Wine is one of the utmost popular drinks consumed worldwide. The escalating demand for wine, because of its unusual taste and health assistances is one of the key aspects boosting the growth of the global wine market. The global wine mar…
BMI View: Mexico remains one of our favourite consumer markets in Latin America, despite regional
headwinds to household spending in 2016. Urbanisation and favourable demographic dynamics will fuel
robust growth in the food and drink sector up until 2020. The emerging middle class will boost demand for
premium and convenience offerings, with major MGR retailers expanding their formats accordingly.
Key Trends & Industry Developments
? We expect the upper middle class to expand at a strong pace throughout the next five years, driving
demand for premium brands and imported products.
? Mexico's sugar tax and greater public awareness surrounding the country's obesity crisis will open up
opportunities for healthy food and drink categories.
? Expansion opportunities in formalised grocery retail will be concentrated in smaller cities and rural areas,
rather than the increasingly saturated cities of Mexico City and Monterrey.
? We believe convenience formats will experience the fastest growth as a result of low base rates, and
increased demand from a strong urban-based labour market.