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Mouthwash is a liquid oral product designed to freshen breath. Certain varieties may also kill bacteria and whiten teeth.
In the long run, product innovation will be the main factor supporting the category's development. Premium oral care products with advanced technology are seeing growing popularity as consumers have been more serious about their oral care and are looking for more effective products. Consequently, unit prices are likely to rise correspondingly. Instead of competing on price, these products will compete on benefits, forcing consumers to decide which products will allow them to get the best value for money.
Through several months' investigation and analysis, the project team gets the following conclusions:
First, Globule Mouthwash capacity has stable expanded in recent years. World production and consumption of Mouthwash have also recently increased significantly. With advances in chemical technology, mouthwashes of the future will be designed with a larger array of and more improved functions. In the past, mouthwashes were primarily powerful breath fresheners. They eventually evolved into tooth protectors. Today, products are available to not only fight bad breath but whiten teeth and help battle cavity formation and gum recession.
Second, many companies have several plants, usually close to aimed consumption market. There are international companies setting up factories in China too, such as P&G. Some new technologies that will undoubtedly be adapted to mouthwash products have recently been discovered. This prevents the cavity-causing bacteria to adhere to the tooth and thus inhibits cavity formation. Using this technology, they have created a mouthwash that may prevent tooth decay for up to three months.
Another new mouthwash may actually contain good bacteria to kill the odor-and cavity-causing germ Streptococcus mutants. Using genetic engineering, scientists at the University Of Florida College Of Dentistry developed this bacterium and are now testing it in humans to determine whether it can be used. Ultimately, this new bacteria may be added to mouthwash products and thereby revolutionizing oral care.
Third, all manufactures in the world are committed to the improvement of product. These two years, some Chinese manufactures can almost catch up with the world's leading technology too.-
Fourth, the import and export percent of this industry is not high, and many international manufactures expand their business through building factories or investments.
Fifth, company mergers and acquisitions, and inter-companies cooperation have occurred for development and growth. As the downstream consumption usually follows with developed and rapid economic growth areas, the developed areas' companies prefers investing to underdevelopment regions these years.
Sixth, this industry is affected by the economy and policy, so it's important to put an eye to economic indexes and leaders' prefer. With the global economic recovery, more and more people pay attention to rising environment standards, especially in underdevelopment regions that have a large population and fast economic growth, the need of Mouthwash will increase.
Seventh, we tend to believe this industry now is close to mature, and the consumption increasing degree will show a smooth curve. On product prices, the slow downward trend in recent years will maintain in the future, as competition intensifies, prices gap between different brands will go narrowing. Similarly, there will be fluctuation in gross margin.
According to this study, over the next five years the Mouthwash market will register a 5.6% CAGR in terms of revenue, the global market size will reach US$ 3960 million by 2024, from US$ 2860 million in 2019. In particular, this report presents the global market share (sales and revenue) of key companies in Mouthwash business, shared in Chapter 3.
This report presents a comprehensive overview, market shares, and growth opportunities of Mouthwash market by product type, application, key manufacturers and key regions and countries.
This study considers the Mouthwash value and volume generated from the sales of the following segments:
Segmentation by product type: breakdown data from 2014 to 2019, in Section 2.3; and forecast to 2024 in section 11.7.
- Cosmetic Mouthwashes
- Therapeutic Mouthwashes
Segmentation by application: breakdown data from 2014 to 2019, in Section 2.4; and forecast to 2024 in section 11.8.
- Dental Hospital
This report also splits the market by region: Breakdown data in Chapter 4, 5, 6, 7 and 8.
- - United States
- - Canada
- - Mexico
- - Brazil
- - China
- - Japan
- - Korea
- - Southeast Asia
- - India
- - Australia
- - Germany
- - France
- - UK
- - Italy
- - Russia
- - Spain
- Middle East & Africa
- - Egypt
- - South Africa
- - Israel
- - Turkey
- - GCC Countries
The report also presents the market competition landscape and a corresponding detailed analysis of the major vendor/manufacturers in the market. The key manufacturers covered in this report: Breakdown data in in Chapter 3.
- Hawley Hazel
- Twin Lotus
- Dr Harold Katz
In addition, this report discusses the key drivers influencing market growth, opportunities, the challenges and the risks faced by key manufacturers and the market as a whole. It also analyzes key emerging trends and their impact on present and future development.
- To study and analyze the global Mouthwash consumption (value & volume) by key regions/countries, product type and application, history data from 2014 to 2018, and forecast to 2024.
- To understand the structure of Mouthwash market by identifying its various subsegments.
- Focuses on the key global Mouthwash manufacturers, to define, describe and analyze the sales volume, value, market share, market competition landscape, SWOT analysis and development plans in next few years.
- To analyze the Mouthwash with respect to individual growth trends, future prospects, and their contribution to the total market.
- To share detailed information about the key factors influencing the growth of the market (growth potential, opportunities, drivers, industry-specific challenges and risks).
- To project the consumption of Mouthwash submarkets, with respect to key regions (along with their respective key countries).
- To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the market.
- To strategically profile the key players and comprehensively analyze their growth strategies.