Henkel: Challenges, Technological Capabilities, Marketing Tactics, Strategic Direction in the Global Paint and Coatings Industry

Publisher Name :
Date: 09-Sep-2016
No. of pages: 14
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This new report from VPGMarketResearch provides insightful analysis of Henkel’s capabilities, goals and strategies in the global paint and coatings market. The report presents a worldwide strategic overview of the paint and coatings market, including:

  • Sales forecasts for major market segments.
  • Sales forecasts for key geographic regions: North America, Europe, Asia Pacific,  Latin America, Africa, Mideast.
  • In addition, the report reviews the major U.S. and international regulatory, technological, economic, demographic, and social trends with potentially significant impact on the paints and coatings industry during the next five years, including discussion of such key issues as industry consolidation, market globalization, environmental regulations and others.

    The analysis of Henkel includes:

  •   Specific business, new product development and marketing strategies.
  •   Major strengths and weaknesses, e.g., managerial, organizational, marketing and product development.
  •   Anticipated acquisitions, joint ventures and divestitures.
  •   Promotional tactics.
  •   Distribution approaches.
  •   Product service and support.
  •   Customer relations.
  •   Internally developed and acquired technologies, processes, and related capabilities.
  •   Proprietary technologies and patent litigations.
  • Contains 14 pages 3 tables

    Henkel: Challenges, Technological Capabilities, Marketing Tactics, Strategic Direction in the Global Paint and Coatings Industry

    Table of Contents

    Global Paints and Coatings Market Dynamics and Trends
    Worldwide strategic overview of the paints and coatings market
    Sales forecasts for major market segments
    Sales forecasts for key geographic regions: North America, Europe, Asia
    Pacific, Latin America, Africa, Mideast
    Major U.S. and international regulatory, technological, economic, demographic, and social trends with potentially significant impact on the paints and coatings industry during the next five years
    Industry consolidation
    Market globalization
    Environmental regulations
    Strategic Directions
    Specific business, new product development and marketing strategies
    Major strengths and weaknesses, e.g., managerial, organizational, marketing and product development
    Anticipated acquisitions, joint ventures and divestitures
    Marketing Tactics
    Promotional tactics
    Distribution approaches
    Product service and support
    Customer relations
    Technological Know-How
    Internally developed and acquired technologies, processes, and related capabilities
    Proprietary technologies and patent litigations

    List of Tables

    Table -1 Worldwide Paints and Coatings Market By Geographic Region
    Table -2 Worldwide Paints and Coatings Market Growth By Geographic Region
    Table -3 Worldwide Paints and Coatings Sales by Market Segment
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