Identity as a Service Market by Component (Provisioning, Single Sign-On, and Advanced Authentication), Deployment Type, Organization Size, Vertical (BFSI, Telecom and IT, Healthcare, and Public Sector), and Region - Global Forecast to 2024

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Date: 11-Sep-2019
No. of pages: 128
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Growing demand for cloud-based security solutions and services to drive the adoption of Identity as a Service (IDaaS) market

The IDaaS market is projected to grow from USD 2.5billion in 2019 to USD 6.5 billion by 2024, at a Compound Annual Growth Rate (CAGR) of 21.1% during the forecast period.The fast growth in IT infrastructure has given rise to new vulnerabilities and threats. The cloud-based security solutions and services, such as IDaaS, offer significant advantages, as they are cost-effective and provide 24x7 monitoring. Hence, the rising demand for cloud-based security solutions is driving the global IDaaS market.

Advanced authentication segment to grow at the highest CAGR during the forecast period

The advanced authentication segment is projected to grow at the highest CAGR during the forecast period. The term advanced authentication includes different types of authentication methods. It combines multi-factor credentials to avoid unwanted access and frauds. This is a scalable and flexible solution, which incorporates both risk-based authentication and strong authentication. It includes software revenues from technologies used for biometric recognition of identities;smart cards software;and 2, 3, and multifactor authentications. The market for advanced authentication is growing due to the rising concerns of thefts and data breaches of sensitive information from the organization’s electronic devices. It also provides the centralized visibility of all user identities for accessing cloud or on-premises-based applications and systems.

Large organizations segment to lead the IDaaS market in 2019

Organizations with more than 1000 employees are categorized aslarge businesses. Affordability of resources and high economies of scale enable these organizations to leverage the benefits of IDaaS. As cloud technologies are simplifying the IT aspects, several enterprises have replaced their traditional IT infrastructure technologies and various other management processes with cloud deployment and service delivery models. Hence, a number of enterprises are building strategies inclined toward IDaaS, which would provide a common platform to the complex and dispersed computing environment and management of identities and provisioning of employees scattered at different locations. The large enterprises would have centralized management and single point of accountability for the management of various types of user provisioning and authentications that would help them reduce the cost of implementing on-premises solutions while complying with the ever-changing regulatory environment. IDaaS would also help them reduce the IT department’s responsibility in ensuring enterprises are complying with governance, security, and the policies of the government while minimizing enterprise risks.

The APAC IDaaS market to grow at the highest CAGR during the forecast period

Asia Pacific (APAC) is expected to invest more in security spending owing to the increasing number of identity and access breaches. The region consists of the world’s fastest-growing economies such as China, India, and Japan. Moreover, technology penetration in the region is high. APAC has witnessed advanced and dynamic adoption of innovative technologies and has always been a lucrative market for security solutions and service providers. Though the region is adopting the latest security technologies, it is targeted by several cyber attacks. In 2018, APAC witnessed rising threats; for instance, the computer systems of 2 Thailand banks were compromised, which affected the personal and corporate data of more than  120,000 customers. According to a survey by Fair Isaac Corporation (FICO), 74% of APAC banks surveyed believe that cases of fraud in their country will increase significantly in 2019. As per Global Cybersecurity Index (GCI) 2017 by International Telecommunication Union (ITU), Singapore and Malaysia are among the top 5 countries globally that have shown commitment toward building national policies for protection against cyber crimes. This has led to increased adoption of IDaaS solutions in the region.

In-depth interviews were conducted with Chief Executive Officers (CEOs), marketing directors, innovation and technology directors, and executives from various key organizations operating in the IDaaS market.


  • By Company Type: Tier 1 – 62%, Tier 2 – 23%, and Tier 3 – 15%

  • By Designation: C-level – 38%, Directors – 30%, and Others – 32%

  • By Region: North America – 40%,Europe– 15%, APAC– 35%,MEA – 5%, and Latin America– 5%


Major vendors of IDaaS solutions and services include Okta, Inc. (US), IDaptive, LLC (US), Ping Identity (US), OneLogin (US), CA Technologies (US), SailPoint Technologies (US), Microsoft Corporation (US), Oracle Corporation (US), IBM Corporation (US), Google (US), Sales force (US), HCL (India), Capgemini (France), Gemalto (Netherlands), Simeio Solutions (US), Jumio (US), Connectis (Netherlands), Auth0 (US), One Identity (US), and JumpCloud (US).The study includedan in-depth competitive analysis of these key players with their company profiles, recent developments, and key growth strategies adopted by them.

Research coverage

The market study covers the IDaaS market across different segments. It aims at estimating the market size and the growth potential of this market across different segments based on deployment types, components, organization sizes, verticals, and regions. The study also includes an in-depth competitive analysis of the key market players, along with their company profiles, key observations related to product and business offerings, recent developments, and key market strategies.

Key benefits of buying the report

The report is expected to help the market leaders/new entrants in this market by providing them information on the closest approximations of the revenue numbers for the overall IDaaS market and its segments. This report is also expected to help stakeholders understand the competitive landscape and gain insights to improve the position of their businesses and to plan suitable go-to-market strategies. The report also aims at helping stakeholders understand the pulse of the market and provide them with information on key market drivers, restraints, challenges, and opportunities.

Identity as a Service Market by Component (Provisioning, Single Sign-On, and Advanced Authentication), Deployment Type, Organization Size, Vertical (BFSI, Telecom and IT, Healthcare, and Public Sector), and Region - Global Forecast to 2024

Table of Contents

1 Introduction
1.1 Objectives of the Study
1.2 Market Definition
1.3 Market Scope
1.3.1 Market Segmentation
1.3.2 Regions Covered
1.3.3 Years Considered for the Study
1.4 Currency Considered
1.5 Stakeholders

2 Research Methodology
2.1 Research Data
2.1.1 Secondary Data
2.1.2 Primary Data
2.1.2.1 Breakup of Primary Profiles
2.1.2.2 Key Industry Insights
2.2 Market Breakup and Data Triangulation
2.3 Market Size Estimation
2.3.1 Top-Down Approach
2.3.2 Bottom-Up Approach
2.4 Market Forecast
2.5 Assumptions for the Study
2.6 Limitations of the Study

3 Executive Summary

4 Premium Insights
4.1 Attractive Opportunities in the IDaaS Market
4.2 Asia Pacific Identity as a Service Market, By Vertical and Country
4.3 Market Major Countries

5 Market Overview and Industry Trends
5.1 Introduction
5.2 Market Dynamics
5.2.1 Drivers
5.2.1.1 Obligations to Follow Regulatory Mandates and Data Protection Laws
5.2.1.2 Growing Demand for Cloud-Based Security Solutions and Services
5.2.2 Restraints
5.2.2.1 Budgetary Limitations to Inhibit the Adoption of IDaaS Solutions
5.2.2.2 Organizations’ Hesitations About Cloud-Based Security Adoption
5.2.3 Opportunities
5.2.3.1 Addition of AI and ML Technologies to Improve Identity Management
5.2.4 Challenges
5.2.4.1 Rise in IT Infrastructure Complexities
5.3 Use Cases
5.3.1 Use Case: Scenario 1
5.3.2 Use Case: Scenario 2
5.3.3 Use Case: Scenario 3

6 Identity as a Service Market By Component
6.1 Introduction
6.2 Provisioning
6.2.1 Provisioning is One of the Core of Access Rights Compliances and Enforcement Initiatives
6.3 Single Sign-On
6.3.1 Single Sign-On to Save a Lot of Time for Users By Authenticating the User for All the Applications
6.4 Advanced Authentication
6.4.1 Growing Concerns of Thefts and Data Breaches of Sensitive Information From Organization’s Electronic Devices Increased the Growth of Advanced Authentication
6.5 Audit, Compliance, and Governance
6.5.1 Stringent Regulatory Compliances for Audit, Compliance, and Governance Solution to Grow in the Future
6.6 Directory Services
6.6.1 Directory Services to Deliver the Access Control to Users Based on Centralized Policy and Rules
6.7 Password Management
6.7.1 Increasing Number of Users and Device Identities and Their Need to Access the Systems and Applications in an Organization to Fuel the Growth of the Password Management Segment

7 Identity as a Service Market By Deployment Type
7.1 Introduction
7.2 Public Cloud
7.2.1 Low Cost and Increased Security Capabilities to Result in Rising Popularity of Public Cloud
7.3 Private Cloud
7.3.1 Private Cloud to Gain Popularity Among Enterprises Requiring Better Control Over Data and Cloud Compliant Offerings
7.4 Hybrid Cloud
7.4.1 Hybrid Cloud to Gain a Huge Traction Due to Several Benefits It Offer to Enterprises

8 Identity as a Service Market By Organization Size
8.1 Introduction
8.2 Small and Medium-Sized Enterprises
8.2.1 Small and Medium-Sized Enterprises to Advance Toward Virtualization for Achieving Low Operational Costs and Capital Expenditure Advantages
8.3 Large Enterprises
8.3.1 Inclination Toward Identity as a Service By Large Enterprises to Provide a Common Platform to the Complex and Dispersed Computing Environment and Management of Identities

9 Identity as a Service Market By Vertical
9.1 Introduction
9.2 Banking, Financial Services and Insurance
9.2.1 Rise in Impersonation Fraud Incidents and Identity Attacks on Banks and Financial Institutes to Foster the Adoption of Identity as a Service Solutions
9.3 Telecom and IT
9.3.1 Need to Manage the Huge Databases of Identities Generated in the Telecom and IT Vertical to Drive the Adoption of Identity as a Service
9.4 Retail and Consumer Goods
9.4.1 Constant Need to Manage Large Databases of Consumer Identity in the Retail Vertical to Drive the Demand for Identity as a Service Solutions
9.5 Public Sector
9.5.1 Rise in Corruption and Bribery to Raise the Need of Improved Cloud-Based Identity Management Solutions and Services
9.6 Energy and Utilities
9.6.1 Identity as a Service Solutions to Enhance Operational Efficiency and Mitigate Potential Identity-Based Threats in the Energy and Utilities Vertical
9.7 Manufacturing
9.7.1 Growing Adoption of Security Solutions and Services in the Manufacturing Vertical to Drive the Growth of the Identity as a Service Market
9.8 Healthcare
9.8.1 Increasing Number of Patient Identity Thefts to Drive the Demand for Identity as a Service Solutions in the Healthcare Vertical
9.9 Education
9.9.1 Technological Enhancements in Education to Drive the Demand for Identity as a Service Solutions
9.10 Others

10 Identity as a Service Market By Region
10.1 Introduction
10.2 North America
10.2.1 United States
10.2.1.1 Increasing Demand for Adoption of Digital Identities in the Government and Public Sector to Drive the Adoption of Identity as a Service Solutions in the US
10.2.2 Canada
10.2.2.1 Rise in False Transactions in Canada to Increase the Adoption of Identity as a Service
10.3 Europe
10.3.1 United Kingdom
10.3.1.1 Emphasis on Securing Citizens’ Identities and Addressing GDPR Requirements to Drive the Identity as a Service Market Growth in the UK
10.3.2 Germany
10.3.2.1 Growing Use of the Internet to Push the Demand for Data and Identity Security Against Attacks in Germany
10.3.3 Rest of Europe
10.4 Asia Pacific
10.4.1 China
10.4.1.1 Increased Demand for Online Identity Verification to Prove Chinese Nationals’ Identity and New Cyber Policies to Foster the Adoption of Identity as a Service
10.4.2 Japan
10.4.2.1 Rise in Money Laundering and Identity Impersonation to Boost the Adoption of Identity as a Service in Japan
10.4.3 India
10.4.3.1 Increased Adoption Rate of Cloud-Based Security Solutions to Contribute to the Growth of Identity as a Service
10.4.4 Rest of Asia Pacific
10.5 Middle East and Africa
10.5.1 United Arab Emirates
10.5.1.1 Increased Need to Prevent Identity Thefts to Fuel the Demand for Identity as a Service in the UAE
10.5.2 Saudi Arabia
10.5.2.1 Government Initiatives to Improve the Security Landscape to Offer Opportunities for the Identity as a Service Market in Saudi Arabia
10.5.3 South Africa
10.5.3.1 Rapid Adoption of the Latest Technologies to Provide Opportunities to Identity as a Service Providers in South Africa
10.5.4 Rest of Middle East and Africa
10.6 Latin America
10.6.1 Mexico
10.6.1.1 Growing Adoption of Cloud-Based Solutions to Increase the Demand for Identity as a Service in Mexico
10.6.2 Brazil
10.6.2.1 Digital Transformation Initiatives Across Verticals, Such as BFSI, Retail, Manufacturing, and Healthcare
10.6.3 Rest of Latin America

11 Competitive Landscape
11.1 Overview
11.2 Competitive Situation and Trends
11.2.1 New Product Launches and Product Enhancements
11.2.2 Agreements and Partnerships
11.2.3 Acquisitions
11.3 Market Ranking of Key Players

12 Company Profiles
(Business Overview, Products and Services Offered, Recent Developments, SWOT Analysis, and MnM View)*
12.1 Okta
12.2 Ping Identity
12.3 IDaptive
12.4 Microsoft
12.5 Oracle
12.6 OneLogin
12.7 IBM
12.8 Google
12.9 Salesforce
12.10 CA Technologies
12.11 SailPoint Technologies
12.12 Simeio Solutions
12.13 Jumio
12.14 Connectis
12.15 Auth0
12.16 One Identity
12.17 JumpCloud
12.18 HCL
12.19 Capgemini
12.20 Gemalto

*Details on Business Overview, Products and Services Offered, Recent Developments, SWOT Analysis, and MnM View Not be Captured in Case of Unlisted Companies.

13 Appendix
13.1 Industry Experts
13.2 Discussion Guide
13.3 Knowledge Store: MarketsandMarkets' Subscription Portal
13.4 Available Customizations
13.5 Related Reports
13.6 Author Details

List of Tables

Table 1 Factor Analysis
Table 2 Identity as a Service Market Size, By Component, 2017–2024 (USD Million)
Table 3 Provisioning: Market Size By Region, 2017–2024 (USD Million)
Table 4 Single Sign-On: Market Size By Region, 2017–2024 (USD Million)
Table 5 Advanced Authentication: Identity as a Service Market Size, By Region, 2017–2024 (USD Million)
Table 6 Audit, Compliance, and Governance: Market Size By Region, 2017–2024 (USD Million)
Table 7 Directory Services: Market Size By Region, 2017–2024 (USD Million)
Table 8 Password Management: Market Size By Region, 2017–2024 (USD Million)
Table 9 Identity as a Service Market Size, By Deployment Type, 2017–2024 (USD Million)
Table 10 Public Cloud: Market Size By Region, 2017–2024 (USD Million)
Table 11 Private Cloud: Market Size 2017–2024 (USD Million)
Table 12 Hybrid Cloud: Market Size 2017–2024 (USD Million)
Table 13 Identity as a Service Market Size, By Organization Size, 2017–2024 (USD Million)
Table 14 Small and Medium-Sized Enterprises: Market Size By Region, 2017–2024 (USD Million)
Table 15 Large Enterprises: Market Size 2017–2024 (USD Million)
Table 16 Identity as a Service Market Size, By Vertical, 2017–2024 (USD Million)
Table 17 Banking, Financial Services and Insurance: Market Size By Region, 2017–2024 (USD Million)
Table 18 Telecom and IT: Market Size By Region, 2017–2024 (USD Million)
Table 19 Retail and Consumer Goods: Market Size By Region, 2017–2024 (USD Million)
Table 20 Public Sector: Market Size By Region, 2017–2024 (USD Million)
Table 21 Energy and Utilities: Market Size By Region, 2017–2024 (USD Million)
Table 22 Manufacturing: Market Size By Region, 2017–2024 (USD Million)
Table 23 Healthcare: Market Size By Region, 2017–2024 (USD Million)
Table 24 Education: Market Size By Region, 2017–2024 (USD Million)
Table 25 Others: Market Size By Region, 2017–2024 (USD Million)
Table 26 Identity as a Service Market Size, By Region, 2017–2024 (USD Million)
Table 27 North America: Market Size By Deployment Type, 2017–2024 (USD Million)
Table 28 North America: Market Size By Component, 2017–2024 (USD Million)
Table 29 North America: Market Size By Organization Size, 2017–2024 (USD Million)
Table 30 North America: Market Size By Vertical, 2017–2024 (USD Million)
Table 31 North America: Market Size By Country, 2017–2024 (USD Million)
Table 32 Europe: Identity as a Service Market Size, By Deployment Type, 2017–2024 (USD Million)
Table 33 Europe: Market Size By Component, 2017–2024 (USD Million)
Table 34 Europe: Market Size By Organization Size, 2017–2024 (USD Million)
Table 35 Europe: Market Size By Vertical, 2017–2024 (USD Million)
Table 36 Europe: Market Size By Country, 2017–2024 (USD Million)
Table 37 Asia Pacific: Identity as a Service Market Size, By Deployment Type, 2017–2024 (USD Million)
Table 38 Asia Pacific: Market Size By Component, 2017–2024 (USD Million)
Table 39 Asia Pacific: Market Size By Organization Size, 2017–2024 (USD Million)
Table 40 Asia Pacific: Market Size By Vertical, 2017–2024 (USD Million)
Table 41 Asia Pacific: Market Size By Country, 2017–2024 (USD Million)
Table 42 Middle East and Africa: Identity as a Service Market Size, By Deployment Type, 2017–2024 (USD Million)
Table 43 Middle East and Africa: Market Size By Component, 2017–2024 (USD Million)
Table 44 Middle East and Africa: Market Size By Organization Size, 2017–2024 (USD Million)
Table 45 Middle East and Africa: Market Size By Vertical, 2017–2024 (USD Million)
Table 46 Middle East and Africa: Market Size By Country, 2017–2024 (USD Million)
Table 47 Latin America: Identity as a Service Market Size, By Deployment Type, 2017–2024 (USD Million)
Table 48 Latin America: Market Size By Component, 2017–2024 (USD Million)
Table 49 Latin America: Market Size By Organization Size, 2017–2024 (USD Million)
Table 50 Latin America: Market Size By Vertical, 2017–2024 (USD Million)
Table 51 Latin America: Market Size By Country, 2017–2024 (USD Million)
Table 52 Market Evaluation Framework
Table 53 New Product Launches and Product Enhancements, 2017–2019
Table 54 Agreements and Partnerships, 2018–2019
Table 55 Mergers and Acquisitions, 2019

List of Figures

Figure 1 Global Identity as a Service Market: Research Design
Figure 2 Market Top-Down and Bottom-Up Approaches
Figure 3 Market Size 2019–2024
Figure 4 Provisioning Segment to Account for the Highest Market Size in 2019
Figure 5 Public Cloud Segment to Lead the Identity as a Service Market in 2019
Figure 6 Identity as a Service Market: Regional Snapshot
Figure 7 Increasing Demand for Cloud-Based Security Solutions and Services to Fuel the Market Growth From 2019 to 2024
Figure 8 Banking, Financial Services and Insurance Segment and Japan to Account for the Largest Market Shares in Asia Pacific in 2019
Figure 9 China and India Projected to Register the Highest CAGR From 2019 to 2024
Figure 10 Drivers, Restraints, Opportunities, and Challenges:  Identity as a Service Market
Figure 11 Advanced Authentication Segment to Grow at the Highest Rate During the Forecast Period
Figure 12 Hybrid Cloud Segment to Grow at the Highest Rate During the Forecast Period
Figure 13 Small and Medium-Sized Enterprises Segment to Witness a Higher Growth During the Forecast Period
Figure 14 Banking, Financial Services and Insurance Vertical to Account for the Largest Market Size During the Forecast Period
Figure 15 Asia Pacific to Exhibit the Highest CAGR in the Identity as a Service Market During the Forecast Period
Figure 16 North America: Market Snapshot
Figure 17 Asia Pacific: Market Snapshot
Figure 18 Key Growth Strategies Adopted By the Leading Players Between 2017 and 2019
Figure 19 Key Players in the IDaaS Market, 2019
Figure 20 Okta: Company Snapshot
Figure 21 Okta: SWOT Analysis
Figure 22 Ping Identity: SWOT Analysis
Figure 23 IDaptive: SWOT Analysis
Figure 24 Microsoft: Company Snapshot
Figure 25 Microsoft: SWOT Analysis
Figure 26 Oracle: Company Snapshot
Figure 27 Oracle: SWOT Analysis
Figure 28 OneLogin: SWOT Analysis
Figure 29 IBM: Company Snapshot
Figure 30 Google: Company Snapshot
Figure 31 Salesforce: Company Snapshot
Figure 32 CA Technologies: Company Snapshot

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