Global Pay-per-click (PPC) Advertising Market Size, Status and Forecast 2018-2025

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Date: 05-Dec-2018
No. of pages: 94
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Pay-per-click (PPC), also known as cost per click (CPC), is an internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher (typically a website owner or a network of websites) when the ad is clicked.

Pay-per-click is commonly associated with first-tier search engines (such as Google AdWords and Microsoft Bing Ads). With search engines, advertisers typically bid on keyword phrases relevant to their target market. In contrast, content sites commonly charge a fixed price per click rather than use a bidding system. PPC "display" advertisements, also known as "banner" ads, are shown on web sites with related content that have agreed to show ads and are typically not pay-per-click advertising. Social networks such as Facebook and Twitter have also adopted pay-per-click as one of their advertising models.

In 2017, the global Pay-per-click (PPC) Advertising market size was xx million US$ and it is expected to reach xx million US$ by the end of 2025, with a CAGR of xx% during 2018-2025.

This report focuses on the global Pay-per-click (PPC) Advertising status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Pay-per-click (PPC) Advertising development in United States, Europe and China.

The key players covered in this study

- Google

- Bing

- Yahoo

- Ask.com

- AOL.com

- Baidu

- Wolframalpha

- DuckDuckGo

- Sogou

Market segment by Type, the product can be split into

- Flat-rate PPC

- Bid-based PPC

Market segment by Application, split into

- Middle and Small-sized Enterprise

- Large-scale Enterprise

Market segment by Regions/Countries, this report covers

- United States

- Europe

- China

- Japan

- Southeast Asia

- India

- Central & South America

The study objectives of this report are:

- To analyze global Pay-per-click (PPC) Advertising status, future forecast, growth opportunity, key market and key players.

- To present the Pay-per-click (PPC) Advertising development in United States, Europe and China.

- To strategically profile the key players and comprehensively analyze their development plan and strategies.

- To define, describe and forecast the market by product type, market and key regions.

In this study, the years considered to estimate the market size of Pay-per-click (PPC) Advertising are as follows:

- History Year: 2013-2017

- Base Year: 2017

- Estimated Year: 2018

- Forecast Year 2018 to 2025

For the data information by region, company, type and application, 2017 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.

Global Pay-per-click (PPC) Advertising Market Size, Status and Forecast 2018-2025

Table of Contents
1 Report Overview
1.1 Study Scope
1.2 Key Market Segments
1.3 Players Covered
1.4 Market Analysis by Type
1.4.1 Global Pay-per-click (PPC) Advertising Market Size Growth Rate by Type (2013-2025)
1.4.2 Flat-rate PPC
1.4.3 Bid-based PPC
1.5 Market by Application
1.5.1 Global Pay-per-click (PPC) Advertising Market Share by Application (2013-2025)
1.5.2 Middle and Small-sized Enterprise
1.5.3 Large-scale Enterprise
1.6 Study Objectives
1.7 Years Considered
2 Global Growth Trends
2.1 Pay-per-click (PPC) Advertising Market Size
2.2 Pay-per-click (PPC) Advertising Growth Trends by Regions
2.2.1 Pay-per-click (PPC) Advertising Market Size by Regions (2013-2025)
2.2.2 Pay-per-click (PPC) Advertising Market Share by Regions (2013-2018)
2.3 Industry Trends
2.3.1 Market Top Trends
2.3.2 Market Drivers
2.3.3 Market Opportunities
3 Market Share by Key Players
3.1 Pay-per-click (PPC) Advertising Market Size by Manufacturers
3.1.1 Global Pay-per-click (PPC) Advertising Revenue by Manufacturers (2013-2018)
3.1.2 Global Pay-per-click (PPC) Advertising Revenue Market Share by Manufacturers (2013-2018)
3.1.3 Global Pay-per-click (PPC) Advertising Market Concentration Ratio (CR5 and HHI)
3.2 Pay-per-click (PPC) Advertising Key Players Head office and Area Served
3.3 Key Players Pay-per-click (PPC) Advertising Product/Solution/Service
3.4 Date of Enter into Pay-per-click (PPC) Advertising Market
3.5 Mergers & Acquisitions, Expansion Plans
4 Breakdown Data by Type and Application
4.1 Global Pay-per-click (PPC) Advertising Market Size by Type (2013-2018)
4.2 Global Pay-per-click (PPC) Advertising Market Size by Application (2013-2018)
5 United States
5.1 United States Pay-per-click (PPC) Advertising Market Size (2013-2018)
5.2 Pay-per-click (PPC) Advertising Key Players in United States
5.3 United States Pay-per-click (PPC) Advertising Market Size by Type
5.4 United States Pay-per-click (PPC) Advertising Market Size by Application
6 Europe
6.1 Europe Pay-per-click (PPC) Advertising Market Size (2013-2018)
6.2 Pay-per-click (PPC) Advertising Key Players in Europe
6.3 Europe Pay-per-click (PPC) Advertising Market Size by Type
6.4 Europe Pay-per-click (PPC) Advertising Market Size by Application
7 China
7.1 China Pay-per-click (PPC) Advertising Market Size (2013-2018)
7.2 Pay-per-click (PPC) Advertising Key Players in China
7.3 China Pay-per-click (PPC) Advertising Market Size by Type
7.4 China Pay-per-click (PPC) Advertising Market Size by Application
8 Japan
8.1 Japan Pay-per-click (PPC) Advertising Market Size (2013-2018)
8.2 Pay-per-click (PPC) Advertising Key Players in Japan
8.3 Japan Pay-per-click (PPC) Advertising Market Size by Type
8.4 Japan Pay-per-click (PPC) Advertising Market Size by Application
9 Southeast Asia
9.1 Southeast Asia Pay-per-click (PPC) Advertising Market Size (2013-2018)
9.2 Pay-per-click (PPC) Advertising Key Players in Southeast Asia
9.3 Southeast Asia Pay-per-click (PPC) Advertising Market Size by Type
9.4 Southeast Asia Pay-per-click (PPC) Advertising Market Size by Application
10 India
10.1 India Pay-per-click (PPC) Advertising Market Size (2013-2018)
10.2 Pay-per-click (PPC) Advertising Key Players in India
10.3 India Pay-per-click (PPC) Advertising Market Size by Type
10.4 India Pay-per-click (PPC) Advertising Market Size by Application
11 Central & South America
11.1 Central & South America Pay-per-click (PPC) Advertising Market Size (2013-2018)
11.2 Pay-per-click (PPC) Advertising Key Players in Central & South America
11.3 Central & South America Pay-per-click (PPC) Advertising Market Size by Type
11.4 Central & South America Pay-per-click (PPC) Advertising Market Size by Application
12 International Players Profiles
12.1 Google
12.1.1 Google Company Details
12.1.2 Company Description and Business Overview
12.1.3 Pay-per-click (PPC) Advertising Introduction
12.1.4 Google Revenue in Pay-per-click (PPC) Advertising Business (2013-2018)
12.1.5 Google Recent Development
12.2 Bing
12.2.1 Bing Company Details
12.2.2 Company Description and Business Overview
12.2.3 Pay-per-click (PPC) Advertising Introduction
12.2.4 Bing Revenue in Pay-per-click (PPC) Advertising Business (2013-2018)
12.2.5 Bing Recent Development
12.3 Yahoo
12.3.1 Yahoo Company Details
12.3.2 Company Description and Business Overview
12.3.3 Pay-per-click (PPC) Advertising Introduction
12.3.4 Yahoo Revenue in Pay-per-click (PPC) Advertising Business (2013-2018)
12.3.5 Yahoo Recent Development
12.4 Ask.com
12.4.1 Ask.com Company Details
12.4.2 Company Description and Business Overview
12.4.3 Pay-per-click (PPC) Advertising Introduction
12.4.4 Ask.com Revenue in Pay-per-click (PPC) Advertising Business (2013-2018)
12.4.5 Ask.com Recent Development
12.5 AOL.com
12.5.1 AOL.com Company Details
12.5.2 Company Description and Business Overview
12.5.3 Pay-per-click (PPC) Advertising Introduction
12.5.4 AOL.com Revenue in Pay-per-click (PPC) Advertising Business (2013-2018)
12.5.5 AOL.com Recent Development
12.6 Baidu
12.6.1 Baidu Company Details
12.6.2 Company Description and Business Overview
12.6.3 Pay-per-click (PPC) Advertising Introduction
12.6.4 Baidu Revenue in Pay-per-click (PPC) Advertising Business (2013-2018)
12.6.5 Baidu Recent Development
12.7 Wolframalpha
12.7.1 Wolframalpha Company Details
12.7.2 Company Description and Business Overview
12.7.3 Pay-per-click (PPC) Advertising Introduction
12.7.4 Wolframalpha Revenue in Pay-per-click (PPC) Advertising Business (2013-2018)
12.7.5 Wolframalpha Recent Development
12.8 DuckDuckGo
12.8.1 DuckDuckGo Company Details
12.8.2 Company Description and Business Overview
12.8.3 Pay-per-click (PPC) Advertising Introduction
12.8.4 DuckDuckGo Revenue in Pay-per-click (PPC) Advertising Business (2013-2018)
12.8.5 DuckDuckGo Recent Development
12.9 Sogou
12.9.1 Sogou Company Details
12.9.2 Company Description and Business Overview
12.9.3 Pay-per-click (PPC) Advertising Introduction
12.9.4 Sogou Revenue in Pay-per-click (PPC) Advertising Business (2013-2018)
12.9.5 Sogou Recent Development
13 Market Forecast 2018-2025
13.1 Market Size Forecast by Regions
13.2 United States
13.3 Europe
13.4 China
13.5 Japan
13.6 Southeast Asia
13.7 India
13.8 Central & South America
13.9 Market Size Forecast by Product (2018-2025)
13.10 Market Size Forecast by Application (2018-2025)
14 Analyst's Viewpoints/Conclusions
15 Appendix
15.1 Research Methodology
15.1.1 Methodology/Research Approach
15.1.1.1 Research Programs/Design
15.1.1.2 Market Size Estimation
12.1.1.3 Market Breakdown and Data Triangulation
15.1.2 Data Source
15.1.2.1 Secondary Sources
15.1.2.2 Primary Sources
15.2 Disclaimer
15.3 Author Details
List of Tables and Figures
Table Pay-per-click (PPC) Advertising Key Market Segments
Table Key Players Pay-per-click (PPC) Advertising Covered
Table Global Pay-per-click (PPC) Advertising Market Size Growth Rate by Type 2013-2025 (Million US$)
Figure Global Pay-per-click (PPC) Advertising Market Size Market Share by Type 2013-2025
Figure Flat-rate PPC Figures
Table Key Players of Flat-rate PPC
Figure Bid-based PPC Figures
Table Key Players of Bid-based PPC
Table Global Pay-per-click (PPC) Advertising Market Size Growth by Application 2013-2025 (Million US$)
Figure Middle and Small-sized Enterprise Case Studies
Figure Large-scale Enterprise Case Studies
Figure Pay-per-click (PPC) Advertising Report Years Considered
Table Global Pay-per-click (PPC) Advertising Market Size 2013-2025 (Million US$)
Figure Global Pay-per-click (PPC) Advertising Market Size and Growth Rate 2013-2025 (Million US$)
Table Global Pay-per-click (PPC) Advertising Market Size by Regions 2013-2025 (Million US$)
Table Global Pay-per-click (PPC) Advertising Market Size by Regions 2013-2018 (Million US$)
Table Global Pay-per-click (PPC) Advertising Market Share by Regions 2013-2018
Figure Global Pay-per-click (PPC) Advertising Market Share by Regions 2013-2018
Figure Global Pay-per-click (PPC) Advertising Market Share by Regions 2018
Table Market Top Trends
Table Global Pay-per-click (PPC) Advertising Revenue by Manufacturers (2013-2018) (Million US$)
Table Global Pay-per-click (PPC) Advertising Market Share by Manufacturers (2013-2018)
Figure Global Pay-per-click (PPC) Advertising Market Share by Manufacturers in 2018
Table Global Pay-per-click (PPC) Advertising Manufacturers Market Concentration Ratio (CR5 and HHI)
Table Key Players Head office and Area Served
Table Key Players Pay-per-click (PPC) Advertising Product/Solution/Service
Table Date of Enter into Pay-per-click (PPC) Advertising Market
Table Mergers & Acquisitions, Expansion Plans
Table Global Pay-per-click (PPC) Advertising Market Size by Type (2013-2018) (Million US$)
Table Global Pay-per-click (PPC) Advertising Market Size Share by Type (2013-2018)
Figure Global Pay-per-click (PPC) Advertising Market Size Market Share by Type (2013-2018)
Table Global Pay-per-click (PPC) Advertising Market Size by Application (2013-2018) (Million US$)
Table Global Pay-per-click (PPC) Advertising Market Size Share by Application (2013-2018)
Figure Global Pay-per-click (PPC) Advertising Market Size Market Share by Application (2013-2018)
Figure Global Pay-per-click (PPC) Advertising Revenue Market Share by Application in 2017
Figure United States Pay-per-click (PPC) Advertising Market Size 2013-2018 (Million US$)
Table United States Key Players Pay-per-click (PPC) Advertising Revenue (2017-2018) (Million US$)
Table United States Key Players Pay-per-click (PPC) Advertising Market Share (2017-2018)
Table United States Pay-per-click (PPC) Advertising Market Size by Type (2013-2018) (Million US$)
Table United States Pay-per-click (PPC) Advertising Market Share by Type (2013-2018)
Table United States Pay-per-click (PPC) Advertising Market Size by Application (2013-2018) (Million US$)
Table United States Pay-per-click (PPC) Advertising Market Share by Application (2013-2018)
Figure Europe Pay-per-click (PPC) Advertising Market Size 2013-2018 (Million US$)
Table Europe Key Players Pay-per-click (PPC) Advertising Revenue (2017-2018) (Million US$)
Table Europe Key Players Pay-per-click (PPC) Advertising Market Share (2017-2018)
Table Europe Pay-per-click (PPC) Advertising Market Size by Type (2013-2018) (Million US$)
Table Europe Pay-per-click (PPC) Advertising Market Share by Type (2013-2018)
Table Europe Pay-per-click (PPC) Advertising Market Size by Application (2013-2018) (Million US$)
Table Europe Pay-per-click (PPC) Advertising Market Share by Application (2013-2018)
Figure China Pay-per-click (PPC) Advertising Market Size 2013-2018 (Million US$)
Table China Key Players Pay-per-click (PPC) Advertising Revenue (2017-2018) (Million US$)
Table China Key Players Pay-per-click (PPC) Advertising Market Share (2017-2018)
Table China Pay-per-click (PPC) Advertising Market Size by Type (2013-2018) (Million US$)
Table China Pay-per-click (PPC) Advertising Market Share by Type (2013-2018)
Table China Pay-per-click (PPC) Advertising Market Size by Application (2013-2018) (Million US$)
Table China Pay-per-click (PPC) Advertising Market Share by Application (2013-2018)
Figure Japan Pay-per-click (PPC) Advertising Market Size 2013-2018 (Million US$)
Table Japan Key Players Pay-per-click (PPC) Advertising Revenue (2017-2018) (Million US$)
Table Japan Key Players Pay-per-click (PPC) Advertising Market Share (2017-2018)
Table Japan Pay-per-click (PPC) Advertising Market Size by Type (2013-2018) (Million US$)
Table Japan Pay-per-click (PPC) Advertising Market Share by Type (2013-2018)
Table Japan Pay-per-click (PPC) Advertising Market Size by Application (2013-2018) (Million US$)
Table Japan Pay-per-click (PPC) Advertising Market Share by Application (2013-2018)
Figure Southeast Asia Pay-per-click (PPC) Advertising Market Size 2013-2018 (Million US$)
Table Southeast Asia Key Players Pay-per-click (PPC) Advertising Revenue (2017-2018) (Million US$)
Table Southeast Asia Key Players Pay-per-click (PPC) Advertising Market Share (2017-2018)
Table Southeast Asia Pay-per-click (PPC) Advertising Market Size by Type (2013-2018) (Million US$)
Table Southeast Asia Pay-per-click (PPC) Advertising Market Share by Type (2013-2018)
Table Southeast Asia Pay-per-click (PPC) Advertising Market Size by Application (2013-2018) (Million US$)
Table Southeast Asia Pay-per-click (PPC) Advertising Market Share by Application (2013-2018)
Figure India Pay-per-click (PPC) Advertising Market Size 2013-2018 (Million US$)
Table India Key Players Pay-per-click (PPC) Advertising Revenue (2017-2018) (Million US$)
Table India Key Players Pay-per-click (PPC) Advertising Market Share (2017-2018)
Table India Pay-per-click (PPC) Advertising Market Size by Type (2013-2018) (Million US$)
Table India Pay-per-click (PPC) Advertising Market Share by Type (2013-2018)
Table India Pay-per-click (PPC) Advertising Market Size by Application (2013-2018) (Million US$)
Table India Pay-per-click (PPC) Advertising Market Share by Application (2013-2018)
Figure Central & South America Pay-per-click (PPC) Advertising Market Size 2013-2018 (Million US$)
Table Central & South America Key Players Pay-per-click (PPC) Advertising Revenue (2017-2018) (Million US$)
Table Central & South America Key Players Pay-per-click (PPC) Advertising Market Share (2017-2018)
Table Central & South America Pay-per-click (PPC) Advertising Market Size by Type (2013-2018) (Million US$)
Table Central & South America Pay-per-click (PPC) Advertising Market Share by Type (2013-2018)
Table Central & South America Pay-per-click (PPC) Advertising Market Size by Application (2013-2018) (Million US$)
Table Central & South America Pay-per-click (PPC) Advertising Market Share by Application (2013-2018)
Table Google Company Details
Table Google Revenue in Pay-per-click (PPC) Advertising Business (2013-2018) (Million US$)
Figure Google Revenue Growth Rate in Pay-per-click (PPC) Advertising Business (2013-2018)
Table Google Recent Development
Table Bing Company Details
Table Bing Revenue in Pay-per-click (PPC) Advertising Business (2013-2018)(Million US$)
Figure Bing Revenue Growth Rate in Pay-per-click (PPC) Advertising Business (2013-2018)
Table Bing Recent Development
Table Yahoo Company Details
Table Yahoo Revenue in Pay-per-click (PPC) Advertising Business (2013-2018)(Million US$)
Figure Yahoo Revenue Growth Rate in Pay-per-click (PPC) Advertising Business (2013-2018)
Table Yahoo Recent Development
Table Ask.com Company Details
Table Ask.com Revenue in Pay-per-click (PPC) Advertising Business (2013-2018)(Million US$)
Figure Ask.com Revenue Growth Rate in Pay-per-click (PPC) Advertising Business (2013-2018)
Table Ask.com Recent Development
Table AOL.com Company Details
Table AOL.com Revenue in Pay-per-click (PPC) Advertising Business (2013-2018)(Million US$)
Figure AOL.com Revenue Growth Rate in Pay-per-click (PPC) Advertising Business (2013-2018)
Table AOL.com Recent Development
Table Baidu Company Details
Table Baidu Revenue in Pay-per-click (PPC) Advertising Business (2013-2018)(Million US$)
Figure Baidu Revenue Growth Rate in Pay-per-click (PPC) Advertising Business (2013-2018)
Table Baidu Recent Development
Table Wolframalpha Company Details
Table Wolframalpha Revenue in Pay-per-click (PPC) Advertising Business (2013-2018)(Million US$)
Figure Wolframalpha Revenue Growth Rate in Pay-per-click (PPC) Advertising Business (2013-2018)
Table Wolframalpha Recent Development
Table DuckDuckGo Company Details
Table DuckDuckGo Revenue in Pay-per-click (PPC) Advertising Business (2013-2018)(Million US$)
Figure DuckDuckGo Revenue Growth Rate in Pay-per-click (PPC) Advertising Business (2013-2018)
Table DuckDuckGo Recent Development
Table Sogou Company Details
Table Sogou Revenue in Pay-per-click (PPC) Advertising Business (2013-2018)(Million US$)
Figure Sogou Revenue Growth Rate in Pay-per-click (PPC) Advertising Business (2013-2018)
Table Sogou Recent Development
Table Global Pay-per-click (PPC) Advertising Market Size by Regions (Million US$) 2018-2025
Figure Global Pay-per-click (PPC) Advertising Market Size Share by Regions (2018-2025)
Figure Global Pay-per-click (PPC) Advertising Market Size Share by Regions in 2025
Figure United States Pay-per-click (PPC) Advertising Market Size Forecast (2018-2025)(Million USD)
Figure Europe Pay-per-click (PPC) Advertising Market Size Forecast (2018-2025)(Million USD)
Figure China Pay-per-click (PPC) Advertising Market Size Forecast (2018-2025)(Million USD)
Figure Japan Pay-per-click (PPC) Advertising Market Size Forecast (2018-2025)(Million USD)
Figure Southeast Asia Pay-per-click (PPC) Advertising Market Size Forecast (2018-2025)(Million USD)
Figure India Pay-per-click (PPC) Advertising Market Size Forecast (2018-2025)(Million USD)
Figure Central & South America Pay-per-click (PPC) Advertising Market Size Forecast (2018-2025)(Million USD)
Table Global Pay-per-click (PPC) Advertising Market Size by Product (2018-2025) (Million US$)
Figure Global Pay-per-click (PPC) Advertising Market Size by Product (2018-2025)
Figure Global Pay-per-click (PPC) Advertising Market Size by Product in 2025
Table Global Pay-per-click (PPC) Advertising Market Size by Application (2018-2025) (Million US$)
Figure Global Pay-per-click (PPC) Advertising Market Size by Application (2018-2025)
Figure Global Pay-per-click (PPC) Advertising Market Size by Application in 2025
Table Research Programs/Design for This Report
Figure Bottom-up and Top-down Approaches for This Report
Figure Data Triangulation
Table Key Data Information from Secondary Sources
Table Key Data Information from Primary Sources
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