Global Mobile and Web Event Analytics Market 2016-2020

Publisher Name :
Date: 05-Oct-2016
No. of pages: 69
Inquire Before Buying

Mobile analytics analyzes the traffic for mobile websites. It helps to determine the effectiveness of mobile marketing campaigns for the business and study the aspects that increase the traffic for the mobile websites.

The analysts forecast global mobile and web analytics market to grow at a CAGR of 16.3% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the global mobile and web analytics market 2016-2020. To calculate the market size, the report considers the revenue generated from the sales of mobile and web analytics solutions to calculate the market size.

The market is divided into the following segments based on geography:


  • Americas

  • APAC

  • EMEA


This report, Global Mobile and Web Analytics Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors


  • Adobe Systems

  • AT Internet

  • comScore

  • Google

  • IBM

  • SAS Institute

  • Webtrends


Other prominent vendors


  • Clicktale

  • Clicky

  • KickFire

  • Kissmetrics

  • Woopra

  • Crazy Egg

  • Chartbeat

  • Omniture

  • Apsalar

  • Char Software

  • Mixpanel

  • Appsee

  • Netbiscuits

  • Segment.io

  • Upsight


Market driver


  • Increased benefits of mobile and web analytics

  • For a full, detailed list, view our report


Market challenge


  • Data security and privacy issues of mobile users

  • For a full, detailed list, view our report


Market trend


  • Growing demand for predictive analytics

  • For a full, detailed list, view our report


Key questions answered in this report


  • What will the market size be in 2020 and what will the growth rate be?

  • What are the key market trends?

  • What is driving this market?

  • What are the challenges to market growth?

  • Who are the key vendors in this market space?

  • What are the market opportunities and threats faced by the key vendors?

  • What are the strengths and weaknesses of the key vendors?

Global Mobile and Web Event Analytics Market 2016-2020

Table of Contents

PART 01: Executive summary
Highlights

PART 02: Scope of the report
Geographical information
Vendor selection
Summation errors
Recommended reading

PART 03: Market research methodology
Research methodology
Economic indicators

PART 04: Introduction
Key market highlights

PART 05: Market landscape
Market overview
Market size and forecast

PART 06: Market segmentation by end-user
Global mobile and web analytics market by end-user

PART 07: Geographical segmentation
Global mobile and web analytics market by geography
Americas
EMEA
APAC

PART 08: Market drivers
Increased benefits of mobile and web analytics
Increase in volume of data
Growing importance of social media analytics
Growing popularity of mobile applications

PART 09: Impact of drivers

PART 10: Market challenges
Data security and privacy issues of mobile users
Difficulty in data validation
Presence of open-source mobile and web analytics vendors
Excess of irrelevant information

PART 11: Impact of drivers and challenges

PART 12: Market trends
Growing demand for predictive analytics
Growth in internet connectivity

PART 13: Five forces model

PART 14: Vendor landscape
Competitive scenario
Vendor matrix

PART 15: Key vendor analysis
Key vendor offerings
Key vendor profiles
Other prominent web analytics solutions vendors
Other prominent mobile analytics solutions vendors
Other prominent vendors

PART 16: Appendix
List of abbreviations

List of Exhibits

Exhibit 01: Major countries covered in market analysis
Exhibit 02: Steps in web analytics
Exhibit 03: Steps in mobile analytics
Exhibit 04: Global mobile and web analytics market 2015-2020($ billions)
Exhibit 05: Global mobile and web analytics market by end-user 2015 (% share)
Exhibit 06: IT spending by Brazil, Mexico, Argentina, and Chile 2014 and 2015 ($ billions)
Exhibit 07: Global mobile and web analytics market by geography 2015 and 2020 (% share)
Exhibit 08: Global mobile and web analytics market by geography 2015-2020 ($ billions)
Exhibit 09: Mobile and web analytics market in Americas 2015-2020 ($ billions)
Exhibit 10: Mobile phone users in South America 2014-2020 (in millions)
Exhibit 11: Number of smartphone users in Brazil 2013-2016 (millions)
Exhibit 12: Mobile internet users by age group in Brazil
Exhibit 13: Number of smartphone users in Mexico 2013-2016 (millions)
Exhibit 14: Number of smartphone users in Colombia 2013-2016 (millions)
Exhibit 15: Mobile and web analytics market in EMEA 2015-2020 ($ billions)
Exhibit 16: Mobile and web analytics market in APAC 2015-2020 ($ billions)
Exhibit 17: Benefits of mobile and web analytics in different industries
Exhibit 18: Global data generation forecast 2015-2020 (in zettabytes)
Exhibit 19: Facebook updates by social media users 2015 (% share)
Exhibit 20: Top mobile apps used in US 2015 (number of visitors in millions)
Exhibit 21: Region-wise mobile application developers in 2015 (% share)
Exhibit 22: Impact of drivers
Exhibit 23: Motives of data breaches globally 2013-2015 (%)
Exhibit 24: Impact of drivers and challenges
Exhibit 25: Global predictive analytics market 2015-2020 ($ billions)
Exhibit 26: Internet penetration by region in June 2016 (% population)
Exhibit 27: Five forces model
Exhibit 28: Competitive differentiators for vendors
Exhibit 29: Mobile and web analytics features provided by vendors
Exhibit 30: Geographical presence of mobile and web analytics vendors
Exhibit 31: Customer base of mobile and web analytics vendors
Exhibit 32: Product offerings
Exhibit 33: Adobe Systems: Products and their features
Exhibit 34: AT Internet: Products and their features
Exhibit 35: AT Internet: Products and their features
Exhibit 36: Google: Products and their features
Exhibit 37: IBM: Products and their features
Exhibit 38: SAS Institute: Products and their features
Exhibit 39: Webtrends: Products and their features

  • Packaging Sector Driven By Innovation
    The financial development in numerous emerging nations has significantly influenced the progress of quite a lot of sectors, the packaging industry being one of them. The swell in transport undertakings outfitting to a substantial number of industries such as manufacturing, consumer goods, food and beverages, and others rest essentially on sturdy and resilient packaging solutions [...]
  • Global Eyewear Market To Gain From Increased Demand For Disposable Contact Lenses
    The global eyewear market was worth US$ 102.66 billion in 2015 and is predictable to reach US$ 184.03 billion by 2024. The rising population and upsurge in the number of optical disorders are likely to propel the industry in the near future. Moreover, the increasing cognizance amongst people as regards to the prominence of eye [...]
  • Global mHealth Market To Become A Multi-Billion Dollar Industry By 2020
    The mHealth market is in its embryonic stage and is projected to produce substantial profits with amassed awareness level and encouraging regulatory guidelines particular to the quality and practicality of mobile-based medical devices. The global mHealth market is projected to touch US$ 49.12 billion by 2020 rising at a CAGR of 47.6% from 2013 to 2020. Monitoring services [...]
  • Efficacy of Stand-alone Power Sources Drive The Global Distributed Energy Generation Market
    The global market for distributed energy generation is expected to magnify at a momentous CAGR of 11.4% between 2016 and 2020. The small-scale generation of electricity, oscillating from a few kilowatts to multitudes of megawatts, is denoted as distributed energy generation. In this process, power is usually produced using renewable resources or by generators during consumption. [...]
  • Global Organic Food Market Makes A Mark in Developed Economies
    Buyers throughout the world are becoming more and more health cognizant, which has occasioned in an alteration in their palates and inclinations. The global organic food market was worth US$88.1 billion in 2015 is anticipated to record a CAGR of over 16% between 2015 and 2020. Amongst the various different food products available, the fruits [...]
  • Global Enterprise Search Market by Manufacturers, Regions, Type and Application, Forecast to 2022
    Published: 17-Jan-2017        Price: US 3480 Onwards        Pages: 105
    The increasing demand for time-saving data search solutions is expected to be the key growth factor for the enterprise search market. The increasing data volumes sourced from different gateways in the large enterprises has created a need for managing it. Enterprise search solutions help in organizing and managing this data, due to which these solutions have found a large adoption in the large enterprises. Enterprise search solutions enable the availability of required data or information to the ......
  • The Digital transformation strategies: emerging and developed market telcos pursue different paths
    Published: 12-Jan-2017        Price: US 1499 Onwards        Pages: 7
    "CSPs broadly agree on the need for digitisation, but their approaches vary; CSPs in emerging markets favour large end-to-end transformation, while CSPs in developed market prefer the adjunct systems approach." Communications service providers (CSPs) are taking different approaches to transforming their architecture in preparation for becoming digital service providers (DSPs). Every CSP journey is unique and often influenced by multiple factors. However, in our analys......
  • IoT IAM Market by Solution, Service (Professional and Managed Service), Security Type (Network Security, Endpoint Security, Application Security, and Cloud Security), Deployment Mode, Organization Size, Vertical, and Region - Global Forecast to 2021
    Published: 10-Jan-2017        Price: US 5650 Onwards        Pages: 176
    “The rise in adoption of internet of Things (IoT) and Bring Your Own Device (BYOD)trends will drive the IoT Identity Access Management (IAM)market” The IoT IAM market size is estimated to grow from USD 1.10 billion in 2016 to USD 4.97 billion by 2021, at a Compound Annual Growth Rate (CAGR) of 35.2%. The IoT IAM market is driven by factors such asrise in adoption of BYOD trend, rise in frequency of cyber security breaches and cyber attacks, and massive gro......
  • Global Artificial Intelligence Products Market Research Report 2017
    Published: 06-Jan-2017        Price: US 2900 Onwards        Pages: 121
    Notes: Production, means the output of Artificial Intelligence Products Revenue, means the sales value of Artificial Intelligence Products This report studies Artificial Intelligence Products in Global market, especially in North America, Europe, China, Japan, Korea and Taiwan, focuses on top manufacturers in global market, with capacity, production, price, revenue and market share for each manufacturer, covering - Open AI - IBM - NEC - Nu......
  • Global Artificial Intelligence Machines Market Research Report 2017
    Published: 06-Jan-2017        Price: US 2900 Onwards        Pages: 122
    Notes: Production, means the output of Artificial Intelligence Machines Revenue, means the sales value of Artificial Intelligence Machines This report studies Artificial Intelligence Machines in Global market, especially in North America, Europe, China, Japan, Southeast Asia and India, focuses on top manufacturers in global market, with capacity, production, price, revenue and market share for each manufacturer, covering - ABB - Adept Technology ......
  • Global Mobile Map Market 2017-2021
    Published: 05-Jan-2017        Price: US 3500 Onwards        Pages: 84
    Mobile maps provide information services that are accessible with mobile devices through mobile network by utilizing the location of the mobile device. GPS delivers the location information anywhere around the globe for outdoor environments. Different technologies such as Wi-Fi, WLAN modems, RFID tags, ultrasound, infrared, and BLE provides content information for indoor environments as GPS cannot operate in such environments. Location of a device is determined by a mechanism known as localiz......
  • Global Virtual Events Market 2017-2021
    Published: 30-Dec-2016        Price: US 3500 Onwards        Pages: 73
    Virtual events are online exhibitions that include breakout sessions, video conferencing, web conferencing, collaboration tools, communication, and social networking. They are used in various sectors such as education, healthcare, hospitality, and finance and banking. Virtual events can be enabled on smartphones, desktops, laptops, and tablets. They can be used to announce the launch of new products, provide additional information to people, and obtain new vendors. The exhibit below represent......
  • Global Smart Parking System Market by Manufacturers, Regions, Type and Application, Forecast to 2021
    Published: 28-Dec-2016        Price: US 3480 Onwards        Pages: 110
    Smart Parking System is the most invented parking system that is designed to improve parking efficiency, customer experience. It is also aimed to improve environmental damages. Smart parking system includes a lot of components such as Smart pay station, parking guidance, automotive parking lot, etc.Scope of the Report:This report focuses on the Smart Parking System in Global market, especially in North America, Europe and Asia-Pacific, South America, Middle East and Africa......
  • Digital Identity Opportunities for telecom operators
    Published: 28-Dec-2016        Price: US 3300 Onwards        Pages: 70
    This report analyses the technology and market trends around digital identity. It presents the major technologies used for authenticating end users and managing their digital identity, including some identity-based services such as e-signature, fraud detection and access control. The market report focuses on the strategy of telecom operators towards digital identity and the surrounding ecosystem of competitors and providers. The value of digital identity is also examin......
  • SERVICES
    Value for Money
    We believe in "optimum utilization of available budget and resources". While servicing our clients' (your) market research requirements, we keep the same approach in focus to help you get the best value for your $$s.
    Ever Growing Inventory
    Ranging from the smallest feasible / required data (datasheets, data facts, SWOT analysis, company profiles, etc) to full research reports that help you make decisions, our inventory is updated almost on a daily basis with the latest industry reports from domain experts that track more than 5000 niche sectors.
    One Stop Solution
    Need a custom research report on medical devices market? Require all available business intelligence on 3D printing industry? Exploring F&B sector of a particular country/region? RnRMarketResearch.com is your one-stop-solution to all market intelligence needs. We not only offer custom research and consulting services, we also "bundle" reports to meet your needs and help you fetch the data analysis you require for your business.
    Dedicated Client Engagement
    Not limited to only "finding" relevant reports for you, our client engagement team dedicates its efforts to understand your "business need" and accordingly maps available research data to help you move forward. Call "your" client engagement executive any time of your day and get your questions answered in order to make the correct business decision.
    Saving Time and Efforts
    Simply share your research requirement details with us and let us do all the hard work to find required intelligence for you. When you add up our "one stop solution" and "dedicated client engagement" services mentioned above, you obviously know the time and effort saving you do by working with us.
    Payment Flexibility
    Working with Fortune 500 organizations, we understand the importance of being flexible for payments. Share your payment terms with us and we will surely match up to them to ensure you get access to required business intelligence data without having to wait for the payment to be done.
    Post-Purchase Research Support
    Have questions after reading a report / datasheet bought through us? Not sure about the methodology used for data available in the research? Talk to us / Share your questions with us and if required, we will connect you with the analyst(s)/author(s) of the report(s) and ensure you get satisfactory answers for the same. Need more data / analysis / report(s) on the topic of your research/project? The RnRMarketResearch.com team is here for you 24X7 to support you with your post-purchase requirements. Subscription Offers & Packages (Get in touch with us for more details - sales@rnrmarketresearch.com / +1 888 391 5441 )
    • Ad Hoc
    • Pay - as - you - go / Bucket Subscriptions
    • Fixed Cost for #of reports
    • Customize / Personalize as per your needs