Global Mobile Ad Spending Market 2016-2020

Publisher Name :
Date: 16-Aug-2016
No. of pages: 66
Inquire Before Buying

Mobile advertising refers to hosting advertisements on mobile devices primarily including smartphones and tablets. The growing adoption of these devices along with rising penetration of the Internet is aiding the demand for mobile ads globally. Search ads, display ads, and SMS advertising are the prominent mobile marketing strategies that are used by most businesses. The retail industry, financial service providers, and pharmaceutical businesses are the leading adopters of mobile marketing.

The analysts forecast global mobile Ad spending market to grow at a CAGR of 14.6% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of global mobile Ad spending market for 2016-2020. To calculate the market size, the report considers the expenditure on mobile advertisement.

The market is divided into the following segments based on geography:


  • Americas

  • APAC

  • EMEA


The report, Global Mobile Ad Spending Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors


  • AdMob

  • Chartboost

  • Flurry

  • InMobi

  • Millennial Media

  • MoPub


Other prominent vendors


  • AppNexus

  • Byyd

  • Convertro

  • Criteo

  • Fiksu

  • iAd

  • Kiip

  • Matomy Media

  • Mobile Network

  • MobPartner

  • Tapjoy

  • PubMatic

  • RevMob Mobile Ad Network

  • RockYou


Market driver


  • Rapid growth in social media

  • For a full, detailed list, view our report


Market challenge


  • Designing ads for mobile devices

  • For a full, detailed list, view our report


Market trend


  • Rapid growth in programmatic advertising

  • For a full, detailed list, view our report


Key questions answered in this report


  • What will the market size be in 2020 and what will the growth rate be?

  • What are the key market trends?

  • What is driving this market?

  • What are the challenges to market growth?

  • Who are the key vendors in this market space?

  • What are the market opportunities and threats faced by the key vendors?

  • What are the strengths and weaknesses of the key vendors?

Global Mobile Ad Spending Market 2016-2020

Table of Contents

PART 01: Executive summary
Highlights

PART 02: Scope of the report
Market overview
Base year
Vendor segmentation
Numerical figures
Top-vendor offerings

PART 03: Market research methodology
Research methodology
Economic indicators

PART 04: Introduction
Key market highlights

PART 05: Industry overview
Preference of users in terms of ad positioning
Flow of mobile ad
Time spent on mobile phones
Number of smartphone users

PART 06: Market landscape
Market size and forecast
Five forces analysis

PART 07: Market segmentation by type
Global mobile ad spending market by type
Global mobile ad spending market by search ads
Global mobile ad spending market by display ads
Global mobile ad spending market by SMS ads

PART 08: Geographical segmentation
Global mobile ad spending market by region
Mobile ad spending market in Americas
Mobile advertising market in APAC
Mobile advertising market in EMEA

PART 09: Global mobile ad spending market penetration

PART 10: Key leading countries
Key leading countries in global mobile ad spending market
Mobile ad spending market in US
Mobile ad spending market in Germany
Mobile ad spending market in China
Mobile ad spending market in UK
Mobile ad spending market in Japan

PART 11: RTB potential

PART 12: Mobile ad potential

PART 13: Market drivers
Higher brand recalling capability
Growth in in-app advertising
Rapid growth in social media

PART 14: Impact of drivers

PART 15: Market challenges
Efficient data management
Rapidly evolving consumer behavior
Designing ads for mobile devices

PART 16: Impact of drivers and challenges

PART 17: Market trends
Increasing use of QR codes for advertising
Increasing utilization of VR videos

PART 18: Vendor landscape
Competitive scenario
Vendors
Key highlights
Other prominent vendors

PART 19: Appendix
List of abbreviation

List of Exhibits

Exhibit 01: Product offerings
Exhibit 02: Comparison between online and offline advertisements
Exhibit 03: Flow of mobile ad
Exhibit 04: Time spent on electronic devices 2010-2015 (hours per day)
Exhibit 05: Time spent by individual on various activities on mobile devices (2015)
Exhibit 06: Average monthly hours spent by various age group on mobile devices 2015
Exhibit 07: Global smartphones and tablets shipments 2011-2015 (millions of units)
Exhibit 08: Number of smartphone users worldwide 2015
Exhibit 09: Global mobile ad spending market size and forecast 2015-2020 ($ billions)
Exhibit 10: Five forces analysis
Exhibit 11: Global mobile ad spending market share by type 2015
Exhibit 12: Global mobile ad spending market size and forecast by search ads 2015-2020 ($ billions)
Exhibit 13: Global mobile ad spending market size and forecast by display ads 2015-2020 ($ billions)
Exhibit 14: Global mobile ad spending market size and forecast by SMS ads 2015-2020 ($ billions)
Exhibit 15: Global mobile ad spending market share by region 2015
Exhibit 16: Mobile ad spending market size and forecast in Americas 2015-2020 ($ billions)
Exhibit 17: Mobile ad spending market in Americas by type 2015
Exhibit 18: Mobile ad spending market size and forecast in APAC 2015-2020 ($ billions)
Exhibit 19: Mobile ad spending market in APAC by type 2015
Exhibit 20: Mobile ad spending market size and forecast in EMEA 2015-2020 ($ billions)
Exhibit 21: Mobile ad spending market in EMEA by type 2015
Exhibit 22: Penetration of mobile advertising in global mobile ad spending market 2015
Exhibit 23: Key leading countries 2015
Exhibit 24: Key leading countries by the type of advertisements 2015 (%)
Exhibit 25: Mobile ad spending market size and forecast in US ($ billions) 2015-2020
Exhibit 26: Mobile ad spending market size and forecast in Germany ($ billions) 2015-2020
Exhibit 27: Mobile ad spending market size and forecast in China ($ billions) 2015-2020
Exhibit 28: Mobile ad spending market size and forecast in UK ($ billions) 2015-2020
Exhibit 29: Mobile ad spending market size and forecast in Japan ($ billions) 2015-2020
Exhibit 30: Financial transactions in RTB market
Exhibit 31: Top ad spenders 2014
Exhibit 32: Growth rate of top advertising spenders in terms of net income 2013-2014
Exhibit 33: Ratio of RTB spent or TV ad spent and growth rate of top ad spenders
Exhibit 34: Linear regression representing best fit straight line for data points
Exhibit 35: Impact of drivers
Exhibit 36: Impact of drivers and challenges

  • Global Digital Elevation Models Market Size, Status and Forecast 2022
    Published: 14-Dec-2017        Price: US 3300 Onwards        Pages: 103
    This report studies the global Digital Elevation Models market, analyzes and researches the Digital Elevation Models development status and forecast in United States, EU, Japan, China, India and Southeast Asia. This report focuses on the top players in global market, like - Harris MapMart - National Map - AltaLIS - Intermap Technologies - LAND INFO Worldwide Mapping - CompassData - DHI GRAS A/S - Apollo Mapping - CATUAV - NIRA......
  • Global Smart Hospital Market Professional Survey Report 2017
    Published: 14-Dec-2017        Price: US 3500 Onwards        Pages: 127
    This report studies Smart Hospital in Global market, especially in North America, China, Europe, Southeast Asia, Japan and India, with production, revenue, consumption, import and export in these regions, from 2012 to 2016, and forecast to 2022. This report focuses on top manufacturers in global market, with production, price, revenue and market share for each manufacturer, covering - Medtronic - Philips - Microsoft - GE Healthcare - Qualcomm Lif......
  • Global Smart Irrigation Controllers Market Professional Survey Report 2017
    Published: 14-Dec-2017        Price: US 3500 Onwards        Pages: 119
    This report studies Smart Irrigation Controllers in Global market, especially in North America, China, Europe, Southeast Asia, Japan and India, with production, revenue, consumption, import and export in these regions, from 2012 to 2016, and forecast to 2022. This report focuses on top manufacturers in global market, with production, price, revenue and market share for each manufacturer, covering - Hunter Industries - Rain Bird Corp - The Toro Company -......
  • 2015-2023 World Data Center Construction Market Research Report by Product Type, End-User / Application and Regions / Countries
    Published: 14-Dec-2017        Price: US 2800 Onwards        Pages: 146
    Summary A data center is a facility used to house computer systems and associated components, such as Telecommunications and storage systems. It generally includes redundant or backup power supplies, redundant data communications connections, environmental controls (e.g., air conditioning, fire suppression) and various security devices. Large data centers are industrial scale operations using as much electricity as a small town. This report includes......
  • Global Enterprise-DRM/Information Rights Management Market by Manufacturers, Countries, Type and Application, Forecast to 2022
    Published: 13-Dec-2017        Price: US 3480 Onwards        Pages: 122
    This report studies the Enterprise-DRM/Information Rights Management market. Information rights management (IRM) is a subset of digital rights management (DRM), technologies that protect sensitive information from unauthorized access. It is sometimes referred to as E-DRM or Enterprise Digital Rights Management. This can cause confusion, because digital rights management (DRM) technologies are typically associated with business to consumer systems designed to protect rich media such as music and ......
  • Global Variable Rate Technology (VRT) Market Size, Status and Forecast 2022
    Published: 08-Dec-2017        Price: US 3300 Onwards        Pages: 108
    This report studies the global Variable Rate Technology (VRT) market, analyzes and researches the Variable Rate Technology (VRT) development status and forecast in United States, EU, Japan, China, India and Southeast Asia. This report focuses on the top players in global market, like - Deere & Company (U.S.) - AGCO Corporation (U.S.) - Trimble, Inc. (U.S.) - CNH Industrial N.V. (U.K.) - Topcon Corporation (Japan) - Raven Industries, Inc. (U.S.) - ......
  • Smart Cities in Africa & the Middle East: Gaining traction as rates of urbanization increase
    Published: 04-Dec-2017        Price: US 1195 Onwards        Pages: 36
    Smart Cities in Africa & the Middle East: Gaining traction as rates of urbanization increase Summary "Smart Cities in Africa & the Middle East: Gaining traction as rates of urbanization increase", a new Telecom Insider Report by GlobalData, provides an executive-level overview of the smart city market in Africa & the Middle East. It delivers deep qualitative insight into the smart city market, analyzing key trends and smart city projects being implemented in the reg......
  • Global Irrigation Controllers Market Data Survey Report 2025
    Published: 30-Nov-2017        Price: US 1500 Onwards        Pages: 100
    Summary An irrigation controller is a device to operate automatic irrigation systems such as lawn sprinklers and drip irrigation systems. Most controllers have a means of setting the frequency of irrigation, the start time, and the duration of watering. Some controllers have additional features such as multiple programs to allow different watering frequencies for different types of plants, rain delay settings, input terminals for sensors such as rain and freeze sensors, soil moist......
  • Global and Regional EAS Systems Market Research Report 2017
    Published: 28-Nov-2017        Price: US 3500 Onwards        Pages: 131
    Summary Electronic article surveillance (EAS) is a technological method for preventing shoplifting from retail stores, pilferage of books from libraries or removal of properties from office buildings. Special tags are fixed to merchandise or books. These tags are removed or deactivated by the clerks when the item is properly bought or checked out. At the exits of the store, a detection system sounds an alarm or otherwise alerts the staff when it senses active tags. Some stores als......
  • SERVICES
    Value for Money
    We believe in "optimum utilization of available budget and resources". While servicing our clients' (your) market research requirements, we keep the same approach in focus to help you get the best value for your $$s.
    Ever Growing Inventory
    Ranging from the smallest feasible / required data (datasheets, data facts, SWOT analysis, company profiles, etc) to full research reports that help you make decisions, our inventory is updated almost on a daily basis with the latest industry reports from domain experts that track more than 5000 niche sectors.
    One Stop Solution
    Need a custom research report on medical devices market? Require all available business intelligence on 3D printing industry? Exploring F&B sector of a particular country/region? RnRMarketResearch.com is your one-stop-solution to all market intelligence needs. We not only offer custom research and consulting services, we also "bundle" reports to meet your needs and help you fetch the data analysis you require for your business.
    Dedicated Client Engagement
    Not limited to only "finding" relevant reports for you, our client engagement team dedicates its efforts to understand your "business need" and accordingly maps available research data to help you move forward. Call "your" client engagement executive any time of your day and get your questions answered in order to make the correct business decision.
    Saving Time and Efforts
    Simply share your research requirement details with us and let us do all the hard work to find required intelligence for you. When you add up our "one stop solution" and "dedicated client engagement" services mentioned above, you obviously know the time and effort saving you do by working with us.
    Payment Flexibility
    Working with Fortune 500 organizations, we understand the importance of being flexible for payments. Share your payment terms with us and we will surely match up to them to ensure you get access to required business intelligence data without having to wait for the payment to be done.
    Post-Purchase Research Support
    Have questions after reading a report / datasheet bought through us? Not sure about the methodology used for data available in the research? Talk to us / Share your questions with us and if required, we will connect you with the analyst(s)/author(s) of the report(s) and ensure you get satisfactory answers for the same. Need more data / analysis / report(s) on the topic of your research/project? The RnRMarketResearch.com team is here for you 24X7 to support you with your post-purchase requirements. Subscription Offers & Packages (Get in touch with us for more details - sales@rnrmarketresearch.com / +1 888 391 5441 )
    • Ad Hoc
    • Pay - as - you - go / Bucket Subscriptions
    • Fixed Cost for #of reports
    • Customize / Personalize as per your needs