Consumer durables is a cataloguing of consumer goods that are not essential to be bought very often as they are fashioned in a way so as to last for an extended period of time. Profits in the consumer durables sector were most profoundly…
BMI View: Strong domestic retailers, especially in the clothing segment, and a modest economic outlook
will limit room for new market entrants throughout our forecast period to 2020. Nonetheless, bright spots
do exist, including budget brands - as highlighted by the recent market entry of Primark and the success of
cosmetics brand Kiko - and online retailing, which is slowly catching up with Western European peers.
Key Views & Developments
? Primark opened its first store in Milan in April 2016, showing that despite the strong domestic fashion
industry, there is room new entrants if they offer a new model to consumers - fashion items at very low
prices in the case of Primark.
? Amazon opened a new delivery station in Milan in October 2016 in order to expand its services in
Lombardy, highlighting the strong growth potential of e-commerce in Italy.
? Elnos Shopping, a new shopping centre opened in Brescia in September 2016 and anchored around an
Ikea store, has already leased all its retail space, highlighting the healthy state of commercial real estate
in the country.