 Telkomsel Data Revenue Contribution (In %), 2009 – Q1 2012
Figure 10-18 Telkomsel Subscribers (In Million), 2012 March, 2012 June & 2012 Oct
Figure 10-19 Telkomsel Subscribers (In Thousands), 2007-2011
Figure 10-20 Telkomsel SMS (Chargeable) Traffic (In Billion), 2007-2011
10.3.3 Success Enablers
Table 10-4 Telkomsel, Indonesia - VAS, SMS & Broadband Services
10.4 Case Study 4: Vodafone, India
Table 10-5 Quick Facts – Vodafone, India
10.4.1 About the Operator
10.4.2 Rationale behind the Case
Figure 10-21 Vodafone India Total Revenue (In INR Billion), H1 FY2011 - H1 FY2013
Figure 10-22 Vodafone India Messaging Revenue (In INR Billion), H1 FY2011 - H1 FY2013
Figure 10-23 Vodafone India Data Revenue (In INR Billion), H1 FY2011 - H1 FY2013
Figure 10-24 Vodafone India Messaging Vs. Data Revenue (In INR Billion), H1 FY2011 - H1 FY2013
Figure 10-25 Vodafone India Customers (In Million), Q3 FY2011 – Q2 FY2013
Figure 10-26 Vodafone India ARPU (In INR), Q3 FY2011 – Q2 FY2013
Figure 10-27 Vodafone India Prepaid ARPU (In INR), Q3 FY2011 – Q2 FY2013
Figure 10-28 Vodafone India Contract ARPU (In INR), Q3 FY2011 – Q2 FY2013
10.4.3 Key Strategies to Drive Mobile Broadband Usage
Table 10-6 Vodafone India 3G Services, November 2012
10.4.3.1 Vodafone India 3G Data Plans
Table 10-7 Vodafone India Prepaid 3G Tariff Plans, November 2012
Table 10-8 Vodafone India Postpaid 3G Tariff plans, November 2012
Table 10-9 Vodafone India Unlimited Postpaid 3G Tariff plans, November 2012
Chapter 11: Mobile Applications – An Exhaustive Analysis of Platforms, App Stores, Business Models, and Regional Forecasts on App Downloads and Revenues 2013 – 2016
11.1 Mobile Applications Overview
Figure 11-1 Average Number of Apps Installed on a Smartphone, 2011 & 2012
Figure 11-2 US Web vs. Mobile App vs. TV Consumption per day (In Minutes), 2010 – 2012
11.2 Mobile App Stores – Flooding To Quench Users’ Thirst
Table 11-1 Major App Stores
11.3 Developments in Smartphone App Markets
Table 11-2 Six Major Trends Shaping the Smartphone Application Ecosystem
11.4 Business Models of App Stores
Figure 11-3 Obstacles of Third Party App Developer Programs
Table 11-3 Different Approaches to Working with ACPs
11.5 Market Trends & Outlook
11.5.1 Free Mobile Applications Dominate the App Market
Figure 11-4 Worldwide Mobile Apps Downloads - Free vs. Paid (In %), 2012
Table 11-4 Worldwide Mobile Apps Downloads Forecast - Free vs. Paid (In Million), 2011 - 2016
Figure 11-5 Worldwide Mobile Apps Downloads Forecast - Free vs. Paid (In Million), 2011 - 2016
Figure 11-6 Worldwide Mobile Apps Downloads Forecast (In Billion), 2011 – 2016
Figure 11-7 Worldwide Free Mobile Apps Downloads Forecast (In Billion), 2011 - 2016
Figure 11-8 Worldwide Mobile Apps Downloads Forecast - Free vs. Paid (In %), 2012 & 2016
11.5.2 Competitive Landscape
Figure 11-9 Mobile App Store Size (In Numbers), September 2012
Figure 11-10 Worldwide Average App Revenue per User by Operating System (In US$), 2012
11.5.3 Application Categories
Figure 11-11 Worldwide Smartphone App Consumption per day by Category (In Minutes), Q1 2011 & Q1 2012
Figure 11-12 Fastest Growing App Categories - Based on Growth in Minutes Spent per Active User from October 2011 to March 2012
11.5.4 Sources of Revenue
Table 11-5 Mobile Apps Revenue Sources (In %), 2012
Figure 11-13 Mobile Apps Revenue Sources (In %), 2012
11.5.5 Mobile App Revenue
Figure 11-14 Worldwide Mobile App Revenue Forecast (In US$ Billion), 2011 - 2016
Figure 11-15 iOS Revenue in Key Markets (In %), October 2012
Figure 11-16 Google Play Revenue in Key Markets (In %), October 2012
Figure 11-17 Revenue Generated by Applications Available in the Local Languages & Apps Available in Local Language (In %), May 2012
11.6 Overview of top Five Most Popular Social Networking Sites, and their Affect on MBB Uptake
Table 11-6 Worldwide Top Five Most Popular Social Networking Sites, 2012
Figure 11-18 Facebook Users by Region (In Million), September 2012
Figure 11-19 Worldwide Facebook Penetration Rate (In %), Q1 2011 & Q1 2012
Figure 11-20 Facebook Net Income (In US$ Billion), 2009 - 2011
Figure 11-21 Top 20 Countries by Number of Twitter Accounts (In Million), July 2012
Figure 11-22 Worldwide Twitter Ad Revenue Forecast (In US$ Million), 2010 - 2016
Figure 11-23 Twitter Ad Revenue Forecast – US vs. Non-US (In US$ Million), 2011 -2016
Figure 11-24 LinkedIn Total Revenue (In US$ Million), Q2 2010 – Q2 2012
Figure 11-25 LinkedIn Total Revenue by Segment (In US$ Million), Q2 2010 – Q2 2012
Figure 11-26 Myspace Revenue (In US$ Million), 2011 & 2012
Figure 11-27 Google+ Users (In Million), June 2011 – June 2012
11.7 Key Elements of Facebook and Twitter
11.7.1 Why people love Facebook?
11.7.2 What’s so special about Twitter?
11.8 Communication Styles in different Social Settings
11.9 So Which Social Network is the Best?
11.10 What is an App-Centric Business Model?
Figure 11-28 App-Centric Business Model – Explained
11.11 What is an Operator-Centric Business Model?
Figure 11-29 Operator-Centric Business Model – Explained
Figure 11-30 Revenue sharing in Operator-Centric Business Model
Chapter 12: Mobile Applications – Business Models and Case Studies
12.1 Case Study 1: Apple App Store [Side by Side Comparison with Google Play]
Figure 12-1 Number of Applications on iTunes App Store vs. Google Play, July 2008 – July 2012
Figure 12-2 Apple App Store Paid vs. Free Applications (In %), 2012
Figure 12-3 iOS Application Downloads in Key Markets (In %), October 2012
Figure 12-4 Google Play Application Downloads in Key Markets (In %), October 2012
Figure 12-5 Apple App Store Revenue (In US$ Billion), 2011 & 2012
Figure 12-6 Average Prices of Most Popular Apps – iPad vs. iPhone vs. Android (In US$), January 2012
12.1.1 Business Model
12.1.2 Key Developments
12.2 Case Study 2: BlackBerry World
Figure 12-7 BlackBerry Apps (in Numbers), January 2012, April 2012 & September 2012
Figure 12-8 BlackBerry Apps Downloads, January 2012 & September 2012
Figure 12-9 Average Revenue per App per Month (in US$), 2012
Table 12-1 BlackBerry World – App Categories, 2012
12.2.1 Business Model
Chapter 13: So, Are You Ready for ‘The MBB Grand Prix 2013 – 2016’?
13.1 Present Situation of Mobile Broadband (2011-2012)
13.2 The Path Ahead
13.2.1 Underserved Markets
13.2.2 Unserved Markets
13.2.3 Matured Markets
Table 13-1 Strategies to Cope with Increasing Demand for Data Services over Mobile Networks
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