Japan Consumer Electronics Report Q4 2016

Publisher Name :
Date: 03-Sep-2016
No. of pages: 68

BMI View: The consumer electronics device spending trend in Japan in 2015 and 2016 has been

determined to a significant degree by the sharp depreciation of the yen in 2015 and then appreciation

against the US dollar in H116. We expect a much more stable market over the medium term as yen volatility

reduces, putting the market back onto a growth trajectory determined by underlying product trends. The

maturity of the Japanese market where most device categories are at, or close to, saturation - along with a

declining population, means growth potential is limited and we forecast a flat market over the medium term

with a CAGR of just 0.6% over 2016-2020.

Latest Updates And Industry Developments

? Computer Hardware Sales: USD42.2bn in 2016 to USD43.0bn in 2020, a compound annual growth

rate (CAGR) of 0.5%. After a bump in growth in 2016 due to yen appreciation we expect a largely flat

market due to market maturity, demographics and competition from smartphones that will mean longer

replacement rates and potentially replacement cannibalisation.

? AV And Gaming Sales: USD11.5bn in 2016 to USD11.7bn in 2020, a CAGR of 0.4%. Total AV

spending has very limited growth potential, but this is still a marked improvement over 2010-2015 when

a collapse in LED/LCD TV set, then digital camera, resulted in a sharp contraction of demand.

? Mobile Handset Sales: USD18.7bn in 2016 to USD19.5bn in 2020, a CAGR of 1.0%. Some capacity for

smartphone growth remains, while large premium market in Japan will mean it continues to be one of the

most lucrative markets in the Asia Pacific over 2016-2020.

Japan Consumer Electronics Report Q4 2016

Table of Contents

BMI Industry View 7
SWOT 9
Consumer Electronics Market 9
Industry Forecast 11
Latest Updates 11
Structural Trends 11
Table: Consumer Electronics Overview (Japan 2014-2020) 16
Industry Risk/Reward Index 17
Industry Risk/Reward Ratings 17
Table: Asia-Pacific CE Risk/Reward Index, Q4 2016 19
Market Overview 21
Recent Developments 21
Computers 21
Table: PC Sales (Japan 2014-2020) 21
AV Devices 29
Table: AV Sales (Japan 2014-2020) 29
Mobile Handsets 34
Table: Mobile Communications (Japan 2014-2020) 34
Table: BCN Smartphone Sales Ranking For Japan, January 2016 40
Industry Trends And Developments 41
Electronics Trade 41
Table: Developed APAC Consumer Electronics (CE) Trade, 2010-2015 42
Table: Japan Consumer Electronics (CE) Trade, 2010-2015 42
Operational Risk And Government Policy 43
Industry Breakdown 45
Table: Japan Computer Hardware Production, 2010-2015 45
Table: Japan Component Production, 2010-2015 47
Table: Japan AV Production, 2010-2015 48
Table: Japan Handset Production, 2010-2015 49
Regulatory Development 50
Table: Government Authority 50
Competitive Landscape 52
Consumer Electronics Vendors - Japan 52
Consumer Electronics Vendors - APAC 56
Table: Computer Hardware 56
Table: TV Sets 56
Table: Mobile Phones 57
Retailers 58
Table: Selected Electronics Retailers 58
Table: Selected E-Commerce And Online Marketplaces 58
Demographic Forecast 59
Demographic Outlook 59
Table: Population Headline Indicators (Japan 1990-2025) 60
Table: Key Population Ratios (Japan 1990-2025) 60
Table: Urban/Rural Population & Life Expectancy (Japan 1990-2025) 61
Table: Population By Age Group (Japan 1990-2025) 61
Table: Population By Age Group % (Japan 1990-2025) 62
Methodology 64
Industry Forecast Methodology 64
Sector-Specific Methodology 65
Sources 65
Risk/Reward Index Methodology 66
Sector-Specific Methodology 67
Table: Consumer Electronics Risk/Reward Index Indicators 67
Table: Weighting Of Indicators 68

List of Tables

Table: Consumer Electronics Overview (Japan 2014-2020)
Table: Asia-Pacific CE Risk/Reward Index, Q4 2016
Table: PC Sales (Japan 2014-2020)
Table: AV Sales (Japan 2014-2020)
Table: Mobile Communications (Japan 2014-2020)
Table: BCN Smartphone Sales Ranking For Japan, January 2016
Table: Developed APAC Consumer Electronics (CE) Trade, 2010-2015
Table: Japan Consumer Electronics (CE) Trade, 2010-2015
Table: Japan Computer Hardware Production, 2010-2015
Table: Japan Component Production, 2010-2015
Table: Japan AV Production, 2010-2015
Table: Japan Handset Production, 2010-2015
Table: Government Authority
Table: Computer Hardware
Table: TV Sets
Table: Mobile Phones
Table: Selected Electronics Retailers
Table: Selected E-Commerce And Online Marketplaces
Table: Population Headline Indicators (Japan 1990-2025)
Table: Key Population Ratios (Japan 1990-2025)
Table: Urban/Rural Population & Life Expectancy (Japan 1990-2025)
Table: Population By Age Group (Japan 1990-2025)
Table: Population By Age Group % (Japan 1990-2025)
Table: Consumer Electronics Risk/Reward Index Indicators
Table: Weighting Of Indicators
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