The global forage feed market has been undergoing noteworthy development in the past few years. This can be accredited to the progression in farm animal production, upsurge in the global meat intake, and growing awareness regar…
BMI View: The consumer electronics device spending trend in Japan in 2015 and 2016 has been
determined to a significant degree by the sharp depreciation of the yen in 2015 and then appreciation
against the US dollar in H116. We expect a much more stable market over the medium term as yen volatility
reduces, putting the market back onto a growth trajectory determined by underlying product trends. The
maturity of the Japanese market where most device categories are at, or close to, saturation - along with a
declining population, means growth potential is limited and we forecast a flat market over the medium term
with a CAGR of just 0.6% over 2016-2020.
Latest Updates And Industry Developments
? Computer Hardware Sales: USD42.2bn in 2016 to USD43.0bn in 2020, a compound annual growth
rate (CAGR) of 0.5%. After a bump in growth in 2016 due to yen appreciation we expect a largely flat
market due to market maturity, demographics and competition from smartphones that will mean longer
replacement rates and potentially replacement cannibalisation.
? AV And Gaming Sales: USD11.5bn in 2016 to USD11.7bn in 2020, a CAGR of 0.4%. Total AV
spending has very limited growth potential, but this is still a marked improvement over 2010-2015 when
a collapse in LED/LCD TV set, then digital camera, resulted in a sharp contraction of demand.
? Mobile Handset Sales: USD18.7bn in 2016 to USD19.5bn in 2020, a CAGR of 1.0%. Some capacity for
smartphone growth remains, while large premium market in Japan will mean it continues to be one of the
most lucrative markets in the Asia Pacific over 2016-2020.