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BMI View: Kenya's tourism market is expected to return to positive growth in 2016 with international
tourist arrivals from key European and North American source markets set to expand. The tourism industry
is supported by extensive travel infrastructure, including expanding international air travel connections,
and one of the most-developed hotel markets in the region with numerous domestic and global hotel groups
present. Despite the enormous potential offered by the market, we do note that significant downside risks
remain in light of the tenuous security situation in the country and ongoing political instability.
Key Updates And Forecasts
? Kenya is attracting investment from the Middle East which could stimulate positive growth in the tourism
industry. In August 2016 a group of investors from the United Arab Emirates visited the country,
including representatives from Dubai's Department of Tourism and Commerce Marketing and various
major airlines and Kenya's Tourism Board has noted Middle Eastern and Asian markets are a priority
? A new cruise ship terminal is reportedly due to open in Mombasa in 2017 and Kenya hopes this will
boost travel to the country by sea. Arrivals by sea were reportedly up 13.8% over the first quarter of 2016
to 395,289 and this could prove a lucrative growth area moving forward.