Consumer durables is a cataloguing of consumer goods that are not essential to be bought very often as they are fashioned in a way so as to last for an extended period of time. Profits in the consumer durables sector were most profoundly…
BMI View: Japan's mature telecommunications industry is characterised by high-speed internet
connections. Operators have enjoyed success in pursuing multi-device strategies due to a high appetite for
advanced technology and digital applications. However, the country's economic slowdown brings
considerable downside risks to this strategy; which relies on high levels of disposable income. We believe
that the future of the Japanese telecommunications market will be driven by the Internet of Things (IoT).
With virtually 100% 3G/4G penetration, recent trends are reflective of operators' rush to use this high
technological base to push for subscribers to take up higher-value digital services.
Latest Updates And Industry Developments
? Mobile subscriptions grew by 3.5% y-o-y in Q216, despite market saturation, reaching 161.43mn by
end-June. Almost 100% of these subscribers are 3G/ 4G users, and this is in line with our 3G/ 4G
forecasts of 161.76mn by end-2016, a number which will rise modestly to 164.12mn by end-2020.
? The number of broadband connections grew to around 89.52mn by Q216 with high-speed fibre-optic
broadband and dedicated mobile broadband leading this subscriber growth. We estimate over 91mn
broadband connections by end-2016 and see this number jumping beyond 110mn by the end of 2020.