Haircare Market in Africa 2016-2020

Publisher Name :
Date: 30-Sep-2016
No. of pages: 56

About Beauty and Personal Care Products Market in Africa

South Africa and Nigeria were the key beauty and personal care markets in Africa in 2015, with other key countries such as Kenya also making their mark. Natural and traditional products have gained a lot of traction in Kenya. To that end, African black soap has gained considerable popularity in the market. The popularity of this product in Kenya and other parts of Africa stems from its ability to clear skin spots and blemishes. Since 2012, consumer interest in herbal products has increased in the region, which has led to the introduction of local brands across the continent; examples include House of Tara in Nigeria (private label), and Forever Clair in Ghana.

This analyst forecast the haircare market in Africa to grow at a CAGR of 7.43% during the period 2016-2020.

Covered in this report

This report covers the present scenario and the growth prospects of the haircare market in Africa for 2016-2020. To calculate the market size, the report considers the revenue generated from the retail sales of haircare products to individual customers.

The market is divided into the following segments based on geography:

Kenya

Nigeria

South Africa

Rest of Africa

The report, Haircare Market in Africa 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. This report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors

Amka Products

Procter & Gamble

L'Oréal

Tiger Brands

Unilever

Other prominent vendors

Avon

Combe

Conair

Estée Lauder

Godrej Consumer Products

Johnson & Johnson

Revlon

Shiseido

TONI&GUY

Market driver

Products targeted at specific hair types in Africa

For a full, detailed list, view our report

Market challenge

Products targeted at specific hair types in Africa

For a full, detailed list, view our report

Market trend

Growing use of online channel by brands

For a full, detailed list, view our report

Key questions answered in this report

What will the market size be in 2020 and what will the growth rate be?

What are the key market trends?

What is driving this market?

What are the challenges to market growth?

Who are the key vendors in this market space?

What are the market opportunities and threats faced by the key vendors?

What are the strengths and weaknesses of the key vendors?

Haircare Market in Africa 2016-2020

Table of Contents

PART 01: Executive summary
Highlights
PART 02: Scope of the report
Market overview
Top-vendor offerings
PART 03: Market research methodology
Research methodology
Economic indicators
PART 04: Introduction
Key market highlights
PART 05: Market landscape
Africa: Economic indicators of key countries 2015
Beauty and personal care products market in Africa
Haircare market in Africa
Five forces analysis
PART 06: Market segmentation by distribution channel
Haircare market in Africa: Distribution channels
PART 07: Market segmentation by product
Shampoo market in Africa
Conditioner market in Africa
Hair color market in Africa
Hair styling products market in Africa
Other haircare products market in Africa
PART 08: Geographical segmentation
Haircare market in Africa: Segmentation by geography
Haircare market in South Africa
Haircare market in Nigeria
Haircare market in Kenya
Haircare market in rest of Africa
PART 09: Market drivers
Products targeted at specific hair types in Africa
Demand for natural haircare products
Scaled down versions driving adoption in price-sensitive markets
PART 10: Impact of drivers
PART 11: Market challenges
Counterfeit products in East Africa
High tax rate on haircare products
Side effects of hair styling products
PART 12: Impact of drivers and challenges
PART 13: Market trends
Partnership of vendors with salons to gain visibility and establish products
Growing use of online channel by brands
Leveraging social media platforms
PART 14: Vendor landscape
Competitive scenario
PART 15: Key vendor analysis
Amka Products
Procter & Gamble (P&G)
L'Oréal
Tiger Brands
Unilever
Other prominent vendors
PART 16: Appendix
List of abbreviations

List of Exhibits

Exhibit 01: Product offerings
Exhibit 02: Haircare market in Africa 2015-2020 ($ billions)
Exhibit 03: Five forces analysis
Exhibit 04: Key distribution channels
Exhibit 05: Haircare market in Africa: Revenue share by distribution channel 2015
Exhibit 06: Analysis of different retail formats based on key parameters
Exhibit 07: Haircare market in Africa: Segmentation by product type 2015
Exhibit 08: Haircare market in Africa: Share of revenue by product type 2015 and 2020
Exhibit 09: Shampoo market in Africa 2015-2020 ($ millions)
Exhibit 10: Urbanization rate in Africa
Exhibit 11: Conditioner market in Africa 2015-2020 ($ millions)
Exhibit 12: Hair color market in Africa 2015-2020 ($ millions)
Exhibit 13: Hair styling market in Africa 2015-2020 ($ millions)
Exhibit 14: Other haircare products market in Africa 2015-2020 ($ millions)
Exhibit 15: Haircare market in Africa: Revenue share by geography 2015 and 2020
Exhibit 16: Haircare market in South Africa 2015-2020 ($ millions)
Exhibit 17: Haircare market in Nigeria 2015-2020 ($ millions)
Exhibit 18: Haircare market in Kenya 2015-2020 ($ millions)
Exhibit 19: Haircare market in rest of Africa 2015-2020 ($ millions)
Exhibit 20: Impact of drivers
Exhibit 21: Import duty and taxes on cosmetic products in select African countries
Exhibit 22: Impact of drivers and challenges
Exhibit 23: Key players in haircare market in Africa 2015
Exhibit 24: Key vendors: Benchmarking on product offerings
Exhibit 25: Amka Products: Product categories
Exhibit 26: P&G: Business segmentation by product and geography 2015
Exhibit 27: L'Oréal: Business segmentation by product and geography 2015
Exhibit 28: Tiger Brands: Business segmentation by revenue 2015
Exhibit 29: Tiger Brands: Geographical segmentation by revenue 2015
Exhibit 30: Unilever: Business segmentation by product and geography 2015
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