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Loyalty Management Market by Delivery Type (Standalone Program and Managed Platform), Organization Size, Deployment Mode, End-User Vertical (BFSI, Aviation, Automotive, Media and Entertainment, and Hospitality), and Region - Global Forecast to 2024

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Date: 07-Jun-2019
No. of pages: 83
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Increasing adoption of omni channel and multi-channel programs and advanced technologies to drive the loyalty management market

The global loyalty management market size is expected to grow from USD 6.8 billion in 2019 to USD 10.9 billion by 2024, at a Compound Annual Growth Rate (CAGR) of 10.1% during the forecast period. The growing need for enhancing customer experience and gaining competitive advantage is a key growth factor for the loyalty management market. However, stringent government regulations may affect the growth of loyalty management market.

Customer loyalty is the most important differentiating factor among organizations offering similar products or services. It provides a crucial product and brand differentiation for organizations when a differentiation through price becomes secondary. Organizations know that loyal customers would promote their brand to new customers by sharing their positive experience. Effective customer loyalty programs ensure customers engaged and there is successful utilization of products and services. It increases customer retention, brand recall, and opportunities to carry out business with them. Hence, organizations with an efficient loyalty management strategy can record growth in revenue and profitability. Currently, customers are opting for simple, portable, and easy-to-use smart devices, such as smart phones; hence, mobile-based solutions for loyalty management are gaining traction.

Among deployment modes, the cloud segment to grow at a higher CAGR during the forecast period

Owing to an increasing awareness of the benefits of cloud-based solutions, the cloud deployment for loyalty management solution is expected to grow at a significant rage. The solution providers focus on the development of robust cloud-based solutions for their clients, as organizations have migrated to either a private or a public cloud. Moreover, cloud-as-a-service is enabling organizations to manage not only costs but also achieve better agility. As cloud-based solutions are budget-friendly and easy to deploy, it is highly preferred by Small and Medium-sized Enterprises (SMEs).

Customer analytics segment to dominate the market by managed platform during the forecast period

Owing to a complete dependency on managed/outsourced services to manage customer loyalty, large enterprises continue to rely on vendors, such as Co march, ICF Next, and Capillary. Analyzing customer behavior through their spending/shopping behavior has become a high requisite by retailers/business owners to understand customer needs and pitch them targeted offers. Thus, customer analytics is expected to record the highest growth rate during the forecast period.

Asia Pacific to grow at the highest CAGR during the forecast period

Organizations across the APAC opting for omni channel marketing to achieve customer loyalty. Advancements of mobile technology and applications in APAC countries, such as Japan, China, and India. Travel and hospitality, retail, and banking are the major verticals driving the loyalty management market in APAC. China, Japan, and Australia have a high adoption rate of the loyalty management solution and services that resolve the complex queries by customers. APAC countries have enormous potential to grow further, due to the fast adoption of technologies. To enhance their growth and broaden the customer base, organizations have started implementing loyalty management solutions.

In-depth interviews were conducted with Chief Executive Officers (CEOs), marketing directors, innovation and technology directors, and executives from key organizations operating in the loyalty management market.

The following is the breakup of the profiles of primary participants:


  • By Company: Tier 1 – 35%, Tier 2 – 40%, and Tier 3 – 25%

  • By Designation: C-Level – 65% and Director Level – 35%

  • By Region: North America – 30%, Europe – 35%, APAC – 25%, and RoW–10%


The following key vendors are profiled in the report:


  • IBM (US)

  • Comarch (Poland)

  • Aimia (Canada)

  • SAP (Germany)

  • Oracle (US)

  • Bond Band Loyalty (Canada)

  • Tibco (US)

  • Salesforce (US)

  • Maritz Holdings Inc. (US)

  • Capillary (Singapore)

  • ICF Next (US)

  • Antavo (Singapore)

  • Blue Ocean (Canada)

  • Kobie Marketing (US)

  • Epsilon (US)


Research Coverage

The loyalty management market has been segmented based on delivery type (standalone program and managed platform), enterprise size, deployment, vertical (BFSI, aviation, automotive, retail and consumer goods, media and entertainment, and hospitality) and region. A detailed analysis of the key industry players has been undertaken to provide insights into their business overviews; services; key strategies; new service launches; partnerships, agreements, and collaborations; business expansions; and competitive landscape associated with the global loyalty management market.

Reasons to Buy the Report

The report would help market leaders/new entrants in the following ways:


  • The report comprehensively segments the loyalty management market and provides the closest approximations of the revenue numbers for the overall market and its sub segments across major regions.

  • It would help stakeholders understand the pulse of the market and provide information about the key market drivers, restraints, challenges, and opportunities.

  • The report would help stakeholders understand their competitors better and gain more insights to enhance their positions in the market. The competitive landscape section includes the competitor ecosystem, new service developments, partnerships, and acquisitions.

Loyalty Management Market by Delivery Type (Standalone Program and Managed Platform), Organization Size, Deployment Mode, End-User Vertical (BFSI, Aviation, Automotive, Media and Entertainment, and Hospitality), and Region - Global Forecast to 2024

Table of Contents

1 Introduction
1.1. Objectives of the Study
1.2. Stakeholders
1.3. Years Considered for the Study
1.4. Market Scope
1.5. Market Definitions

2 Research Methodology
2.1. Research Flow
2.2. Factor Analysis
2.3. Forecast Model

3 Executive Summary

4 Market Overview
4.1. Market Dynamics
4.2. Use Cases
4.3. Enabling Technologies

5 Loyalty Management Market By Delivery Type
5.1. Standalone Program
5.2. Managed Platform

6 Loyalty Management Market By Organization Size
6.1. SMES
6.2. Large Enterprises

7 Loyalty Management Market By Deployment Mode
7.1. On-Premises
7.2. Cloud Based

8 Loyalty Management Market By End-User Vertical
8.1. BFSI
8.2. Automotive
8.3. Aviation
8.4. Retail and Consumer Goods
8.5. Media and Entertainment
8.6. Hospitality
8.7. Others*
*Others Include Education. Telecom and Healthcare

9 Loyalty Management Market By Region
9.1. Market Growth Rate Outlook
9.2. Market Share Outlook
9.3. North America
9.4. Europe
9.5. Asia Pacific
9.6. Middle East and Africa
9.7. Latin America

10 Competitive Landscape
10.1. Competitive Leadership Mapping
10.2. Ranking and Scorecard for Key Players
10.3. Competitive Leadership Mapping (Standalone Program Vendors)

11 Company Profiles
11.1 Comarch
11.2 IBM
11.3 Oracle
11.4 Aimia
11.5 SAP
11.6 Bond Brand Loyalty
11.7 Tibco Software
11.8 Capillary
11.9 ICF Next
11.10 Antavo
11.11 Maritz
11.12 Blueocean
11.13 Epsilon
11.14 Kobie Marketing

12 Appendix
12.1 Discussion Guide
12.2 Knowledge Store: Marketsandmarkets’ Subscription Portal
12.3 Related Reports

List of Tables

Table 01 Global Loyalty Management Market Size, 2017-2024 (USD Million)
Table 02 Market Size By Region, 2017-2024 (USD Million)
Table 03 Market Size By Delivery Type, 2017-2024 (USD Million)
Table 04 Market Size By Managed Platform, 2017-2024 (USD Million)
Table 05 Managed Platform Loyalty Management Market Size, By Organization Size, 2017-2024 (USD Million)
Table 06 Market Size By Standalone Program, 2017-2024 (USD Million)
Table 07 Standalone Program Loyalty Management Market Size, By Organization Size, 2017-2024 (USD Million)
Table 08 Market Size By Organization Size, 2017-2024 (USD Million)
Table 09 Market Size By Deployment Mode, 2017-2024 (USD Million)
Table 10 Market Size By End-User Vertical, 2017-2024 (USD Million)
Table 11 North America: Market Size 2017-2024 (USD Million)
Table 12 North America: Market Size By Delivery Type, 2017-2024 (USD Million)
Table 13 North America: Market Size By Managed Platform, 2017-2024 (USD Million)
Table 14 North America: Managed Platform Loyalty Management Market Size, By Organization Size, 2017-2024 (USD Million)
Table 15 North America: Market Size By Standalone Program, 2017-2024 (USD Million)
Table 16 North America: Standalone Program Loyalty Management Market Size, By Organization Size, 2017-2024 (USD Million)
Table 17 North America: Market Size By Organization Size, 2017-2024 (USD Million)
Table 18 North America: Market Size By Deployment Mode, 2017-2024 (USD Million)
Table 19 North America: Market Size By End-User Vertical, 2017-2024 (USD Million)
Table 20 North America: Market Size By Country, 2017-2024 (USD Million)
Table 21 Europe: Market Size 2017-2024 (USD Million)
Table 22 Europe: Market Size By Delivery Type, 2017-2024 (USD Million)
Table 23 Europe: Market Size By Managed Platform, 2017-2024 (USD Million)
Table 24 Europe: Managed Platform Loyalty Management Market Size, By Organization Size, 2017-2024 (USD Million)
Table 25 Europe: Market Size By Standalone Program, 2017-2024 (USD Million)
Table 26 Europe: Standalone Program Loyalty Management Market Size, By Organization Size, 2017-2024 (USD Million)
Table 27 Europe: Market Size By Organization Size, 2017-2024 (USD Million)
Table 28 Europe: Market Size By Deployment Mode, 2017-2024 (USD Million)
Table 29 Europe: Market Size By End-User Vertical, 2017-2024 (USD Million)
Table 30 Europe: Market Size By Country, 2017-2024 (USD Million)
Table 31 APAC: Market Size 2017-2024 (USD Million)
Table 32 APAC: Market Size By Delivery Type, 2017-2024 (USD Million)
Table 33 APAC: Market Size By Managed Platform, 2017-2024 (USD Million)
Table 34 APAC: Managed Platform Loyalty Management Market Size, By Organization Size, 2017-2024 (USD Million)
Table 35 APAC: Market Size By Standalone Program, 2017-2024 (USD Million)
Table 36 APAC: Standalone Program Loyalty Management Market Size, By Organization Size, 2017-2024 (USD Million)
Table 37 APAC: Market Size By Organization Size, 2017-2024 (USD Million)
Table 38 APAC: Market Size By Deployment Mode, 2017-2024 (USD Million)
Table 39 APAC: Market Size By End-User Vertical, 2017-2024 (USD Million)
Table 40 APAC: Market Size By Country, 2017-2024 (USD Million)
Table 41 Latin America: Market Size 2017-2024 (USD Million)
Table 42 Latin America: Market Size By Delivery Type, 2017-2024 (USD Million)
Table 43 Latin America: Market Size By Managed Platform, 2017-2024 (USD Million)
Table 44 Latin America: Managed Platform Loyalty Management Market Size, By Organization Size, 2017-2024 (USD Million)
Table 45 Latin America: Market Size By Standalone Program, 2017-2024 (USD Million)
Table 46 Latin America: Standalone Program Loyalty Management Market Size, By Organization Size, 2017-2024 (USD Million)
Table 47 Latin America: Market Size By Organization Size, 2017-2024 (USD Million)
Table 48 Latin America: Market Size By Deployment Mode, 2017-2024 (USD Million)
Table 49 Latin America: Market Size By End-User Vertical, 2017-2024 (USD Million)
Table 50 Latin America: Market Size By Country, 2017-2024 (USD Million)
Table 51 MEA: Market Size 2017-2024 (USD Million)
Table 52 MEA: Market Size By Delivery Type, 2017-2024 (USD Million)
Table 53 MEA: Market Size By Managed Platform, 2017-2024 (USD Million)
Table 54 MEA: Managed Platform Loyalty Management Market Size, By Organization Size, 2017-2024 (USD Million)
Table 55 MEA: Market Size By Standalone Program, 2017-2024 (USD Million)
Table 56 MEA: Standalone Program Loyalty Management Market Size, By Organization Size, 2017-2024 (USD Million)
Table 57 MEA: Market Size By Organization Size, 2017-2024 (USD Million)
Table 58 MEA: Market Size By Deployment Mode, 2017-2024 (USD Million)
Table 59 MEA: Market Size By End-User Vertical, 2017-2024 (USD Million)
Table 60 MEA: Market Size By Country, 2017-2024 (USD Million) 

List of Figures

Figure 01 Managed Platform to Hold Highest Market Share in 2024 and Expand at Highest CAGR
Figure 02 North America: Loyalty Management Market Size, 2024, By Standalone Program (in USD Million)
Figure 03 North America: Market Size 2024, By Managed Platform (in USD Million)
Figure 04 North America: Market Size 2017–2024, By Deployment Mode (in USD Million)
Figure 05 North America: Market Size 2017–2024, By Organization Size (in USD Million)
Figure 06 North America: Market Size 2024, By Vertical (in USD Million)
Figure 07 Europe: Loyalty Management Market Size, By Country, 2017–2024 (USD Million)
Figure 08 Europe: Market Size 2024, By Standalone Program (in USD Million)
Figure 09 Europe: Market Size 2024, By Managed Platform  (in USD Million)
Figure 10 Europe: Market Size 2017–2024, By Deployment Mode (in USD Million)
Figure 11 Europe: Market Size 2017–2024, By Organization Size (in USD Million)
Figure 12 Europe: Market Size 2024, By Vertical (in USD Million)
Figure 13 Asia Pacific: Loyalty Management Market Size, By Country, 2017–2024 (USD Million)
Figure 14 Asia Pacific: Market Size 2024, By Standalone Program (in USD Million)
Figure 15 Asia Pacific: Market Size 2024, By Managed Platform (in USD Million)
Figure 16 Asia Pacific: Market Size 2017–2024, By Deployment Mode (in USD Million)
Figure 17 Asia Pacific: Market Size 2017–2024, By Organization Size (in USD Million)
Figure 18 Asia Pacific: Market Size 2024, By Vertical (in USD Million)
Figure 19 Latin America: Loyalty Management Market Size, By Country, 2017–2024 (USD Million)
Figure 20 Latin America: Market Size 2024, By Standalone Program (in USD Million)
Figure 21 Latin America: Market 2024, By Managed Platform (in USD Million)
Figure 22 Latin America: Market Size 2017–2024, By Deployment Mode (in USD Million)
Figure 23 Latin America: Market Size 2017–2024, By Organization Size (in USD Million)
Figure 24 Latin America: Market Size 2024, By Vertical  (in USD Million)
Figure 25 MEA: Loyalty Management Market Size, By Country, 2017–2024 (USD Million)
Figure 26 MEA: Market Size 2024, By Standalone Program  (in USD Million)
Figure 27 MEA: Market 2024, By Managed Platform  (in USD Million)
Figure 28 MEA: Market Size 2017–2024, By Deployment Mode (in USD Million)
Figure 29 MEA: Market Size 2017–2024, By Organization Size (in USD Million)
Figure 30 MEA: Market Size 2024, By Vertical (in USD Million)
Figure 31 Competitive Leadership Mapping
Figure 32 Competitive Leadership Mapping (Standalone Program Vendors)

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