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Line Pay’s Investment in i-Pass Corporation and Its Benefits, Challenges, and Influence on Market

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Date: 28-Jun-2018
No. of pages: 17
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Following the announcement of its investment in iPass Corporation, LINE PAY claimed to roll out new services around summer this year. In late March, there were rumors LINE PAY planned to sell its stakes in order to set up a pure-play online bank. These moves are to heat up competition in Taiwan’s mobile payment market. This report analyzes the benefits and challenges of these two companies’ cooperation while providing insight into the future development of the Taiwanese mobile payment market.

List of Topics


  • Line Pay’s Investment in i-Pass Corporation and Its Benefits, Challenges, and Influence on Market

  • Background of Line Pay's investment in i-Pass, touching on the current status and benefits from the perspective of Line Pay and iPass

  • Potential challenges following the event

  • The potential development of the Taiwanese mobile payment market, with the mobile payment ecosystem included


Companies covered

ADTC, Amazon, Ant Financial, Apple, Asia Pacific Telecom, Audi, AutoNavi, Bank of Taiwan, Beijing Qihua, Cadillac, Cathay, CHB, Cherri Tech,Inc., Chevrolet, Chunghwa Telecom, Citibank, CTBS, Daihatsu, E.Sun, Easycard, eMapgo, E-safe, Far Eastern, FarEasTone, Firstbank, Ford, Fujitsu, Gamania, GM, Gomaji, Google, Hangsheng, HuaNan, iCash Corporation, iPass Corporation, Jkos Network, KGI Bank, Kyash, Land Bank of Taiwan, LINE, Line Pay, Macrowell, MasterCard, Mega, NavInfo, OnStar, Opel, Paypal, Paytm, PC Home, QiMing, Samsung, Shin Kong, Sinopac, Soft-World, Square, Starbucks, Stripe, Syscom, Systex, Taipei Fubon, Taishin, Taiwan Cooperative Bank, Taiwan Mobile, Tencent, Toyota, TWMP, UnionPay, VISA, Volvo, Walmart, Wisdtek, Wuling, Yahoo!, Yuanta

Line Pay’s Investment in i-Pass Corporation and Its Benefits, Challenges, and Influence on Market

Table of Contents

1.Background and Current Status

2.Benefits of the Cooperation
2.1 For LINE Pay
2.1.1 Expansion of Application Areas and Support Channels
2.1.2 Time and Cost Saving and Freedom from Direct Supervision of FSC
2.1.3 Low Barriers to Entry of Electronic Stored Value Cards Help Grow User Base
2.2 For iPass Corporation
2.2.1 New Segment Expansion to Increase User Base
2.2.2 Long-term Loss Situation Likely to be Terminated
2.2.3 SIM Card Replacement Hassle and Low Maximum Transaction Limite of Electronic Stored Value Cards May be Solved
2.3 Example of Cooperation between Japanese Kyash, Suica, and LINE

4.Potential Challenges
4.1 Initial Impact on Subscriber Base is Limited
4.2 Uncertainty in Future Solutions

5.Potential Development in Taiwanese Market
5.1 Competitors May Suffer Customer Loss and Restricted Development
5.2 Market Competition May Intensify Due to Copycat Competitors

6.Conclusion
Appendix
Glossary of Terms
List of Companies

List of Figures

Figure 1 Mobile Payment Ecosystem

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