Italy Food and Drink Report Q4 2012

Publisher Name :
Date:10-Oct-2012
No. of pages: 96

The prognosis for Italian consumers remains relatively grim, as we forecast that private consumption will
contract by 2.3% in 2012, significantly worse than the 1.6% contraction in 2009. Further, we expect
private consumption to fall by a further 0.1% in 2013 as Italian households are hit by austerity measures.
In March, households paid the increased regional surtax on personal income and, in mid-June, they were
hit by a new property tax. A proposed VAT increase in October was put off, only to be replaced by
EUR26bn in spending cuts that will hit social transfers. Unemployment will also continue to weigh on
consumption, and overall Italian household purchasing power is being eroded. We also have revised our
real GDP forecast for Italy down from -2.1% to -2.3% in 2012 and from 0.1% to 0.0% in 2013 as the
result of new austerity measures implemented by the government.
Headline Industry Data (local currency)
? 2012 per capita food consumption = -0.2%; forecast to 2016 = +4.3%
? 2012 alcoholic drink value sales = +2.9%; forecast to 2016 = +13.3%
? 2012 soft drink value sales = -1.8% ; forecast to 2016 = +5.2%
? 2012 mass grocery retail sales = -0.2%; forecast to 2016 = +5.2%
Key Industry Trends And Developments
Barilla Announcements Fit Branded Focus: In summer 2012 Italian food group Barilla announced that
former Unilever executive Claudio Colzani is to be the company’s new CEO. The move came shortly
after Barilla revealed it was looking to offload its German bakery business Lieken. Taken together, these
moves provide a signal of the firm’s underlying strategy, with a focus on its core consumer brands likely
to take centre stage. Barilla is the world’s largest pasta producer and therefore looks particularly
threatened by the growth in private labels, with pasta proving to be a sector for which the advantages of
branded products are harder to convey. However, with strong brands and a focus on its premium
positioning alongside innovation, we believe Barilla is likely to be able to keep this threat at bay over the
longer term.
Campari Acquires LdM and Enters Rum Sector: In September 2012, Italian drinks giant Campari made
the third largest acquisition in its history with the purchase of a majority stake in Lascelles deMercado &
Co, parent company of the Appleton Estate and Wray & Nephew rum brands. The move marks
Campari’s entry into the rum sector. Campari has agreed to buy 81.4% of the company from CL
Financial, with a view to purchasing the company outright for US$414.8mn. The addition of the
Italy Food & Drink Report Q4 2012
© Business Monitor International Ltd Page 8
Appleton, Wray & Nephew and Coruba rum brands will help the company further build its presence in
key North American markets.
Key Risks To Outlook
Our outlook is conditional on developments both in the eurozone crisis and in Italian politics. Our core
view for the eurozone to ‘muddle through’ is premised on robust German demand allowing the eurozone
economy to rebalance gradually. Also although the substantial fiscal adjustment implemented over the
last 18 months has put Italy on a sustainable fiscal trajectory, allowing credit conditions across the
economy to ease gradually in 2013, the country’s large public debt load leaves it vulnerable to crises of
confidence.

Italy Food and Drink Report Q4 2012

BMI Industry View........................................................................................................................................... 7
SWOT Analysis ............................................................................................................................................... 9
Italy Food Industry SWOT .................................................................................................................................................................................... 9
Italy Drink Industry SWOT ................................................................................................................................................................................. 10
Italy Mass Grocery Retail Industry SWOT.......................................................................................................................................................... 11
Business Environment................................................................................................................................. 12
BMI's Core Global Industry Views .......................................................................................................................................................................... 12
Table: Core Views .............................................................................................................................................................................................. 20
Western Europe Risk/Reward Ratings...................................................................................................................................................................... 21
Table: Western Europe Food & Drink Risk/Reward Ratings Subcategories, Q412 (scores out of 10) ................................................................ 21
Table: Western Europe Food & Drink Risk/Reward Ratings, Q412 .................................................................................................................... 24
Italy's Food & Drink Risk/Reward Ratings ............................................................................................................................................................. 25
Macroeconomic Outlook.......................................................................................................................................................................................... 26
Table: GDP By Expenditure ............................................................................................................................................................................... 28
Industry Forecast Scenario .......................................................................................................................... 29
Consumer Outlook ................................................................................................................................................................................................... 29
Food......................................................................................................................................................................................................................... 31
Food Consumption.............................................................................................................................................................................................. 31
Table: Food Consumption Indicators - Historical Data & Forecasts, 2009-2016 .............................................................................................. 31
Confectionery...................................................................................................................................................................................................... 31
Table: Confectionery Value/Volume Sales - Historical Data & Forecasts, 2009-2016....................................................................................... 32
Canned/Prepared Food....................................................................................................................................................................................... 32
Table: Canned Food Value/Volume Sales - Historical Data & Forecasts, 2009-2016........................................................................................ 32
Table: Frozen Fruit & Vegetables Volume Sales, Production & Trade, 2009-2016 ............................................................................................ 33
Table: Snack Foods Volume Sales, Production & Trade, 2009-2016 .................................................................................................................. 34
Table: Pasta Volume Sales, Production & Trade, 2009-2016............................................................................................................................. 36
Meat, Fish And Dairy ......................................................................................................................................................................................... 37
Table: Meat Volume Sales, Production & Trade, 2009-2016 .............................................................................................................................. 38
Table: Fish Volume Sales, Production & Trade, 2009-2016............................................................................................................................... 39
Table: Oils & Fats Volume Sales, Production & Trade, 2009-2016.................................................................................................................... 41
Drink........................................................................................................................................................................................................................ 44
Soft Drinks .......................................................................................................................................................................................................... 44
Table: Soft Drink Value/Volume Sales - Historical Data & Forecasts, 2009-2016............................................................................................. 44
Alcoholic Drinks ................................................................................................................................................................................................. 45
Table: Alcoholic Drink Value/Volume Sales - Historical Data & Forecasts, 2009-2016.................................................................................... 46
Mass Grocery Retail ................................................................................................................................................................................................ 47
Table: Mass Grocery Retail Sales By Format , 2009-2016................................................................................................................................. 47
Table: Retail Sales Breakdown By Format Type................................................................................................................................................. 48
Trade........................................................................................................................................................................................................................ 48
Table: Trade Indicators - Historical Data & Forecasts, 2009-2016 ................................................................................................................... 49
Food ............................................................................................................................................................... 50
Key Industry Trends And Developments .................................................................................................................................................................. 50
Barilla Announcements Fit with Branded Focus................................................................................................................................................. 50
Parmalat Sales Grow At Home And Abroad ....................................................................................................................................................... 52
Barilla Posts Threefold Rise In 2011 Net Profit.................................................................................................................................................. 53
Princes To Acquire AR Industrie Alimentari....................................................................................................................................................... 53
Italy Food & Drink Report Q4 2012
© Business Monitor International Ltd Page 4
Ferrero Invests In Mexican Confectionery Sector............................................................................................................................................... 54
De Cecco Looks To Russia For Growth.............................................................................................................................................................. 55
Stevia's EU Approval Will Spur Product Development ...................................................................................................................................... 55
Market Overview...................................................................................................................................................................................................... 56
Food Processing ................................................................................................................................................................................................. 57
Consumption....................................................................................................................................................................................................... 57
Prepared Food.................................................................................................................................................................................................... 57
Confectionery...................................................................................................................................................................................................... 57
Drink............................................................................................................................................................... 59
Key Industry Trends And Developments .................................................................................................................................................................. 59
Campari Acquires LdM and Enters Rum Sector ................................................................................................................................................. 59
New Tax on Soft Drinks ...................................................................................................................................................................................... 59
Lavazza Considers Franchising for Key Indian Business ................................................................................................................................... 60
Italian Wine Producers Look To Asian Market................................................................................................................................................... 61
Russian Standard Vodka Looking To Italy For Wine .......................................................................................................................................... 62
Market Overview...................................................................................................................................................................................................... 62
Hot Drinks .......................................................................................................................................................................................................... 62
Soft Drinks .......................................................................................................................................................................................................... 62
Alcoholic Drinks ................................................................................................................................................................................................. 63
Mass Grocery Retail ..................................................................................................................................... 64
Key Industry Trends And Developments .................................................................................................................................................................. 64
Conad Investing Following Resilient Performance............................................................................................................................................. 64
Auchan Continues Expansion ............................................................................................................................................................................. 64
Conad Buys Billa Stores As Local Operators Continue To Outperform............................................................................................................... 65
Difficulties In Italian Retailing Highlighted........................................................................................................................................................ 65
Esselunga Results Highlight Price Sensitivity Of Italian Retail ........................................................................................................................... 66
Private Labels Gaining Market Share................................................................................................................................................................. 67
Market Overview...................................................................................................................................................................................................... 68
Table: Structure Of Italy's Mass Grocery Retail Market By Estimated Number Of Outlets, 2003-2010.............................................................. 70
Table: Annual Average Sales Per Outlet By Format (US$mn)............................................................................................................................ 70
Competitive Landscape ............................................................................................................................... 71
Table: Key Players In Italy's Food Sector .......................................................................................................................................................... 71
Table: Key Players In Italy's Drink Sector ......................................................................................................................................................... 72
Table: Key Players In Italy's Mass Grocery Retail Sector.................................................................................................................................. 73
Company Monitor ......................................................................................................................................... 75
Food......................................................................................................................................................................................................................... 75
Gruppo Galbani (Lactalis).................................................................................................................................................................................. 75
Perfetti Van Melle............................................................................................................................................................................................... 76
Gruppo Barilla.................................................................................................................................................................................................... 77
Carapelli Firenze SE........................................................................................................................................................................................... 79
Drink........................................................................................................................................................................................................................ 80
Gruppo Campari................................................................................................................................................................................................. 80
Birra Peroni (SABMiller).................................................................................................................................................................................... 82
Mass Grocery Retail ................................................................................................................................................................................................ 84
Conad ................................................................................................................................................................................................................. 84
Country Snapshot......................................................................................................................................... 86
Italy's Population By Age Group, 1990-2020 (‘000) .......................................................................................................................................... 87
Italy's Population By Age Group, 1990-2020 (% of total).................................................................................................................................. 88
Italy Food & Drink Report Q4 2012
© Business Monitor International Ltd Page 5
Italy's Key Population Ratios, 1990-2020 .......................................................................................................................................................... 89
Italy's Rural And Urban Population, 1990-2020 ................................................................................................................................................ 89
BMI Risk/Reward Ratings Methodology...................................................................................................... 90
Table: Rewards................................................................................................................................................................................................... 90
Table: Risks ........................................................................................................................................................................................................ 91
Weighting................................................................................................................................................................................................................. 91
Table: Weighting................................................................................................................................................................................................. 91
BMI Food & Drink Industry Glossary........................................................................................................... 92
Food & Drink........................................................................................................................................................................................................... 92
Mass Grocery Retail ................................................................................................................................................................................................ 92
BMI Food & Drink Forecasting & Sourcing................................................................................................. 94
How We Generate Our Industry Forecasts .............................................................................................................................................................. 94
Sourcing.............................................................................................................................................................................................................. 95Table: Core Views
Table: Western Europe Food & Drink Risk/Reward Ratings Subcategories, Q (scores out of )
Table: Western Europe Food & Drink Risk/Reward Ratings, Q
Table: GDP By Expenditure
Table: Food Consumption Indicators - Historical Data & Forecasts, -
Table: Confectionery Value/Volume Sales - Historical Data & Forecasts, -
Table: Canned Food Value/Volume Sales - Historical Data & Forecasts, -
Table: Frozen Fruit & Vegetables Volume Sales, Production & Trade, -
Table: Snack Foods Volume Sales, Production & Trade, -
Table: Pasta Volume Sales, Production & Trade, -
Table: Meat Volume Sales, Production & Trade, -
Table: Fish Volume Sales, Production & Trade, -
Table: Oils & Fats Volume Sales, Production & Trade, -
Table: Soft Drink Value/Volume Sales - Historical Data & Forecasts, -
Table: Alcoholic Drink Value/Volume Sales - Historical Data & Forecasts, -
Table: Mass Grocery Retail Sales By Format , -
Table: Retail Sales Breakdown By Format Type
Table: Trade Indicators - Historical Data & Forecasts, -
Table: Structure Of Italy's Mass Grocery Retail Market By Estimated Number Of Outlets, -
Table: Annual Average Sales Per Outlet By Format (US$mn)
Table: Key Players In Italy's Food Sector
Table: Key Players In Italy's Drink Sector
Table: Key Players In Italy's Mass Grocery Retail Sector
Table: Rewards
Table: Risks
Table: Weighting

  • Challenges in the Tourism Industry in Thailand
    Thailand has always been a popular tourist destination and tourism provides a major boost to the country’s economy. Bangkok, Hua Hin, Krabi, Samui, Phuket and Cha Am are some of the most attractive tourist destinations in the country. In 2012, Thailand had a very high number of arrivals. Even the number of Thai citizens who [...]
  • Future of the US Consumer Electronics Market
    The market for consumer electronics has been growing steadily. Some of the factors that are contributing to the growth in the market are technological advancement, rise in disposable income and increasing demand for new products. During 2012, consumer electronics market in the US demonstrated positive expansion, although the growth rate slowed down considerably following the [...]
  • Overview of the Global Retail Market
    The global retail industry continued to grow despite the difficult economic conditions in the world. In the fiscal year of 2011, sales-weighted, currency-adjusted revenue rose by 5.1% to $4.271 trillion for the world’s top 250 retailers. According to GRDI (Global Retail Development Index), in 2013 Brazil occupied the top spot in retail development. Chile and [...]
  • Bright Future Predicted for the Tourism Industry in Singapore
    Travel and tourism industry in Singapore has been growing at a steady rate and is considered to be a major contributor to the economic growth of the country. In 2012, Singapore’s IVA (International Visitors Arrivals) reached a record high of 14.5 million, with a growth rate of 10.1% year-on-year. In recent years, inbound travel to [...]
  • Potential of Staffing Market in United States
    The staffing industry places individuals into contract, temporary and permanent positions in firms around the world. Major staffing markets include France, Spain, Italy and Japan as well as many emerging markets. Temporary staffing around the world has been growing, but in US temporary market has been flat since 2006. The majority of staffing revenue majorly [...]
  • Diagnostic X-ray Imaging Market worth $4.0 billion by 2020
  • GlobalData estimates that the global diagnostic X-ray imaging market, worth $2.4 billion in 2012, will reach almost $4.0 billion by 2020, increasing at a Compound Annual Growth Rate (CAGR) of 6.7% during the forecast period. Many players are active in …

  • Graft-Versus-Host Disease Market Forecast to 2023
  • Graft-versus-host disease (GVHD) is a common complication of allogeneic hematopoietic stem cell transplantation (HSCT) that occurs when the donated (graft) cells are rejected and attack the host’s cells as foreign. GVHD can progress from mild to severe forms as either …

  • Chronic Lymphocytic Leukemia (CLL) Treatment Market worth $3.3 billion by 2018
  • New Entrants to Boost Chronic Lymphocytic Leukemia Treatment Market Value to $3.3 Billion by 2018, says GlobalData. The introduction of several new drugs will accelerate growth in the Chronic Lymphocytic Leukemia (CLL) treatment market, from $1.4 billion in 2013 to …

  • Global Biosimilars Market to Grow at a CAGR of 8.3%, to reach $262 billion by 2019
  • Lucrative Biosimilars Space to Erode Biologics Market from 2019, says GlobalData The increasing prevalence of biosimilars will have a noticeably negative impact on the biologics market beyond 2019, despite an initial projected Compound Annual Growth Rate (CAGR) of 8.3%, taking …

  • Saudi Pharmaceutical Market worth $5.9 billion by 2020
  • A high burden of chronic diseases, improving regulatory guidelines and the launch of new products will provide the necessary impetus for the growth of the pharmaceutical market in Saudi Arabia The Saudi pharmaceutical market is one of the largest markets …

  • Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the Brazilian Ice Cream Market
    Published: 30-Jul-2014        Price: US $6320 Onwards        Pages: 56
    SummaryUnderstanding Consumer Trends and Drivers of Behavior in the Brazilian Ice Cream Market provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product development that effectively targets the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.Key FindingsConsumers ag......
  • Ireland Food and Drink Report Q3 2014
    Published: 30-Jul-2014        Price: US $1295 Onwards        Pages: 122
    BMI View: We continue to believe that Ireland's economic recovery will gather momentum in 2014 with the economy growing at an annual rate of 2.3%, followed by 2.5% the following year, driven by an improving export outlook and recovery in private consumption. Gradually easing unemployment and rising wages should support a modest increase in household disposable incomes, which we expect to have positive implications for consumer spending on food and drink. Headline Industry Data (local currency) ?......
  • Nigeria Food and Drink Report Q3 2014
    Published: 30-Jul-2014        Price: US $1295 Onwards        Pages: 110
    BMI View: We continue to maintain our positive long-term outlook on the Nigerian economy and food and drink sector over our forecast period, despite some of the obstacles in the near term. We are forecasting that the Nigerian economy will expand by 7.0% in 2014, down slightly from an estimated 7.4% in 2013, owing to continued strong expansion in non-oil sectors. The positive impact of agriculture means that this important sector should contribute strongly to private consumption growth. Similarly......
  • South Africa Food and Drink Report Q3 2014
    Published: 30-Jul-2014        Price: US $1295 Onwards        Pages: 116
    BMI View: The latest data support our view for slow economic growth in South Africa. Although headline real GDP growth rebounded to 3.8% at a quarter-on-quarter seasonally adjusted and annualised rate (SAAR) in Q413, from 0.7% in Q313, the number was boosted by a decline in imports which likely signals a degree of economic rebalancing wherein the consumer sector adjusts to the weaker rand by reducing demand for imports. Meanwhile, consumer spending as a whole remains relatively tepid, which will......
  • 2014 Deep Research Report on Global and China Coffee Roasters Industry
    Published: 26-Jul-2014        Price: US $2200 Onwards        Pages: 163
    This is a professional and depth research report on Global and China Coffee Roasters industry. The report firstly introduced Coffee Roasters basic information included Coffee Roasters definition classification application industry chain structure industry overview; international market analysis, China domestic market analysis, Macroeconomic environment and economic situation analysis and influence, Coffee Roasters industry policy and plan, Coffee Roasters product specification, manufacturing pro......
  • Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the French Ice Cream Market
    Published: 25-Jul-2014        Price: US $6320 Onwards        Pages: 56
    SummaryUnderstanding Consumer Trends and Drivers of Behavior in the French Ice Cream Market provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product developments that effectively target the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.Key FindingsOver half of Ic......
  • Ghana Food and Drink Report Q3 2014
    Published: 23-Jul-2014        Price: US $1295 Onwards        Pages: 95
    BMI View: We have revised downward our forecast for real GDP growth in Ghana in 2014, to 4.7% from 5.1% previously. Our analyst in Accra reports that consumer spending is slowing down owing to high inflation. Meanwhile, the cedi is weakening rapidly, owing to structural macroeconomic weaknesses. Looking beyond 2014, we expect growth to pick up as oil production rises, inflation stabilises and there is more tangible progress on fiscal consolidation, all of which would boost investor sentiment. We......
  • Slovakia Food and Drink Report Q3 2014
    Published: 23-Jul-2014        Price: US $1295 Onwards        Pages: 131
    Though household consumption has recovered slightly over recent quarters, we remain fairly cautious in relation to Slovakia's near-term discretionary spending in the food and drink sector. We forecast unemployment to fall to 12.5% in 2014, the first time the rate has fallen below 14% since 2010. We expect the recovery in household spending to gain traction, and hold our forecast for private consumption growth in 2014 at 2.0%, up from -0.6% and 0.2 the last 2 years. This implies a significant 1 p......
  • South Korea Food and Drink Report Q3 2014
    Published: 23-Jul-2014        Price: US $1295 Onwards        Pages: 115
    BMI View: South Korea's relatively strong Q114 real GDP growth print has prompted us to upgrade our 2014 growth forecast to 3.5% from 3.0% previously. Korean exporters will continue to ride on the economic recovery in the developed markets for now while a recovery in real estate sector may support construction investment. That said, downside pressure is still likely to stem from China's slowing economy, elevated household debt levels, as well as risks of a continued contraction in business i......
  • SERVICES
    Value for Money
    We believe in "optimum utilization of available budget and resources". While servicing our clients' (your) market research requirements, we keep the same approach in focus to help you get the best value for your $$s.
    Ever Growing Inventory
    Ranging from the smallest feasible / required data (datasheets, data facts, SWOT analysis, company profiles, etc) to full research reports that help you make decisions, our inventory is updated almost on a daily basis with the latest industry reports from domain experts that track more than 5000 niche sectors.
    One Stop Solution
    Need a custom research report on medical devices market? Require all available business intelligence on 3D printing industry? Exploring F&B sector of a particular country/region? RnRMarketResearch.com is your one-stop-solution to all market intelligence needs. We not only offer custom research and consulting services, we also "bundle" reports to meet your needs and help you fetch the data analysis you require for your business.
    Dedicated Client Engagement
    Not limited to only "finding" relevant reports for you, our client engagement team dedicates its efforts to understand your "business need" and accordingly maps available research data to help you move forward. Call "your" client engagement executive any time of your day and get your questions answered in order to make the correct business decision.
    Saving Time and Efforts
    Simply share your research requirement details with us and let us do all the hard work to find required intelligence for you. When you add up our "one stop solution" and "dedicated client engagement" services mentioned above, you obviously know the time and effort saving you do by working with us.
    Payment Flexibility
    Working with Fortune 500 organizations, we understand the importance of being flexible for payments. Share your payment terms with us and we will surely match up to them to ensure you get access to required business intelligence data without having to wait for the payment to be done.
    Post-Purchase Research Support
    Have questions after reading a report / datasheet bought through us? Not sure about the methodology used for data available in the research? Talk to us / Share your questions with us and if required, we will connect you with the analyst(s)/author(s) of the report(s) and ensure you get satisfactory answers for the same. Need more data / analysis / report(s) on the topic of your research/project? The RnRMarketResearch.com team is here for you 24X7 to support you with your post-purchase requirements. Subscription Offers & Packages (Get in touch with us for more details - sales@rnrmarketresearch.com / +1 888 391 5441 )
    • Ad Hoc
    • Pay - as - you - go / Bucket Subscriptions
    • Fixed Cost for #of reports
    • Customize / Personalize as per your needs