K-12 Online Education Market in China 2017-2021

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Date: 10-Nov-2017
No. of pages: 70
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The K-12 online education market in China encompasses primary and secondary education that is imparted to students (from kindergarten until the 12th grade) through many online platforms. In this report, we have limited the service offerings to online schools, language learning courses, and test preparation services. The end-user segments considered are institutional and individual learners. The report also provides an extensive vendor landscape analysis that covers products and services offered by key players in the market in focus.

The analysts forecast K-12 online education market in China to grow at a CAGR of 19.28% during the period 2017-2021.

Covered in this report

This report covers the present scenario and the growth prospects of the K-12 online education market in China for 2017-2021. The report presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources.

This report, K-12 Online Education Market in China 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors


  • China Online Education Group

  • iTutorGroup

  • New Oriental Education & Technology

  • TAL Education Group

  • Xueda Education Group


Other prominent vendors


  • Ambow Education

  • Beijing Huaxia Dadi Distance Learning Services

  • ChinaEdu

  • EIC Education

  • Kaplan

  • Tutors in China

  • UMeWorld

  • ZHAN.com

  • Yiqizuoye Corporation


Market driver


  • Increased adoption of online test preparation courses in China

  • For a full, detailed list, view our report


Market challenge


  • Skewed interaction and socializing opportunities for students

  • For a full, detailed list, view our report


Market trend


  • Increasing popularity of mobile learning

  • For a full, detailed list, view our report


Key questions answered in this report


  • What will the market size be in 2021 and what will the growth rate be?

  • What are the key market trends?

  • What is driving this market?

  • What are the challenges to market growth?

  • Who are the key vendors in this market space?

K-12 Online Education Market in China 2017-2021

Table of Contents

PART 01: Executive Summary

PART 02: Scope of the Report

PART 03: Research Methodology

PART 04: Introduction
Economic Overview
Education in China

PART 05: Market Landscape
Market Overview
Market Size and Forecast
Five Forces Analysis

PART 06: Market Segmentation by Product
Market Overview
K-12 Online Education Market in China by Online Schools
K-12 Online Education Market in China by Language Learning Courses
K-12 Online Education Market in Chin by Test Preparation Services

PART 07: Market Segmentation by End-User
K-12 Online Education Market in China by Institutional Learners
K-12 Online Education Market in China by Individual Learners

PART 08: Decision Framework

PART 09: Drivers and Challenges
Market Drivers
Market Challenges

PART 10: Market Trends
Increasing Popularity of Mobile Learning
Growing Customization of Online Education Services
Rising Use of Cloud Computing in K-12 Online Education System
Growing Adoption of Blended Learning
Increased Public Spending on Education in China

PART 11: Vendor Landscape
Competitive Scenario
Other Prominent Vendors

PART 12: Key Vendor Analysis
China Online Education Group
Itutorgroup
New Oriental Education & Technology
Tal Education Group
Xueda Education Group

PART 13: Appendix
List of Abbreviations

List of Exhibits

Exhibit 01: China Education Market: Key Statistics
Exhibit 02: Online Education Vis-À-Vis Brick and Mortar Education in APAC 2016
Exhibit 03: K-12 Online Education Market in China 2017-2021: Overview
Exhibit 04: K-12 Online Education Market in China 2016-2021 ($ Millions)
Exhibit 05: Benefits of K-12 Online Education
Exhibit 06: Five Forces Analysis
Exhibit 07: K-12 Online Education Market in China 2016 by Product (% Share)
Exhibit 08: K-12 Online Education Market in China 2021 by Product (% Share)
Exhibit 09: K-12 Online Education Market in China by Product 2016-2021 (% Share)
Exhibit 10: K-12 Online Education Market in China by Online Schools 2016-2021 ($ Millions)
Exhibit 11: K-12 Online Education Market in China by Language Learning Courses 2016-2021 ($ Millions)
Exhibit 12: K-12 Online Education Market in China by Test Preparation Services 2016-2021 ($ Millions)
Exhibit 13: Advantages of Online Test Preparation
Exhibit 14: K-12 Online Education in China by End-User 2016 (% Share)
Exhibit 15: K-12 Online Education Market in China by End-User (% Share)
Exhibit 16: K-12 Online Education Market in China by End-User 2016-2021 (% Share)
Exhibit 17: K-12 Online Education Market in China by Institutional Learners 2016-2021 ($ Millions)
Exhibit 18: Disadvantages of Online Institutional Learning
Exhibit 19: K-12 Online Education Market in China by Individual Learners 2016-2021 ($ Millions)
Exhibit 20: Benefits of Using Mobile Device As An Online Education Platform
Exhibit 21: Product Portfolio of China Online Education Group
Exhibit 22: K-12 Online English Learning Courses Offered by China Online Education Group
Exhibit 23: Product Portfolio of Itutorgroup
Exhibit 24: Products Aligned With K-12 Online Education Offered by Itutorgroup
Exhibit 25: Product Portfolio of New Oriental Education & Technology
Exhibit 26: Flexible Class Formats Offered by Tal Education Group
Exhibit 27: Product Portfolio of Xueersi
Exhibit 28: Product Portfolio of Xueda Education Group

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