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Mobile Anti-Malware Market by Operating System (Android OS, Apple OS, Window OS, Blackberry OS, and Other), by Organization Size, by Vertical and by Region (North America, Europe, Asia Pacific, Middle East and Africa and Latin America) - Global Forecast to 2020

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Date: 12-Oct-2015
No. of pages: 109
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The mobile anti-malware market is concerned with the prevention, detection, and mitigation of sophisticated threats such as zero-day vulnerabilities and other advanced threats. These advanced threats can easily evade traditional network security, leaving enterprise networks at huge risks to the theft of valuable intellectual properties. Hence, enterprises are rapidly adopting multi-layered advanced threat protection towards protecting their business information.

The main drivers of the mobile anti-malware market include a rise in the number of sophasticated malware attacks on the smartphones and increased BYOD adoption among the organizations. The mobile anti-malware market comprises key players such as Symantec, Sophos, Malware bytes, McAfee,AVG Technologies, Avast Software, Bit defender, and others. These players adopted key business strategies such as new product developments, global expansions, mergers, partnerships, and acquisitions to retain their market share and cater to the needs of the end users such as SMBs and larege enterprises.

MarketsandMarkets expects the mobile anti-malware market size to grow from USD 2,495.2 million in 2015 to USD 5,700.0million by 2020, at a CAGR of 18.0% from 2015 to 2020.The BFSI sector is expected to account for the largest market share during the forecast period. However, there are a few revenue pockets, namely government and telecom and IT, which are also expected to witness significant growth in this period.

The report will help the market leaders/new entrants in this market in the following ways:


  • This report segments the mobile anti-malware market into operating system,  organization size, vertical, and region, covering the market comprehensively. The report provides the closest approximations of the revenue numbers for the overall market. The market numbers are further split across the different verticals and regions.

  • This report will help stakeholders to better understand the competitor and gain more insights to better position their businesses. The competitive landscape section includes competitor ecosystem, partnerships, mergers and acquisitions. Besides this, there are company profiles of 10 top players in this market along with their key business strategies and recent developments in the market.

  • The report helps stakeholders to understand the pulse of the market and provides them information on key market drivers, restraints, challenges, and opportunities.

Mobile Anti-Malware Market by Operating System (Android OS, Apple OS, Window OS, Blackberry OS, and Other), by Organization Size, by Vertical and by Region (North America, Europe, Asia Pacific, Middle East and Africa and Latin America) - Global Forecast to 2020

Table of Contents

1 Introduction
1.1 Objectives of the Study
1.2 Market Definition
1.3 Market Scope
1.3.1 Markets Covered
1.3.2 Years Considered for the Study
1.4 Limitations
1.5 Currency
1.6 Stakeholders

2 Research Methodology
2.1 Research Data
2.1.1 Secondary Data
2.1.1.1 Key Data From Secondary Sources
2.1.2 Primary Data
2.1.2.1 Key Data From Primary Sources
2.1.2.2 Key Industry Insights
2.1.2.3 Breakdown of Primary Interviews
2.2 Market Size Estimation
2.2.1 Bottom-Up Approach
2.2.2 Top-Down Approach
2.3 Market Breakdown and Data Triangulation
2.4 Assumptions

3 Executive Summary

4 Premium Insights
4.1 Attractive Market Opportunities in the Mobile Anti-Malware Market
4.2 Market, By Operating System
4.3 Market, By Vertical and Region
4.4 Market Potential
4.5 Life Cycle Analysis, By Region 2015

5 Market Overview
5.1 Introduction
5.2 Evolution of Mobile Anti-Malware Market
5.3 Market Segmentation
5.3.1 By Operating System
5.3.2 By Organization Size
5.3.3 By Vertical
5.3.4 By Region
5.4 Market Dynamics
5.4.1 Drivers
5.4.1.1 Increasing Adoption of Byod Policies Among Organizations
5.4.1.2 Increasing Malware Attacks on Smartphones
5.4.2 Restraints
5.4.2.1 Lack of Awareness and Training
5.4.2.2 High Level of Encryption in New Mobile Applications
5.4.3 Opportunities
5.4.3.1 Increasing Smartphones Market
5.4.4 Challenges
5.4.4.1 Evolving Mobile Malware Threats

6 Industry Trends
6.1 Introduction
6.2 Value Chain Analysis
6.3 Strategic Benchmarking

7 Mobile Anti-Malware Market Analysis, By Operating System
7.1 Introduction
7.2 Android OS
7.3 Apple OS
7.4 Windows OS
7.5 Blackberry OS
7.6 Others

8 Mobile Anti-Malware Market Analysis, By Organization Size
8.1 Introduction
8.2 SMB
8.3 Large Enterprise

9 Mobile Anti-Malware Market Analysis, By Vertical
9.1 Introduction
9.2 Banking, Financial Services and Insurance (BFSI)
9.3 Healthcare
9.4 Retail
9.5 Media and Entertainment
9.6 Public/Government
9.7 Telecom and IT
9.8 Utilities
9.9 Others

10 Geographic Analysis
10.1 Introduction
10.2 North America
10.3 Europe
10.4 Asia-Pacific
10.5 Middle East and Africa
10.6 Latin America

11 Competitive Landscape
11.1 Overview
11.2 Competitive Situation and Trends
11.2.1 New Product Launches
11.2.2 New Alliances, Contracts, Partnerships, and Agreements
11.2.3 Mergers and Acquisitions
11.2.4 Expansions
11.2.5 Supplier Overview

12 Company Profiles
(Overview, Financial*, Products & Services, Strategy, and Developments)
12.1 Symantec Corporation
12.2 Sophos
12.3 Mcafee
12.4 Avast Software S.R.O.
12.5 AVG Technologies
12.6 Malwarebytes Corporation
12.7 Bitdefender
12.8 ESET, Spol. S.R.O.
12.9 Lookout, Inc.
12.10 Kaspersky Lab

*Details Might Not Be Captured in Case of Unlisted Companies.

13 Appendix
13.1 Other Developments
13.2 Discussion Guide
13.3 Insights of Industry Experts
13.4 Introducing RT: Real-Time Market Intelligence
13.5 Related Reports

List of Tables

Table 1 Mobile Anti-Malware Market Size and Growth, 2013–2020 (USD Million, Y-O-Y %)
Table 2 Market: Analysis of Drivers
Table 3 Market: Analysis of Restraints
Table 4 Market: Analysis of Opportunities
Table 5 Market: Analysis of Challenges
Table 6 Market Size, By Operating System, 2013–2020 (USD Million)
Table 7 Android OS: Market Size, By Region, 2013–2020 (USD Million)
Table 8 Apple OS: Market Size, By Region, 2013–2020 (USD Million)
Table 9 Windows OS: Market Size, By Region, 2013–2020 (USD Million)
Table 10 Blackberry OS: Market Size, By Region, 2013–2020 (USD Million)
Table 11 Others: Market Size, By Region, 2013–2020 (USD Million)
Table 12 Market Size, By Organization Size, 2013–2020 (USD Million)
Table 13 SMB: Market Size, By Region, 2013–2020 (USD Million)
Table 14 Large Enterprise: Market Size, By Region, 2013–2020 (USD Million)
Table 15 Market Size, By Vertical, 2013–2020 (USD Million)
Table 16 BFSI: Market Size, By Region, 2013–2020 (USD Million)
Table 17 Healthcare: Market Size, By Region, 2013–2020 (USD Million)
Table 18 Retail: Market Size, By Region, 2013–2020 (USD Million)
Table 19 Media and Entertainmant: Market Size, By Region, 2013–2020 (USD Million)
Table 20 Public/Government: Market Size, By Region, 2013–2020 (USD Million)
Table 21 Telecom and IT: Market Size, By Region, 2013–2020 (USD Million)
Table 22 Utilities: Market Size, By Region, 2013–2020 (USD Million)
Table 23 Others: Market Size, By Region, 2013–2020 (USD Million)
Table 24 Mobile Anti-Malware Market Size, By Region, 2013–2020 (USD Million)
Table 25 North America: Market Size, By Operating System, 2013–2020 (USD Million)
Table 26 North America: Market Size, By Organization Size, 2013–2020 (USD Million)
Table 27 North America: Market Size, By Vertical, 2013–2020 (USD Million)
Table 28 Europe: Market Size, By Operating System, 2013–2020 (USD Million)
Table 29 Europe: Market Size, By Organization Size, 2013–2020 (USD Million)
Table 30 Europe: Market Size, By Vertical, 2013–2020 (USD Million)
Table 31 Asia-Pacific: Market Size, By Operating System, 2013–2020 (USD Million)
Table 32 Asia-Pacific: Market Size, By Organization Size, 2013–2020 (USD Million)
Table 33 Asia-Pacific: Market Size, By Vertical, 2013–2020 (USD Million)
Table 34 Middle East and Africa: Market Size, By Operating System, 2013–2020 (USD Million)
Table 35 Middle East and Africa: Market Size, By Organization Size, 2013–2020 (USD Million)
Table 36 Middle East and Africa: Market Size, By Vertical, 2013–2020 (USD Million)
Table 37 Latin America: Market Size, By Operating System, 2013–2020 (USD Million)
Table 38 Latin America: Market Size, By Organization Size, 2013–2020 (USD Million)
Table 39 Latin America: Mobile Anti-Malware Market Size, By Vertical, 2013–2020 (USD Million)
Table 40 New Product Launches, 2015
Table 41 New Alliances, Contracts, Partnerships, and Agreements, 2015
Table 42 Mergers and Acquisitions, 2014–2015
Table 43 Expansions, 2015
Table 44 New Product Launches, 2012–2015
Table 45 New Alliances, Contracts, Partnerships, and Agreements, 2012–2015
Table 46 Mergers and Acquisitions, 2012–2015
Table 47 Expansions, 2012–2015

List of Figures

Figure 1 Research Design
Figure 2 Breakdown of Primary Interviews: By Company Type, Designation, and Region
Figure 3 Market Size Estimation Methodology: Bottom-Up Approach
Figure 4 Market Size Estimation Methodology: Top-Down Approach
Figure 5 Data Triangulation
Figure 6 Android OS Segment Estimated to Have the Largest Share of the Market During the Forecast Period
Figure 7 Large Enterprises Segment is Expected to Lead the Market During the Forecast Period
Figure 8 BFSI is Estimated to Be the Market Leader for the Market Throughout the Forecast Period
Figure 9 North America is Expected to Lead the Market in 2015
Figure 10 Proliferation of Digital Technologies Provides Opportunities for Mobile Anti-Malware Solution Vendors
Figure 11 Android OS Estimated to Grow at the Highest CAGR During the Forecast Period
Figure 12 BFSI Vertical and Asia-Pacific Estimated to Grow at the Highest CAGR From 2015 to 2020
Figure 13 Asia-Pacific to Grow at the Highest CAGR From 2015 to 2020
Figure 14 Asia-Pacific to Witness the Highest Growth From 2015 to 2020
Figure 15 Mobile Anti-Malware Market Evolution
Figure 16 Market Segmentation: By Operating System
Figure 17 Market Segmentation: By Organization Size
Figure 18 Market Segmentation: By Vertical
Figure 19 Market Segmentation: By Region
Figure 20 Market: Drivers, Restraints, Opportunities, and Challenges
Figure 21 Market: Value Chain
Figure 22 New Product Launches is the Most Popular Strategy Adopted By Major Players Operating in The Market
Figure 23 Android OS is Expected to Dominate the Operating System Market During the Forecast Period
Figure 24 SMB is Expected to Grow at the Highest CAGR From 2015 to 2020
Figure 25 Mobile Anti-Malware is Expected to Witness A High Rate of Adoption From the BFSI Sector in the Next 5 Years
Figure 26 North America has the Largest Market Size During the Forecast Period
Figure 27 Asia-Pacific and Middle East and Africa Attractive Destinations for Mobile Anti-Malware Market
Figure 28 Regional Snapshot: Asia-Pacific is Emerging as A New Market for Mobile Anti-Malware
Figure 29 North America Market Snapshot
Figure 30 Asia-Pacific: Android OS Market is Expected to Have the Largest Market Size
Figure 31 Companies Adopted New Product Launches as the Key Growth Strategy Over the Last 4 Years
Figure 32 Market Evaluation Framework: New Product Launches has Fueled Growth During the Period 2013–2015
Figure 33 Mobile Anti-Malware Vendors
Figure 34 Symantec Corporation: Company Snapshot
Figure 35 Symantec Corporation: SWOT Analysis
Figure 36 Sophos: SWOT Analysis
Figure 37 Mcafee: SWOT Analysis
Figure 38 Avast: SWOT Analysis
Figure 39 AVG Technologies: SWOT Analysis

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