Market for Proximity Marketing by Location (Indoor, and Outdoor), Technology (Wi-Fi, BLE Beacons, NFC, GPS Geofencing), Hardware (Sensors, RFID Tags), Software (Location Analytics), Service, Application - Global Forecast to 2022

Market for Proximity Marketing by Location (Indoor, and Outdoor), Technology (Wi-Fi, BLE Beacons, NFC, GPS Geofencing), Hardware (Sensors, RFID Tags), Software (Location Analytics), Service, Application - Global Forecast to 2022

Table of Contents

1 Introduction
1.1 Objectives of the Study
1.2 Market Definition
1.3 Study Scope
1.3.1 Markets Covered
1.3.2 Years Considered for the Study
1.4 Currency
1.5 Limitations
1.6 Stakeholders

2 Research Methodology
2.1 Research Data
2.1.1 Secondary Data
2.1.1.1 Key Data From Secondary Sources
2.1.2 Primary Data
2.1.2.1 Key Data From Primary Sources
2.1.2.2 Key Industry Insights
2.1.2.3 Breakdown of Primaries
2.2 Market Size Estimation
2.2.1 Bottom-Up Approach
2.2.2 Top-Down Approach
2.3 Market Share Estimation
2.4 Market Breakdown and Data Triangulation
2.5 Research Assumptions

3 Executive Summary

4 Premium Insights
4.1 Attractive Opportunities for the Growth of the Proximity Marketing Market
4.2 Proximity Marketing Market, By Location
4.3 Software Market Expected to Grow at the Highest CAGR During the Forecast Period in the Proximity Marketing Market
4.4 Market, By Service
4.5 North America Held A Major Share of the Overall Market in 2015
4.6 Market, By Application

5 Introduction
5.1 Introduction
5.2 Market Segmentation
5.2.1 By Location
5.2.2 By Technology
5.2.3 By Hardware
5.2.4 By Software
5.2.5 By Service
5.2.6 By Application
5.2.7 By Geography
5.3 Market Dynamics
5.3.1 Drivers
5.3.1.1 Increased Focus on Business Intelligence (BI) and Rising Market Competitiveness
5.3.1.2 Growing Adoption of Smartphones and Proximity Technology
5.3.1.3 Increasing Technological Advancements in Location-Based Services
5.3.1.4 Increased Use of Beacons and Growing Availability of Spatial Data and Analytical Tools
5.3.2 Restraints
5.3.2.1 Concerns Regarding Security & Privacy
5.3.2.2 Low Awareness Among End Users and Lack of Expert Workforce
5.3.3 Opportunities
5.3.3.1 Rising Demand for Internet of Things (IOT) and Emergence of the Cloud Platform
5.3.3.2 High Demand for Mobile Computing and Trending Social Media
5.3.4 Challenges
5.3.4.1 Challenges in Understanding Consumer Behaviour

6 Industry Trends
6.1 Introduction
6.2 Value Chain Analysis
6.3 Porter’s Five Forces Analysis
6.3.1 Intensity of Competitive Rivalry
6.3.2 Threat of Substitutes
6.3.3 Bargaining Power of Buyers
6.3.4 Bargaining Power of Suppliers
6.3.5 Threat of New Entrants

7 Market, By Location
7.1 Introduction
7.2 Indoor Proximity Marketing
7.3 Outdoor Proximity Marketing

8 Market, By Technology
8.1 Introduction
8.2 Wi-Fi
8.3 BLE Beacons
8.4 Near Field Communication (NFC)
8.5 GPS Geofencing
8.6 Others

9 Market, By Hardware
9.1 Introduction
9.2 Sensors
9.3 Rfid Tags
9.4 Others

10 Market, By Software
10.1 Introduction
10.2 Content Management System
10.3 Location Analytics
10.4 Context Accelerator and Geofencing
10.5 Others

11 Market, By Service
11.1 Introduction
11.2 Consulting Services
11.3 Deployment & Integration Services
11.4 Application Support & Maintenance Services

12 Market, By Application
12.1 Introduction
12.2 Retail and E-Commerce
12.3 Healthcare
12.4 Infrastructural
12.4.1 Media and Entertainment
12.4.1.1 Sports and Events
12.4.1.2 Museums
12.4.2 Transporation and Logistics
12.4.3 Hospitality
12.5 Banking, Financial Services, and Insurance (BFSI)
12.6 Other Applications

13 Proximity Marketing Market, By Geography
13.1 Introduction
13.2 North America
13.2.1 U.S.
13.2.2 Canada
13.2.3 Mexico
13.3 Europe
13.3.1 U.K.
13.3.2 Germany
13.3.3 France
13.3.4 Rest of Europe
13.4 Asia-Pacific (APAC)
13.4.1 China
13.4.2 Japan
13.4.3 India
13.4.4 South Korea
13.4.5 Rest of APAC
13.5 Rest of the World (RoW)
13.5.1 Middle East & Africa
13.5.2 South America

14 Competitive Landscape
14.1 Overview
14.2 Market Ranking Analysis of the Proximity Marketing Market
14.3 Competitive Situation and Trends
14.3.1 New Product Launches/New Product Developments
14.3.2 Partnerships & Agreements
14.3.3 Expansions, Investments and Patents
14.3.4 Mergers & Acquisitions

15 Company Profiles
15.1 Introduction
15.2 Google Inc.
15.2.1 Business Overview
15.2.2 Products Offered
15.2.3 Recent Developments
15.2.4 MnM View
15.2.4.1 SWOT Analysis
15.3 Microsoft Corporation
15.3.1 Business Overview
15.3.2 Products Offered
15.3.3 Recent Developments
15.3.4 MnM View
15.3.4.1 SWOT Analysis
15.4 Apple Inc.
15.4.1 Business Overview
15.4.2 Products Offered
15.4.3 Recent Developments
15.4.4 MnM View
15.4.4.1 SWOT Analysis
15.5 Qualcomm Inc.
15.5.1 Business Overview
15.5.2 Products Offered
15.5.3 Recent Developments
15.6 Zebra Technologies Corporation
15.6.1 Business Overview
15.6.2 Products Offered
15.6.3 Recent Developments
15.6.4 MnM View
15.6.4.1 SWOT Analysis
15.7 Inmarket LLC
15.7.1 Business Overview
15.7.2 Products Offered
15.7.3 Recent Developments
15.8 Swirl Networks Inc.
15.8.1 Business Overview
15.8.2 Products Offered
15.8.3 Recent Developments
15.9 Shopkick
15.9.1 Business Overview
15.9.2 Products Offered
15.9.3 Recent Developments
15.10 Estimote Inc.
15.10.1 Business Overview
15.10.2 Products Offered
15.10.3 Recent Developments
15.11 Unacast
15.11.1 Business Overview
15.11.2 Products Offered
15.11.3 Recent Developments
15.12 Bluvision, Inc.
15.12.1 Business Overview
15.12.2 Products Offered
15.12.3 Recent Developments
15.13 Roximity
15.13.1 Business Overview
15.13.2 Products Offered
15.13.3 Recent Developments
15.14 Proxama PLC
15.14.1 Business Overview
15.14.2 Products Offered
15.14.3 Recent Developments
15.15 Scanbuy Inc.
15.15.1 Business Overview
15.15.2 Products Offered
15.15.3 Recent Developments

16 Appendix
16.1 Insights of Industry Experts
16.2 Discussion Guide
16.3 Introducing RT: Real-Time Market Intelligence
16.4 Available Customizations
16.5 Related Reports

List of Tables

Table 1 Proximity Marketing Market, By Technology, 2013–2022 (USD Billion)
Table 2 Market, By Application, 2013–2022 (USD Billion)
Table 3 Market, By Region, 2013–2022 (USD Billion)
Table 4 Quantification of the Overall Porter’s Analysis
Table 5 Market, By Location, 2013–2022 (USD Billion)
Table 6 Comparison Between Wi-Fi, BLE and NFC
Table 7 Market, By Technology, 2013–2022 (USD Billion)
Table 8 Wi-Fi–Based Proximity Marketing Market, By Application, 2013–2022 (USD Billion)
Table 9 BLE Beacons-Based Proximity Marketing Market, By Application, 2013–2022 (USD Billion)
Table 10 NFC-Based Proximity Marketing Market, By Application, 2013–2022 (USD Billion)
Table 11 GPS Geofencing-Based Proximity Marketing Market, By Application, 2013–2022 (USD Billion)
Table 12 Proximity Marketing Market Based on Other Technologies, By Application, 2013–2022 (USD Billion)
Table 13 Market, By Type, 2013–2022 (USD Billion)
Table 14 Market, By Hardware, 2013–2022 (USD Billion)
Table 15 Market Volume, By Hardware, 2013–2022 (Million Units)
Table 16 Comparison of Various Connectivity Technologies
Table 17 Proximity Marketing Market, By Software, 2013–2022 (USD Billion)
Table 18 Market, By Service, 2013–2022 (USD Billion)
Table 19 Market, By Application, 2013–2022 (USD Billion)
Table 20 Proximity Marketing Market for Retail and E-Commerce Application, By Region, 2013–2022 (USD Million)
Table 21 Market for Retail and E-Commerce Application in North America, By Country, 2013–2022 (USD Million)
Table 22 Proximity Marketing Market for Retail and E-Commerce Application in Europe, By Country, 2013–2022 (USD Million)
Table 23 Market for Retail and E-Commerce Application in APAC, By Country, 2013–2022 (USD Million)
Table 24 Market for Retail and E-Commerce Application in RoW, By Region, 2013–2022 (USD Million)
Table 25 Market for Healthcare Application, By Region, 2013–2022 (USD Million)
Table 26 Market for Healthcare Application in North America, By Country, 2013–2022 (USD Million)
Table 27 Proximity Marketing Market for Healthcare Application in Europe, By Country, 2013–2022 (USD Million)
Table 28 Market for Healthcare Application in APAC, By Country, 2013–2022 (USD Million)
Table 29 Market for Healthcare Application in RoW, By Region, 2013–2022 (USD Million)
Table 30 Market for Infrastructural Application, By Region, 2013–2022 (USD Million)
Table 31 Market for Infrastructural Application in North America, By Country, 2013–2022 (USD Million)
Table 32 Proximity Marketing Market for Infrastructural Application in Europe, By Country, 2013–2022 (USD Million)
Table 33 Market for Infrastructural Application in APAC, By Country, 2013–2022 (USD Million)
Table 34 Market for Infrastructural Application in RoW, By Region, 2013–2022 (USD Million)
Table 35 Proximity Marketing Market for BFSI Application, By Region, 2013–2022 (USD Million)
Table 36 Market for BFSI Application in North America, By Country, 2013–2022 (USD Million)
Table 37 Proximity Marketing Market for BFSI Application in Europe, By Country, 2013–2022 (USD Million)
Table 38 Market for the BFSI Application in APAC, By Country, 2013–2022 (USD Million)
Table 39 Market for BFSI Application in RoW, By Region, 2013–2022 (USD Million)
Table 40 Market for Other Applications, By Region, 2013–2022 (USD Million)
Table 41 Proximity Marketing Market for Other Applications in North America, By Country, 2013–2022 (USD Million)
Table 42 Market for Other Applications in Europe, By Country, 2013–2022 (USD Million)
Table 43 ProximMarket for Other Applications in APAC, By Country, 2013–2022 (USD Million)
Table 44 Market for Other Applications in RoW, By Region, 2013–2022 (USD Million)
Table 45 Proximity Marketing Market, By Region, 2013–2022 (USD Billion)
Table 46 Market in North America, By Country, 2013–2022 (USD Billion)
Table 47 Market in North America, By Application, 2013–2022 (USD Million)
Table 48 Market in U.S., By Application, 2013–2022 (USD Million)
Table 49 Proximity Marketing Market in Canada, By Application, 2013–2022 (USD Million)
Table 50 Market in Mexico, By Application, 2013–2022 (USD Million)
Table 51 Market in Europe, By Country, 2013–2022 (USD Billion)
Table 52 Market in Europe, By Application, 2013–2022 (USD Million)
Table 53 Proximity Marketing Market in U.K., By Application, 2013–2022 (USD Million)
Table 54 Market in Germany, By Application, 2013–2022 (USD Million)
Table 55 Market in France, By Application, 2013–2022 (USD Million)
Table 56 Proximity Marketing Market in Rest of Europe, By Application, 2013–2022 (USD Million)
Table 57 Market in APAC, By Country, 2013–2022 (USD Billion)
Table 58 Market in APAC, By Application, 2013–2022 (USD Million)
Table 59 Proximity Marketing Market in China, By Application, 2013–2022 (USD Million)
Table 60 Market in Japan, By Application, 2013–2022 (USD Million)
Table 61 Proximity Marketing Market in India, By Application, 2013–2022 (USD Million)
Table 62 Market in South Korea, By Application, 2013–2022 (USD Million)
Table 63 Market in Rest of APAC, By Application, 2013–2022 (USD Million)
Table 64 Proximity Marketing Market in RoW, By Region, 2013–2022 (USD Billion)
Table 65 Market in RoW, By Application, 2013–2022 (USD Million)
Table 66 Market in Middle East & Africa, By Application, 2013–2022 (USD Million)
Table 67 Market in South America, By Application, 2013–2022 (USD Million)
Table 68 New Product Launches
Table 69 Partnerships, Contracts, Agreements, and Joint Ventures
Table 70 Expansions, Investments, and Patents
Table 71 Mergers & Acquisitions

List of Figures

Figure 1 Market Segmentation
Figure 2 Proximity Marketing Market: Research Design
Figure 3 Process Flow of Market Size Estimation
Figure 4 Market Size Estimation Methodology: Bottom-Up Approach
Figure 5 Market Size Estimation Methodology: Top-Down Approach
Figure 6 Data Triangulation
Figure 7 Proximity Marketing Market, 2013–2022 (USD Billion)
Figure 8 Market, By Type, 2016 vs 2022 (USD Billion)
Figure 9 Proximity Marketing Market, By Technology, 2013–2022 (USD Billion)
Figure 10 Market, By Application, 2016 vs 2022 (USD Billion)
Figure 11 APAC Market Expected to Grow at the Highest CAGR Between 2016 and 2022
Figure 12 Market Expected to Exhibit High Growth Between 2016 and 2022
Figure 13 Indoor Proximity Marketing Held the Largest Market Share in 2015
Figure 14 Location Analytics Software Expected to Exhibit the Highest Growth During the Forecast Period
Figure 15 Deployment and Integration Services Expected to Grow at the Highest CAGR During the Forecast Period
Figure 16 APAC Expected to Grow at the Highest CAGR During the Forecast Period
Figure 17 Proximity Marketing Market for Infrastructual Application Expected to Grow at the Highest CAGR Between 2016 and 2022
Figure 18 Market: Drivers, Restraints, Opportunities, and Challenges
Figure 19 Value Chain Analysis: Proximity Marketing Market
Figure 20 Porter’s Five Forces Analysis, 2015
Figure 21 Market: Porter’s Five Forces Analysis (2015)
Figure 22 High Impact of Intensity of Competitive Rivalry in the Proximity Marketing Market in 2015
Figure 23 Low Impact of Threat of Substitutes in the Proximity Marketing Market in 2015
Figure 24 High Impact of the Bargaining Power of Buyers in the Market in 2015
Figure 25 Medium Impact of Bargaining Power of Suppliers in the Proximity Marketing Market in 2015
Figure 26 High Impact of the Threat of New Entrants High in the Proximity Marketing Market in 2015
Figure 27 Market, By Location, 2016 vs 2022 (USD Billion)
Figure 28 BLE Beacons–Based Proximity Marketing Expected to Grow at the Highest CAGR in the Market
Figure 29 Wi-Fi–Based Proximity Marketing Market, By Application, 2016 vs 2022 (USD Billion)
Figure 30 BLE Beacons-Based Proximity Marketing Market, By Application, 2016 vs 2022 (USD Billion)
Figure 31 NFC-Based Proximity Marketing Market, By Application, 2016 vs 2022 (USD Billion)
Figure 32 Types of Geofencing Action Triggers
Figure 33 GPS Geofencing-Based Proximity Marketing Market, By Application, 2016 vs 2022 (USD Billion)
Figure 34 Market Based on Other Technologies, By Application, 2016 vs 2022 (USD Billion)
Figure 35 Market, By Type, 2016 vs 2022 (USD Billion)
Figure 36 Market, By Hardware, 2016 vs 2022 (USD Billion)
Figure 37 Market, By Software, 2016 vs 2022 (USD Billion)
Figure 38 ProximMarket, By Service, 2016 vs 2022 (USD Billion)
Figure 39 Applications of Proximity Marketing Market
Figure 40 Market, By Application, 2016 vs 2022 (USD Billion)
Figure 41 Market in Retail and E-Commerce Application, By Region, 2016 vs 2022 (USD Million)
Figure 42 Market for Healthcare Application, By Region, 2016 vs 2022 (USD Million)
Figure 43 Different Media and Entertainment Applications in the Proximity Marketing Market
Figure 44 Market for Infrastructural Application, Byregion, 2016 vs 2022 (USD Million)
Figure 45 Market for BFSI Application, By Region, 2016 vs 2022 (USD Million)
Figure 46 Market for Other Applications, By Region, 2016 vs 2022 (USD Million)
Figure 47 Market, By Geography
Figure 48 Geographic Snapshot of Proximity Marketing Market: Rapidly Growing Markets Emerging as New Hotspots
Figure 49 APAC Expected to Register the Highest Growth Rate During the Forecast Period
Figure 50 Market, By Region, 2016 vs 2022 (USD Billion)
Figure 51 U.S. Held A Major Share of the North American Proximity Marketing Market in 2015
Figure 52 Market in North America, By Country, 2016 vs 2022 (USD Billion)
Figure 53 Market in North America, By Application, 2016 vs 2022 (USD Million)
Figure 54 Proximity Marketing Market in Europe, By Country, 2016 vs 2022 (USD Billion)
Figure 55 Market in Europe, By Application, 2016 vs 2022 (USD Million)
Figure 56 Snapshot of the Proximity Marketing Market in APAC (China–The Most Lucrative Market in 2015)
Figure 57 Market in APAC, By Country, 2016 vs 2022 (USD Billion)
Figure 58 Market in APAC, By Application, 2016 vs 2022 (USD Million)
Figure 59 Market in RoW, By Region, 2016 vs 2022 (USD Billion)
Figure 60 Market in RoW, By Application, 2016 vs 2022 (USD Million)
Figure 61 Companies Adopted New Product Developments and Partnerships & Agreements as the Key Growth Strategies Between 2013 and 2015
Figure 62 Zebra Technologies Corporation Grew at the Highest Rate Between 2013 and 2015
Figure 63 Key Player Market Ranking, 2015
Figure 64 Market Evolution Framework—Strategy of Partnerships and Agreements Fueled Growth and Innovation in the Market Between 2013 and 2015
Figure 65 Battle for Market Share: New Product Launches and Partnerships & Agreements Were the Key Strategies Between 2013 and 2015
Figure 66 Geographic Revenue Mix of the Top 5 Proximity Marketing Market Players
Figure 67 Google Inc.: Company Snapshot
Figure 68 Microsoft Corporation: Company Snapshot
Figure 69 Apple Inc.: Company Snapshot
Figure 70 Qualcomm Inc. Company Snapshot
Figure 71 Zebra Technologies Corporation:Company Snapshot
Figure 72 Inmarket Company Snapshot
Figure 73 Swirl Networks Inc.: Company Snapshot
Figure 74 Shopkick: Company Snapshot
Figure 75 Estimote Inc.: Company Snapshot
Figure 76 Unacast: Company Snapshot
Figure 77 Bluvision, Inc.: Company Snapshot
Figure 78 Roximity: Company Snapshot
Figure 79 Proxama PLC: Company Snapshot
Figure 80 Scanbuy Inc.: Company Snapshot

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