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The research analyses challenges posed by convergence of voice and data networks, and explores strategic options for Telcos to get prepared as Internet telephony continues to transform the communication landscape.
Features
This Report explores the changes that Internet telephony would bring in how mobile operators and Internet service providers (ISPs) operate in the future. The report further examines how the continuous growth of Internet telephony will impact the business model of telcos whose service revenue is still composed of legacy voice. And, what would be the possibilities for smaller players, new entrants, and MVNOs?
This research Report analyses four aspects vis-à-vis Internet telephony market that cover the following:
Aspect-1 looks at the impact of Internet telephony as a disruptive force in telecom market, covering: how OTT players have captured a significant portion of voice calling market, and offering indirect competition to established operators. Can Internet telephony help traditional mobile operators build a failsafe strategy against players such as WhatsApp and FaceTime?
Aspect-2 scrutinises the changing market dynamics of telecom services that led to the acceptance of Internet Telephony by telcos. Why Internet Telephony once considered a direct threat to traditional voice is now being considered as something that should be embraced? What are the issues that may come up as a threat to incumbents?
Aspect-3 analyses the nature of changes that the wider transition to Internet telephony will bring to mobile operator value chain. In particular, the change in business models, pricing strategies, emergence of possible new breed of players, and the possibilities of convergence (mobility with content, commerce, etc.) have been discussed at length.
Aspect-4 analyses the broader implications of Internet telephony on the mobile consumer market. What would be the response of consumers for Internet telephony offerings by telcos? Can operators leverage Internet telephony to boost internet penetration in developing markets? Can Internet telephony offer an unexpected demand for budget smartphone? Is it a big opportunity for telcos to capture untapped mobile banking and payment opportunity in rural India? Can operators leverage Internet Telephony to stop any further loss of brand value to OTTs? How big is this an opportunity for MVNOs?
What's unique about the Research
What other VAS opportunities can Internet Telephony-as-Service unlock on its own and to what extent can Telcos use it for churn control & ARPU stabilisation.
How to position Internet Telephony.
Offering Internet telephony free' but with strong passive monetisation strategy.
Commanding the MOVC (mobile operator value chain) by converging Social Media, Gaming, Video, Payment, Commerce, etc. with Internet telephony.
Questions Answered by the Report
What is the need of the hour for mobile operators?
What should be ideal positioning strategies for Internet telephony by telcos
What are the strategic options for operators to counter OTTs' VoIP?
How Internet telephony regulation is evolving worldwide?
Companies Mentioned in the Report
Google, WhatsApp, Facebook, Microsoft, Skype, FaceTime, KakaoTalk, LINE, Telegram, WeChat, Viber, Vonage, Ericsson, Huawei, Infobip, Nokia, Ribbon Communications, ZTE, GSMA
Target Audience:
Mobile Network Operators, Internet Telephony Service Providers, Internet Service Providers, OTT Players, VAS Players, Research Organisations, Technology Standard Organisations, Forums, Alliances & Associations, Technology Investors, Financial Institutions and Investment Communities, Analysts, Governments, and Strategic Business Planners.
How big a threat Google is for mobile operators?
What are various multifold strategies of OTTs worldwide
How did few OTTs achieve great success?
How leading operators are tackling OTT threat?
Who are the leading Internet telephony Vendors?
What will be the market size and the growth rate of Internet telephony market in the coming years?
Companies Mentioned in the Report
Google, WhatsApp, Facebook, Microsoft, Skype, FaceTime, KakaoTalk, LINE, Telegram, WeChat, Viber, Vonage, Ericsson, Huawei, Infobip, Nokia, Ribbon Communications, ZTE, GSMA
Target Audience:
Mobile Network Operators, Internet Telephony Service Providers, Internet Service Providers, OTT Players, VAS Players, Research Organisations, Technology Standard Organisations, Forums, Alliances & Associations, Technology Investors, Financial Institutions and Investment Communities, Analysts, Governments, and Strategic Business Planners.