Mobile Banking and Payments

Publisher Name :
Date: 11-Sep-2012
No. of pages: 95

Synopsis
• This report addresses the following key points:
• The mobile banking phenomenon explained
• Trends among emerging and developed markets
• Mobile banking and mobile payments defined
• Importance of mobile as a marketing tool and as a customer retention strategy
• Mobile banking case studies

Summary
At the beginning of 2011, 30% of mobile phone users in developed markets used a mobile banking service on their mobile phones at least once. By 2015 however, a number of forecasts expect at least 50% of US mobile users to be conducting transactions from their mobile devices, doubling the 25% utilization rate in 2011. Despite the success of mobile banking apps, the future of mobile banking is likely to be dominated by browser-based solutions, due to the convergence of PC-based and mobile internet. The mobile financial service adoption by consumers will grow significantly during the next few years, exceeding the use of online banking by 2015. By offering mobile financial services, banks can reasonably expect to increase their sales by as much as 60%, while research has shown that implementation of such technology can reduce the cost of acquiring a new customer by 20% due to the increased effectiveness of mobile-related customer acquisition marketing.

Scope
• This report will allow you to:
• Analyze the growth of the overall mobile industry
• Understand the role of technological development in the growth of mobile banking
• Gain insight into the technology and infrastructure supporting electronic payments
• Understand how banks are using mobile banking to beat the competition
• Examine the key features of mobile financial services

Reasons To Buy
• Assess the prospects for mobile banking and payments
• Find out how additional revenue can be raised through value added services
• Review the strategic and operational issues in the mobile banking sector
• Study the profiles of leading banks within the mobile banking arena

Key Highlights
• Banks in developed markets should sharpen their marketing so that customers have a better understanding of the added value of mobile banking services.
• Mobile banking needs to be part of a multi-channel strategy able to increase customer acquisition and loyalty rates.
• There are potential channel savings to be made, but above all there is an opportunity for banks to increase sales through new value-added services.
• Younger generations seem to be fascinated by modern data and telecommunication services and have a good perception of institutions that offer mobile financial services.

Mobile Banking and Payments

Table of Contents
1 EXECUTIVE SUMMARY
2 MOBILE INDUSTRY GROWTH IS SHAPING NEW SCENARIOS FOR MOBILE BANKING AND PAYMENTS
2.1. The new frontier for mobile banking services
2.2. The global penetration of mobile phone subscriptions has doubled since 2000
2.3. Mobile network operators: the new entrants into mobile financial services
2.4. Mobile evolution expected to increase internet penetration: 3G networks in 159 countries in 2011
2.5. Mobile handset manufacturers: What is their role in mobile financial services?
2.5.1. Handset producers and banks: The Nokia Money case
2.5.2. Mobile operating systems and mobile payments: The Google Checkout case
2.6. Mobile growth and the technological revolution: opportunities for mobile banking and payments
2.6.1. Developed economies
2.6.2. Emerging economies
2.6.3. Anytime and anywhere: The convenience of mobile financial services for consumers
2.7. What are the key features of mobile financial services?
2.7.1. Ubiquity
2.7.2. Immediacy
2.7.3. Localization
2.7.4. Instant connectivity
2.7.5. Proactive functionality
2.7.6. High security
2.8. What are the advantages of mobile financial services?
2.8.1. Context-specific services
2.8.2. Spontaneous decisions
3 THE EVOLUTION OF MOBILE BANKING
3.1. Mobile banking on the rise: 185 million active users in 2011 and 550 million projected in 2016
3.2. Mobile banking: The 24-hour bank
3.2.1. Mobile accounting:
3.2.2. Mobile brokerage
3.2.3. Mobile financial information
3.3. The quest for supremacy: Technological platforms for mobile banking
3.3.1. Message-based banking (SMS)
3.3.2. Browser-based banking (WAP)
3.3.3. Application-based banking (APP)
3.4. What are the future platforms for mobile banking?
3.4.1. Key findings
4 MOBILE BANKING IN DEVELOPING COUNTRIES
4.1. Mobile banking: unlocking the door to basic financial services
4.2. The 'mobile money' opportunity: 2 billion unbanked mobile subscribers in 2012
4.3. Money in the bank: the savings that arise from mobile money for banks and consumers
4.4. How do the unbanked use mobile money?
4.5. Case studies in South Africa
4.5.1. A successful bank-led model: The Wizzit Bank case
4.5.2. Transact account launched to target unbanked: ABSA Bank
4.5.3. A successful mobile operator-led model: M-Pesa
4.6. Mobile expected to stimulate P2P payments in Latin America
4.6.1. DineroMail and MercadoPago
4.6.2. Person to Person (P2P)
4.6.3. Email billing
4.6.4. Online bill payments
4.6.5. Mobile transfers
4.6.6. Key Latin American P2P service launches
4.7. Driving market opportunities: remittances, savings and payments
4.8. The international and domestic remittances market opportunity
4.9. Savings and payment opportunities
4.9.1. Savings and loans repayments
4.9.2. Bill payments
4.9.3. Government and commercial payments
4.10. Key regulatory factors affecting the mobile banking opportunity
4.10.1. Cash in/cash out
4.10.2. Know Your Customer (KYC)
4.10.3. E-banking
4.11. How to conquer emerging markets: strategic considerations
5 MOBILE BANKING IN DEVELOPED COUNTRIES
5.1. Channel extension and value-added services expected to improve customer satisfaction
5.2. The cost structure of mobile banking
5.3. What's in it for me? The value of mobile banking to the banks
5.3.1. Pricing mobile banking
5.4. Training your sights: Identifying the target segment for mobile financial services
5.5. The choice of a new generation: how to target Generation Y
5.5.1. Preference management
5.5.2. Security and usability
5.5.3. Personal financial management (PFM)
5.5.4. A successful targeting strategy for Generation Y: the Sun National Bank case
5.6. How to implement a successful mobile banking strategy
5.6.1. Integration
5.6.2. A triple-play solution
5.6.3. Adaptable and extended functionality
5.6.4. Bank-centric
5.6.5. Proven for premium services
5.6.6. Flexible enrolment
5.7. A well implemented mobile banking strategy: Unicredit and La Caixa
5.8. Mobile Banking Case Studies: TowerGroup
5.8.1. Middle East and Africa Region
5.8.2. Western and European Region
6 SECURITY OF MOBILE BANKING AND PAYMENTS
6.1. Security issues in mobile payments
6.2. Security - Barrier to mobile banking growth
6.3. European banks' focus on fraud prevention measures
6.3.1. Anti-fraud data sharing system - Hunter
6.4. Voice biometrics in mobile banking and payments
6.4.1. National Australia Bank (NAB)
6.4.2. Westpac (Australia)
6.4.3. Bank Leumi (Israel)
7 CHAPTER 6: THE FUTURE OF MOBILE PAYMENTS
7.1. Mobile payments increasing:
7.2. New trends and consumer habits in the payments industry
7.3. Mobile payments: applications, business models and technologies
7.4. NFC mobile payments
7.5. P2P mobile payments: remote and proximity-based
7.5.1. Mobile commerce platforms
7.6. Mobile payments in developing countries: an overview
7.7. Mobile payments in developed countries: an overview
7.7.1. Europe
7.7.2. US
7.7.3. Japan
7.8. A driving market opportunity: mobile content payments (micropayments)
7.9. A successful platform for micropayments: the PayForIt case
7.10. New landscapes for payment systems providers: social networks and gaming
7.11. Market sizing of advance payment market and mobile payments


List of Tables
Table 1: Top mobile internet markets, Q4 2011
Table 2: Worldwide mobile device sales and market shares, 2010-2011 (Millions)
Table 3: Global mobile handset shipments and market shares, Q1 2012 (Millions)
Table 4: Merchant fees for processing sales thorough Google Checkout
Table 5: Effects of mobile, internet and banking infrastructures in developed and emerging markets
Table 6: BRIC countries: mobile connections, growth and penetration, 2011
Table 7: Comparative estimates of mobile banking users in the US
Table 8: Mobile accounting services
Table 9: Mobile financial information services:
Table 10: Wireless penetration rates in developing regions
Table 11: Percentage of banked households per geographical region, 2009
Table 12: Comparison between branchless banks and traditional banking services in developing countries
Table 13: The value proposition of mobile money solutions for banks and mobile operators
Table 14: Factors determining country readiness for mobile banking services
Table 15: Examples of banking groups offering mobile banking apps
Table 16: Mobile payments users (Millions)
Table 17: Business models for mobile payments
Table 18: Mobile payment providers in India
Table 19: Examples of mobile payment initiatives for different services in Europe

List of Figures
Figure 1: Mobile banking reached the 100 million users threshold in 4 years
Figure 2: Mobile subscriptions per 100 inhabitants (2006-2011E)
Figure 3: Internet subscriptions per 100 inhabitants (2006-2011E)
Figure 4: Mobile cellular subscriptions by geographical region (millions)
Figure 5: Mobile operating systems forecast market shares, 2011-2015
Figure 6: Opportunity areas for mobile banking and payments
Figure 7: Brand Association Map for mobile banking in the US
Figure 8: Mobile banking transactional users - regional estimates, 2011
Figure 9: Penetration of mobile banking among US mobile users, 2008-2015 (% of total)
Figure 10: The number of mobile banking customers in Hungary doubled between 2006 and 2010
Figure 11: Value added of 'mobile money' services for banks, MNOs and customers
Figure 12: Examples of mobile money deployments
Figure 13: Cost-to-serve savings of a 'mobile' MFI or bank
Figure 14: Cost savings for clients of a 'mobile' MFI or bank
Figure 15: Comparison between the pricing for branchless banking and traditional banking services
Figure 16: Average price for mobile banking services across developing economies
Figure 17: M-PESA's growth in revenues
Figure 18: Volume of remittances globally and categorized by region (2008-2011)
Figure 19: Top 10 remittance recipients in 2011 (US$ billion)
Figure 20: Average percentage fee on a US$200 remittance from G8 nations to developing countries
Figure 21: Per-transaction cost by banking channel ($)
Figure 22: Simulated ROI from cost reduction through mobile banking services
Figure 23: Consumer perceptions of Asian banks offering mobile banking services
Figure 24: The importance of social networks and web communities for bank relationships
Figure 25: Sun National mBanking App interface
Figure 26: Concern over security in mobile banking services 2010
Figure 27: Annual credit card fraud rates in UK, 2006-2010
Figure 28: Expected growth in number of NFC-enabled phones
Figure 29: Usage of mobile payments in Japan
Figure 30: Growth of the micropayments industry in Europe (2010-2015)
Figure 31: Percentage of consumers using micropayment providers in the US and Europe
Figure 32: Virtual goods market revenues in the US (US$ billion)
Figure 33: Advance Payments: Global Market Size
Figure 34: Mobile payments: drivers of growth
Figure 35: Issues significant for mobile payments
Figure 36: Important features for mobile payments
  • Challenges in the Tourism Industry in Thailand
    Thailand has always been a popular tourist destination and tourism provides a major boost to the country’s economy. Bangkok, Hua Hin, Krabi, Samui, Phuket and Cha Am are some of the most attractive tourist destinations in the country. In 2012, Thailand had a very high number of arrivals. Even the number of Thai citizens who [...]
  • Future of the US Consumer Electronics Market
    The market for consumer electronics has been growing steadily. Some of the factors that are contributing to the growth in the market are technological advancement, rise in disposable income and increasing demand for new products. During 2012, consumer electronics market in the US demonstrated positive expansion, although the growth rate slowed down considerably following the [...]
  • Overview of the Global Retail Market
    The global retail industry continued to grow despite the difficult economic conditions in the world. In the fiscal year of 2011, sales-weighted, currency-adjusted revenue rose by 5.1% to $4.271 trillion for the world’s top 250 retailers. According to GRDI (Global Retail Development Index), in 2013 Brazil occupied the top spot in retail development. Chile and [...]
  • Bright Future Predicted for the Tourism Industry in Singapore
    Travel and tourism industry in Singapore has been growing at a steady rate and is considered to be a major contributor to the economic growth of the country. In 2012, Singapore’s IVA (International Visitors Arrivals) reached a record high of 14.5 million, with a growth rate of 10.1% year-on-year. In recent years, inbound travel to [...]
  • Potential of Staffing Market in United States
    The staffing industry places individuals into contract, temporary and permanent positions in firms around the world. Major staffing markets include France, Spain, Italy and Japan as well as many emerging markets. Temporary staffing around the world has been growing, but in US temporary market has been flat since 2006. The majority of staffing revenue majorly [...]
  • Graft-Versus-Host Disease (GVHD) Treatment Market worth $407 million by 2018
  • The graft-versus-host disease (GVHD) treatment market value will increase from $297 million in 2013 to $407 million by 2018, at a Compound Annual Growth Rate (CAGR) of 6.59%, according to research and consulting firm GlobalData. The company’s latest report* states …

  • Poland Pharmaceutical Industry Growing at 8.3% CAGR to 2020
  • Factors such as the growing elderly population, increasing availability of affordable medicines, and transparent regulatory guidelines will provide the necessary impetus for the growth of the Polish pharmaceutical market, but a decrease in mark-up prices and the country’s stringent drug …

  • Asia-Pacific, Led by China, Drive the Global Methanol Industry
  • China is driving the global methanol industry, with tremendous demand from both its energy and petrochemicals sectors. It accounts for 87.9% of Asia-Pacific’s (APAC) methanol capacity, and 51.9% of the global methanol capacity. Despite a large planned capacity increase in …

  • Diagnostic X-ray Imaging Market worth $4.0 billion by 2020
  • GlobalData estimates that the global diagnostic X-ray imaging market, worth $2.4 billion in 2012, will reach almost $4.0 billion by 2020, increasing at a Compound Annual Growth Rate (CAGR) of 6.7% during the forecast period. Many players are active in …

  • Graft-Versus-Host Disease Market Forecast to 2023
  • Graft-versus-host disease (GVHD) is a common complication of allogeneic hematopoietic stem cell transplantation (HSCT) that occurs when the donated (graft) cells are rejected and attack the host’s cells as foreign. GVHD can progress from mild to severe forms as either …

  • ICT investment trends in retail banks – Enterprise ICT spending patterns through to the end of 2015
    Published: 31-Aug-2014        Price: US $2995 Onwards        Pages: 57
    Summary This report presents the findings from a survey of 136 retail banks regarding their Information & Communications Technology (ICT) investment trends. The survey investigates how retail banks currently allocate their ICT budgets across the core areas of enterprise ICT expenditure: hardware, software, IT services, communications, and consulting. Key Findings Kable’s survey shows that retail banks are spending a significant portion of their ICT budgets (X%) on ICT hardware. ......
  • Insight Report: Mortgage Market Trends in the US, UK, Ireland and Australia
    Published: 5-May-2014        Price: US $3800 Onwards        Pages: 46
    Synopsis The report outlines the key trends arising and insights in the mortgage markets in the US, UK, Ireland and Australia after the financial crisis: It provides a comparative analysis of the US, UK, Irish and Australian mortgage markets It provides analytical insights into the key emerging trends in the mortgage markets arising as a result of regulatory and economic developments in these countries It provides a competitive assessment of the mortgage products offered by the leadin......
  • Insight Report: Non-Bank Providers of Payments and Financial Services – Best practices and Case Studies
    Published: 18-Feb-2014        Price: US $3800 Onwards        Pages: 43
    Synopsis The report discusses in detail the best practices and new concepts adopted by non-bank companies engaged in payments and financial services. It provides insights into the key industry dynamics of non-bank payments and financial services (NBPFS) providers, and drivers supporting the growth of the NBPFS sector. It captures insights such as the role of NBPFS providers in the economy, inefficiencies in the banking sector and the emergence of NBPFS providers as an alternative for cer......
  • Insight Report: Regulation in Global Banking
    Published: 11-Feb-2014        Price: US $3800 Onwards        Pages: 76
    Synopsis The report provides a detailed overview of regulatory initiatives taken by governments and regulatory bodies across the world in the past few years. It provides an insight into emerging regulations such as Basel III, FATCA and Dodd-Frank, and their impacts on the retail banking industry . It provides a regional analysis of retail banking regulations and their impacts on banks operating in their respective regions. It provides insights into the impact of regulatory developments......
  • Banking Business Confidence Report Q1 2014
    Published: 10-Feb-2014        Price: US $1950 Onwards        Pages: 42
    Synopsis The report outlines the current and projected future operating conditions of the banking industry, and allows readers to make informed business decisions. The report aims to drive revenues by understanding present and future economic and customer issues according to key growth regions. The reader is provided with information on the key challenges, opportunities and priorities likely to affect the industry's growth prospects. The report forecasts changes in supplier prices of v......
  • 2020 Foresight: Retail Banking and Social Media – Do the Ends Justify the Expense?
    Published: 22-Jan-2014        Price: US $3800 Onwards        Pages: 60
    Synopsis The report provides in-depth market analysis, information and insights on social media marketing in retail banking industry: It provides a global snapshot of trends in the use of social media as a marketing tool by retail banks across the world. It details leading social media sites across key emerging and developed markets, and strategies adopted by retail banks to engage customers on these sites. It analyzes social media marketing issues and challenges for retail banks. I......
  • China Automatic Teller Machine Industry Report, 2013-2016
    Published: 17-Dec-2013        Price: US $2100 Onwards        Pages: 150
    In 2013, Chinese ATM market characterizes the followings: First, China becomes the country with the most quantity of ATM, surpassing the United States. By H1 2013, 465,600 sets of ATM had been included in China UnionPay, exceeding the United States (445,000 sets) to rank first in the world. However, by quantity of ATM per million of persons, China (307 sets, 2012-year) still lagged behind western Europe (786 sets, 2012) and the United States (1,376 sets, 2012). Second, the purchase volu......
  • Unbanked and Underbanked Consumers in the U.S.,3rd Edition
    Published: 11-Dec-2013        Price: US $4500 Onwards        Pages: 176
    The convergence in technology, mobile communications and regulatory change is shaping how banking and alternative financial services (AFS) providers tailor products and services to unbanked and underbanked consumers, while also causing lines to blur between P2P and remittances and between checking accounts and prepaid cards. In the process, traditional definitions of "unbanked" are being joining by such phrases as "the new middle class" and "tech-savvy college students," changing target audience......
  • Post Office Financial Services: Emerging Economies
    Published: 9-Dec-2013        Price: US $1500 Onwards        Pages: 55
    Synopsis •This report provides detailed insight into the market dynamics and emerging opportunities for post office financial services within several emerging economies. Summary The financial services sector represents a significant opportunity for much-needed additional revenue for postal operators, either directly or through alliances with financial institutions. Many postal operators are also being urged to offer basic financial services such as payments, savings and microfinance to......
  • SERVICES
    Value for Money
    We believe in "optimum utilization of available budget and resources". While servicing our clients' (your) market research requirements, we keep the same approach in focus to help you get the best value for your $$s.
    Ever Growing Inventory
    Ranging from the smallest feasible / required data (datasheets, data facts, SWOT analysis, company profiles, etc) to full research reports that help you make decisions, our inventory is updated almost on a daily basis with the latest industry reports from domain experts that track more than 5000 niche sectors.
    One Stop Solution
    Need a custom research report on medical devices market? Require all available business intelligence on 3D printing industry? Exploring F&B sector of a particular country/region? RnRMarketResearch.com is your one-stop-solution to all market intelligence needs. We not only offer custom research and consulting services, we also "bundle" reports to meet your needs and help you fetch the data analysis you require for your business.
    Dedicated Client Engagement
    Not limited to only "finding" relevant reports for you, our client engagement team dedicates its efforts to understand your "business need" and accordingly maps available research data to help you move forward. Call "your" client engagement executive any time of your day and get your questions answered in order to make the correct business decision.
    Saving Time and Efforts
    Simply share your research requirement details with us and let us do all the hard work to find required intelligence for you. When you add up our "one stop solution" and "dedicated client engagement" services mentioned above, you obviously know the time and effort saving you do by working with us.
    Payment Flexibility
    Working with Fortune 500 organizations, we understand the importance of being flexible for payments. Share your payment terms with us and we will surely match up to them to ensure you get access to required business intelligence data without having to wait for the payment to be done.
    Post-Purchase Research Support
    Have questions after reading a report / datasheet bought through us? Not sure about the methodology used for data available in the research? Talk to us / Share your questions with us and if required, we will connect you with the analyst(s)/author(s) of the report(s) and ensure you get satisfactory answers for the same. Need more data / analysis / report(s) on the topic of your research/project? The RnRMarketResearch.com team is here for you 24X7 to support you with your post-purchase requirements. Subscription Offers & Packages (Get in touch with us for more details - [email protected] / +1 888 391 5441 )
    • Ad Hoc
    • Pay - as - you - go / Bucket Subscriptions
    • Fixed Cost for #of reports
    • Customize / Personalize as per your needs