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While autonomous cars and V2X are making headlines, in-car connectivity is making waves in the market. Connectivity features are playing a growing role in consumer buying decisions, to the point that some are ready to postpone purchases to make sure they have the latest features. OEMs have to adjust to an emerging shift in buyer priorities that is driving deep-rooted change in vehicle purchasing.
Over the next five years, automotive connectivity will disrupt large parts of the automotive industry. Traditional product-based transactional business models will integrate a growing number of service-based experiences mirroring and developing on consumer product usage and cycles, opening the door to new entrants along the way and requiring established players to adjust their business models. The effects will ripple through the supply chain.
To understand what this means, several major questions need to be addressed:
How will industry players adapt to these changing consumer preferecnes?
How will automotive OEMs secure their share of the revenue stream in competition with tech giants like Apple & Google?
What does that mean for their suppliers and partners?
How will the industry tackle evolving problems of data ownership and security?
Is legislation required or likely, will the playing field be tilted?
A large number of more detailed questions - like the status of eCall in the EU, or the balance between aftermarket and factory-fitted options - will also require resolution.
"Internet of Cars: from Disruption to Dominance" looks at connected car trends, changes in structural dynamics in the automotive sector and the key challenges for the industry, with a global forecast through to 2020.
Key areas covered in report
The consumer is king: Expectations, adoption, brand differentiators, business models
Connected industry: The open ecosystem from value chain to value network, the new entrant challenge app ecosystems, the role of telecoms operators.
Markets and Challenges: Connected cars intersecting with wearable tech, data ownership, cybersecurity, pricing, future-proofing, the role of the dealer aftermarket, OEM and Tier 1-2-3 capabilities and their development.
Legislation and Mandates
Strategic analysis of OEMs and automotive connectivity component and system suppliers: Airbiquity, AT&T, Audi, AUPEO, BMW, Bosch, Continental, Daimler, Delphi Automotive, Elektrobit Automotive, Fiat-Chrysler Automobiles (FCA), Ford Motor Company, General Motors, Harman International, Hyundai, INRIX, Jaguar Land Rover, Jasper Wireless, Mojio, NVIDIA, NXP Semiconductors, Parrot Automotive, QNX Software Systems, SiriusXM, Tesla Motors, TomTom, Verizon Telematics, Visteon Corporation, Vodafone, Volkswagen are all covered
Conclusion: Analysis and trends - points to watch and strategic recommendations
Key questions addressed
What are the OEMs' future-proofing strategies?
What is the difference in connected car markets between North America and Europe?
What are the key current security vulnerabilities?
What disruptive trends are reshaping the connected car market?
What is the value of big data for connected car stakeholders?
What in-car services are consumers willing to pay for?
How will connectivity complement self-driving cars?
Who will dominate the dashboard? Have phones already won, or is there room for proprietary solutions?
How will Tier 1 suppliers meet the technology challenge - and what key services will they need to provide?
Is legislation a help or hindrance? Is it even required?
Where does the aftermarket fit in? What level of functionality can be provided?