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Microlearning Market by Component (Solution and Services), Organization Size, Deployment Type, Industry (Retail, Manufacturing and Logistics, BFSI, Telecom and IT, Healthcare and Life Sciences), and Region - Global Forecast to 2024

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Date: 29-Jul-2019
No. of pages: 121
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The microlearning market is expected to grow at a CAGR of 13.2% during the forecast period owing to the growing need to enhance productivity and performance of learners through effective training and development solution

The global microlearning market size is expected to grow from USD 1.5 billion in 2019 to USD 2.7 billion by 2024, at a Compound Annual Growth Rate (CAGR) of 13.2% during the forecast period. The increasing demand for training of deskless and mobile workers across industries, and a growing need for skills-based and result-oriented training among enterprises are the major factors driving the growth of the microlearning market.

Microlearning solution segment expected to hold a higher market share during the forecast period

Microlearning empowers organizations with a centralized solution to offer effective training and education to various stakeholders including employees, workers, and channel partners. Corporate training programs are witnessing transformation in learning methodologies. Traditional methods of classroom training are steadily overtaken by online methods of learning that offer flexibility to learners. Enterprises are focusing on offering enhanced learning experience to employees through various learning and development activities, which are more interesting and engaging. Hence, businesses are keen on adopting training methods that are directly inclined toward a learning objective, which focuses on particular skills or understanding of compliance. The microlearning solution providers are competing with each other to increase their market coverage and expand their presence in newer markets. Companies such as Qstream, Axonify, and Saba Software provide microlearning solutions to clients to help them reap the benefits of short duration learning.

Cloud-based deployment expected to have a significant growth during the forecast period

A growing demand for scalable and cost-effective solutions is expected to boost the adoption of cloud-based microlearning across industries. In cloud-based microlearning, solutions are hosted over the internet connection, and users can log into the service provider’s site. Trainers can upload course content, create new courses, and interact with learners via their internet browsers with out the need for the installation of the required management software. Moreover, instructional designers can store any information on the cloud, and this can be remotely accessed by approved users from any location. This deployment type is preferred for its features, such as better and enhanced security, lower setup costs, easy accessibility, quicker deployment, highly scalable, customizable, enhanced storage space, ease of maintenance, automatic upgrade of course materials, and automatic licensing done by vendors. In this type, learning is delivered to the learner, anywhere and anytime via the browser.

North America expected to have the largest market size during the forecast period

North America is the most mature market in terms of microlearning adoption and is likely to account for a substantial share of the global microlearning market during the forecast period. The market growth in this region is driven primarily by the presence of large IT companies/users and rapid technological advancements, such as digitalization in the US and Canada. The presence of key players in the microlearning market in the region is expected to be a significant factor driving the market growth in North America. Key players, such as IBM, Saba Software, and Big tin can, along with several startups in the region, are offering enhanced microlearning solutions, to cater to the needs of customers.

In the process of determining and verifying the market size of several segments and sub segments gathered through secondary research, extensive primary interviews were conducted with key people.

The breakup of the profiles of the primary participants is as follows:


  • By Company: Tier 1 – 42%, Tier 2 – 36%, and Tier 3 – 22%

  • By Designation: C-Level Executives – 40%, Directors– 35%, and Others – 25%

  • By Region: North America – 45%, Europe – 30%, APAC – 15%, RoW – 10%


The microlearning market includes various major vendors, such as Saba Software (US), Mindtree (India), Axonify (Canada), IBM (US), Bigtincan (US), SwissVBS (Canada), iSpring Solutions (US), Epignosis (US), Cornerstone OnDemand (US), Qstream (US), Pryor Learning Solutions (US), count5 (US), mLevel (US), Gnowbe (US), Trivantis (US), SweetRush (US), Multiversity (India), and Neovation Learning Solutions (Canada).

Research Coverage:

The report includes an in-depth competitive analysis of the key players in the microlearning market along with their company profiles, recent developments, and key market strategies. The report segments the microlearning market by component (solution and services), organization size (large enterprises, and small and medium-sized enterprises), deployment type (on-premises and cloud), industry, and region.

Key Benefits of Buying the Report:

The microlearning market has been segmented on the basis of components (solution and services), organization sizes (large enterprises, and small and medium-sized enterprises), deployment types (on-premises and cloud) industries, and regions.

The report will help the market leaders/new entrants in the microlearning market in the following ways:


  • The overall microlearning market revenue stream has been estimated based on the revenues generated by vendors, offering microlearning platform solutions and services. Wherein services are inclusive of consulting and implementation, and support and maintenance services. The report provides the closest approximations of the revenue numbers for the overall market and the sub segments. The market numbers are split further into regions, namely, North America, Europe, APAC, MEA, and Latin America.

  • The report helps the stakeholders understand the pulse of the market and provides them with information on the key market drivers, restraints, challenges, and opportunities.

  • The report will help the stakeholders understand the competitors and gain more insights to better their market position. The competitive landscape section includes the competitor ecosystem, new product developments, partnerships, and mergers and acquisitions.

Microlearning Market by Component (Solution and Services), Organization Size, Deployment Type, Industry (Retail, Manufacturing and Logistics, BFSI, Telecom and IT, Healthcare and Life Sciences), and Region - Global Forecast to 2024

Table of Contents

1 Introduction
1.1 Objectives of the Study
1.2 Market Definition
1.3 Market Scope
1.3.1 Market Segmentation
1.3.2 Regions Covered
1.4 Years Considered for the Study
1.5 Currency Considered
1.6 Stakeholders

2 Research Methodology
2.1 Research Data
2.1.1 Secondary Data
2.1.2 Primary Data
2.1.2.1 Breakup of Primaries
2.1.2.2 Key Industry Insights
2.2 Market Breakup and Data Triangulation
2.3 Market Size Estimation
2.3.1 Top-Down Approach
2.3.2 Bottom-Up Approach
2.4 Market Forecast
2.5 Assumptions for the Study
2.6 Limitations of the Study

3 Executive Summary

4 Premium Insights
4.1 Attractive Market Opportunities in the Microlearning Market
4.2 Market in North America, By Industry and Country, 2019
4.3 Market Major Countries

5 Market Overview and Industry Trends
5.1 Introduction
5.2 Market Dynamics
5.2.1 Drivers
5.2.1.1 Increasing Demand for Training of Deskless and Mobile Workers Across Industries
5.2.1.2 Growing Need for Skill-Based and Result-Oriented Training Among Enterprises
5.2.2 Restraints
5.2.2.1 Reluctance of Enterprises to Spend Huge Amount on Transforming Existing Training Content Into Microcontent
5.2.3 Opportunities
5.2.3.1 Gamification of Training and Education to Boost the Adoption of Microlearning
5.2.3.2 Growing Traction for Personalized and Adaptive Microlearning to Drive Market Growth
5.2.4 Challenges
5.2.4.1 Lack of Impetus Among Learners
5.2.4.2 Lack of Awareness of Microlearning Benefits
5.3 use Cases
5.3.1 Bloomingdale’s
5.3.2 Raymour & Flanigan
5.3.3 Concussion Legacy Foundation

6 Microlearning Market By Component
6.1 Introduction
6.2 Solution
6.2.1 Increasing Demand for Short Duration Learning and Development Programs Led to the Growth of Microlearning Solutions
6.3 Services
6.3.1 Consulting and Implementation
6.3.1.1 Growing Requirement Among Organizations to Implement Efficient and Engaging Learning Solutions to Drive the Growth of Consulting and Implementation Services
6.3.2 Support and Maintenance
6.3.2.1 Growing Need for Thorough Support and Maintenance of the Microlearning Solution to Drive the Demand for Support and Maintenance Services

7 Microlearning Market By Organization Size
7.1 Introduction
7.2 Large Enterprises
7.2.1 Large Enterprises to use Microlearning for Streamlining Training Programs
7.3 Small and Medium-Sized Enterprises
7.3.1 Need to Reduce Cost and Time Utilized for Learning Activities to Fuel the Growth of the Microlearning Solution in Small and Medium-Sized Enterprises

8 Microlearning Market By Deployment Type
8.1 Introduction
8.2 On-Premises
8.2.1 Higher Security Leveraged Through On-Premises Solution
8.3 Cloud
8.3.1 Growing Demand for Scalable and Cost-Effective Solutions to Boost the Adoption of Cloud-Based Microlearning Solution

9 Microlearning Market By Industry
9.1 Introduction
9.2 Retail
9.2.1 Frequent Upgrades Related to Product and Promotions to Fuel the Growth of the Market in the Retail Industry
9.3 Manufacturing and Logistics
9.3.1 Transition From Traditional Methods of Learning to On-The-Go Methods of Learning to Fuel the Market Growth
9.4 Banking, Financial Services and Insurance
9.4.1 Providing Regular Training to Employees Concerning Compliance to Boost the Market Growth in the BFSI Industry
9.5 Telecom and IT
9.5.1 Growing Need for Skill-Based and Result-Oriented Efficient Training and Development Programs to Boost the Adoption of Microlearning in the Telecom and IT Industry
9.6 Healthcare and Life Sciences
9.6.1 Growing Need to Enhance Performance of Frontline Employees to Drive the Growth of Microlearning in the Healthcare and Life Sciences Industry
9.7 Others

10 Microlearning Market By Region
10.1 Introduction
10.2 North America
10.2.1 United States
10.2.1.1 Presence of a Large Number of Microlearning Solution Providers to Drive the Market Growth in the US
10.2.2 Canada
10.2.2.1 Growing Adoption of Short Training Modules for Employee Learning to Boost the Market in Canada
10.3 Europe
10.3.1 United Kingdom
10.3.1.1 Requirement of Continuous Training of Employees to Increase the Market in the UK
10.3.2 Germany
10.3.2.1 Growing Need Among Large Enterprises for Short and Efficient Training to Drive Adoption of Microlearning in Germany
10.3.3 Rest of Europe
10.4 Asia Pacific
10.4.1 China
10.4.1.1 Growing Requirement of Flexible Training Programs to Fuel the Growth of the Market in China
10.4.2 India
10.4.2.1 Government Initiatives to Promote the Growth of the Market in India
10.4.3 Rest of APAC
10.5 Middle East and Africa
10.5.1 United Arab Emirates
10.5.1.1 Growing Need Among Enterprises for Efficient and Result Oriented Training Programs to Drive Adoption of Microlearning in UAE
10.5.2 Kingdom of Saudi Arabia
10.5.2.1 Government Initiatives to Boost Adoption of Microlearning in Ksa
10.5.3 Rest of Middle East and Africa
10.6 Latin America
10.6.1 Brazil
10.6.1.1 Government Initiatives for Digitalization of Education to Fuel the Adoption of Microlearning Solutions in Brazil
10.6.2 Mexico
10.6.2.1 Focus on Adoption of Digital Mediums for Efficient Training and Development of Employees By Enterprises to Drive the Microlearning Market in Mexico
10.6.3 Rest of Latin America

11 Competitive Landscape
11.1 Introduction
11.2 Competitive Scenario
11.2.1 New Product Launches and Product Enhancements
11.2.2 Partnerships, Collaborations, and Agreements
11.2.3 Mergers and Acquisitions
11.3 Competitive Leadership Mapping
11.3.1 Visionary Leaders
11.3.2 Dynamic Differentiators
11.3.3 Innovators
11.3.4 Emerging Companies

12 Company Profiles
12.1 Saba Software
12.1.1 Business Overview
12.1.2 Platforms Offered
12.1.3 Recent Developments
12.1.4 SWOT Analysis
12.1.5 MnM View
12.2 Mindtree
12.2.1 Business Overview
12.2.2 Platforms Offered
12.2.3 SWOT Analysis
12.2.4 MnM View
12.3 Axonify
12.3.1 Business Overview
12.3.2 Platforms Offered
12.3.3 Recent Developments
12.3.4 SWOT Analysis
12.3.5 MnM View
12.4 IBM
12.4.1 Business Overview
12.4.2 Products Offered
12.4.3 Recent Developments
12.4.4 SWOT Analysis
12.4.5 MnM View
12.5 Bigtincan
12.5.1 Business Overview
12.5.2 Solutions and Platforms Offered
12.5.3 Recent Developments
12.5.4 SWOT Analysis
12.5.5 MnM View
12.6 SwissVBS
12.6.1 Business Overview
12.6.2 Services and Platforms Offered
12.6.3 Recent Developments
12.6.4 MnM View
12.7 iSpring Solutions
12.7.1 Business Overview
12.7.2 Platforms and Solutions Offered
12.7.3 Recent Developments
12.7.4 MnM View
12.8 Epignosis
12.8.1 Business Overview
12.8.2 Platforms Offered
12.8.3 Recent Developments
12.8.4 MnM View
12.9 Cornerstone OnDemand
12.9.1 Business Overview
12.9.2 Platforms and Products Offered
12.9.3 Products Offered
12.9.4 Recent Developments
12.9.5 MnM View
12.10 Qstream
12.10.1 Business Overview
12.10.2 Platforms Offered
12.10.3 Recent Developments
12.10.4 MnM View
12.11 Pryor Learning Solutions
12.12 Count5
12.13 Mlevel
12.14 Gnowbe
12.15 Trivantis
12.16 Sweetrush
12.17 Multiversity
12.18 Neovation Learning Solutions

13 Appendix
Discussion Guide
13.1 Knowledge Store: Marketsandmarkets’  Subscription Portal
13.2 Available Customizations
13.3 Related Reports
13.4 Author Details

List of Tables

Table 1 United States Dollar Exchange Rate, 2015–2017
Table 2 Factor Analysis
Table 3 Microlearning Market Size, By Component, 2017–2024 (USD Million)
Table 4 Solution: Market Size By Region, 2017–2024 (USD Million)
Table 5 Services: Market Size By Type, 2017–2024 (USD Million)
Table 6 Services: Market Size By Region, 2017–2024 (USD Million)
Table 7 Consulting and Implementation Market Size, By Region, 2017–2024 (USD Million)
Table 8 Support and Maintenance Market Size, By Region, 2017–2024 (USD Million)
Table 9 Microlearning Market Size, By Organization Size, 2017–2024 (USD Million)
Table 10 Large Enterprises: Market Size By Region, 2017–2024 (USD Million)
Table 11 Small and Medium-Sized Enterprises: Market Size By Region, 2017–2024 (USD Million)
Table 12 Market Size By Deployment Type, 2017–2024 (USD Million)
Table 13 On-Premises: Market Size By Region, 2017–2024 (USD Million)
Table 14 Cloud: Market Size By Region, 2017–2024 (USD Million)
Table 15 Microlearning Market Size, By Industry, 2017–2024 (USD Million)
Table 16 Retail: Market Size By Region, 2017–2024 (USD Million)
Table 17 Manufacturing and Logistics: Market Size By Region, 2017–2024 (USD Million)
Table 18 Banking, Financial Services and Insurance: Market Size By Region, 2017–2024 (USD Million)
Table 19 Telecom and IT: Market Size By Region, 2017–2024 (USD Million)
Table 20 Healthcare and Life Sciences: Market Size By Region, 2017–2024 (USD Million)
Table 21 Others: Market Size By Region, 2017–2024 (USD Million)
Table 22 Microlearning Market Size, By Region, 2017–2024 (USD Million)
Table 23 North America: Market Size By Component, 2017–2024 (USD Million)
Table 24 North America: Market Size By Service, 2017–2024 (USD Million)
Table 25 North America: Market Size By Organization Size, 2017–2024 (USD Million)
Table 26 North America: Market Size By Deployment Type, 2017–2024 (USD Million)
Table 27 North America: Market Size By Industry, 2017–2024 (USD Million)
Table 28 North America: Market Size By Country, 2017–2024 (USD Million)
Table 29 Europe: Microlearning Market Size, By Component, 2017–2024 (USD Million)
Table 30 Europe: Market Size By Service, 2017–2024 (USD Million)
Table 31 Europe: Market Size By Organization Size, 2017–2024 (USD Million)
Table 32 Europe: Market Size By Deployment Type, 2017–2024 (USD Million)
Table 33 Europe: Market Size By Industry, 2017–2024 (USD Million)
Table 34 Europe: Market Size By Country, 2017–2024 (USD Million)
Table 35 Asia Pacific: Microlearning Market Size, By Component, 2017–2024 (USD Million)
Table 36 Asia Pacific: Market Size By Service, 2017–2024 (USD Million)
Table 37 Asia Pacific: Market Size By Organization Size, 2017–2024 (USD Million)
Table 38 Asia Pacific: Market Size By Deployment Type, 2017–2024 (USD Million)
Table 39 Asia Pacific: Market Size By Industry, 2017–2024 (USD Million)
Table 40 Asia Pacific: Market Size By Country, 2017–2024 (USD Million)
Table 41 Middle East and Africa: Microlearning Market Size, By Component, 2017–2024 (USD Million)
Table 42 Middle East and Africa: Market Size By Service, 2017–2024 (USD Million)
Table 43 Middle East and Africa: Market Size By Organization Size, 2017–2024 (USD Million)
Table 44 Middle East and Africa: Market Size By Deployment Type, 2017–2024 (USD Million)
Table 45 Middle East and Africa: Market Size By Industry, 2017–2024 (USD Million)
Table 46 Middle East and Africa: Market Size By Country, 2017–2024 (USD Million)
Table 47 Latin America: Microlearning Market Size, By Component, 2017–2024 (USD Million)
Table 48 Latin America: Market Size By Service, 2017–2024 (USD Million)
Table 49 Latin America: Market Size By Organization Size, 2017–2024 (USD Million)
Table 50 Latin America: Market Size By Deployment Type, 2017–2024 (USD Million)
Table 51 Latin America: Market Size By Industry, 2017–2024 (USD Million)
Table 52 Latin America: Market Size By Country, 2017–2024 (USD Million)
Table 53 New Product/Service Launches and Product Enhancements, 2017–2019
Table 54 Partnerships, Collaborations, and Agreements, 2018–2019
Table 55 Mergers and Acquisitions, 2015 - 2018
Table 56 Evaluation Criteria

List of Figures

Figure 1 Microlearning Market: Research Design
Figure 2 Market Top-Down and Bottom-Up Approaches
Figure 3 Segments With a Higher Market Share in the Microlearning Market in 2019
Figure 4 North America to Account for the Highest Market Share in 2019
Figure 5 Growing Focus of Organizations on Enhancing Employee Performance Through Efficient Training to Drive the Growth of Microlearning Market
Figure 6 Retail Industry and the United States to Account for High Market Shares in the North American Microlearning Market in 2019
Figure 7 India to Grow at the Highest CAGR During the Forecast Period
Figure 8 Drivers, Restraints, Opportunities, and Challenges: Microlearning Market
Figure 9 Services Segment to Grow at a Higher CAGR During the Forecast Period
Figure 10 Support and Maintenance Segment to Grow at a Higher CAGR During the Forecast Period
Figure 11 Small and Medium-Sized Enterprises Segment to Grow at a Higher CAGR During the Forecast Period
Figure 12 Cloud Segment to Grow at a Higher CAGR During the Forecast Period
Figure 13 Healthcare and Life Sciences Industry to Grow at the Highest CAGR During the Forecast Period
Figure 14 Asia Pacific to Witness Significant Growth During the Forecast Period
Figure 15 North America: Market Snapshot
Figure 16 Asia Pacific: Market Snapshot
Figure 17 Key Developments By the Leading Players in the Microlearning Market During, 2017–2019
Figure 18 Microlearning Market (Global) Competitive Leadership Mapping, 2018
Figure 19 SWOT Analysis: Saba Software
Figure 20 Mindtree: Company Snapshot
Figure 21 SWOT Analysis: Mindtree
Figure 22 SWOT Analysis: Axonify
Figure 23 IBM: Company Snapshot
Figure 24 SWOT Analysis: IBM
Figure 25 Bigtincan: Company Snapshot
Figure 26 SWOT Analysis: Bigtincan
Figure 27 Cornerstone OnDemand: Company Snapshot

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