Kuwait Consumer Electronics Report Q1 2013

Publisher Name :
Date:16-Jan-2013
No. of pages: 52

BMI forecasts 7% growth for the Kuwaiti consumer electronics market in 2012, with spending on devices
such as smartphones and tablets expected to benefit from a positive economic context. This surge in
spending is almost wholly government-driven, with household incomes having been boosted by a series
of public sector wage hikes and increased social benefits. There are signs that credit growth in the
domestic banking sector – which has been anaemic for the best part of two years – is beginning to pick
up. Moreover, the real estate market is also starting to recover, and was up by 8.4% in the first seven
months of 2012. Sales will also be boosted by growing popularity of flat-screen TV sets, Android
smartphones, notebook computers and tablets, and other premium products, as well as ongoing expansion
of the electronics retail sector.
Headline Expenditure Projections
?? Computer hardware sales: US$362mn in 2011 to US$394mn in 2012, +9% in US dollar terms.
Forecast in US dollar terms upwardly revised due to macroeconomic factors, following stronger
than expected growth in 2011.
?? AV sales: US$454mn in 2012 to US$484mn in 2013, +7% in US dollar terms. Forecast in US
dollar terms upwardly revised due to analyst modification, and product innovation will drive
continued growth in the flat-screen TV set category.
?? Handset sales: US$196mn in 2011 to US$218mn in 2012, +11% in US dollar terms. Forecast in
US dollar terms unchanged but operator promotions are driving strong growth in the smartphone
market.
Risk/Reward Rating:
Kuwait’s score was 58.1 out of 100. Kuwait ranked fourth in the MEA region in our latest RRR table,
behind the UAE, but ahead of regional peers such as Saudi Arabia and Qatar.
Key Trends & Developments
?? Flat-screen TV sets will be the main driver of AV category sales growth over the forecast period
as consumers upgrade and trade their old models for digital. Product innovation will also boost
sales, with a focus on features such as 3D, improved display quality and larger, wider screens, as
well as design and wireless capabilities.
?? In the mobile devices sector, the upgrade of network infrastructure to support new data services
will help to drive demand for 3G phones and smartphones. Kuwaiti consumers have an
increasing demand for easy access to emails and other data services in Kuwait and when they are
travelling. Other drivers of smartphone sales include more competitive data tariffs from the main
operators.
?? The popularity of multimedia portable computers with wireless connectivity will continue to
provide opportunities. Vendors will look to new form factors such as tablets and the heavily
hyped ultrabooks, which are relatively high in price, but could provide a new boost to the PC
market in 2013.

Kuwait Consumer Electronics Report Q1 2013

Executive Summary ........... 5
SWOT Analysis ..... 7
Kuwait Consumer Electronics Market SWOT ............ 7
Kuwait Political SWOT .... 8
Kuwait Economic SWOT.. 9
Kuwait Business Environment SWOT ........ 10
Risk/Reward Ratings ........ 11
Table: Middle East And Africa Risk/Reward Ratings ............ 13
Consumer Electronics Market ...... 14
Computers ............. 14
Table: PC Sales 2010-2017 ......... 14
AV ........... 17
Table: AV Sales, 2010-2017......... 17
Mobile Handsets ... 20
Table: Mobile Communications, 2010-2017 ............ 20
Consumer Electronics Industry .... 24
Table: Kuwait Distributors For Leading Brands ..... 27
Industry Forecast Scenario ........... 28
Consumer Electronics Market........... 28
Table: Consumer Electronics Overview, 2010-2017 28
Industry Developments.... 31
Macroeconomic Forecast 32
Table: Kuwait - Economic Activity ............ 34
Competitive Landscape ... 35
Computer 35
Handsets . 36
AV ........... 38
Company Profiles ............. 40
Axiom Telecom 40
Jumbo Electronics ......... 42
Eros Group ...... 44
Demographic Outlook ...... 46
Table: Kuwait's Population By Age Group, 1990-2020 ('000) ............. 47
Table: Kuwait's Population By Age Group, 1990-2020 (% of total) .... 48
Table: Kuwait's Key Population Ratios, 1990-2020 49
Table: Kuwait's Rural And Urban Population, 1990-2020 .... 49
BMI Methodology ............. 50
How We Generate Our Industry Forecasts ..... 50
Electronics Industry ............ 50
Sources ... 51Table: Middle East And Africa Risk/Reward Ratings
Table: PC Sales 2010-2017
Table: AV Sales, 2010-2017
Table: Mobile Communications, 2010-2017
Table: Kuwait Distributors For Leading Brands
Table: Consumer Electronics Overview, 2010-2017
Table: Kuwait - Economic Activity
Table: Kuwait's Population By Age Group, 1990-2020 ('000)
Table: Kuwait's Population By Age Group, 1990-2020 (% of total)
Table: Kuwait's Key Population Ratios, 1990-2020
Table: Kuwait's Rural And Urban Population, 1990-2020

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