Mobile Banking and Payments

Publisher Name :
Date: 11-Sep-2012
No. of pages: 95


• This report addresses the following key points:

• The mobile banking phenomenon explained

• Trends among emerging and developed markets

• Mobile banking and mobile payments defined

• Importance of mobile as a marketing tool and as a customer retention strategy

• Mobile banking case studies


At the beginning of 2011, 30% of mobile phone users in developed markets used a mobile banking service on their mobile phones at least once. By 2015 however, a number of forecasts expect at least 50% of US mobile users to be conducting transactions from their mobile devices, doubling the 25% utilization rate in 2011. Despite the success of mobile banking apps, the future of mobile banking is likely to be dominated by browser-based solutions, due to the convergence of PC-based and mobile internet. The mobile financial service adoption by consumers will grow significantly during the next few years, exceeding the use of online banking by 2015. By offering mobile financial services, banks can reasonably expect to increase their sales by as much as 60%, while research has shown that implementation of such technology can reduce the cost of acquiring a new customer by 20% due to the increased effectiveness of mobile-related customer acquisition marketing.


• This report will allow you to:

• Analyze the growth of the overall mobile industry

• Understand the role of technological development in the growth of mobile banking

• Gain insight into the technology and infrastructure supporting electronic payments

• Understand how banks are using mobile banking to beat the competition

• Examine the key features of mobile financial services

Reasons To Buy

• Assess the prospects for mobile banking and payments

• Find out how additional revenue can be raised through value added services

• Review the strategic and operational issues in the mobile banking sector

• Study the profiles of leading banks within the mobile banking arena

Key Highlights

• Banks in developed markets should sharpen their marketing so that customers have a better understanding of the added value of mobile banking services.

• Mobile banking needs to be part of a multi-channel strategy able to increase customer acquisition and loyalty rates.

• There are potential channel savings to be made, but above all there is an opportunity for banks to increase sales through new value-added services.

• Younger generations seem to be fascinated by modern data and telecommunication services and have a good perception of institutions that offer mobile financial services.

Mobile Banking and Payments

Table of Contents
2.1. The new frontier for mobile banking services
2.2. The global penetration of mobile phone subscriptions has doubled since 2000
2.3. Mobile network operators: the new entrants into mobile financial services
2.4. Mobile evolution expected to increase internet penetration: 3G networks in 159 countries in 2011
2.5. Mobile handset manufacturers: What is their role in mobile financial services?
2.5.1. Handset producers and banks: The Nokia Money case
2.5.2. Mobile operating systems and mobile payments: The Google Checkout case
2.6. Mobile growth and the technological revolution: opportunities for mobile banking and payments
2.6.1. Developed economies
2.6.2. Emerging economies
2.6.3. Anytime and anywhere: The convenience of mobile financial services for consumers
2.7. What are the key features of mobile financial services?
2.7.1. Ubiquity
2.7.2. Immediacy
2.7.3. Localization
2.7.4. Instant connectivity
2.7.5. Proactive functionality
2.7.6. High security
2.8. What are the advantages of mobile financial services?
2.8.1. Context-specific services
2.8.2. Spontaneous decisions
3.1. Mobile banking on the rise: 185 million active users in 2011 and 550 million projected in 2016
3.2. Mobile banking: The 24-hour bank
3.2.1. Mobile accounting:
3.2.2. Mobile brokerage
3.2.3. Mobile financial information
3.3. The quest for supremacy: Technological platforms for mobile banking
3.3.1. Message-based banking (SMS)
3.3.2. Browser-based banking (WAP)
3.3.3. Application-based banking (APP)
3.4. What are the future platforms for mobile banking?
3.4.1. Key findings
4.1. Mobile banking: unlocking the door to basic financial services
4.2. The 'mobile money' opportunity: 2 billion unbanked mobile subscribers in 2012
4.3. Money in the bank: the savings that arise from mobile money for banks and consumers
4.4. How do the unbanked use mobile money?
4.5. Case studies in South Africa
4.5.1. A successful bank-led model: The Wizzit Bank case
4.5.2. Transact account launched to target unbanked: ABSA Bank
4.5.3. A successful mobile operator-led model: M-Pesa
4.6. Mobile expected to stimulate P2P payments in Latin America
4.6.1. DineroMail and MercadoPago
4.6.2. Person to Person (P2P)
4.6.3. Email billing
4.6.4. Online bill payments
4.6.5. Mobile transfers
4.6.6. Key Latin American P2P service launches
4.7. Driving market opportunities: remittances, savings and payments
4.8. The international and domestic remittances market opportunity
4.9. Savings and payment opportunities
4.9.1. Savings and loans repayments
4.9.2. Bill payments
4.9.3. Government and commercial payments
4.10. Key regulatory factors affecting the mobile banking opportunity
4.10.1. Cash in/cash out
4.10.2. Know Your Customer (KYC)
4.10.3. E-banking
4.11. How to conquer emerging markets: strategic considerations
5.1. Channel extension and value-added services expected to improve customer satisfaction
5.2. The cost structure of mobile banking
5.3. What's in it for me? The value of mobile banking to the banks
5.3.1. Pricing mobile banking
5.4. Training your sights: Identifying the target segment for mobile financial services
5.5. The choice of a new generation: how to target Generation Y
5.5.1. Preference management
5.5.2. Security and usability
5.5.3. Personal financial management (PFM)
5.5.4. A successful targeting strategy for Generation Y: the Sun National Bank case
5.6. How to implement a successful mobile banking strategy
5.6.1. Integration
5.6.2. A triple-play solution
5.6.3. Adaptable and extended functionality
5.6.4. Bank-centric
5.6.5. Proven for premium services
5.6.6. Flexible enrolment
5.7. A well implemented mobile banking strategy: Unicredit and La Caixa
5.8. Mobile Banking Case Studies: TowerGroup
5.8.1. Middle East and Africa Region
5.8.2. Western and European Region
6.1. Security issues in mobile payments
6.2. Security - Barrier to mobile banking growth
6.3. European banks' focus on fraud prevention measures
6.3.1. Anti-fraud data sharing system - Hunter
6.4. Voice biometrics in mobile banking and payments
6.4.1. National Australia Bank (NAB)
6.4.2. Westpac (Australia)
6.4.3. Bank Leumi (Israel)
7.1. Mobile payments increasing:
7.2. New trends and consumer habits in the payments industry
7.3. Mobile payments: applications, business models and technologies
7.4. NFC mobile payments
7.5. P2P mobile payments: remote and proximity-based
7.5.1. Mobile commerce platforms
7.6. Mobile payments in developing countries: an overview
7.7. Mobile payments in developed countries: an overview
7.7.1. Europe
7.7.2. US
7.7.3. Japan
7.8. A driving market opportunity: mobile content payments (micropayments)
7.9. A successful platform for micropayments: the PayForIt case
7.10. New landscapes for payment systems providers: social networks and gaming
7.11. Market sizing of advance payment market and mobile payments

List of Tables
Table 1: Top mobile internet markets, Q4 2011
Table 2: Worldwide mobile device sales and market shares, 2010-2011 (Millions)
Table 3: Global mobile handset shipments and market shares, Q1 2012 (Millions)
Table 4: Merchant fees for processing sales thorough Google Checkout
Table 5: Effects of mobile, internet and banking infrastructures in developed and emerging markets
Table 6: BRIC countries: mobile connections, growth and penetration, 2011
Table 7: Comparative estimates of mobile banking users in the US
Table 8: Mobile accounting services
Table 9: Mobile financial information services:
Table 10: Wireless penetration rates in developing regions
Table 11: Percentage of banked households per geographical region, 2009
Table 12: Comparison between branchless banks and traditional banking services in developing countries
Table 13: The value proposition of mobile money solutions for banks and mobile operators
Table 14: Factors determining country readiness for mobile banking services
Table 15: Examples of banking groups offering mobile banking apps
Table 16: Mobile payments users (Millions)
Table 17: Business models for mobile payments
Table 18: Mobile payment providers in India
Table 19: Examples of mobile payment initiatives for different services in Europe

List of Figures
Figure 1: Mobile banking reached the 100 million users threshold in 4 years
Figure 2: Mobile subscriptions per 100 inhabitants (2006-2011E)
Figure 3: Internet subscriptions per 100 inhabitants (2006-2011E)
Figure 4: Mobile cellular subscriptions by geographical region (millions)
Figure 5: Mobile operating systems forecast market shares, 2011-2015
Figure 6: Opportunity areas for mobile banking and payments
Figure 7: Brand Association Map for mobile banking in the US
Figure 8: Mobile banking transactional users - regional estimates, 2011
Figure 9: Penetration of mobile banking among US mobile users, 2008-2015 (% of total)
Figure 10: The number of mobile banking customers in Hungary doubled between 2006 and 2010
Figure 11: Value added of 'mobile money' services for banks, MNOs and customers
Figure 12: Examples of mobile money deployments
Figure 13: Cost-to-serve savings of a 'mobile' MFI or bank
Figure 14: Cost savings for clients of a 'mobile' MFI or bank
Figure 15: Comparison between the pricing for branchless banking and traditional banking services
Figure 16: Average price for mobile banking services across developing economies
Figure 17: M-PESA's growth in revenues
Figure 18: Volume of remittances globally and categorized by region (2008-2011)
Figure 19: Top 10 remittance recipients in 2011 (US$ billion)
Figure 20: Average percentage fee on a US$200 remittance from G8 nations to developing countries
Figure 21: Per-transaction cost by banking channel ($)
Figure 22: Simulated ROI from cost reduction through mobile banking services
Figure 23: Consumer perceptions of Asian banks offering mobile banking services
Figure 24: The importance of social networks and web communities for bank relationships
Figure 25: Sun National mBanking App interface
Figure 26: Concern over security in mobile banking services 2010
Figure 27: Annual credit card fraud rates in UK, 2006-2010
Figure 28: Expected growth in number of NFC-enabled phones
Figure 29: Usage of mobile payments in Japan
Figure 30: Growth of the micropayments industry in Europe (2010-2015)
Figure 31: Percentage of consumers using micropayment providers in the US and Europe
Figure 32: Virtual goods market revenues in the US (US$ billion)
Figure 33: Advance Payments: Global Market Size
Figure 34: Mobile payments: drivers of growth
Figure 35: Issues significant for mobile payments
Figure 36: Important features for mobile payments
  • Leasing Life Handbook 2012
    Published: 01-Jan-2012        Price: US 945 Onwards        Pages: 312
    Synopsis Leasing Life Handbook 2012' covers the current hot topics affecting the leasing industry. The VRL report covers the following areas: • The current state of play in leasing • Asset based lending • Market breakdowns - map info graphics illustrating the latest country results • Asian profiles - including a view from Indonesia • The US - a summary of the American climate • Leasing in Africa and India • The Middle East - including......
  • Banking IT Spending Market in the APAC Region 2011-2015
    Published: 19-Mar-2012        Price: US 1500 Onwards        Pages: 36
    TechNavio's analysts forecast the Banking IT Spending market in the APAC region to grow at a CAGR of 5.35 percent over the period 2011-2015. One of the key factors contributing to this market growth is the global expansion of banks. The Banking IT Spending market in the APAC region has also been witnessing increasing adoption of smartphones. However, threats to local vendors could pose a challenge to the growth of this market. TechNavio's report, the Banking IT Spending Market in th......
  • Online Strategies of Banking and Insurance Companies in the BRIC Countries
    Published: 22-Mar-2012        Price: US 2950 Onwards        Pages: 139
    Synopsis The report provides top-level market analysis, information and insights, including: • In-depth analysis of the online strategies adopted by banking and insurance companies in the BRIC countries: Brazil Russia, India and China • How companies in the BRIC countries are adopting social media as a part of their marketing tools • Key trends and drivers supporting the growth of online banking and insurance strategies • Challenges faced by companies in leveraging online banking an......
  • Banking Trailblazers - Winning Strategies in Retail Banking
    Published: 01-Apr-2012        Price: US 3000 Onwards        Pages: 69
    Synopsis Banking Trailblazers - Winning Strategies in Retail Banking' helps to unlock the winning processes that have enabled major players to outperform their peers in branch banking, mobile money development; customer service innovation and IT process improvement. This VRL report is built upon the following: • Interviews with top executives • Case studies • Data analysis of international ‘banking trailblazers' Summary Building a ‘winni......
  • Global Retail Banking IT Spending Market 2011-2015
    Published: 06-Apr-2012        Price: US 1500 Onwards        Pages: 36
    TechNavio's analysts forecast the Global Retail Banking IT Spending market to grow at a CAGR of 3.4 percent over the period 2011-2015. One of the key factors contributing to this market growth is the increasing demand for convenience banking. The Global Retail Banking IT Spending market has also been witnessing increasing innovation by vendors in retail banking technologies. However, the lack of security in IT transactions could pose a challenge to the growth of this market. TechNav......
  • Non Listed Banking Models
    Published: 30-Apr-2012        Price: US 3800 Onwards        Pages: 84
    Synopsis • This VRL research report will effectively demonstrate the provision of retail banking services through member-owned institutions • It will examine building societies, co-operative banks, credit unions, community banks and social networking sites • The research looks at business models and basis of ownership • The link between the business and their constituencies is assessed • Brand values are considered Summary The banking c......
  • The Future of Fee Based Banking Income
    Published: 30-Apr-2012        Price: US 3800 Onwards        Pages: 84
    Synopsis • This VRL report examines the growth of fee-based products as an alternative source of revenue for banks • It looks at the consequences of controversies over fee-based income schemes like Payment Protection Insurance • It considers how any banks introducing new fee-based strategies must be careful to consider customer protection and adhere to new regulation rules • It looks at the difficulty in persuading European consumers to switch from ‘free’ bank......
  • Mutuals and Community Banks - The Strategic Lessons
    Published: 06-Jun-2012        Price: US 3800 Onwards        Pages: 0
    The content provides a high level perspective of the mutuals and community banks sector, touching on key issues such as the preferential tax status of US credit unions The many case studies within this report will reveal much about the sector that is innovative and exemplifies global best practice Sectors discussed are subject to a number of ongoing pressures which may threaten the survival of individual organisations and the business models concerned ......
  • Emerging Opportunities in the Russian Consumer Finance Market: Market Size, Strategies, Products and Competitive Landscape
    Published: 13-Jul-2012        Price: US 1950 Onwards        Pages: 43
    The report provides detailed market analysis, information and insights into the Russian consumer finance market, including: Current and forecast values for the Russian consumer finance market Comprehensive analysis of the industry’s market attractiveness and key trends and drivers supporting the growth of the consumer finance market in Russia Detailed analysis of the marketing strategies adopted by companies in Russia for selling consumer loans Detailed analysis of the challenges affecting t......
    Value for Money
    We believe in "optimum utilization of available budget and resources". While servicing our clients' (your) market research requirements, we keep the same approach in focus to help you get the best value for your $$s.
    Ever Growing Inventory
    Ranging from the smallest feasible / required data (datasheets, data facts, SWOT analysis, company profiles, etc) to full research reports that help you make decisions, our inventory is updated almost on a daily basis with the latest industry reports from domain experts that track more than 5000 niche sectors.
    One Stop Solution
    Need a custom research report on medical devices market? Require all available business intelligence on 3D printing industry? Exploring F&B sector of a particular country/region? is your one-stop-solution to all market intelligence needs. We not only offer custom research and consulting services, we also "bundle" reports to meet your needs and help you fetch the data analysis you require for your business.
    Dedicated Client Engagement
    Not limited to only "finding" relevant reports for you, our client engagement team dedicates its efforts to understand your "business need" and accordingly maps available research data to help you move forward. Call "your" client engagement executive any time of your day and get your questions answered in order to make the correct business decision.
    Saving Time and Efforts
    Simply share your research requirement details with us and let us do all the hard work to find required intelligence for you. When you add up our "one stop solution" and "dedicated client engagement" services mentioned above, you obviously know the time and effort saving you do by working with us.
    Payment Flexibility
    Working with Fortune 500 organizations, we understand the importance of being flexible for payments. Share your payment terms with us and we will surely match up to them to ensure you get access to required business intelligence data without having to wait for the payment to be done.
    Post-Purchase Research Support
    Have questions after reading a report / datasheet bought through us? Not sure about the methodology used for data available in the research? Talk to us / Share your questions with us and if required, we will connect you with the analyst(s)/author(s) of the report(s) and ensure you get satisfactory answers for the same. Need more data / analysis / report(s) on the topic of your research/project? The team is here for you 24X7 to support you with your post-purchase requirements. Subscription Offers & Packages (Get in touch with us for more details - [email protected] / +1 888 391 5441 )
    • Ad Hoc
    • Pay - as - you - go / Bucket Subscriptions
    • Fixed Cost for #of reports
    • Customize / Personalize as per your needs