Home furnishings, equipment and DIY retail in Poland 2013. Market analysis and development forecasts for 2013-2015.

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Date: 30-Nov-2013
No. of pages: 158
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Home furnishings, equipment and DIY retail in Poland 2013

Market analysis and development forecasts for 2013-2015

Explore Poland’s retail market for home furnishings, equipment and DIY.

Report outlines market structure and value, predicts growth to 2015.

  • What is the value of the Polish home furnishings market?
  • What are the key distribution channels?
  • To what degree have macroeconomic conditions affected this market?
  • What are the key characteristics of the competitive environment on this market?
  • Which companies are dominating on this market?
  • Which are the most recognizable names in the Polish DIY retail industry?

Professionals engaged in the home furnishings, equipment and DIY retail sector in Poland will appreciate the ability to find the answers to these crucial questions, along with many more, within the pages of Home furnishings, equipment and DIY retail in Poland 2013. Market analysis and development forecasts for 2013-2015. This PMR market study provides a well-rounded description of the market and its prospects for the period 2013-2015.

This publication describes conditions in several key segments: furniture and accessories, home textiles, carpeting, flooring, kitchen and tableware, sanitary articles and lighting.

It quantifies value and describes performance for each, evaluates the influence of macroeconomic developments on market growth, and offers carefully compiled forecasts as to the directions the market will take as Polish consumers decide to what extent they’ll remodel, refurnish, re-design and redecorate.

This report updates readers on the competitive atmosphere in Polish home furnishings and DIY, supplying profiles of leading retailers that include names like: IKEA, Jysk, Komfort, Abra, Duka, and many others. It delivers data on value and growth, strategic plans, and new entries in the market, and conveys retailer evaluations of the market and its top products.

The Polish home furnishings, equipment and DIY retail market relies on a few key distribution channels, mainly specialist chains and DIY stores. Products of this industry are also available at Polish hypermarkets, and can be purchased online from sellers with brick and mortar stores as well as from retailers who concentrate their efforts 100% electronically. This document presents the value of each type of outlet and the forecasts as the market moves towards the middle of the decade. It looks at the influence of various trends in purchasing habits of consumers in an effort to predict the next top sellers in Polish decorating and DIY.

Home furnishings, equipment and DIY retail in Poland 2013. Market analysis and development forecasts for 2013-2015 is an informative asset to marketers, retailers, and distributors of home furnishings, equipment and DIY products in Poland. Consultants, research and investment professionals also use it to create market strategies for new products, evaluate regional locations in terms of saturation and in assessment of product demand and potential earnings. The unique combination of data, analysis and forecasts offers businesspeople an opportunity to gain valuable, all around industry knowledge by purchasing a single convenient and economical publication.

Home furnishings, equipment and DIY retail in Poland 2013. Market analysis and development forecasts for 2013-2015.

Table Of Contents

Methodology 11
Executive summary 15
Macroeconomic situation 23
Results of consumer survey on renovation
of apartments/houses, purchase of furniture
and home furnishings in Poland 43
Factors affecting market growth 69
Value and growth of the market 77
Distribution channels 81
Specialist chains 85
DIY chains 119
Hypermarket chains 137
Internet 143

List of Graphs 151

List of Tables 155

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