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Social media management software is used to streamline social media marketing tasks. It provides functions for managing social media accounts and social media posts as well as to schedule social media posts.
Scope of the Report:
This report studies the Social Media Management Software market status and outlook of Global and major regions, from angles of players, countries, product types and end industries; this report analyzes the top players in global market, and splits the Social Media Management Software market by product type and applications/end industries.
Social media management software is used primarily by the marketing and communications departments of a company. Organizations adopt social media management solutions because of their advantages such as better use of social media analytics, improved management of dashboards, and availability of data recording facilities. These organizations are gradually shifting their IT resources from on-premise to cloud-based software-as-a-service (SaaS) solutions, to minimize upfront costs and scale up their IT infrastructure.
The on-premises social media management software aids in managing all social media assets centrally and in streamlining workflows. The software allows enterprises to operate faster and more efficiently and is more scalable. The enterprises are increasingly focusing on reducing their IT infrastructure cost while improving the flexibility, agility, and efficiency of marketing operations.
The Americas consists of several large organizations and enterprises and the important markets like the US and Canada. Companies in the US extensively use the social media software since it enables them to plan their social strategies much faster, understand the impact of social media, engage with customers, shorten the lead generation cycle, and monitor their social feeds better.
The global Social Media Management Software market is valued at xx million USD in 2017 and is expected to reach xx million USD by the end of 2023, growing at a CAGR of xx% between 2017 and 2023.
The Asia-Pacific will occupy for more market share in following years, especially in China, also fast growing India and Southeast Asia regions.
North America, especially The United States, will still play an important role which cannot be ignored. Any changes from United States might affect the development trend of Social Media Management Software.
Europe also play important roles in global market, with market size of xx million USD in 2017 and will be xx million USD in 2023, with a CAGR of xx%.
Market Segment by Companies, this report covers
- Sprout Social
- Hootsuite Media
- Lithium Technologies
- Roeder Studios
- Social Board
- Zoho Social
Market Segment by Regions, regional analysis covers
North America (United States, Canada and Mexico)
Europe (Germany, France, UK, Russia and Italy)
Asia-Pacific (China, Japan, Korea, India and Southeast Asia)
South America (Brazil, Argentina, Colombia)
Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)
Market Segment by Type, covers
Market Segment by Applications, can be divided into
- Public Sector
- Telecom and Media