MediPoint: Diagnostic Ultrasound Imaging – South America Analysis and Market Forecasts

Publisher Name :
Date:31-Jan-2014
No. of pages: 173

An early diagnosis of disease is the foundation for increasing survival rates. Diagnostic ultrasound imaging is the most widely used technique to achieve early detection and clinical assessment of adult and pediatric patients alike, making it a cornerstone of disease control. This report provides an analysis of the diagnostic ultrasound imaging market in the US, the 5EU (France, Germany, Italy, Spain, and UK), Brazil, and the some of the Asia-Pacific (APAC) regions (Japan, China, and India), and identifies the unmet needs in this ultrasound systems market. This report also discusses physician attitudes towards current diagnostic ultrasound techniques, and the future of diagnostic ultrasound imaging in the face of rapid technological advancements.

The major barriers that are impeding the growth of the diagnostic ultrasound market in this region include difficulty in penetrating the Brazilian market due to stringent regulations put in place by ANVISA, the regulatory authority. In addition, the revenue that can be generated depends on high-volume sales as this economy is price-sensitive, and therefore even though the number of unit sales grows at a CAGR of 3.1% from 2012 to 2019.

Scope

  • An overview of Diagnostic ultrasound imaging, which includes epidemiology, etiology, symptoms, diagnosis, pathology and treatment guidelines.
  • Annualized SA Diagnostic ultrasound imaging market revenue and future forecasts from 2010 to 2012, forecast for 7 years to 2019.
  • Investigation of current and future market competition for Diagnostic ultrasound imaging
  • Insightful review of the key industry drivers, restraints and challenges as well as predicted impact of key events.
  • Competitor assessment including device approval analysis and device sales forecasts.
  • Marketed and pipeline product profiles covering efficiency, safety, clinical study details, device approvals, product positioning and device sales forecast.
  • Analysis of unmet needs within the market and opportunities for future players.
  • Technology trends evaluation to assess strength of pipeline.
  • An overview of all devices in development including clinical study details, design and material selection considerations, efficacy reports, and device approval timelines.
  • Company profiles including business description, financial overview and SWOT analysis.
  • Coverage of key market players.
  • Strategic assessment of the Diagnostic ultrasound imaging sector through market impact analysis, future market scenario and company analysis.
  • Direct quotes from Key Opinion Leaders (KOL)

Reasons to buy

  • Understand the trends shaping and driving SA Diagnostic ultrasound imaging Market.
  • Realize device preferences of physicians who have performed the tests already.
  • Access market sizing, forecasts and quantified growth opportunities in SA Diagnostic ultrasound imaging market through 2019.
  • Quantify candidate patient populations to better design product pricing & launch plans.
  • Drive revenues, formulate effective sales and marketing strategies and gain in-depth understanding of the competitive landscape.
  • Perform benchmarking analysis of growth opportunities against currently marketed products.
  • Assess competitiveness of products in market by understanding the strengths and weaknesses of current competition.
  • Take a comprehensive look at the market’s device pipeline and identify promising, paradigm-shifting products.
  • Create an effective counter-strategy to gain a competitive advantage against those currently in the market.
  • Organize your sales and marketing efforts by identifying the market categories and segments that present the best opportunities for growth.
  • What’s the next big thing in SA Diagnostic ultrasound imaging market landscape? Identify, understand and capitalize.

MediPoint: Diagnostic Ultrasound Imaging – South America Analysis and Market Forecasts

Table of Contents

1 Table of Contents 6
1.1 List of Tables 13
1.2 List of Figures 16

2 Introduction 17
2.1 Catalyst 17
2.2 Related Reports 17

3 Industry Overview 18
3.1 Principle of Diagnostic Ultrasound Imaging 18
3.2 System Overview 20
3.3 Modes of Operation 21
3.3.1 A-Mode 21
3.3.2 B-Mode 22
3.3.3 M-Mode 23
3.3.4 Doppler Mode 24
3.3.5 3D Ultrasound/4D Ultrasound 25
3.4 Applications of Ultrasound Imaging 28
3.4.1 Overview 28
3.4.2 Obstetrics and Gynecology 28
3.4.3 Abdominal Examinations 29
3.4.4 Cardiovascular Examinations 30
3.4.5 Neurology 30
3.4.6 Musculoskeletal 31
3.4.7 Small Body Parts 32
3.5 Advantages and Disadvantages of Diagnostic Ultrasound 33
3.5.1 Overview 33
3.5.2 SWOT Analysis 35
3.6 Market Access 36
3.6.1 Product Life Cycle 36
3.6.2 Purchasing Decisions 37
3.7 Brand Loyalty 39
3.8 Adoption of New Technologies 41
3.8.1 Influence of Clinical Trials Results 41
3.8.2 Reimbursement 42
3.8.3 Economic Resources 42
3.9 Regulatory Process 43
3.10 Current Reimbursement Trends 43
3.11 Procedure Trends 44
3.11.1 Overview 44
3.11.2 South America (Brazil) 45
3.12 Evolution in Technology 47
3.12.1 Plane-Wave Imaging 47
3.12.2 Transducer Technology 48
3.13 Overuse of Ultrasound Imaging 49
3.14 M&A, Key Partnerships 50
3.15 Regulatory Issues/Product Recalls 52

4 Unmet Needs Analysis 53
4.1 Overview 53
4.2 Instrumentation Improvement 53
4.3 Inter-Instrument Variability 54
4.4 Ultrasound Remains Significantly Operator-Dependent 55

5 Market Opportunity Analysis 58
5.1 Contrast Ultrasound Imaging to Foster Growth 58
5.2 Ultrasound Imaging Set to Get Smaller and Smarter 61
5.3 Invest in Emerging Technologies 63
5.4 Newer Applications for Diagnostic Ultrasound on the Horizon 65
5.5 Fusion Imaging 66

6 Market Drivers and Barriers 67
6.1 Overview 67
6.2 Driver: Rising Prevalence of Diseases 67
6.3 Driver: Escalating Global Population 68
6.4 Driver: Increased Demand for Cost-Effective Quality Healthcare 68
6.5 Driver: Newer Technologies to Drive the Growth of the Market 69
6.6 Driver: Increased Consciousness Regarding Radiation Dose 70
6.7 Driver: Compact Systems to Drive Growth 71
6.8 Driver: Expanding Use of Ultrasound by Non-Radiologists 72
6.9 Barrier: Shortage of Dedicated Ultrasound Technologists 73
6.10 Barrier: Less Monetary Incentive to use Ultrasound in Comparison with Other Techniques 75
6.11 Barrier: Lifestyle-Related Diseases May Tip the Scales 76
6.12 Barrier: Reduced Hospital Budgets 78

7 Competitive Assessment 79
7.1 Overview 79
7.2 Classification Based on Features 79
7.2.1 Black and White Ultrasound Imaging Systems 79
7.2.2 Color Ultrasound Imaging Systems 81
7.3 Classification Based on Price 83
7.3.1 Premium Ultrasound Systems 83
7.3.2 High-End Systems 84
7.3.3 Mid-Range Systems 85
7.3.4 Low-End Systems 86
7.3.5 Point-of-Care Systems 87

8 Pipeline Assessment 89
8.1 Overview 89
8.2 Flash Ultrasound (InnerVision Medical Technologies) 89
8.2.1 Overview 89
8.2.2 SWOT Analysis 90
8.3 Sonic Window (Analogic) 91
8.3.1 Overview 91
8.3.2 SWOT Analysis 91
8.4 Breast Histoscanning (Advanced Medical Diagnostics) 92
8.4.1 Overview 92
8.4.2 SWOT Analysis 92
8.5 ImagistxProstate (Imagistx) 93
8.5.1 Overview 93
8.5.2 SWOT Analysis 94
8.6 Breast Imaging Ultrasound System (Sonarium Medical) 94
8.6.1 Overview 94
8.6.2 SWOT Analysis 95
8.7 SoftVue (Delphinus Medical Technologies) 95
8.7.1 Overview 95
8.7.2 SWOT Analysis 96

9 Current and Future Players 97
9.1 Overview 97
9.2 Trends in Corporate Strategy 97
9.3 Who Is On Top? 99
9.4 GE Healthcare 100
9.4.1 Overview 100
9.4.2 Portfolio Assessment 100
9.4.3 SWOT Analysis 103
9.5 Siemens 103
9.5.1 Overview 103
9.5.2 Portfolio Assessment 104
9.5.3 SWOT Analysis 106
9.6 Philips 106
9.6.1 Overview 106
9.6.2 Portfolio Assessment 107
9.6.3 SWOT Analysis 110
9.7 Esaote 110
9.7.1 Overview 110
9.7.2 Portfolio Assessment 111
9.7.3 SWOT Analysis 113
9.8 Analogic 113
9.8.1 Overview 113
9.8.2 Portfolio Assessment 114
9.8.3 SWOT Analysis 117
9.9 Toshiba Medical Systems 117
9.9.1 Overview 117
9.9.2 Portfolio Assessment 118
9.9.3 SWOT Analysis 119
9.10 Mindray Medical International 120
9.10.1 Overview 120
9.10.2 Portfolio Assessment 120
9.10.3 SWOT Analysis 122
9.11 Hitachi Aloka Medical 122
9.11.1 Overview 122
9.11.2 Portfolio Assessment 122
9.11.3 SWOT Analysis 124
9.12 Fujifilm Holdings 124
9.12.1 Overview 124
9.12.2 Portfolio Assessment 125
9.12.3 SWOT Analysis 127
9.13 Samsung Medison 127
9.13.1 Overview 127
9.13.2 Portfolio Assessment 128
9.13.3 SWOT Analysis 129
9.14 Terason 129
9.14.1 Overview 129
9.14.2 Portfolio Assessment 129
9.14.3 SWOT Analysis 131
9.15 SuperSonic Imagine 131
9.15.1 Overview 131
9.15.2 Portfolio Assessment 132
9.15.3 SWOT Analysis 133
9.16 Other Companies 134

10 Market Outlook 135
10.1 Company Market Share 141
10.2 By Market Segment 142
10.2.1 Overview 142
10.2.2 Portable Black and White Systems 143
10.2.3 Stand-Alone Black and White Systems 144
10.2.4 Portable Color Systems 146
10.2.5 Stand-Alone Color Systems 147

11 Appendix 148
11.1 Bibliography 148
11.2 Definitions 160
11.3 Abbreviations 161
11.4 Research Methodology 162
11.4.1 Overview 162
11.4.2 Coverage 162
11.4.3 Secondary Research 163
11.5 Physicians and Specialists Included in this Study 164
11.6 Primary Research 166
11.6.1 Primary Research - Key Opinion Leader Interviews 166
11.6.2 Expert Panel Validation 166
11.6.3 Stakeholder Survey 166
11.7 Forecasting Methodology 169
11.8 About the Authors 170
11.8.1 Analysts 170
11.8.2 Global Head of Healthcare 171
11.9 Disclaimer 172

List of Tables

Table 1: Advantages and Disadvantages of Ultrasound Imaging, 2013 35
Table 2: Ultrasound Imaging SWOT Analysis, 2013 35
Table 3: Diagnostic Ultrasound Procedures in Brazil (m), 2010-2019 45
Table 4: Other Key Events in the Diagnostic Ultrasound Market 51
Table 5: Diagnostic Ultrasound Market - Drivers and Barriers, 2013 67
Table 6: Portable Black and White Systems 79
Table 7: Stand-Alone Black and White Systems 80
Table 8: Black and White Ultrasound Systems SWOT Analysis, 2013 80
Table 9: Portable Color Ultrasound Systems 81
Table 10: Stand-Alone Color Ultrasound Systems 82
Table 11: Color Ultrasound Systems SWOT Analysis, 2013 82
Table 12: Premium Ultrasound Systems 83
Table 13: Premium Ultrasound Systems SWOT Analysis, 2013 83
Table 14: High-End Ultrasound Systems 84
Table 15: High-End Ultrasound Systems SWOT Analysis, 2013 85
Table 16: Mid-Range Ultrasound Systems 85
Table 17: Mid-Range Ultrasound Systems SWOT Analysis, 2013 86
Table 18: Low-End Ultrasound Systems 87
Table 19: Low-End Ultrasound Systems SWOT Analysis, 2013 87
Table 20: Point-of-Care Ultrasound Systems 88
Table 21: POC Ultrasound Systems SWOT Analysis, 2013 88
Table 22: Flash Ultrasound SWOT Analysis, 2013 90
Table 23: Sonic Window SWOT Analysis, 2013 91
Table 24: Breast Histoscanning SWOT Analysis, 2013 92
Table 25: ImagistxProstate SWOT Analysis, 2013 94
Table 26: Breast Imaging Ultrasound System SWOT Analysis, 2013 95
Table 27: SoftVue SWOT Analysis, 2013 96
Table 28: GE Healthcare Portfolio Assessment, 2013 102
Table 29: GE Healthcare SWOT Analysis, 2013 103
Table 30: Siemens Healthcare Portfolio Assessment, 2013 105
Table 31: Siemens Healthcare SWOT Analysis, 2013 106
Table 32: Philips Healthcare, Ultrasound Systems, Marketed Products 109
Table 33: Philips Healthcare SWOT Analysis, 2013 110
Table 34: Esaote Portfolio Assessment, 2013 112
Table 35: Esaote SWOT Analysis, 2013 113
Table 36: Analogic Portfolio Assessment, 2013 116
Table 37: Analogic SWOT Analysis, 2013 117
Table 38: Toshiba Medical Systems, Portfolio Assessment, 2013 119
Table 39: Toshiba Medical Systems SWOT Analysis, 2013 119
Table 40: Mindray Medical International, Portfolio Assessment, 2013 121
Table 41: Mindray Medical International SWOT Analysis, 2013 122
Table 42: Hitachi Aloka Medical Portfolio Assessment, 2013 123
Table 43: Hitachi Aloka Medical SWOT Analysis, 2013 124
Table 44: Fujifilm Holdings Portfolio Assessment, 2013 126
Table 45: Fujifilm Holdings SWOT Analysis, 2013 127
Table 46: Samsung Medison Portfolio Assessment, 2013 128
Table 47: Samsung Medison SWOT Analysis, 2013 129
Table 48: Terason Portfolio Assessment, 2013 130
Table 49: Terason SWOT Analysis, 2013 131
Table 50: SuperSonic Imagine Portfolio Assessment, 2013 132
Table 51: SuperSonic Imagine SWOT Analysis, 2013 133
Table 52: Other Companies in the Diagnostic Ultrasound Imaging Market, 2013 134
Table 53: Brazil Diagnostic Ultrasound Sales Forecast by Segment ($m), 2010-2019 135
Table 54: Total Installed Base and Unit Sales of Ultrasound Systems in Brazil, 2010-2019 137
Table 55: Installed Base and Unit Sales of Black and White Ultrasound Systems in Brazil, 2010-2019 137
Table 56: Installed Base and Unit Sales of Color Ultrasound Systems in Brazil, 2010-2019 138
Table 57: Change in Average Selling Price in Brazil, 2010-2019 140
Table 58: Company Market Share, Brazil, 2012 141
Table 59: Brazil Diagnostic Ultrasound Sales Forecast by Segment, 2010-2019 142
Table 60: Brazil Diagnostic Ultrasound Sales Forecast, Portable Black and White Systems, 2010-2019 143
Table 61: Brazil Diagnostic Ultrasound Sales Forecast, Stand-Alone Black and White Systems, 2010-2019 145
Table 62: Brazil Diagnostic Ultrasound Sales Forecast, Portable Color Systems, 2010-2019 146
Table 63: Brazil Diagnostic Ultrasound Sales Forecast, Stand-Alone Color Systems, 2010-2019 147
Table 64: Primary Research Summary 167
Table 65: Primary Research Participants Affiliation 168

List of Figures

Figure 1: Ultrasound Imaging 18
Figure 2: Ultrasound Depth vs. Resolution 19
Figure 3: A-Mode Ultrasound Image 21
Figure 4: B-Mode Ultrasound Image 23
Figure 5: M-Mode Ultrasound Image 24
Figure 6: Color Doppler Mode Ultrasound Image 25
Figure 7: 3D Ultrasound Image 27
Figure 8: Procedure Trends for Diagnostic Ultrasound in Brazil - 2013, 2019 46
Figure 9: Brazil Overall Sales ($m) Forecast for Diagnostic Ultrasound, 2010-2019 135
Figure 10: Total Installed Base and Unit Sales of Ultrasound Systems in Brazil, 2010-2019 136
Figure 11: Brazil Sales ($m) Forecast for Diagnostic Ultrasound by Segment, 2012, 2019 139
Figure 12: Decline in Average Selling Price of Ultrasound Systems in Brazil, 2010-2019 140
Figure 13: Company Market Share in Brazil, 2012 141
Figure 14: Global Overall Sales ($m) Forecast for Diagnostic Ultrasound by Segment, 2010-2019 143
Figure 15: Brazil Overall Sales ($m) Forecast for Portable Black and White Systems, 2010-2019 144
Figure 16: Global Overall Sales ($m) Forecast for Stand-Alone Black and White Systems, 2010-2019 145
Figure 17: Brazil Overall Sales ($m) Forecast for Portable Color Systems, 2010-2019 146
Figure 18: Brazil Overall Sales ($m) Forecast for Stand-Alone Color Systems, 2010-2019 147
Figure 19: Primary Research Summary 167
Figure 20: Primary Research Participants Affiliation 168

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