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Market Size, Competition Pattern and Future Development Forecast of China Pet Health Market in 2016

Publisher Name :
Date: 01-Feb-2017
No. of pages: 61

Research Background

Data from the National Bureau of Statistics show that there were more than 100 million registered pets in China in 2015, the number increased near nine times from 2005 to 2015. Of that, the number of pet dogs and pet cats respectively was about 65.7 million and 27.4 million. According to investigated data on pet owners in China, about 30 million urban families raise pet in China and account for 10% of total number of urban families, that is one in every ten urban families raises pet, while in the US the percentage was about 65% during the same period. So it can be seen that with fast development of China’s economy, acceleration of urbanization process and increasingly outstanding aging problem, the number of pets has great growth potential in China, and China will become the market seeing fastest growth of pet number.

Market size of pet health was about CNY1.4 billion in China in 2015 and accounted for about 3% of animal health product market, while the proportion was up to 50% in the US during the same period. Currently, the market size of China’s pet health is small relatively, which is mainly because raisers’ attention on disease and acceptance on vaccine are low relatively. We think with the booming of pet raising in China, domestic pet health industry will benefit from it. Not only the number of pets will increase rapidly, Chinese families’ expenditure on pet health and medical treatment also will increase gradually in order to provide safer and healthier life for pet and family members, so the market potential of pet health will be very great in China.

Currently, foreign brands take a leading position in China’s pet health market with a market share of over 70%, imported products mostly are high-end combined vaccine and health protection medicine and have obvious advantages in immune effect and market acceptance aspects, main brands include MSD, Zoetis, Merial, etc. However, there are about thirty local pet health product manufacturers in China, with backward R&D of pet medicine they have a few commercial products and can’t meet the demand of customers. With the release of market potential of pet health products in China, domestic and foreign manufacturers, especially foreign enterprises will accelerate expansion in domestic market and strive to obtain high profit.

So BOABC makes in-depth research on following contents, comprehensively cardings and judges the competition situation and development trend of China’s pet health industry so as to assist animal health manufacturers and investment organizations to grasp the develop cause of China’s pet health industry.

Main contents of the report include:


  • Current situation and development trend of pet raising in China

  • Market size and competition pattern of China’s pet health industry

  • Forecast on growth potential of pet health market in China in next decade

  • Operation situation and future development potential of domestic and foreign animal health enterprises

  • Consumer purchase behavior in first-tier cities (including drug expenditure, purchase channel, factors influencing the choice of consumers)

  • Attached table: Directory and agent brands of 20 large pet hospitals in Beijing


This report is written elaborately based on the data from national level authoritative departments including the National Bureau of Statistics, General Administration of Customs, the MOA, China Institute of Veterinary Drug Control, China Veterinary Drug Association, China Animal Agricultural Association and industrial associations, the data are accurate and authoritative, moreover, this report integrates the views of experts, having high scientificity and prospectiveness. BOABC believes that the report is an important reference material for domestic and foreign animal vaccine manufacturers, investors, associations and research organizations to make strategic decision.

Market Size, Competition Pattern and Future Development Forecast of China Pet Health Market in 2016

Table of Contents

Research Background 2

Chapter One Characteristics Of Pet Raising And Current Situation In China 1
1.1 Number of pets in China 1
1.2 Pet breed structure in China 2
1.3 Regional distribution of pet raising in China 2

Chapter Two Market Characteristics And Current Situation Of China Pet Health Industry (Note: Pet Health Market Size In Following Chapters Refers To The Market Size Of Pet Dogs And Cats) 4
2.1 China pet health market size 4
2.2 Structure of China pet health market 5
2.2.1 Market size of antiparasitic and market shares of main antiparasitic products 6
2.2.2 Vaccine market size and market shares of main products 8
2.2.3 Other 11
2.3 Concentration ratio of pet health enterprises in China 11
2.3.1 Concentration ratio of pet vaccine enterprises in China 13
2.3.2 Concentration ratio of pet Pharmaceuticals enterprises in China 14

Chapter Three Analysis Of Consumers’ Action Of Using Pet Health Products In First-Tier Cities 17
3.1 Analysis of consumers’ action of using pet dog health products 17
3.1.1 Main prevented diseases and immunization procedures of puppy and adult dog 17
3.1.2 Expenditure on animal health products for puppy and adult dog 17
3.2 Analysis of consumers’ action of using pet cat health products 19
3.2.1 Main prevented diseases and immunization procedures of kitten and adult cat 19
3.2.2 Expenditure on animal health products for kitten and adult cat 19
3.3 Purchase channel 21
3.4 Factors influencing consumers’ choice of pet drug brand 21

Chapter Four Analysis Of Foreign Pet Health Enterprises (Legal Import Channel, Excluding Smuggling) 25
4.1 MSD (Intervet/Schering Plough) 25
4.1.1 Company profile 25
4.1.2 Pet product mix 25
4.1.3 Operation status 26
4.2 Zoetis 27
4.2.1 Company profile 27
4.2.2 Pet product mix 27
4.2.3 Operation status 28
4.3 Merial 29
4.3.1 Company profile 29
4.3.2 Pet product mix 29
4.3.3 Operation status 30
4.4 Virbac 31
4.4.1 Company profile 31
4.4.2 Pet product mix 31
4.4.3 Operation status 32
4.5 Elanco 33
4.5.1 Company profile 33
4.5.2 Pet product mix 33
4.5.3 Operation status 34
4.6 Vetoquinol 34
4.6.1 Company profile 34
4.6.2 Pet product mix 34
4.6.3 Operation status 35
4.7 Bayer 36
4.7.1 Company profile 36
4.7.2 Pet product mix 36
4.7.3 Operation status 37

Chapter Five Analysis Of Domestic Pet Health Enterprises 38
5.1 Nanjing Jindun Animal Pharmaceutcal Co., LTD 38
5.1.1 Company profile 38
5.1.2 Pet product mix 39
5.1.3 Operation status 40
5.2 Wuhan ZBLV 41
5.2.1 Company profile 41
5.2.2 Pet product mix 41
5.2.3 Operation status 42
5.3 Beijing Kang Mu Animal Health Products and Veterinary Apparatus Supply Center 43
5.3.1 Company profile 43
5.3.2 Pet product mix 43
5.3.3 Operation status 43

Chapter Six Forecast On Development Of Pet And Pet Health Market In Future In China 48
6.1 Forecast on China’s pet number in next decade 48
6.2 Forecast on growth of China’s pet health market size in future 49

List of Tables

Table 2-1, Major antiparasitic brands in domestic market 7
Table 2-2, Major vaccine brands in domestic market 9
Table 2-3, Summary of domestic pet vaccine manufacturers 10
Table 3-1, Expenditures for pet dog health products in Beijing (Refer to the prices of Intervet and Zoetis) 18
Table 3-2, Expenditures for pet cat health products in Beijing 20
Table 3-3, Purchase channels of pet health products in Beijing 21
Table 3-4, Information of 20 large scale pet hospitals in Beijing 23
Table 4-1, MSD Pet Health Product Mix 26
Table 4-2, Zoetis Pet Health Product Mix 28
Table 4-3, Merial Pet Health Product Mix 30
Table 4-4, Virbac Pet Health Product Mix 32
Table 4-5, Elanco Pet Health Product Mix 34
Table 4-6, Vetoquinol Pet Health Product Mix 35
Table 4-7, Bayer Pet Health Product Mix 37
Table 5-1, Jindun Pet Health Product Mix 40
Table 5-2, ZBLV Pet Health Product Mix 42
Table 5-3, Kang Mu Pet Health Product Mix 43
Appendix table: Listing of Major Chinese Pet Health Enterprises 44

List of Figures

Fig 1-1, Changes in the Number of Pets in China, 2010-2015 1
Fig 1-2, Pet breed structure in China 2
Fig 1-3, Regional distribution of pet raising in China 3
Fig 2-1, Change Trend of China’s Pet Health Market Size, 2013-2015 5
Fig 2-2, Structure of China Pet Health Market, 2015 6
Fig 2-3, Sales Values of Top10 Enterprises in China Pet Health Market 12
(excluding smuggling), 2015 12
Fig 2-4, Concentration Ratio of China Pet Health Market, 2015 13
Fig 2-5, Sales Values of Top 6 Enterprises in China Pet Vaccine Market 14
(excluding smuggling), 2015 14
Fig 2-6, Concentration Ratio of China’s Pet Vaccine Market, 2015 14
Fig 2-7, Sales Values (excluding smuggling) of Top 10 Enterprises in China Pet Drug Market (excluding vaccine), 2015 15
Fig 2-8, Concentration Ratio of China’s Pet Drug Market (excluding vaccine), 2015 16
Fig 3-1, Recommended immunization procedures for domestic pet dogs 18
Fig 3-2, Recommended immunization procedures for domestic pet cats 20
Fig 3-3, Factors influencing pet owners’ choice of brands 22
Fig 5-1, Equity structure of Jindun 39
Fig 6-1, Development trend of per capita disposable income of urban residents and urbanization rate in China, 2000-2015 49
Fig 6-2, Forecast on pet population in China, 2020&2025 49
Fig 6-3, Forecast on China’s Market Size of Pet Health Products, 2016-2025 51
Fig 6-4, Forecast on China’s Market Size of Pet Health Products,  2016-2025 51

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