Global Mobile and Web Event Analytics Market 2016-2020

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Date: 05-Oct-2016
No. of pages: 69
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Mobile analytics analyzes the traffic for mobile websites. It helps to determine the effectiveness of mobile marketing campaigns for the business and study the aspects that increase the traffic for the mobile websites.

The analysts forecast global mobile and web analytics market to grow at a CAGR of 16.3% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the global mobile and web analytics market 2016-2020. To calculate the market size, the report considers the revenue generated from the sales of mobile and web analytics solutions to calculate the market size.

The market is divided into the following segments based on geography:

  • Americas

  • APAC

  • EMEA

This report, Global Mobile and Web Analytics Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors

  • Adobe Systems

  • AT Internet

  • comScore

  • Google

  • IBM

  • SAS Institute

  • Webtrends

Other prominent vendors

  • Clicktale

  • Clicky

  • KickFire

  • Kissmetrics

  • Woopra

  • Crazy Egg

  • Chartbeat

  • Omniture

  • Apsalar

  • Char Software

  • Mixpanel

  • Appsee

  • Netbiscuits


  • Upsight

Market driver

  • Increased benefits of mobile and web analytics

  • For a full, detailed list, view our report

Market challenge

  • Data security and privacy issues of mobile users

  • For a full, detailed list, view our report

Market trend

  • Growing demand for predictive analytics

  • For a full, detailed list, view our report

Key questions answered in this report

  • What will the market size be in 2020 and what will the growth rate be?

  • What are the key market trends?

  • What is driving this market?

  • What are the challenges to market growth?

  • Who are the key vendors in this market space?

  • What are the market opportunities and threats faced by the key vendors?

  • What are the strengths and weaknesses of the key vendors?

Global Mobile and Web Event Analytics Market 2016-2020

Table of Contents

PART 01: Executive summary

PART 02: Scope of the report
Geographical information
Vendor selection
Summation errors
Recommended reading

PART 03: Market research methodology
Research methodology
Economic indicators

PART 04: Introduction
Key market highlights

PART 05: Market landscape
Market overview
Market size and forecast

PART 06: Market segmentation by end-user
Global mobile and web analytics market by end-user

PART 07: Geographical segmentation
Global mobile and web analytics market by geography

PART 08: Market drivers
Increased benefits of mobile and web analytics
Increase in volume of data
Growing importance of social media analytics
Growing popularity of mobile applications

PART 09: Impact of drivers

PART 10: Market challenges
Data security and privacy issues of mobile users
Difficulty in data validation
Presence of open-source mobile and web analytics vendors
Excess of irrelevant information

PART 11: Impact of drivers and challenges

PART 12: Market trends
Growing demand for predictive analytics
Growth in internet connectivity

PART 13: Five forces model

PART 14: Vendor landscape
Competitive scenario
Vendor matrix

PART 15: Key vendor analysis
Key vendor offerings
Key vendor profiles
Other prominent web analytics solutions vendors
Other prominent mobile analytics solutions vendors
Other prominent vendors

PART 16: Appendix
List of abbreviations

List of Exhibits

Exhibit 01: Major countries covered in market analysis
Exhibit 02: Steps in web analytics
Exhibit 03: Steps in mobile analytics
Exhibit 04: Global mobile and web analytics market 2015-2020($ billions)
Exhibit 05: Global mobile and web analytics market by end-user 2015 (% share)
Exhibit 06: IT spending by Brazil, Mexico, Argentina, and Chile 2014 and 2015 ($ billions)
Exhibit 07: Global mobile and web analytics market by geography 2015 and 2020 (% share)
Exhibit 08: Global mobile and web analytics market by geography 2015-2020 ($ billions)
Exhibit 09: Mobile and web analytics market in Americas 2015-2020 ($ billions)
Exhibit 10: Mobile phone users in South America 2014-2020 (in millions)
Exhibit 11: Number of smartphone users in Brazil 2013-2016 (millions)
Exhibit 12: Mobile internet users by age group in Brazil
Exhibit 13: Number of smartphone users in Mexico 2013-2016 (millions)
Exhibit 14: Number of smartphone users in Colombia 2013-2016 (millions)
Exhibit 15: Mobile and web analytics market in EMEA 2015-2020 ($ billions)
Exhibit 16: Mobile and web analytics market in APAC 2015-2020 ($ billions)
Exhibit 17: Benefits of mobile and web analytics in different industries
Exhibit 18: Global data generation forecast 2015-2020 (in zettabytes)
Exhibit 19: Facebook updates by social media users 2015 (% share)
Exhibit 20: Top mobile apps used in US 2015 (number of visitors in millions)
Exhibit 21: Region-wise mobile application developers in 2015 (% share)
Exhibit 22: Impact of drivers
Exhibit 23: Motives of data breaches globally 2013-2015 (%)
Exhibit 24: Impact of drivers and challenges
Exhibit 25: Global predictive analytics market 2015-2020 ($ billions)
Exhibit 26: Internet penetration by region in June 2016 (% population)
Exhibit 27: Five forces model
Exhibit 28: Competitive differentiators for vendors
Exhibit 29: Mobile and web analytics features provided by vendors
Exhibit 30: Geographical presence of mobile and web analytics vendors
Exhibit 31: Customer base of mobile and web analytics vendors
Exhibit 32: Product offerings
Exhibit 33: Adobe Systems: Products and their features
Exhibit 34: AT Internet: Products and their features
Exhibit 35: AT Internet: Products and their features
Exhibit 36: Google: Products and their features
Exhibit 37: IBM: Products and their features
Exhibit 38: SAS Institute: Products and their features
Exhibit 39: Webtrends: Products and their features

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