Consumer durables is a cataloguing of consumer goods that are not essential to be bought very often as they are fashioned in a way so as to last for an extended period of time. Profits in the consumer durables sector were most profoundly…
BMI View: The Jordanian mobile market remains saturated, with a high degree of penetration and a strong
consumer preference for prepaid, low-value services. Throughout the five years to 2020, growth will come
from the 4G services sector and the adoption of converged plans that will drive revenue upwards while
keeping competition strong. This will benefit the broadband market as customers embrace ubiquitous
connectivity and slow the decline of fixed-line connections. There is little scope for new players, however,
unless they invest more in services rather than networks.
Latest Updates & Industry Developments
? Almost 200,000 mobile subscriptions were lost in Q116 as operators removed inactive accounts over
security and competition concerns: we forecast 11.185mn by the end of the year. The focus is on 3G/
4G migration and customer numbers will reach 7.468mn in 2016 and 8.963mn by 2020.
? Although Orange/Jordan Telecom is pursuing premium converged services as a customer retention
strategy, the low availability of last-mile wireline infrastructure will be an impediment to success. There
will be 2.381mn dedicated broadband accesses by end-2016, rising to 3.194mn by 2020.