ICT investment trends in Scandinavia; Enterprise ICT spending patterns through to the end of 2017

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Date: 31-Aug-2016
No. of pages: 32
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Summary

The Scandinavian countries of Sweden, Finland, Denmark, and Norway are one of the world's most competitive economies, with the most sophisticated ICT infrastructure and advanced application technologies. As a result, ICT has been witnessing high levels of adoption across Scandinavian enterprises.

Key Findings


  • Kable expects the ICT expenditure in Scandinavian countries of Sweden, Finland, Denmark, and Norway to witness fair growth in 2016

  • Enterprises' focus on business expansion has driven the investments in hardware components such as end-user devices, security, high end servers, and networks.

  • Kable believes that cloud services are gradually poised to take over the software licenses as the interest in on-demand solutions is expected to increase among enterprises in the coming years, creating good opportunities for PaaS and SaaS based vendors who are catering the Scandinavian enterprise market.


Synopsis

ICT investment trends in Scandinavia presents the findings from a survey of 91 Scandinavian enterprises regarding their Information and Communications Technology (ICT) investment trends. The survey investigates how Scandinavian enterprises currently allocate their ICT budgets across the core areas of enterprise ICT expenditure: hardware, software, IT services, communications, and consulting. The report illustrates the core technologies that enterprises are investing in, including enterprise applications, business intelligence, Internet of Things (IoT), and cloud computing. The survey also highlights the approach to purchasing technology adopted by enterprises in Scandinavia. Through Kable's survey, the report aims to provide a better insight to ICT vendors and service providers when pitching their solutions to enterprises in Scandinavia.

In particular, it provides an in-depth analysis of the following:


  • How ICT budgets are set to change in 2016 in terms of their overall size

  • Allocation across the core elements of IT spend, including hardware, software, services, communications, and consulting

  • Distribution of ICT Euros in areas such as the networks, applications, service desk, and data centers

  • Which ICT functions Scandinavian enterprises are interested in outsourcing

  • Scandinavian enterprises' investment priorities based on their budget allocations across core technology categories such as enterprise applications, business intelligence, Internet of Things (IoT), and cloud computing.

  • Factors that are influencing Scandinavian enterprises' investments in each technology category

  • How Scandinavian enterprises' IT budgets are currently allocated across various segments within a technology category

  • Scandinavian enterprises' distribution of their ICT budget across various segments within a technology category

  • Vendor satisfaction ratings for various core and advanced technology categories

  • Insight into Scandinavian enterprises' preferred buying approaches

  • Business and IT objectives that Scandinavian enterprises are looking to achieve through their IT investment strategies

  • Factors that are influencing Scandinavian enterprises' decisions to select an ICT provider


Reasons To Buy


  • Understand how Scandinavian enterprises ICT landscape is set to change in 2016 to prioritize your target market

  • Comprehend how ICT Euros are being allocated by Scandinavian enterprises in specific geographies and size bands to improve your market penetration

  • Make effective business decisions by recognizing the opportunities within each of the core areas of ICT spend (hardware, software, IT services, telecommunications, and consulting)

  • Realign your sales initiatives by understanding the current strategic objectives of Scandinavian enterprises

  • Enhance your market segmentation with the included, detailed breakdown of opportunities within selected technology categories (enterprise applications, business intelligence, Internet of Things (IoT), and cloud computing)

  • Prioritize your focus areas by understanding which factors are influencing Scandinavian enterprises' decisions when selecting an ICT provider

  • Understand the changes in customers' priorities and identify the business and IT objectives that Scandinavian enterprises are looking to achieve through their ICT investment strategies


Companies Mentioned


  • IBM

  • Microsoft

  • Blackboard

  • Google

  • Oracle

  • HP

  • ARM

  • Apple

  • EMC

  • Informatica

  • Adobe

  • Allscripts Healthcare

  • ADP

  • SAP

ICT investment trends in Scandinavia; Enterprise ICT spending patterns through to the end of 2017

Table of Contents

1 Trends in ICT budgets
1.1 Introduction
1.2 Survey demographics
1.3 ICT budget changes
1.4 ICT budget allocation by core technology area
1.4.1 Hardware budget breakdown
1.4.2 Software budget breakdowns
1.4.3 Third party IT services expenditure
1.4.4 Communications expenditure
1.4.5 Cloud computing budget
1.5 ICT budget allocation by function
1.6 Outsourced IT functions

2 ICT investment priorities and vendor satisfaction
2.1 Introduction
2.1.1 Enterprise applications
2.1.2 Business intelligence
2.1.3 Internet of things (IoT)
2.1.4 Cloud computing

3 ICT procurement trends
3.1 Introduction
3.2 Business objectives influencing IT investment strategy
3.3 ICT provider selection
3.4 Key decision maker for purchasing technology

4 Summary
4.1 Scandinavian enterprises are investing in various ICT domains in 2016 to achieve competitiveness

5 Appendix
5.1 Definitions
5.2 Further reading
5.3 Contact the authors

List of Figures

Figure 1: Scandinavian enterprise ICT survey industry breakdown
Figure 2: Scandinavian enterprise ICT survey breakdown by size band (number of employees)
Figure 3: Recent and expected ICT budget changes among Scandinavian enterprises
Figure 4: Scandinavian enterprises' (external) ICT budget allocation, 2015 and 2016
Figure 5: Scandinavian enterprises' average hardware budget allocation
Figure 6: Average allocation of software budgets in Scandinavian enterprise market
Figure 7: Scandinavian enterprises' average IT services budget allocation
Figure 8: Scandinavian enterprises' average communications expenditure
Figure 9: Scandinavian enterprises' average cloud computing budget allocation by technology
Figure 10: Scandinavian enterprises' average cloud computing budget allocation by implementation type
Figure 11: Scandinavian enterprises' ICT budget allocation by function, 2015 and 2016
Figure 12: Outsourced IT functions - Scandinavian enterprises' current and future outsourcing priorities
Figure 13: Enterprise applications - Scandinavian enterprises' current and future investment priorities
Figure 14: Enterprise applications - selected primary provider and vendor satisfaction among Scandinavian enterprises
Figure 15: Business intelligence - Scandinavian enterprises' current and future investment priorities
Figure 16: Business intelligence - selected primary provider and vendor satisfaction among Scandinavian enterprises
Figure 17: IoT - Scandinavian enterprises' current and future investment priorities
Figure 18: IoT - selected primary provider and vendor satisfaction among Scandinavian enterprises
Figure 19: Cloud computing - Scandinavian enterprises' current and future investment priorities
Figure 20: Cloud computing - selected primary provider and vendor satisfaction among Scandinavian enterprises
Figure 21: Business objectives which influence Scandinavian enterprises' IT investment strategy
Figure 22: Factors influencing Scandinavian enterprises' decision to choose an ICT provider
Figure 23: Role of key entities in making ICT purchasing decisions

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