Global Real-Time Bidding (RTB) Technology Market Size, Status and Forecast 2019-2025

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Date: 15-Mar-2019
No. of pages: 97
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Real time bidding (RTB) is a server-to-server buying process that allows inventory (ad space on websites) to be bought and sold on a per-impression basis. It happens instantaneous through an auction that determines who gets to buy a specific impression.

In 2018, the global Real-Time Bidding (RTB) Technology market size was xx million US$ and it is expected to reach xx million US$ by the end of 2025, with a CAGR of xx% during 2019-2025.

This report focuses on the global Real-Time Bidding (RTB) Technology status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Real-Time Bidding (RTB) Technology development in United States, Europe and China.

The key players covered in this study

- Google

- WPP plc

- Adobe

- CRITEO ADVERTISING

- Facebook

- PubMatic

- Smaato

- Yandex

- Salesforce

- Rubicon Project

Market segment by Type, the product can be split into

- Open

- Invited

Market segment by Application, split into

- Media and Entertainment

- Games

- Retail and E-Commerce

- Travel and Luxury

- Mobile Apps

Market segment by Regions/Countries, this report covers

- United States

- Europe

- China

- Japan

- Southeast Asia

- India

- Central & South America

The study objectives of this report are:

- To analyze global Real-Time Bidding (RTB) Technology status, future forecast, growth opportunity, key market and key players.

- To present the Real-Time Bidding (RTB) Technology development in United States, Europe and China.

- To strategically profile the key players and comprehensively analyze their development plan and strategies.

- To define, describe and forecast the market by product type, market and key regions.

In this study, the years considered to estimate the market size of Real-Time Bidding (RTB) Technology are as follows:

- History Year: 2014-2018

- Base Year: 2018

- Estimated Year: 2019

- Forecast Year 2019 to 2025

For the data information by region, company, type and application, 2018 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.

Global Real-Time Bidding (RTB) Technology Market Size, Status and Forecast 2019-2025

Table of Contents
1 Report Overview
1.1 Study Scope
1.2 Key Market Segments
1.3 Players Covered
1.4 Market Analysis by Type
1.4.1 Global Real-Time Bidding (RTB) Technology Market Size Growth Rate by Type (2014-2025)
1.4.2 Open
1.4.3 Invited
1.5 Market by Application
1.5.1 Global Real-Time Bidding (RTB) Technology Market Share by Application (2014-2025)
1.5.2 Media and Entertainment
1.5.3 Games
1.5.4 Retail and E-Commerce
1.5.5 Travel and Luxury
1.5.6 Mobile Apps
1.6 Study Objectives
1.7 Years Considered
2 Global Growth Trends
2.1 Real-Time Bidding (RTB) Technology Market Size
2.2 Real-Time Bidding (RTB) Technology Growth Trends by Regions
2.2.1 Real-Time Bidding (RTB) Technology Market Size by Regions (2014-2025)
2.2.2 Real-Time Bidding (RTB) Technology Market Share by Regions (2014-2019)
2.3 Industry Trends
2.3.1 Market Top Trends
2.3.2 Market Drivers
2.3.3 Market Opportunities
3 Market Share by Key Players
3.1 Real-Time Bidding (RTB) Technology Market Size by Manufacturers
3.1.1 Global Real-Time Bidding (RTB) Technology Revenue by Manufacturers (2014-2019)
3.1.2 Global Real-Time Bidding (RTB) Technology Revenue Market Share by Manufacturers (2014-2019)
3.1.3 Global Real-Time Bidding (RTB) Technology Market Concentration Ratio (CR5 and HHI)
3.2 Real-Time Bidding (RTB) Technology Key Players Head office and Area Served
3.3 Key Players Real-Time Bidding (RTB) Technology Product/Solution/Service
3.4 Date of Enter into Real-Time Bidding (RTB) Technology Market
3.5 Mergers & Acquisitions, Expansion Plans
4 Breakdown Data by Type and Application
4.1 Global Real-Time Bidding (RTB) Technology Market Size by Type (2014-2019)
4.2 Global Real-Time Bidding (RTB) Technology Market Size by Application (2014-2019)
5 United States
5.1 United States Real-Time Bidding (RTB) Technology Market Size (2014-2019)
5.2 Real-Time Bidding (RTB) Technology Key Players in United States
5.3 United States Real-Time Bidding (RTB) Technology Market Size by Type
5.4 United States Real-Time Bidding (RTB) Technology Market Size by Application
6 Europe
6.1 Europe Real-Time Bidding (RTB) Technology Market Size (2014-2019)
6.2 Real-Time Bidding (RTB) Technology Key Players in Europe
6.3 Europe Real-Time Bidding (RTB) Technology Market Size by Type
6.4 Europe Real-Time Bidding (RTB) Technology Market Size by Application
7 China
7.1 China Real-Time Bidding (RTB) Technology Market Size (2014-2019)
7.2 Real-Time Bidding (RTB) Technology Key Players in China
7.3 China Real-Time Bidding (RTB) Technology Market Size by Type
7.4 China Real-Time Bidding (RTB) Technology Market Size by Application
8 Japan
8.1 Japan Real-Time Bidding (RTB) Technology Market Size (2014-2019)
8.2 Real-Time Bidding (RTB) Technology Key Players in Japan
8.3 Japan Real-Time Bidding (RTB) Technology Market Size by Type
8.4 Japan Real-Time Bidding (RTB) Technology Market Size by Application
9 Southeast Asia
9.1 Southeast Asia Real-Time Bidding (RTB) Technology Market Size (2014-2019)
9.2 Real-Time Bidding (RTB) Technology Key Players in Southeast Asia
9.3 Southeast Asia Real-Time Bidding (RTB) Technology Market Size by Type
9.4 Southeast Asia Real-Time Bidding (RTB) Technology Market Size by Application
10 India
10.1 India Real-Time Bidding (RTB) Technology Market Size (2014-2019)
10.2 Real-Time Bidding (RTB) Technology Key Players in India
10.3 India Real-Time Bidding (RTB) Technology Market Size by Type
10.4 India Real-Time Bidding (RTB) Technology Market Size by Application
11 Central & South America
11.1 Central & South America Real-Time Bidding (RTB) Technology Market Size (2014-2019)
11.2 Real-Time Bidding (RTB) Technology Key Players in Central & South America
11.3 Central & South America Real-Time Bidding (RTB) Technology Market Size by Type
11.4 Central & South America Real-Time Bidding (RTB) Technology Market Size by Application
12 International Players Profiles
12.1 Google
12.1.1 Google Company Details
12.1.2 Company Description and Business Overview
12.1.3 Real-Time Bidding (RTB) Technology Introduction
12.1.4 Google Revenue in Real-Time Bidding (RTB) Technology Business (2014-2019)
12.1.5 Google Recent Development
12.2 WPP plc
12.2.1 WPP plc Company Details
12.2.2 Company Description and Business Overview
12.2.3 Real-Time Bidding (RTB) Technology Introduction
12.2.4 WPP plc Revenue in Real-Time Bidding (RTB) Technology Business (2014-2019)
12.2.5 WPP plc Recent Development
12.3 Adobe
12.3.1 Adobe Company Details
12.3.2 Company Description and Business Overview
12.3.3 Real-Time Bidding (RTB) Technology Introduction
12.3.4 Adobe Revenue in Real-Time Bidding (RTB) Technology Business (2014-2019)
12.3.5 Adobe Recent Development
12.4 CRITEO ADVERTISING
12.4.1 CRITEO ADVERTISING Company Details
12.4.2 Company Description and Business Overview
12.4.3 Real-Time Bidding (RTB) Technology Introduction
12.4.4 CRITEO ADVERTISING Revenue in Real-Time Bidding (RTB) Technology Business (2014-2019)
12.4.5 CRITEO ADVERTISING Recent Development
12.5 Facebook
12.5.1 Facebook Company Details
12.5.2 Company Description and Business Overview
12.5.3 Real-Time Bidding (RTB) Technology Introduction
12.5.4 Facebook Revenue in Real-Time Bidding (RTB) Technology Business (2014-2019)
12.5.5 Facebook Recent Development
12.6 PubMatic
12.6.1 PubMatic Company Details
12.6.2 Company Description and Business Overview
12.6.3 Real-Time Bidding (RTB) Technology Introduction
12.6.4 PubMatic Revenue in Real-Time Bidding (RTB) Technology Business (2014-2019)
12.6.5 PubMatic Recent Development
12.7 Smaato
12.7.1 Smaato Company Details
12.7.2 Company Description and Business Overview
12.7.3 Real-Time Bidding (RTB) Technology Introduction
12.7.4 Smaato Revenue in Real-Time Bidding (RTB) Technology Business (2014-2019)
12.7.5 Smaato Recent Development
12.8 Yandex
12.8.1 Yandex Company Details
12.8.2 Company Description and Business Overview
12.8.3 Real-Time Bidding (RTB) Technology Introduction
12.8.4 Yandex Revenue in Real-Time Bidding (RTB) Technology Business (2014-2019)
12.8.5 Yandex Recent Development
12.9 Salesforce
12.9.1 Salesforce Company Details
12.9.2 Company Description and Business Overview
12.9.3 Real-Time Bidding (RTB) Technology Introduction
12.9.4 Salesforce Revenue in Real-Time Bidding (RTB) Technology Business (2014-2019)
12.9.5 Salesforce Recent Development
12.10 Rubicon Project
12.10.1 Rubicon Project Company Details
12.10.2 Company Description and Business Overview
12.10.3 Real-Time Bidding (RTB) Technology Introduction
12.10.4 Rubicon Project Revenue in Real-Time Bidding (RTB) Technology Business (2014-2019)
12.10.5 Rubicon Project Recent Development
13 Market Forecast 2019-2025
13.1 Market Size Forecast by Regions
13.2 United States
13.3 Europe
13.4 China
13.5 Japan
13.6 Southeast Asia
13.7 India
13.8 Central & South America
13.9 Market Size Forecast by Product (2019-2025)
13.10 Market Size Forecast by Application (2019-2025)
14 Analyst's Viewpoints/Conclusions
15 Appendix
15.1 Research Methodology
15.1.1 Methodology/Research Approach
15.1.1.1 Research Programs/Design
15.1.1.2 Market Size Estimation
12.1.1.3 Market Breakdown and Data Triangulation
15.1.2 Data Source
15.1.2.1 Secondary Sources
15.1.2.2 Primary Sources
15.2 Disclaimer
15.3 Author Details
List of Tables and Figures
Table Real-Time Bidding (RTB) Technology Key Market Segments
Table Key Players Real-Time Bidding (RTB) Technology Covered
Table Global Real-Time Bidding (RTB) Technology Market Size Growth Rate by Type 2014-2025 (Million US$)
Figure Global Real-Time Bidding (RTB) Technology Market Size Market Share by Type 2014-2025
Figure Open Figures
Table Key Players of Open
Figure Invited Figures
Table Key Players of Invited
Table Global Real-Time Bidding (RTB) Technology Market Size Growth by Application 2014-2025 (Million US$)
Figure Media and Entertainment Case Studies
Figure Games Case Studies
Figure Retail and E-Commerce Case Studies
Figure Travel and Luxury Case Studies
Figure Mobile Apps Case Studies
Figure Real-Time Bidding (RTB) Technology Report Years Considered
Table Global Real-Time Bidding (RTB) Technology Market Size 2014-2025 (Million US$)
Figure Global Real-Time Bidding (RTB) Technology Market Size and Growth Rate 2014-2025 (Million US$)
Table Global Real-Time Bidding (RTB) Technology Market Size by Regions 2014-2025 (Million US$)
Table Global Real-Time Bidding (RTB) Technology Market Size by Regions 2014-2019 (Million US$)
Table Global Real-Time Bidding (RTB) Technology Market Share by Regions 2014-2019
Figure Global Real-Time Bidding (RTB) Technology Market Share by Regions 2014-2019
Figure Global Real-Time Bidding (RTB) Technology Market Share by Regions 2019
Table Market Top Trends
Table Global Real-Time Bidding (RTB) Technology Revenue by Manufacturers (2014-2019) (Million US$)
Table Global Real-Time Bidding (RTB) Technology Market Share by Manufacturers (2014-2019)
Figure Global Real-Time Bidding (RTB) Technology Market Share by Manufacturers in 2018
Table Global Real-Time Bidding (RTB) Technology Manufacturers Market Concentration Ratio (CR5 and HHI)
Table Key Players Head office and Area Served
Table Key Players Real-Time Bidding (RTB) Technology Product/Solution/Service
Table Date of Enter into Real-Time Bidding (RTB) Technology Market
Table Mergers & Acquisitions, Expansion Plans
Table Global Real-Time Bidding (RTB) Technology Market Size by Type (2014-2019) (Million US$)
Table Global Real-Time Bidding (RTB) Technology Market Size Share by Type (2014-2019)
Figure Global Real-Time Bidding (RTB) Technology Market Size Market Share by Type (2014-2019)
Table Global Real-Time Bidding (RTB) Technology Market Size by Application (2014-2019) (Million US$)
Table Global Real-Time Bidding (RTB) Technology Market Size Share by Application (2014-2019)
Figure Global Real-Time Bidding (RTB) Technology Market Size Market Share by Application (2014-2019)
Figure Global Real-Time Bidding (RTB) Technology Revenue Market Share by Application in 2018
Figure United States Real-Time Bidding (RTB) Technology Market Size 2014-2019 (Million US$)
Table United States Key Players Real-Time Bidding (RTB) Technology Revenue (2018-2019) (Million US$)
Table United States Key Players Real-Time Bidding (RTB) Technology Market Share (2018-2019)
Table United States Real-Time Bidding (RTB) Technology Market Size by Type (2014-2019) (Million US$)
Table United States Real-Time Bidding (RTB) Technology Market Share by Type (2014-2019)
Table United States Real-Time Bidding (RTB) Technology Market Size by Application (2014-2019) (Million US$)
Table United States Real-Time Bidding (RTB) Technology Market Share by Application (2014-2019)
Figure Europe Real-Time Bidding (RTB) Technology Market Size 2014-2019 (Million US$)
Table Europe Key Players Real-Time Bidding (RTB) Technology Revenue (2018-2019) (Million US$)
Table Europe Key Players Real-Time Bidding (RTB) Technology Market Share (2018-2019)
Table Europe Real-Time Bidding (RTB) Technology Market Size by Type (2014-2019) (Million US$)
Table Europe Real-Time Bidding (RTB) Technology Market Share by Type (2014-2019)
Table Europe Real-Time Bidding (RTB) Technology Market Size by Application (2014-2019) (Million US$)
Table Europe Real-Time Bidding (RTB) Technology Market Share by Application (2014-2019)
Figure China Real-Time Bidding (RTB) Technology Market Size 2014-2019 (Million US$)
Table China Key Players Real-Time Bidding (RTB) Technology Revenue (2018-2019) (Million US$)
Table China Key Players Real-Time Bidding (RTB) Technology Market Share (2018-2019)
Table China Real-Time Bidding (RTB) Technology Market Size by Type (2014-20189) (Million US$)
Table China Real-Time Bidding (RTB) Technology Market Share by Type (2014-2019)
Table China Real-Time Bidding (RTB) Technology Market Size by Application (2014-2019) (Million US$)
Table China Real-Time Bidding (RTB) Technology Market Share by Application (2014-2019)
Figure Japan Real-Time Bidding (RTB) Technology Market Size 2014-2019 (Million US$)
Table Japan Key Players Real-Time Bidding (RTB) Technology Revenue (2018-2019) (Million US$)
Table Japan Key Players Real-Time Bidding (RTB) Technology Market Share (2018-2019)
Table Japan Real-Time Bidding (RTB) Technology Market Size by Type (2014-2019) (Million US$)
Table Japan Real-Time Bidding (RTB) Technology Market Share by Type (2014-2019)
Table Japan Real-Time Bidding (RTB) Technology Market Size by Application (2014-2019) (Million US$)
Table Japan Real-Time Bidding (RTB) Technology Market Share by Application (2014-2019)
Figure Southeast Asia Real-Time Bidding (RTB) Technology Market Size 2014-2019 (Million US$)
Table Southeast Asia Key Players Real-Time Bidding (RTB) Technology Revenue (2018-2019) (Million US$)
Table Southeast Asia Key Players Real-Time Bidding (RTB) Technology Market Share (2018-2019)
Table Southeast Asia Real-Time Bidding (RTB) Technology Market Size by Type (2014-2019) (Million US$)
Table Southeast Asia Real-Time Bidding (RTB) Technology Market Share by Type (2014-2019)
Table Southeast Asia Real-Time Bidding (RTB) Technology Market Size by Application (2014-2019) (Million US$)
Table Southeast Asia Real-Time Bidding (RTB) Technology Market Share by Application (2014-2019)
Figure India Real-Time Bidding (RTB) Technology Market Size 2014-2019 (Million US$)
Table India Key Players Real-Time Bidding (RTB) Technology Revenue (2018-2019) (Million US$)
Table India Key Players Real-Time Bidding (RTB) Technology Market Share (2018-2019)
Table India Real-Time Bidding (RTB) Technology Market Size by Type (2014-2019) (Million US$)
Table India Real-Time Bidding (RTB) Technology Market Share by Type (2014-2019)
Table India Real-Time Bidding (RTB) Technology Market Size by Application (2014-2019) (Million US$)
Table India Real-Time Bidding (RTB) Technology Market Share by Application (2014-2019)
Figure Central & South America Real-Time Bidding (RTB) Technology Market Size 2014-2019 (Million US$)
Table Central & South America Key Players Real-Time Bidding (RTB) Technology Revenue (2018-2019) (Million US$)
Table Central & South America Key Players Real-Time Bidding (RTB) Technology Market Share (2018-2019)
Table Central & South America Real-Time Bidding (RTB) Technology Market Size by Type (2014-2019) (Million US$)
Table Central & South America Real-Time Bidding (RTB) Technology Market Share by Type (2014-2019)
Table Central & South America Real-Time Bidding (RTB) Technology Market Size by Application (2014-2019) (Million US$)
Table Central & South America Real-Time Bidding (RTB) Technology Market Share by Application (2014-2019)
Table Google Company Details
Table Google Revenue in Real-Time Bidding (RTB) Technology Business (2014-2019) (Million US$)
Figure Google Revenue Growth Rate in Real-Time Bidding (RTB) Technology Business (2014-2019)
Table Google Recent Development
Table WPP plc Company Details
Table WPP plc Revenue in Real-Time Bidding (RTB) Technology Business (2014-2019)(Million US$)
Figure WPP plc Revenue Growth Rate in Real-Time Bidding (RTB) Technology Business (2014-2019)
Table WPP plc Recent Development
Table Adobe Company Details
Table Adobe Revenue in Real-Time Bidding (RTB) Technology Business (2014-2019)(Million US$)
Figure Adobe Revenue Growth Rate in Real-Time Bidding (RTB) Technology Business (2014-2019)
Table Adobe Recent Development
Table CRITEO ADVERTISING Company Details
Table CRITEO ADVERTISING Revenue in Real-Time Bidding (RTB) Technology Business (2014-2019)(Million US$)
Figure CRITEO ADVERTISING Revenue Growth Rate in Real-Time Bidding (RTB) Technology Business (2014-2019)
Table CRITEO ADVERTISING Recent Development
Table Facebook Company Details
Table Facebook Revenue in Real-Time Bidding (RTB) Technology Business (2014-2019)(Million US$)
Figure Facebook Revenue Growth Rate in Real-Time Bidding (RTB) Technology Business (2014-2019)
Table Facebook Recent Development
Table PubMatic Company Details
Table PubMatic Revenue in Real-Time Bidding (RTB) Technology Business (2014-2019)(Million US$)
Figure PubMatic Revenue Growth Rate in Real-Time Bidding (RTB) Technology Business (2014-2019)
Table PubMatic Recent Development
Table Smaato Company Details
Table Smaato Revenue in Real-Time Bidding (RTB) Technology Business (2014-2019)(Million US$)
Figure Smaato Revenue Growth Rate in Real-Time Bidding (RTB) Technology Business (2014-2019)
Table Smaato Recent Development
Table Yandex Company Details
Table Yandex Revenue in Real-Time Bidding (RTB) Technology Business (2014-2019)(Million US$)
Figure Yandex Revenue Growth Rate in Real-Time Bidding (RTB) Technology Business (2014-2019)
Table Yandex Recent Development
Table Salesforce Company Details
Table Salesforce Revenue in Real-Time Bidding (RTB) Technology Business (2014-2019)(Million US$)
Figure Salesforce Revenue Growth Rate in Real-Time Bidding (RTB) Technology Business (2014-2019)
Table Salesforce Recent Development
Table Rubicon Project Company Details
Table Rubicon Project Revenue in Real-Time Bidding (RTB) Technology Business (2014-2019)(Million US$)
Figure Rubicon Project Revenue Growth Rate in Real-Time Bidding (RTB) Technology Business (2014-2019)
Table Rubicon Project Recent Development
Table Global Real-Time Bidding (RTB) Technology Market Size by Regions (Million US$) 2019-2025
Figure Global Real-Time Bidding (RTB) Technology Market Size Share by Regions (2019-2025)
Figure Global Real-Time Bidding (RTB) Technology Market Size Share by Regions in 2025
Figure United States Real-Time Bidding (RTB) Technology Market Size Forecast (2019-2025)(Million USD)
Figure Europe Real-Time Bidding (RTB) Technology Market Size Forecast (2019-2025)(Million USD)
Figure China Real-Time Bidding (RTB) Technology Market Size Forecast (2019-2025)(Million USD)
Figure Japan Real-Time Bidding (RTB) Technology Market Size Forecast (2019-2025)(Million USD)
Figure Southeast Asia Real-Time Bidding (RTB) Technology Market Size Forecast (2019-2025)(Million USD)
Figure India Real-Time Bidding (RTB) Technology Market Size Forecast (2019-2025)(Million USD)
Figure Central & South America Real-Time Bidding (RTB) Technology Market Size Forecast (2019-2025)(Million USD)
Table Global Real-Time Bidding (RTB) Technology Market Size by Product (2019-2025) (Million US$)
Figure Global Real-Time Bidding (RTB) Technology Market Size by Product (2019-2025)
Figure Global Real-Time Bidding (RTB) Technology Market Size by Product in 2025
Table Global Real-Time Bidding (RTB) Technology Market Size by Application (2019-2025) (Million US$)
Figure Global Real-Time Bidding (RTB) Technology Market Size by Application (2019-2025)
Figure Global Real-Time Bidding (RTB) Technology Market Size by Application in 2025
Table Research Programs/Design for This Report
Figure Bottom-up and Top-down Approaches for This Report
Figure Data Triangulation
Table Key Data Information from Secondary Sources
Table Key Data Information from Primary Sources
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