Global Mobile Value-Added Services (VAS) Market Size, Status and Forecast 2019-2025

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Date: 16-Jul-2019
No. of pages: 104
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Mobile value added services (MVAS) are defined as mobile services that are offered by mobile service providers apart from the voice communication services.

The quick innovations in technology have led to the evolution of MVAS beyond the voice communication services. It helps mobile service providers to create and sustain new revenue streams and drive ARPU. Rising mobile phones, network penetration, and increased return on marketing spend are some of the factors driving the mobile value added services market. Social media offer new opportunities for the vendors. Whereas, privacy concerns is the key challenge being faced by the marketers in the MVAS ecosystem.

In 2018, the global Mobile Value-Added Services (VAS) market size was xx million US$ and it is expected to reach xx million US$ by the end of 2025, with a CAGR of xx% during 2019-2025.

This report focuses on the global Mobile Value-Added Services (VAS) status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Mobile Value-Added Services (VAS) development in United States, Europe and China.

The key players covered in this study

- America Movil

- Apple

- Comviva Technologies

- Google

- AT&T

- Blackberry

- CanvasM Technologies

- KongZhong

- Near (AdNear)

- Nokia

- OnMobile

- Samsung

- Sprint

- Vodafone

- ZTE

Market segment by Type, the product can be split into

- Short Messaging Service (SMS)

- Multimedia Messaging Service (MMS)

- Location Based Services

- Mobile Email & IM

- Mobile Money

- Mobile Advertising

- Mobile Infotainment

Market segment by Application, split into

- BFSI

- Media and Entertainment

- Healthcare

- Education

- Retail

- Government

- Telecom & IT

- Others

Market segment by Regions/Countries, this report covers

- United States

- Europe

- China

- Japan

- Southeast Asia

- India

- Central & South America

The study objectives of this report are:

- To analyze global Mobile Value-Added Services (VAS) status, future forecast, growth opportunity, key market and key players.

- To present the Mobile Value-Added Services (VAS) development in United States, Europe and China.

- To strategically profile the key players and comprehensively analyze their development plan and strategies.

- To define, describe and forecast the market by product type, market and key regions.

In this study, the years considered to estimate the market size of Mobile Value-Added Services (VAS) are as follows:

- History Year: 2014-2018

- Base Year: 2018

- Estimated Year: 2019

- Forecast Year 2019 to 2025

For the data information by region, company, type and application, 2018 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.

Global Mobile Value-Added Services (VAS) Market Size, Status and Forecast 2019-2025

Table of Contents
1 Report Overview
1.1 Study Scope
1.2 Key Market Segments
1.3 Players Covered
1.4 Market Analysis by Type
1.4.1 Global Mobile Value-Added Services (VAS) Market Size Growth Rate by Type (2014-2025)
1.4.2 Short Messaging Service (SMS)
1.4.3 Multimedia Messaging Service (MMS)
1.4.4 Location Based Services
1.4.5 Mobile Email & IM
1.4.6 Mobile Money
1.4.7 Mobile Advertising
1.4.8 Mobile Infotainment
1.5 Market by Application
1.5.1 Global Mobile Value-Added Services (VAS) Market Share by Application (2014-2025)
1.5.2 BFSI
1.5.3 Media and Entertainment
1.5.4 Healthcare
1.5.5 Education
1.5.6 Retail
1.5.7 Government
1.5.8 Telecom & IT
1.5.9 Others
1.6 Study Objectives
1.7 Years Considered
2 Global Growth Trends
2.1 Mobile Value-Added Services (VAS) Market Size
2.2 Mobile Value-Added Services (VAS) Growth Trends by Regions
2.2.1 Mobile Value-Added Services (VAS) Market Size by Regions (2014-2025)
2.2.2 Mobile Value-Added Services (VAS) Market Share by Regions (2014-2019)
2.3 Industry Trends
2.3.1 Market Top Trends
2.3.2 Market Drivers
2.3.3 Market Opportunities
3 Market Share by Key Players
3.1 Mobile Value-Added Services (VAS) Market Size by Manufacturers
3.1.1 Global Mobile Value-Added Services (VAS) Revenue by Manufacturers (2014-2019)
3.1.2 Global Mobile Value-Added Services (VAS) Revenue Market Share by Manufacturers (2014-2019)
3.1.3 Global Mobile Value-Added Services (VAS) Market Concentration Ratio (CR5 and HHI)
3.2 Mobile Value-Added Services (VAS) Key Players Head office and Area Served
3.3 Key Players Mobile Value-Added Services (VAS) Product/Solution/Service
3.4 Date of Enter into Mobile Value-Added Services (VAS) Market
3.5 Mergers & Acquisitions, Expansion Plans
4 Breakdown Data by Type and Application
4.1 Global Mobile Value-Added Services (VAS) Market Size by Type (2014-2019)
4.2 Global Mobile Value-Added Services (VAS) Market Size by Application (2014-2019)
5 United States
5.1 United States Mobile Value-Added Services (VAS) Market Size (2014-2019)
5.2 Mobile Value-Added Services (VAS) Key Players in United States
5.3 United States Mobile Value-Added Services (VAS) Market Size by Type
5.4 United States Mobile Value-Added Services (VAS) Market Size by Application
6 Europe
6.1 Europe Mobile Value-Added Services (VAS) Market Size (2014-2019)
6.2 Mobile Value-Added Services (VAS) Key Players in Europe
6.3 Europe Mobile Value-Added Services (VAS) Market Size by Type
6.4 Europe Mobile Value-Added Services (VAS) Market Size by Application
7 China
7.1 China Mobile Value-Added Services (VAS) Market Size (2014-2019)
7.2 Mobile Value-Added Services (VAS) Key Players in China
7.3 China Mobile Value-Added Services (VAS) Market Size by Type
7.4 China Mobile Value-Added Services (VAS) Market Size by Application
8 Japan
8.1 Japan Mobile Value-Added Services (VAS) Market Size (2014-2019)
8.2 Mobile Value-Added Services (VAS) Key Players in Japan
8.3 Japan Mobile Value-Added Services (VAS) Market Size by Type
8.4 Japan Mobile Value-Added Services (VAS) Market Size by Application
9 Southeast Asia
9.1 Southeast Asia Mobile Value-Added Services (VAS) Market Size (2014-2019)
9.2 Mobile Value-Added Services (VAS) Key Players in Southeast Asia
9.3 Southeast Asia Mobile Value-Added Services (VAS) Market Size by Type
9.4 Southeast Asia Mobile Value-Added Services (VAS) Market Size by Application
10 India
10.1 India Mobile Value-Added Services (VAS) Market Size (2014-2019)
10.2 Mobile Value-Added Services (VAS) Key Players in India
10.3 India Mobile Value-Added Services (VAS) Market Size by Type
10.4 India Mobile Value-Added Services (VAS) Market Size by Application
11 Central & South America
11.1 Central & South America Mobile Value-Added Services (VAS) Market Size (2014-2019)
11.2 Mobile Value-Added Services (VAS) Key Players in Central & South America
11.3 Central & South America Mobile Value-Added Services (VAS) Market Size by Type
11.4 Central & South America Mobile Value-Added Services (VAS) Market Size by Application
12 International Players Profiles
12.1 America Movil
12.1.1 America Movil Company Details
12.1.2 Company Description and Business Overview
12.1.3 Mobile Value-Added Services (VAS) Introduction
12.1.4 America Movil Revenue in Mobile Value-Added Services (VAS) Business (2014-2019)
12.1.5 America Movil Recent Development
12.2 Apple
12.2.1 Apple Company Details
12.2.2 Company Description and Business Overview
12.2.3 Mobile Value-Added Services (VAS) Introduction
12.2.4 Apple Revenue in Mobile Value-Added Services (VAS) Business (2014-2019)
12.2.5 Apple Recent Development
12.3 Comviva Technologies
12.3.1 Comviva Technologies Company Details
12.3.2 Company Description and Business Overview
12.3.3 Mobile Value-Added Services (VAS) Introduction
12.3.4 Comviva Technologies Revenue in Mobile Value-Added Services (VAS) Business (2014-2019)
12.3.5 Comviva Technologies Recent Development
12.4 Google
12.4.1 Google Company Details
12.4.2 Company Description and Business Overview
12.4.3 Mobile Value-Added Services (VAS) Introduction
12.4.4 Google Revenue in Mobile Value-Added Services (VAS) Business (2014-2019)
12.4.5 Google Recent Development
12.5 AT&T
12.5.1 AT&T Company Details
12.5.2 Company Description and Business Overview
12.5.3 Mobile Value-Added Services (VAS) Introduction
12.5.4 AT&T Revenue in Mobile Value-Added Services (VAS) Business (2014-2019)
12.5.5 AT&T Recent Development
12.6 Blackberry
12.6.1 Blackberry Company Details
12.6.2 Company Description and Business Overview
12.6.3 Mobile Value-Added Services (VAS) Introduction
12.6.4 Blackberry Revenue in Mobile Value-Added Services (VAS) Business (2014-2019)
12.6.5 Blackberry Recent Development
12.7 CanvasM Technologies
12.7.1 CanvasM Technologies Company Details
12.7.2 Company Description and Business Overview
12.7.3 Mobile Value-Added Services (VAS) Introduction
12.7.4 CanvasM Technologies Revenue in Mobile Value-Added Services (VAS) Business (2014-2019)
12.7.5 CanvasM Technologies Recent Development
12.8 KongZhong
12.8.1 KongZhong Company Details
12.8.2 Company Description and Business Overview
12.8.3 Mobile Value-Added Services (VAS) Introduction
12.8.4 KongZhong Revenue in Mobile Value-Added Services (VAS) Business (2014-2019)
12.8.5 KongZhong Recent Development
12.9 Near (AdNear)
12.9.1 Near (AdNear) Company Details
12.9.2 Company Description and Business Overview
12.9.3 Mobile Value-Added Services (VAS) Introduction
12.9.4 Near (AdNear) Revenue in Mobile Value-Added Services (VAS) Business (2014-2019)
12.9.5 Near (AdNear) Recent Development
12.10 Nokia
12.10.1 Nokia Company Details
12.10.2 Company Description and Business Overview
12.10.3 Mobile Value-Added Services (VAS) Introduction
12.10.4 Nokia Revenue in Mobile Value-Added Services (VAS) Business (2014-2019)
12.10.5 Nokia Recent Development
12.11 OnMobile
12.12 Samsung
12.13 Sprint
12.14 Vodafone
12.15 ZTE
13 Market Forecast 2019-2025
13.1 Market Size Forecast by Regions
13.2 United States
13.3 Europe
13.4 China
13.5 Japan
13.6 Southeast Asia
13.7 India
13.8 Central & South America
13.9 Market Size Forecast by Product (2019-2025)
13.10 Market Size Forecast by Application (2019-2025)
14 Analyst's Viewpoints/Conclusions
15 Appendix
15.1 Research Methodology
15.1.1 Methodology/Research Approach
15.1.1.1 Research Programs/Design
15.1.1.2 Market Size Estimation
12.1.1.3 Market Breakdown and Data Triangulation
15.1.2 Data Source
15.1.2.1 Secondary Sources
15.1.2.2 Primary Sources
15.2 Disclaimer
15.3 Author Details
List of Tables and Figures
Table Mobile Value-Added Services (VAS) Key Market Segments
Table Key Players Mobile Value-Added Services (VAS) Covered
Table Global Mobile Value-Added Services (VAS) Market Size Growth Rate by Type 2014-2025 (Million US$)
Figure Global Mobile Value-Added Services (VAS) Market Size Market Share by Type 2014-2025
Figure Short Messaging Service (SMS) Figures
Table Key Players of Short Messaging Service (SMS)
Figure Multimedia Messaging Service (MMS) Figures
Table Key Players of Multimedia Messaging Service (MMS)
Figure Location Based Services Figures
Table Key Players of Location Based Services
Figure Mobile Email & IM Figures
Table Key Players of Mobile Email & IM
Figure Mobile Money Figures
Table Key Players of Mobile Money
Figure Mobile Advertising Figures
Table Key Players of Mobile Advertising
Figure Mobile Infotainment Figures
Table Key Players of Mobile Infotainment
Table Global Mobile Value-Added Services (VAS) Market Size Growth by Application 2014-2025 (Million US$)
Figure BFSI Case Studies
Figure Media and Entertainment Case Studies
Figure Healthcare Case Studies
Figure Education Case Studies
Figure Retail Case Studies
Figure Government Case Studies
Figure Telecom & IT Case Studies
Figure Others Case Studies
Figure Mobile Value-Added Services (VAS) Report Years Considered
Table Global Mobile Value-Added Services (VAS) Market Size 2014-2025 (Million US$)
Figure Global Mobile Value-Added Services (VAS) Market Size and Growth Rate 2014-2025 (Million US$)
Table Global Mobile Value-Added Services (VAS) Market Size by Regions 2014-2025 (Million US$)
Table Global Mobile Value-Added Services (VAS) Market Size by Regions 2014-2019 (Million US$)
Table Global Mobile Value-Added Services (VAS) Market Share by Regions 2014-2019
Figure Global Mobile Value-Added Services (VAS) Market Share by Regions 2014-2019
Figure Global Mobile Value-Added Services (VAS) Market Share by Regions 2019
Table Market Top Trends
Table Global Mobile Value-Added Services (VAS) Revenue by Manufacturers (2014-2019) (Million US$)
Table Global Mobile Value-Added Services (VAS) Market Share by Manufacturers (2014-2019)
Figure Global Mobile Value-Added Services (VAS) Market Share by Manufacturers in 2018
Table Global Mobile Value-Added Services (VAS) Manufacturers Market Concentration Ratio (CR5 and HHI)
Table Key Players Head office and Area Served
Table Key Players Mobile Value-Added Services (VAS) Product/Solution/Service
Table Date of Enter into Mobile Value-Added Services (VAS) Market
Table Mergers & Acquisitions, Expansion Plans
Table Global Mobile Value-Added Services (VAS) Market Size by Type (2014-2019) (Million US$)
Table Global Mobile Value-Added Services (VAS) Market Size Share by Type (2014-2019)
Figure Global Mobile Value-Added Services (VAS) Market Size Market Share by Type (2014-2019)
Table Global Mobile Value-Added Services (VAS) Market Size by Application (2014-2019) (Million US$)
Table Global Mobile Value-Added Services (VAS) Market Size Share by Application (2014-2019)
Figure Global Mobile Value-Added Services (VAS) Market Size Market Share by Application (2014-2019)
Figure Global Mobile Value-Added Services (VAS) Revenue Market Share by Application in 2018
Figure United States Mobile Value-Added Services (VAS) Market Size 2014-2019 (Million US$)
Table United States Key Players Mobile Value-Added Services (VAS) Revenue (2018-2019) (Million US$)
Table United States Key Players Mobile Value-Added Services (VAS) Market Share (2018-2019)
Table United States Mobile Value-Added Services (VAS) Market Size by Type (2014-2019) (Million US$)
Table United States Mobile Value-Added Services (VAS) Market Share by Type (2014-2019)
Table United States Mobile Value-Added Services (VAS) Market Size by Application (2014-2019) (Million US$)
Table United States Mobile Value-Added Services (VAS) Market Share by Application (2014-2019)
Figure Europe Mobile Value-Added Services (VAS) Market Size 2014-2019 (Million US$)
Table Europe Key Players Mobile Value-Added Services (VAS) Revenue (2018-2019) (Million US$)
Table Europe Key Players Mobile Value-Added Services (VAS) Market Share (2018-2019)
Table Europe Mobile Value-Added Services (VAS) Market Size by Type (2014-2019) (Million US$)
Table Europe Mobile Value-Added Services (VAS) Market Share by Type (2014-2019)
Table Europe Mobile Value-Added Services (VAS) Market Size by Application (2014-2019) (Million US$)
Table Europe Mobile Value-Added Services (VAS) Market Share by Application (2014-2019)
Figure China Mobile Value-Added Services (VAS) Market Size 2014-2019 (Million US$)
Table China Key Players Mobile Value-Added Services (VAS) Revenue (2018-2019) (Million US$)
Table China Key Players Mobile Value-Added Services (VAS) Market Share (2018-2019)
Table China Mobile Value-Added Services (VAS) Market Size by Type (2014-20189) (Million US$)
Table China Mobile Value-Added Services (VAS) Market Share by Type (2014-2019)
Table China Mobile Value-Added Services (VAS) Market Size by Application (2014-2019) (Million US$)
Table China Mobile Value-Added Services (VAS) Market Share by Application (2014-2019)
Figure Japan Mobile Value-Added Services (VAS) Market Size 2014-2019 (Million US$)
Table Japan Key Players Mobile Value-Added Services (VAS) Revenue (2018-2019) (Million US$)
Table Japan Key Players Mobile Value-Added Services (VAS) Market Share (2018-2019)
Table Japan Mobile Value-Added Services (VAS) Market Size by Type (2014-2019) (Million US$)
Table Japan Mobile Value-Added Services (VAS) Market Share by Type (2014-2019)
Table Japan Mobile Value-Added Services (VAS) Market Size by Application (2014-2019) (Million US$)
Table Japan Mobile Value-Added Services (VAS) Market Share by Application (2014-2019)
Figure Southeast Asia Mobile Value-Added Services (VAS) Market Size 2014-2019 (Million US$)
Table Southeast Asia Key Players Mobile Value-Added Services (VAS) Revenue (2018-2019) (Million US$)
Table Southeast Asia Key Players Mobile Value-Added Services (VAS) Market Share (2018-2019)
Table Southeast Asia Mobile Value-Added Services (VAS) Market Size by Type (2014-2019) (Million US$)
Table Southeast Asia Mobile Value-Added Services (VAS) Market Share by Type (2014-2019)
Table Southeast Asia Mobile Value-Added Services (VAS) Market Size by Application (2014-2019) (Million US$)
Table Southeast Asia Mobile Value-Added Services (VAS) Market Share by Application (2014-2019)
Figure India Mobile Value-Added Services (VAS) Market Size 2014-2019 (Million US$)
Table India Key Players Mobile Value-Added Services (VAS) Revenue (2018-2019) (Million US$)
Table India Key Players Mobile Value-Added Services (VAS) Market Share (2018-2019)
Table India Mobile Value-Added Services (VAS) Market Size by Type (2014-2019) (Million US$)
Table India Mobile Value-Added Services (VAS) Market Share by Type (2014-2019)
Table India Mobile Value-Added Services (VAS) Market Size by Application (2014-2019) (Million US$)
Table India Mobile Value-Added Services (VAS) Market Share by Application (2014-2019)
Figure Central & South America Mobile Value-Added Services (VAS) Market Size 2014-2019 (Million US$)
Table Central & South America Key Players Mobile Value-Added Services (VAS) Revenue (2018-2019) (Million US$)
Table Central & South America Key Players Mobile Value-Added Services (VAS) Market Share (2018-2019)
Table Central & South America Mobile Value-Added Services (VAS) Market Size by Type (2014-2019) (Million US$)
Table Central & South America Mobile Value-Added Services (VAS) Market Share by Type (2014-2019)
Table Central & South America Mobile Value-Added Services (VAS) Market Size by Application (2014-2019) (Million US$)
Table Central & South America Mobile Value-Added Services (VAS) Market Share by Application (2014-2019)
Table America Movil Company Details
Table America Movil Revenue in Mobile Value-Added Services (VAS) Business (2014-2019) (Million US$)
Figure America Movil Revenue Growth Rate in Mobile Value-Added Services (VAS) Business (2014-2019)
Table America Movil Recent Development
Table Apple Company Details
Table Apple Revenue in Mobile Value-Added Services (VAS) Business (2014-2019)(Million US$)
Figure Apple Revenue Growth Rate in Mobile Value-Added Services (VAS) Business (2014-2019)
Table Apple Recent Development
Table Comviva Technologies Company Details
Table Comviva Technologies Revenue in Mobile Value-Added Services (VAS) Business (2014-2019)(Million US$)
Figure Comviva Technologies Revenue Growth Rate in Mobile Value-Added Services (VAS) Business (2014-2019)
Table Comviva Technologies Recent Development
Table Google Company Details
Table Google Revenue in Mobile Value-Added Services (VAS) Business (2014-2019)(Million US$)
Figure Google Revenue Growth Rate in Mobile Value-Added Services (VAS) Business (2014-2019)
Table Google Recent Development
Table AT&T Company Details
Table AT&T Revenue in Mobile Value-Added Services (VAS) Business (2014-2019)(Million US$)
Figure AT&T Revenue Growth Rate in Mobile Value-Added Services (VAS) Business (2014-2019)
Table AT&T Recent Development
Table Blackberry Company Details
Table Blackberry Revenue in Mobile Value-Added Services (VAS) Business (2014-2019)(Million US$)
Figure Blackberry Revenue Growth Rate in Mobile Value-Added Services (VAS) Business (2014-2019)
Table Blackberry Recent Development
Table CanvasM Technologies Company Details
Table CanvasM Technologies Revenue in Mobile Value-Added Services (VAS) Business (2014-2019)(Million US$)
Figure CanvasM Technologies Revenue Growth Rate in Mobile Value-Added Services (VAS) Business (2014-2019)
Table CanvasM Technologies Recent Development
Table KongZhong Company Details
Table KongZhong Revenue in Mobile Value-Added Services (VAS) Business (2014-2019)(Million US$)
Figure KongZhong Revenue Growth Rate in Mobile Value-Added Services (VAS) Business (2014-2019)
Table KongZhong Recent Development
Table Near (AdNear) Company Details
Table Near (AdNear) Revenue in Mobile Value-Added Services (VAS) Business (2014-2019)(Million US$)
Figure Near (AdNear) Revenue Growth Rate in Mobile Value-Added Services (VAS) Business (2014-2019)
Table Near (AdNear) Recent Development
Table Nokia Company Details
Table Nokia Revenue in Mobile Value-Added Services (VAS) Business (2014-2019)(Million US$)
Figure Nokia Revenue Growth Rate in Mobile Value-Added Services (VAS) Business (2014-2019)
Table Nokia Recent Development
Table OnMobile Company Details
Table Samsung Company Details
Table Sprint Company Details
Table Vodafone Company Details
Table ZTE Company Details
Table Global Mobile Value-Added Services (VAS) Market Size by Regions (Million US$) 2019-2025
Figure Global Mobile Value-Added Services (VAS) Market Size Share by Regions (2019-2025)
Figure Global Mobile Value-Added Services (VAS) Market Size Share by Regions in 2025
Figure United States Mobile Value-Added Services (VAS) Market Size Forecast (2019-2025)(Million USD)
Figure Europe Mobile Value-Added Services (VAS) Market Size Forecast (2019-2025)(Million USD)
Figure China Mobile Value-Added Services (VAS) Market Size Forecast (2019-2025)(Million USD)
Figure Japan Mobile Value-Added Services (VAS) Market Size Forecast (2019-2025)(Million USD)
Figure Southeast Asia Mobile Value-Added Services (VAS) Market Size Forecast (2019-2025)(Million USD)
Figure India Mobile Value-Added Services (VAS) Market Size Forecast (2019-2025)(Million USD)
Figure Central & South America Mobile Value-Added Services (VAS) Market Size Forecast (2019-2025)(Million USD)
Table Global Mobile Value-Added Services (VAS) Market Size by Product (2019-2025) (Million US$)
Figure Global Mobile Value-Added Services (VAS) Market Size by Product (2019-2025)
Figure Global Mobile Value-Added Services (VAS) Market Size by Product in 2025
Table Global Mobile Value-Added Services (VAS) Market Size by Application (2019-2025) (Million US$)
Figure Global Mobile Value-Added Services (VAS) Market Size by Application (2019-2025)
Figure Global Mobile Value-Added Services (VAS) Market Size by Application in 2025
Table Research Programs/Design for This Report
Figure Bottom-up and Top-down Approaches for This Report
Figure Data Triangulation
Table Key Data Information from Secondary Sources
Table Key Data Information from Primary Sources
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